Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

January 2022 | Shared Knowledge Newsletter

January 24th, 2022 COMMENTS
Classic Exhibits Shared Knowledge Newsletter
Shared Knowledge Newsletter from Classic Exhibits

2022 EXHIBITOR Portable Modular Awards

Portable Modular Awards

Do you have a Classic-built design you would like to submit the for a Portable Modular Award? If so, let us know. We’ll review it, assist with the submission, and even pay the entry fee. Contact Katina Rigall Zipay for details. She’s the Classic Zen-master on structuring your submission for “finalist” consideration by the judges.

Entries must have debuted between 02/11/19 – 02/11/22

Since 2014, Classic Exhibits has been an enthusiastic supporter of the PMA (and one of several companies that advocated for the award in the first place). We’ve been fortunate to have finalists and category winners every year.

To review the PMA categories, click on this link.

Build a Better Trade Show Image, Revised Edition

Want to see your client’s project featured in an upcoming book?

Marlys Arnold is working on an updated version of her book, Build a Better Trade Show Image, and is looking for creative new examples to include.

She wants case studies of exhibits that:

  • Use creative themes (sports, food, outdoor, whimsical, etc.) to convey the message
  • Feature unique elements in the overall floorplan
  • Engage attendees with interactive elements or activities (hands-on demos, gamification, tech, etc.)

If you have client projects you’d like to share, contact her on LinkedIn or send a note via her website.

For any case studies chosen, both you and your client will receive an autographed copy of the updated edition.

Display Supply and Lighting Logo

Display Supply and Lighting EDS Gallery

If you haven’t visited the EDS Lighting Gallery lately, we encourage you to take a peek. DS&L has added lots of new LED products and accessories.

LED Products in Exhibit Design Search

Event Marketer Fab 50 & Experiential Marketing Summit 2022

Experiential Marketing Summit 2022

Each year we make the Event Marketer Fab 50 list we’re a little surprised. Not because we don’t think we deserve it. We do. But as a “white label designer and builder,” we’re not always on the industry’s radar. We’re appreciative that Event Marketer recognizes us. We’re also happy for all the other honorees, but we’re especially delighted for the 29 Classic Distributors who also make the list. Congratulations!

If you are planning to attend the Experiential Marketing Summit on April 27-29 in Las Vegas, be sure to stop by and visit us. This will be our first time at this show so any tips, tricks, or techniques for a successful EMS show will be greatly appreciated.

Event Marketer and the Fab 50 Awards

Parsons Counters and Genius Bars

Parsons Counters

Parsons Counters and Genius Bars appear to be all the rage. As a result, we’ve added designs to Exhibit Design Search, in the purchase and rental galleries. The MOD-1705, 1706, and 1707 Parsons Counters all have storage, wireless charging, and either backlit or vinyl graphic options. The MOD-1714 has a backlit graphic. The MOD-1709 and MOD-1708 are more basic (less expensive) options for someone who doesn’t need backlighting or charging.

The Genius Bars (available as rentals) are the same general shape as Parsons Counters but are wider and lack storage. Depending on the kit, they’re available in black or white laminate and with USB charging ports. See RE-1583, RE-1579, and RE-1578.

To see all the designs, including exhibits with these counters/bars, search “parsons” or “genius” in EDS.

Wunderman Thompson Annual Trends Report for 2022

The Future 100: Trends and Change to Watch in 2022

Every year, we look forward to downloading the Wunderman Thompson report on annual trends. It’s their snapshot of the year ahead. It charts 100 Emerging Trends across 10 sectors, spanning culture, tech, beauty and more. It’s free and easy to download HERE. The report is not your typical PDF teaser with minimal content. You’ll need to carve out a few hours (or days) to browse the 223 pages.

From the foreword written by Emma Chiu, Global Director:

This year ushers in a resolute positivity that encourages playfulness and creativity—so much so that Pantone created a completely new color to define 2022 (see unbounded optimism, p13). Brands and marketers are eager to provide joy in people’s lives by creating euphoric ads (p85) as they too ride the optimist wave.

The Worldwide Leader in Trivia Entertainment

EDPA Texas Chapter

Who is the Official Sponsor of the EDPA Texas Chapter Trivia Contest?

  • George Strait
  • Matthew McConaughey
  • Carol Burnett
  • Classic Exhibits

If you guessed Classic Exhibits, you would be correct. Classic is proud to be the OFFICIAL SPONSOR of the monthly EDPA Texas Chapter Trivia Contest. And now that the leadership torch has been passed from Matthew Little to Noelle Webster, we’re praying the number of questions about the Texas Tech Red Raiders declines significantly.

If you are interested in participating in the monthly trivia fun, contact noelle.webster@willwork.com. You don’t have to be from, live in, or plan to visit Texas to participate.

EXHIBITORLIVE 2022 Teaser

Exhibitorlive and Classic Exhibits

Of course we’ll be there. But that’s not the exciting news. We’re planning something exciting for Classic Distributors who attend EXHIBITORLIVE.

Details to come in April. Keep it on the down low… we’ve already said too much.

Your Guide to Trade Show Giveaways (with Examples!)

January 22nd, 2022 COMMENTS
Trade Show Promotional Incentives
Promotional Incentives

Trade show giveaways carefully folded into a marketing campaign are an investment in your business. If used wisely, they will spread the word about your company long after the trade show, event, or exhibition has ended. If you are considering adding incentives to your marketing strategy, you are in luck. The incentives industry is a multi-billion-dollar business with a vast range of products that can be printed, embossed, programmed, or custom-made to enhance and bring attention to your trade show exhibit.

What are Trade Show Giveaways?

Whether you use the term “premium incentives,” “promotional products,” or “trade show giveaways,” the goal should be the same. You want to capture the attention of potential clients AND be remembered for all the right reasons.

So, what are the right reasons? Everyone loves a freebie, and giveaways are a proven method for attracting people at a show. However, “If you think of them as trade show giveaways,” according to Rama Beerfas, owner of Lev Promotions“They will have as much value to your recipients as they do to you. If you reframe them as promotional incentives or gifts, you’ll start to realize that a target branded incentive can bring you closer to achieving your goals and providing measurable results.”

Many companies start by searching the web for incentive ideas. Which isn’t a bad way to explore what’s available. However, the choices can be overwhelming. Is that really a wise use of your time? Spending hours searching for the perfect ink pen? Don’t make that mistake! Work with a promotional incentives expert who will ask you the right questions and narrow down your choices. It’s what they do. And it won’t cost you any more.

Trade Show Giveaways

The Four Primary Categories of Incentives 

  • Apparel (T-shirts, hats, golf shirts, etc.)
  • Office Supplies (pens, calendars, clocks, mousepads, mugs, etc.)
  • Fun Stuff (toys, gag gifts, electronics, etc.)
  • Perishables (candy, mints, food and beverage, etc.)

Identifying Your Trade Show Giveaway Strategy

With thousands of possible options, choosing the right one(s) is less about a Top 10 list and more about achieving your marketing goals and sales results. Start by identifying:

  • Your Target Audience
  • Your Budget
  • Your Quantity (it’s not about having something for everyone)
  • Your Theme (and/or the theme of the show)
  • Your Branding
  • Your Strategy


If you’re looking to do what’s hot/trendy/cool/new, then you’re probably going to be one of many on the show floor handing out the same item. Incentives trends are a moving target, and suppliers are nimble at finding and promoting the latest gadget. It may be a charging pad this season and earbuds the next season.

The 4 “Make It” Rules to Incentives

  1. Make It Non-breakable. There’s nothing worse than getting a cool incentive only to have it break within days.  
  2. Make It Lightweight.  You don’t want them to abandon it mid-day just to lighten the load.
  3. Make It Compact. It can’t be bulky since it often has to pack in checked luggage.
  4. Make It TSA Friendly. Nothing is worse than seeing your promotional products in the trash can just outside the airport security checkpoint.

What Makes Good Marketing Merchandise?

You want items that appeal to your specific target market and that are tied into your overall marketing message. Your target market may be active adults. However, if your marketing focus is summer wear, a fall or winter incentive like beanies won’t make sense… even if you would REALLY LOVE to have a branded beanie.

The perfect marketing merchandise for one company (or even one campaign) may be completely inappropriate for another.

Consider Having BEST – BETTER – GOOD Options:

  • BEST is for your top prospects and best clients
  • BETTER is for your good prospects, good existing clients and maybe even staff
  • GOOD is for attendees who are qualified, but not really a hot prospect.


So how do you make the incentive feel like a gift rather than a giveaway? Store the nicer or higher value items out-of-sight, like in a counter, kiosk, or pedestal. Once you’ve qualified the prospect, then present them with a special gift, one they know not everyone else is getting. Perception matters!  

10 Branded Product Ideas/Trends to Consider 

1. 3M Post-It products designed for outdoor or wet settings. Great for the construction and manufacturing industries.

trade show giveaway ideas

2. Custom or packaged gifts that can be handed out or shipped to recipients.

3. Create a custom gift kit with a bit more flair, start with the packaging.

4. Personalize a branded product to the next level.

trade show giveaway ideas

5. Full-Color imprints are perfect for complicated logos or photo-quality imprints

6. Go au Naturel – Green thumb gifts increase indoor oxygen, add color, and can provide herbs for the kitchen.

eco friendly marketing merchandise

7. Bring your lunch to work.

8. Retro-inspired items are always a hit.

retro inspired trade show giveaways

9. Travel Items to make your trip easier, more comfortable, and safer.

travel themed marketing merchandise

10. Your pre-show mailers will be more memorable if you make them “bulky”.

Business Promotional Items to Avoid

  • Anything that may be perceived as in questionable taste: (e.g., a knife in many Asian cultures signifies cutting ties).
  • Anything that is against the law or shows a lack of understanding of social customs: (e.g., chewing gum in Singapore).
  • See the “4 Make It” Rules previously mentioned.
  • Anything that is of poor quality or has a poor/incorrect imprint on it. The quality of the item will reflect on your brand.
  • Anything that demonstrates a poor understanding of your target market: (e.g., a $1.50 tape measure given to contractors).

Your Partner for Trade Show Giveaways

Premium incentives can be an effective trade show or event marketing tool when connected to your company, product, or campaign. There are thousands of choices in incentive items, and the choices change all the time.

Your consultant can guide you through the process of selecting appropriate incentives. In some cases, it is as simple as a pen or pad. In other cases, you may want multiple items linked to your overall marketing message. Incentives can be fun, effective, and expensive.

A special thanks to Rama Beerfas at Lev Promotions for sharing her invaluable advice about promotional incentives. 

The Truth about Trade Show Marketing

December 13th, 2021 COMMENTS

You’re the Expert They Need

Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses. 

So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folks who are eager for information and successIn addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos. 

Professional Trade Show Tips

Start by tapping into Trade Show Tips in Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing. 

Trade Show Tips is available on all versions of EDS: Classic’s, unbranded, and branded.

Trade Show and Event Tips
Trade Show and Event Tips
Trade Show and Event Tips

Explore Over 160 Exhibit Designs from Under $3000 to Under $75,000

November 30th, 2021 COMMENTS

With over 1500 designs, Exhibit Design Search can be intimidating for many exhibitors when searching for a new display. So we’ve created a convenient first step with our Under Sheets. These sheets feature 168 trade show exhibit designs from Under $3000 to Under $75,000.

Under Sheets — $3K, $5K, $9K, $15K, $25K, $45K, and $75K

Arranged in 14 pages, the Under Sheets are a good starting point for counters, portables, lightboxes, and island exhibits. Once you’ve narrowed down your choices, the next step is exploring Exhibit Design Search based on your research to fully reveal the design possibilities available. Need assistance? Give us a call or send us an email whether you need a pre-configured design or something customized to fit your specific trade show marketing needs.

Trade Show Exhibit Designs Under $9000
Click to Download ALL 14 Pages
Trade Show Exhibit Designs Under $15,000
Exhibit Solutions Under $15,000
Trade Show Exhibit Designs Under $25,000
Exhibit Solutions Under $25,000
Trade Show Exhibit Designs Under $45,000
Exhibit Solutions Under $45,000

For Classic Distributors, the Under Sheets are unbranded which makes them perfect for email or social media campaigns. Simply add your logo and contact information.

Don’t Pigeon-hole Portable Display Buyers

November 15th, 2021 COMMENTS
Portable Trade Show Display Counter

It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design. 

What’s Most Corporate Buyers Want

Perhaps that’s true of some portable buyers, but most corporate exhibitors want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand. 

Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features. 

Choosing a High-Quality Portable

You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable. 

Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays