Trade Show TalesBlog

Posts Tagged ‘displays’

Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

February 9th, 2018 COMMENTS

EXHIBITOR Portable Modular Awards 2018

The Fifth Annual Portable Modular Awards (PMA) Ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall.

Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day. The new location plus the inclusion of the Find It– Top 40 winners will boost attendance considerably, especially custom houses. If you are attending, I would suggest grabbing a seat once the show hall closes at 3:30. If not before.

Once again, Classic Exhibits has entries in multiple categories of the PMA. See our entries, along with all the others, on the Peoples Choice page. Please vote for your favorite. You can vote once a day (and on multiple devices if you are truly committed).

EXHIBITOR Portable Modular Awards 2018

The EXHIBITORLIVE 2018 Awards Ceremony Agenda

  • Best 10 x 10
  • Best International Design
  • Best Inline Exhibit
  • Best Rental Exhibit
  • Best Reconfigurable Exhibit
  • Best Use of Graphics
  • Best Use of Technology
  • Best Fabric Exhibit
  • Best Island Exhibit (less than 600 sq. ft.)
  • Best Island Exhibit (600-1000 sq. ft.)
  • Best Island Exhibit (more than 1000 sq. ft.)
  • Best of Show Awards
  • Buyers Choice Awards
  • Find It — Top 40
  • People’s Choice Award
  • The Zeigler Award

There’s no RSVP required. The Classic Team will be sure to have boxes of Girl Scout cookies available in case you need a sugar fix after a long day on the show floor. Safe travels. See you in Las Vegas.

p.s. Still need to register? Use Code 4044 for a free pass into the show hall.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

What Makes a Custom Exhibit a Custom Exhibit?

October 6th, 2017 2 COMMENTS

CustomHeader

Earlier this week, I sat in a lengthy build meeting for a $275,000 custom exhibit with the designer, account executive, detailer, project manager, multiple production leads, and Kevin. It’s a 20 x 40 mostly wood exhibit with a 30 ft. arch with compound curves, several retail-esque serving areas, raised flooring, and refrigeration displays for food. Plus, lots of subtle LED lighting. It’s for a March show. Perfect project for November, when there’s typically some slack time in our schedule.

If you saw the rendering (which I can’t share yet), you would say, “Now that’s a custom exhibit.” I told the AE that with his permission we’ll assign a kit number once it’s built and put it on Exhibit Design Search. I was joking. Kinda. But it prompted a conversation, which focused on whether assigning a kit number and entering it into Exhibit Design Search no longer makes it a custom project.

[IMO — It’s still custom. Whether the next client purchases it “as is” or it’s customized to their exhibit marketing goals.]

Custom

At Classic Exhibits, we are often defined (or limited) by Exhibit Design Search, the trade show industry’s leading display database. And because EDS is kit-based, it’s easy to assume we are a portable/modular/hybrid manufacturer. And, we are… and we are not.

Easily 80% of what ships from Classic Exhibits is modified, customized, or custom. Which we encourage. In the current exhibit supplier landscape, there is only one, perhaps two, builders in our industry that do anything similar to what we do. Don’t misunderstand me. There are portable/modular suppliers. There are custom houses. But, there’s really no company with a national, non-franchise footprint that will supply, design, and build portable, modular, hybrid, and custom displays from tabletops to islands for an established distributor network.

Whether or not an order starts from a kit, everything is built to the specifications of the job. And when I say built, I mean built. We don’t pull a box from some shelf and ship it. Sometimes the display is a current EDS design, sometimes it’s inspired by an existing design, or more often than not it’s created by our Designers from your specifications and budget.

So I am confused (and I don’t want to be). When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid.

  • Is it based on materials, project dollar size, or who builds it?
  • Is it an original design, not one based on prior concepts?
  • What if it’s built from modular panels?
  • Does it matter as long as your client views it as custom?
  • And, here’s the tricky one, can a rental be custom?

I’d very much enjoy hearing your thoughts and definition. Thanks.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic’s Creative Design Department — Summer Sales Tips #10

August 2nd, 2017 COMMENTS

Our Secret Weapon

Over the years, we’ve evolved as a manufacturer/builder into a company focuses primarily on personalizing kits and designing custom solutions. That shift required not only skilled project managers, carpenters, millwrights, and detailers, but very talented exhibit designers.

We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.

To learn more about the Creative Design Department, download this unbranded PDF. To listen to the  bonus audio tip click on the link.

SummerSalesTip10

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Gravitee One-Step Modular System™ — Summer Sales Tips #3

June 15th, 2017 COMMENTS

Measured in Inches, Not Millimeters

Most modular wall systems were designed for European trade shows where tools and time are in abundance. North American trade shows prioritize speed, modularity, and easy assembly because time and tools cost money. The Gravitee One Step™ Modular System assembles without tools or loose parts. The double-sided panels connect with the attached clips. You’ll never fumble for a loose bullet connector or search for a special tool.

Gravitee’s lightweight aluminum panels accept both direct print and SEG graphics. SEG graphics never need to be clipped, so north or south, east or west, it’s one continuous run ensuring a perfect fit every single time.

To download the unbranded PDF version for the Gravitee One-Step Sales Tips, click here. To listen to the special audio clip, click here.

Gravitee One-Step Modular Wall System

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Trade Show Material Handling Calculator and Infographic

May 9th, 2017 2 COMMENTS

Drayage or Material Handling

Drayage or Material Handling CalculatorIf you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors.

So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space. This service includes:

  • Unloading the trade show freight once it has arrived at the receiving dock,
  • Transporting the goods to the trade show booth space,
  • Removing empty shipping items (such as crates and pallets) from the trade show booth space,
  • Ttemporarily storing empty shipping items during the show,
  • Returning empty shipping items once the show is over,
  • Transferring the freight back to the loading dock, and
  • Loading the items into your carrier’s delivery vehicle.

Is it expensive? Yes. Is there a logical reason? No. So, rather than age six months each time you receive your material handling bill, it might make more sense to manage your freight to minimize your bill. Use this drayage calculator to estimate your charges. Note how overtime and special handling will significantly increase what you pay.

If you are not already suicidal about drayage, this blog post from three years ago might be the tipping point. It discusses the rising cost of material handling:  You Can’t Fix Stupid — Material Handling.

Helpful Advice:  Although shipping to the Advanced Warehouse is more expensive, it’s a better financial decision since you are less likely to pay for waiting time from your carrier, and you have greater control over scheduling the delivery of your exhibit to your booth space during regular straight-time hours.

For an overview of material handling, see this informative infographic by TS Crew, an exhibit-appointed contractor for installation and dismantle.

Drayage Infographic

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.