Trade Show TalesBlog

Posts Tagged ‘displays’

An Exhibit Design Search Video by the TradeshowGuy

December 3rd, 2018 COMMENTS

How to Promote Your Branded Exhibit Design Search

I’m often asked by Classic Exhibits Distributors, “How do I promote our branded Exhibit Design Search?” Well, in addition to making it prominent on your website and using it as a sales tool with clients, you should feature it on social media, like Twitter, LinkedIn, Instagram, and even YouTube. 

Consider posting:

  • New Exhibit Designs
  • Unique Solutions such as Charging Stations, iPad Kiosks, and LED Lightboxes
  • Exhibit Specials and Lightning Deals
  • Photos
  • Trade Show Marketing Articles
  • Videos

Here’s an example. Tim Patterson at TradeshowGuy Exhibits created an EDS tutorial video which he posted on YouTube. He will use it as a sales and marketing resource for existing and potential clients, but just having it on YouTube will also increase the exposure of his company. It’s a straight-forward video and very effective. See for yourself. 

 

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

 

How to Compare “A La Carte” vs “As Shown” Online Prices for Trade Show Displays

December 3rd, 2018 COMMENTS

When It Seems Too Good to Be True

It’s the Holiday Season. Whether it’s Black Friday, Cyber Monday, or the local flyer, you are constantly being enticed by low prices, many too good to be true. And sadly, many are. Either because the price doesn’t tell the whole story or because of limited quantities. 

Many online display websites are masters at enticing buyers with crazy low prices, which on further investigation are not quite as “cheap” as they seem. Then, there’s quality, warranty, and customer service questions to consider as well. 

There are two types of online display buyers. Some buyers prefer the “a la carte” approach, which allows them to add only the features they want. Makes sense. Others prefer the “what you see is what you get” experience. No surprises. No hidden charges. 

Here’s an example of the a la carte approach with a very attractive price on a 10 ft. portable display. Note the $275 price

How to compare prices on trade show displays

 

Basically, the $275 includes the tubing and a soft carry case (no graphic). Let’s say you want a double-sided graphic. Now, the price is $975

How You Can Compare Prices on Trade Show Displays

After selecting the graphic, the next choice is the turnaround time. If you need it in less than 7 business days, there’s an upcharge. In this case, $200 for a three-day turnaround which bumps the price to $1,175.

The Best Way to Compare Prices on Trade Show Exhibits

Although the soft case is included, you want your new display to last more than a few shows. Plus, it makes sense to incorporate a hard case into the booth presentation by adding a graphic. You’re now at $1495 which is considerably more than the original $275 price. 

Two Methods for Comparing Prices on Tradeshow Displays

The final two steps are graphic design assistance and adding lights. Graphic design requires a quote, which is reasonable and fair. The lights? Who wouldn’t want lights on a trade show display? Duh? 

When Comparing Prices on Trade Show Displays

The final price, excluding shipping and any graphic design charges, is $1595.

Does this mean this isn’t a good value? Depends. It’s a basic tube-assembly 10 ft. display ideal for many businesses, particularly for local events. The graphics may be fine but there’s no way of knowing if the company uses 2nd, 3rd, or 4th generation dye-sublimation printing. Many low-end supplies used direct to surface printing rather than dye-sublimation because it’s less expensive. And, once again, that may be OK if you are only planning to use the graphic for a limited number of shows. 

My point, however, isn’t to question the quality of the display. Instead, it’s to demonstrate that online display websites use two different approaches, namely “a la carte” vs. “as shown.” There are merits to both, but it’s important to understand the difference. 

At Classic Exhibits, we believe that “as shown” prices are an easier method for exhibit buyers to compare designs and features. It doesn’t require you to “Build the Price” to see the final price. And since all our displays can be modified/customized to the exhibitors preference, drop-down menus can’t possibly list all the available options. That would be a nightmare for the serious exhibit buyer. 

Have questions? Give us a call or send us an email. We would love to chat with you. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Visual Guide to Trade Show Success Infographic

October 1st, 2018 COMMENTS

I’m a sucker for a well-designed, informative Infographic. I appreciate the creative artistry and exhaustive research required for the infographic to be successful. Which is why the “Visual Guide to Trade Show Success” from US Event Management caught my attention. 

First, it’s beautifully designed. It’s cohesive yet each section is distinct and there’s a practical north/south flow. On top of that, the information is useful and logically arranged. I especially like the “Questions to Consider” which poses questions every exhibitor should ask themselves. 

Sixteen total tips. Click on the link to Download the Infographic. And our thanks to the folks at US Event Management for creating it. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

New Lower Prices on Sacagawea Portable Hybrid Displays

August 30th, 2018 COMMENTS

Lower Prices on Sacagawea

We did our math homework on Sacagawea Portable Hybrid Displays. Since 2010, Sacagawea has been our most popular portable display system. Exhibitors have purchased thousands. Literally. And during that time, we continued to make improvements to the packaging, assembly, accessories, and graphics. You have told us repeatedly that no other portable hybrid system matches the Sacagawea for quality, durability, and ease-of-use. It’s simply the best portable display for your corporate clients. 

Back to the math. Like any responsible business, we periodically run the numbers to determine if our margins are holding steady. In fact, the margins on Sacagawea have gotten better, so we decided to (wait for it!) lower the prices. Yes, lower the prices! Not only has our bulk extrusion buying resulted in lower costs, but graphics, assembly, and packaging costs have also gotten better. 

So, when we say, “We lowered the prices” what does that mean? Some examples with links to the kits in Exhibit Design Search:

20 ft. Inlines

  • VK-2114 | Was: $18,106. Now: $14,999
  • VK-2111 | Was: $15,115. Now: $12,299
  • VK-2109 | Was: $10,110. Now: $8,799

10 ft. Inlines

  • VK-1234 | Was: $9,763. Now: $7,999
  • VK-1228 | Was: $7,567. Now: $6,899
  • VK-1219 | Was: $4,345. Now: $3,899

Even Table Tops

  • VK-1292 | Was: $2,887. Now: $2,499
  • VK-1290 | Was: $2,078. Now: $1,699

All the prices have been updated in Exhibit Design Search. We’ve also revised the Sacagawea Price List, which you can download. As a reminder, the Sacagawea comes with the exclusive 100-Day Money Back Guarantee, a guarantee also offered on Perfect 10, Quadro Pop Ups, and Quadro FGS (Floating Graphic System).

For more information, we encourage you to watch the videos below or, as always, give us a call.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Before the Show Opens. After the Show Closes.

August 10th, 2018 2 COMMENTS

Yes… Even More Trade Show Planning

There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic.  

Even if you maximize your pre- and post-show planning, it’s possible to miss potential sales because your planning didn’t include right before the show opens and right after the show closes. Every day. On the morning of the show, especially on Day #1, we are nervous, tense, and uncertain about what the show will bring. So we clean, vacuum, organize literature, drink coffee and eat giveaway candy. That’s not to say those aren’t important. They are. But there are other trade show tasks that need to be accomplished before that first wave of attendees descends on your booth. As a solid Type-A exhibitor, you’ve already had multiple meetings with your team before the show. That’s what makes you wonderful and a pain in the ass. It’s now one hour before the show opens, not just on Day 1 but also on Day 2 and Day 3. It’s time to:

Trade Show Planning and TrainingBefore the Show Opens

  • Review the show goals for the team once again. 
  • Remind everyone how “we” plan to meet and exceed those goals
  • Discuss roles. Do those roles need to change from Day 1 to Day 2 to Day 3? 
  • Equipment. How does it work, who has the login information, who is the “Oh Shit” expert, and what’s the backup plan?
  • Who is expected in the booth today? Are they a customer? A prospect? What’s the plan?
  • Did anything happen during dinners, meetings, conference gatherings that the team needs to know? 
  • Does the “message” need to change based on conversations with attendees or announcements from competitors? 
  • What’s the break schedule?

Good job! You scheduled a team meeting each day with a specific agenda to review. Your team knows what to expect, has answers, and is prepared for another successful day on the show floor. 

Four to five hours later, the show closes for the day. You and your team are exhausted. They are ready to relax, have a drink, and leave the show hall. BUT… you’re not done yet. It’s time to review what happened that day. Resist the urge to do it in a bar, restaurant, or in the hotel lobby. Do it now. In the booth:

North American Trade ShowsAfter the Show Closes

  • Review the leads and determine next steps and priorities
  • Add notes to the leads (while they are still fresh)
  • Discuss any missteps and changes for the next day
  • Share critical news from attendees, clients, competitors, and suppliers
  • Cover plans for dinners, meetings with clients, and conference events
  • Lock-up and store any valuables
  • Is anyone leaving to return home? How does that effect staffing and roles for the next day?
  • (On the next to last day) What’s the plan for disassembling and shipping the exhibit after the show? Does any rented equipment need to be returned to the show contractor? 

Now, that wasn’t so hard. It just took a little planning, patience, caffeine, and the promise of food and alcohol.

What did we miss? Please let us know in the comments. Thanks.

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.