Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

Rapid Rentals and Quick Ship Displays

February 19th, 2024 COMMENTS
Classic Exhibits Rapid Rental Displays

Last year, we launched Rapid Rentals: (7) inline designs available in 8-12 days. Your response to these kits has been nothing short of amazing.

Effective immediately, those same designs (with minor revisions) are available for purchase as Purchase Quick Ship Displays. All seven pack in portable cases and include (4) 10 x 10 kits and (3) 10 x 20 kits.

Build, Packed, & Ready to Ship

These kits are already built and packed, meaning: (1) The submission of your graphics will dictate the final ship date and (2) Any requests for structural, finish, or accessory modifications will automatically make them non-Quick Ship Displays.

To identify the Quick Ship kits, look for the “Speedy Delivery Van” icon in Exhibit Design Search.

Classic Exhibits Quick Ship Displays
Classic Exhibits Quick Ship Exhibits

For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As the largest private-label exhibit manufacturer in North America, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.    

24 Big Trade Shows in North America in 2024

December 19th, 2023 COMMENTS

Big Trade Shows in North America

Trade shows are big business and we have plenty of big trade shows in North America to cover!

In 2023, the U.S. exhibition industry generated $15.6 billion in revenue with over 13,000 trade shows in the United States alone, Most cities have convention or exhibition centers. These facilities host shows like the Consumer Electronics Show (CES) with an attendance of 160,000 to local garden, RV, bridal, and crafts shows with attendance in hundreds or thousands. 

People Love to Attend Trade Shows

No other event offers buyers and sellers the convenience of one, two, or three days to explore their professional passions and connect with others in their industry or share information about their interests. If you are interested in searching for trade show for your industry or hobby, then explore these comprehensive search tools: 

For many BIG trade shows by region, see the list below

Las Vegas Trade Shows 2024 

Las Vegas Trade Shows 2024 

For most Americans, when we think of trade shows, Las Vegas immediately comes to mind. The exact number of trade shows in Las Vegas each year varies depending on how you define a “trade show” and which sources you consult. However, here are some estimates:

  • 75 major trade shows
  • Thousands of conferences and trade shows: This broader estimate includes smaller events and industry-specific gatherings.
  • 24,000 conventions and meetings of all sizes: This encompasses all types of gatherings, including trade shows, conferences, and meetings.

So, why Las Vegas?

Extensive Infrastructure:

  • World-class convention centers: Las Vegas boasts the largest contiguous convention center space in the world, with over 5 million square feet of exhibit space. This allows for hosting multiple large-scale events simultaneously.
  • Abundant hotel rooms: With over 150,000 hotel rooms available, Las Vegas can comfortably accommodate large influxes of attendees, offering diverse options to suit different budgets and preferences.

Accessibility and Convenience:

  • Direct transportation: Las Vegas is easily accessible by air, with McCarran International Airport offering direct flights from major cities around the world. Simplified logistics: Many hotels and convention centers are connected, offering centralized access to event spaces, accommodation, and dining, minimizing logistical challenges.

Vibrant Atmosphere and Entertainment:

  • Diverse attractions: Las Vegas offers a plethora of world-renowned attractions, including casinos, shows, restaurants, shopping centers, and outdoor activities, providing attendees with diverse entertainment options after business hours.
  • Memorable experience: The overall excitement and energy of Las Vegas create a memorable experience for attendees, enhancing the overall impact of the trade show. 

Additional Factors:

  • Favorable weather: Las Vegas enjoys mostly sunny and warm weather throughout the year, making it a pleasant destination for attendees.
  • Experienced workforce: The city boasts a vast pool of experienced professionals in event management, catering, transportation, and other sectors, ensuring smooth and efficient execution of trade shows.


#1. CES Trade Show | Las Vegas

January 9-12, 2024, Las Vegas Convention Center

The CES (Consumer Electronics Show) is one of the largest and most influential technology events in the world. It takes place annually in Las Vegas, Nevada, and typically attracts over 170,000 attendees from more than 160 countries. 

#2. SEMA and AAPEX | Las Vegas

November 2-5, 2024, Las Vegas Convention Center
November 5-7, 2024, Venetian Expo and Caesar’s Forum

AAPEX and the SEMA Show are both part of Automotive Aftermarket Industry Week (AAIW) which happens each November in Las Vegas.

The SEMA Show is the premier automotive specialty products trade event in the world. Attracting more than 170,000 industry professionals from more than 100 countries, it draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.

AAPEX has been the premier global event representing the global aftermarket auto parts industry. Located at the Sands Expo, AAPEX features over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services, and technologies to 44,000+ targeted buyers.

#3. JCK | Las Vegas

May 31-June 3, 2024, The Venetian Expo

JCK Las Vegas is a major trade show and conference dedicated to the jewelry industry. It takes place annually in Las Vegas, Nevada, and provides a platform for businesses to showcase their latest products, connect with industry professionals, and learn about the latest trends.

#4. ASD Market Week | Las Vegas

March 10-13, 2024, Las Vegas Convention Center

ASD Market Week is the largest wholesale trade show for consumer merchandise in the United States. It is held twice a year at the Las Vegas Convention Center, and brings together over 2,000 exhibitors and 30,000 retailers from around the world. It features a vast array of products across categories such as apparel, fashion accessories, home goods, gifts, and much more. 

#5. National Hardware Show | Las Vegas

March 26-28, Las Vegas Convention Center

The National Hardware Show (NHS) is a massive trade show dedicated to the home improvement and DIY industry. It takes place annually at the Las Vegas Convention Center, attracting thousands of exhibitors and attendees from around the world.

#6. NBAA – BACE Business Aviation Convention & Exhibition | Las Vegas

October 15-17, 2024, Las Vegas Convention Center

The NBAA – BACE Business Aviation Convention & Exhibition is the premier event for the business aviation industry, bringing together executives, manufacturers, suppliers, and other professionals from around the world. It is considered the “crown jewel” of the business aviation industry, showcasing the latest aircraft, technologies, and innovations.

CES trade show

Trade Shows in the Western United States

Las Vegas isn’t for everyone… for lots of obvious reasons. The Western US boasts a wide range of industries and businesses, attracting attendees from across various sectors. This provides ample opportunity to network with potential customers, partners, and industry professionals.

The following are large trade shows held in other Western U.S. cities.

#7.  Natural Products Expo West | Anaheim, CA

March 12-16, 2024, Anaheim Convention Center

Natural Products Expo West is the leading trade show in the natural, organic, and healthy products industry where you can unearth your next big seller among the largest collection of emerging and pioneering brands. 

Explore the vast array of natural, organic, and healthy products across various categories, including food, beverages, supplements, personal care, home care, and more. Be among the first to see the latest innovations and trends in the industry.

#8. Pacific Marine Expo | Seattle, WA

November 5-7, 2024 Lumen Field

Pacific Marine Expo is the largest commercial marine trade show on the West Coast, serving commercial mariners from Alaska to California. It provides industry education on safety, management, regulatory matters, and technological advancements. Buyers from Alaska to California visit PME looking for everything they need from bow to stern. Making this the best opportunity for exhibitors to reach the maritime industry and grow their business.

#9. ViVE | Los Angeles, CA 

February 25-28, 2024, Los Angeles Convention Center

ViVE is a premier digital health conference focused on healthcare IT innovation and business transformation. It’s a great opportunity for senior digital health leaders to connect, learn, and collaborate. 

ViVE opens on Sunday with Partner sessions and the Insights Programs, followed by the CHIME Welcome Reception and Good Night @ ViVE – the welcome party with a purpose.

#10.  Outdoor Retailer | Salt Lake City, UT

June 17-19, 2024 and November 6-8, 2024, Salt Palace Convention Center

Outdoor Retailer is a resource for the outdoor and winter sports industry, serving the intersection of commerce and connection, content and culture, community and conversation. 

Summer and Winter shows provide critical platforms for face-to-face commerce, product launches, networking, and industry education to enhance business and support the outdoor recreation economy. As North America’s leading business-to-business event for the outdoor community, Outdoor Retailer is your path to discovery.

#11. EDspaces | Anaheim, CA

October 15-17, 2024, Anaheim Convention Center

The Conference & Expo on Learning Environments is the gathering place for architects, dealers, Pre-K through 12, colleges and universities, independent manufacturers’ representatives, exhibitors, and corporations to learn about trends and experience the latest products and services to enhance student learning.

ASD market week

Trade Shows in the Southern United States 

The southern United States is growing rapidly with a diverse and expanding population. Holding a trade show in the south allows businesses to tap into this large market, reaching new customers and potential business partners.

For a variety of reasons, the cost of holding a trade show can be significantly lower in the South compared to other regions, such as the Northeast or West Coast. This is due to factors such as lower venue costs, travel expenses, and labor costs.

#12. Supercomputing, SC24 | Atlanta, GA

November 17-22, 2024 Georgia World Congress Center

SC24 is the international conference for High-Performance Computing, networking, storage, and analysis. SC attracts an exclusive group of scientists, researchers, department managers, lab directors, and decision-makers from all corners of the HPC and networking industry. 

No other event provides such extensive, targeted opportunities for exposure and in-depth interaction with key customer audiences. Supported by a powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcase the full capabilities of their products and services.

#13. FABTECH | Orlando, FL

October 15-17, 2024, Orange County Convention Center

FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. It provides a convenient venue where attendees can meet with world-class suppliers, see the latest industry products and developments, and find the tools to improve productivity, increase profits, and discover new solutions to all of their metal forming, fabricating, welding, and finishing needs. The annual event will offer more than 1,300 exhibitors and 28,000 attendees full access to over 550,000 net square feet of floor space.

#14. Medtrade | Dallas, TX

March 26-28, 2024, Kay Bailey Hutchison Convention Center

Medtrade is the largest Home Medical Equipment Expo and Conference in the US. Connecting the HME industry for over 36 years, Medtrade features a large expo floor filled with the leading home medical equipment manufacturers and their DME products. Thousands of durable medical equipment companies (providers) come to Medtrade to find everything from the basics to the latest innovations in mobility, respiratory, sleep, rehab, and aids to daily living.

#15. Offshore Technology Conference (OTC) | Houston. TX 

May 6-9, 2024, NRG Park

The Offshore Technology Conference (OTC) is the world’s largest offshore energy event. It takes place annually in Houston, Texas, and brings together more than 60,000 professionals from over 100 countries. OTC’s goals are to advance scientific and technical knowledge for offshore resources and environmental matters. 

OTC ranks among the largest 100 trade shows held annually in the United States and is among the 50 largest meetings.

#16. IWCE 2024 | Orlando, FL

March 25-28, 2024, Orange County Convention Center

The International Wireless Communication Expo (IWCE) is the largest event for critical communications professionals in the United States. It is held annually in Orlando, Florida, and attracts thousands of attendees from around the world.

Attendees can explore the latest technologies and advancements in critical communications, including Land Mobile Radio (LMR), Public Safety LTE (PS-LTE), FirstNet, Interoperability solutions, and Emergency response technologies.

#17. MODEX 2024 | Atlanta, GA

March 11-14, 2024, Georgia World Congress Center

MODEX is the largest manufacturing and supply chain trade show in North America. Attendees and exhibitors will see the latest technologies and advancements in manufacturing and supply chain solutions across various disciplines, including robotics and automation, material handling and logistics, warehouse management systems (WMS), transportation and distribution, and supply chain software and analytics

trade shows in chicago

Trade Shows in the Midwest 2024 

Trade shows in Chicago, Indianapolis, Minneapolis, and Louisville are convenient travel destinations for most US attendees. This can be beneficial for startups, small businesses, and individuals on a budget. Lower costs for booth rentals, travel, and accommodation make it easier to participate and maximize your return on investment.

In addition, The Midwest is home to several major industries, including agriculture, manufacturing, healthcare, and transportation. Trade shows catering to these specific sectors provide an excellent platform to connect with industry professionals, showcase your products or services, and learn about the latest trends and innovations.

#18. PACK EXPO International | Chicago, IL

November 3-6, 2024, McCormick Place

PACK EXPO International is where companies come to introduce the industry’s latest processing and packaging advances. Having more than twenty vertical markets represented allows for an unsurpassed showcase of production solutions, unavailable in any other setting.

The four-day event will feature over 2,300 exhibiting companies and span more than 1.2 million net square feet of exhibit space at McCormick Place. PMMI expects to welcome 50,000 attendees.

#19. GEN CON | Indianapolis, IN

August 1-4, 2024, Indiana Convention Center

For over 55 years Gen Con has been the largest and longest-running gaming convention in North America. Founded in 1967 by Dungeons and Dragons co-creator Gary Gygax, Gen Con now attracts tens of thousands of attendees from around the world to Indianapolis for The Best Four Days in Gaming.

#20. CLEANPOWER 2024 | Minneapolis, MN

May 6-9, 2024, Minneapolis Convention Center

CLEANPOWER 2024 grows businesses by gathering key decision-makers and stakeholders across the wind, solar, storage, hydrogen, and transmission industries for discussion, deal-making, networking, and a whole lot of fun. It is designed for the diverse industry and supply chain professionals who are powering America’s future.

Pharma USA 2024

Trade Shows in the Eastern United States 2024 

Participating in trade shows in the Eastern US is almost always a win-win. As the epicenter of commerce, it boasts more Fortune 500 and 1000 companies than any other region in the United States. The East Coast is a large and diverse market with a wide variety of industries and businesses. It’s a tremendous opportunity to reach a large audience and connect with potential customers. 

#21 Pharma USA 2024 | Philadelphia

March 26-27, 2024, Pennsylvania Convention Center

Pharma USA 2024 presents a valuable opportunity for pharmaceutical industry professionals to connect, learn, and collaborate to shape the future of the industry and address crucial challenges. By attending this event, attendees can gain valuable insights, explore innovative solutions, and network with key stakeholders to advance their careers and contribute to the success of the industry.

#22. Summer Fancy Food Show |  New York City

June 23-25, 2024, Jacob K. Javits Convention Center

The Summer Fancy Food Show is the largest trade-only specialty food event in the United States. Serving up the newest and best in specialty food and beverage, the Summer Fancy Food Show attracts thousands of makers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and business opportunities.

#23. Seafood Expo North America | Boston, MA

March 10-12, Boston Convention and Exhibition Center

The Seafood Expo North America (SENA) is a conference focused on the seafood industry. It brings together thousands of industry professionals from all over the world, including seafood producers and suppliers, buyers and retailers, industry experts, and technology and service providers.

#24. DDW 2024 | Washington DC 

May 18-24, 2024, Walter E. Washington Convention Center

Digestive Disease Week (DDW) is the premier annual gathering for gastrointestinal (GI) professionals, offering an unmatched opportunity to explore the latest advancements in digestive health.

Get Ready for Your Next Big Trade Show in North America with Classic Exhibits! 

Successful trade show marketing doesn’t happen by accident. There’s always a strategy and a plan. The key is identifying the right strategy and executing the right plan. For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. 

The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner

Contemporary, Sustainable Trade Show Displays

December 1st, 2023 COMMENTS
ecoSmart ECO-2034-B sustainable trade show exhibit

Classic Exhibits has been designing and building contemporary, sustainable trade show displays through our ecoSmart line since 2007. No one in the exhibit industry has a longer or larger investment in sustainability than Classic.  

What you may not know is that our commitment to “green” extends well beyond ecoSmart Displays. Classic products, all Classic products, benefit from our sustainable initiatives.

For Example:

  • Our aluminum contains 70% recycled content. And we recycle all material drops.
  • Our roto-molded cases are exclusively made with regrind plastic. 
  • Our reusable foam packaging is 100% recycled material.
  • Our scrap wood is recycled into mulch and woodchips.
  • Our clear plastic is separated and recycled locally.

Is there more? Of course. You can’t produce ecoSmart for 16 years without sustainability spreading into every facet of your business. Can we improve? Of course. Look for greener printing options in 2024 and even more eco-friendly materials. Plus newer ecoSmart inline, island, and accessory designs.

For 35 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As the largest private-label exhibit manufacturer in North America, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands. 

Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Trade Show Planning: A Step-by-Step Guide

November 17th, 2023 COMMENTS
Trade show planning

We all know the expression, “If you fail to plan, then plan to fail.” Which, if we’re honest, isn’t always true. Some projects don’t require much planning. Trade shows, and in particular trade show marketing and exhibition, do require careful and systematic planning to be successful.

Yet, there are companies that devote less time to their trade show planning than they would to a 4-year-old’s birthday party. 

It’s nuts… especially when you consider the cost of trade shows and the lost opportunities when trade show planning is handled haphazardly. But you’re not that person, right? You want your trade show program to be professional and financially successful, which is why you’re reading this article. 

The Importance of Trade Show Planning 

Trade show planning is crucial for businesses to maximize their return on investment (ROI) or return on objectives (ROO). A clear and comprehensive plan ensures that companies maximize their sales opportunities while minimizing costs (and stress). 

Any “live event” can be unpredictable and trade shows are no exception. However, what’s often described as “unpredictable” by some exhibitors, like shipping, labor, or show services, is more often the result of poor planning. Everyone and every company that provides services to exhibitors understands that communicating deadlines, pricing, timelines, and expectations makes everyone’s job easier. They don’t want surprises any more than you do. 

Regarding what size exhibit to buy or rent, as a general rule, a 10 x 10 booth is sufficient for a small business. At 100 square feet, you can accommodate at least four people at once, two staffers and two attendees. Consider a 10 x 20 for a medium business and islands for a larger business. The size of the booth, however, depends on your goals and products. At a trade show, size matters, but it should complement, not dictate your exhibit marketing goals.

Trade Show Event Planning: The Basics

Assign one person to be in charge of timetables and scheduling. Assign another person to draw up the trade show budget and define the marketing goals. This person will have to account for the cost of renting or buying a booth, the cost of accessories such as literature racks, as well as travel expenses. Travel expenses will vary depending on the location and duration of your stay. If you decide to rent, you should expect to budget:

  • 25% on renting your booth space
  • 20% on design and graphics
  • 15% on electrical, cleaning, and drayage
  • 10% on shipping materials to and from the trade show
  • 10% on press kits and pre-show promotions
  • 20% on staffing, travel, and other miscellaneous expenses

If you decide to purchase an exhibit, you will want to work with a professional exhibit designer. Most exhibit distributors have a designer on staff or rely on their exhibit manufacturer to supply design and rendering services. You will need to follow the rules and regulations on booth design for your particular show as well as observe basics such as fire, electrical, and safety codes and provide wheelchair accessibility. Rely on your exhibit designer who understands these requirements.

trade show event planning

Trade Show Planning Guide: Key Steps to Success 

By investing in comprehensive trade show planning, businesses can maximize their chances of achieving their goals, generating new leads, building brand awareness, and securing new business opportunities.

Define Clear Goals and Objectives: Without clear goals, it’s impossible to measure the success of a trade show participation. Thorough planning helps identify specific objectives, such as generating leads, increasing brand awareness, or launching new products.

Develop a Strategic Budget: Trade shows can be costly, so creating a detailed budget is essential to avoid overspending. Planning allows for accurate budgeting for booth space, staff expenses, travel, accommodation, and marketing materials.

Design an Engaging Booth: The booth is the company’s face at the trade show, so it needs to be visually appealing, informative, and functional. Planning ensures that the booth design aligns with the brand message and effectively attracts visitors.

Prepare a Pre-Show Marketing Campaign: Trade show success often hinges on pre-show marketing efforts. Planning allows for strategic campaigns to generate interest, drive traffic to the booth, and schedule appointments with potential customers.

Train Your Staff: Trade show staff should be knowledgeable about the company’s products or services and well-prepared to engage with visitors. Planning ensures that staff is trained on sales techniques, lead capture methods, and answering common questions.

Establish Lead Capture and Follow-Up Systems: Effective lead capture is crucial for converting trade show interactions into future business opportunities. Planning involves setting up systems to capture leads digitally or on paper and establishing a follow-up process to nurture those leads.

Measure and Evaluate Results: After the trade show, it’s important to evaluate the results and identify areas for improvement. Planning facilitates the collection of relevant data, such as lead generation, booth traffic, and customer interactions, to measure the success of the event.

trade show planning guide

Trade Show Management: Ensuring a Smooth Experience 

Who is trade show management? It’s less straightforward than it appears. At most shows or events, there are three management teams, each with different responsibilities. Knowing who does what will make your life considerably easier if you encounter issues or simply need answers to questions. 

Exhibition, Convention, or Show Hall Management:  Every exhibit hall or event venue has a team that handles sales and marketing, schedules shows, maintains the facility, and negotiates contracts with unions, food vendors, and janitorial services. They are responsible for the management and success of the building. For smaller shows, meetings, or events, they may even serve as the show management. 

Show Management:  Whether it’s a local boat show or the annual trade show for the American Cardiology Association, the “show” is owned and managed by a company or an association. They are responsible for everything associated with the show without necessarily handling every activity. For example, they identify the location for the show and negotiate space and services with the facility management. They also contract with a General Show Contractor to handle drayage, electrical, pipe and drape, signage, labor, etc. However, the show management devotes much of their time to marketing the show, developing education sessions, scheduling speakers, creating social events, soliciting sponsors, and registering attendees and exhibitors. 

General Show Contractor (GSC); Most exhibitors interact primarily with the General Show Contractor and often confuse the GSC with both Show Management or Show Hall Management. As mentioned before, the GSC handles a variety of functions for exhibitors, depending on the show. These may include moving and storing freight, electrical services, cleaning, labor, sign rigging, rental furniture, and in some cases even renting exhibits. The GSC has a contract with Show Management and when an exhibitor hits a wall resolving a problem with the GSC, they should contact Show Management, who typically has a temporary office in the show hall. 

The Exhibitor Advocate:  The Exhibitor Advocate is a non-profit advocacy group that provides exhibitors with education, resources, and assistance with trade show challenges. They’re not show management nor are they at the show. Instead, they are a valuable partner who can help exhibitors address challenges and prominent pain points to ensure your events remain a valuable and irreplaceable marketing channel.

The Exhibitor Advocate’s mission is to amplify the voice of exhibitors to ensure the enduring success of exhibitions and events by collaborating with all stakeholders to promote and cultivate open communication, consistent standards, and industry best practices.

trade show management

Seamless Exhibit Planning with Classic Exhibits! 

Successful trade show marketing doesn’t happen by accident. There’s always a strategy and a plan. The key is identifying the right strategy and executing the right plan. For over 30 years, Classic Exhibits has been a reliable source of expertise for new and seasoned trade show marketers. 

The Classic Exhibits Distributor Network includes over 200 exhibit houses and display professionals in North America. Find success on the trade show floor with an exhibit that reflects your marketing message. For more information, see and explore Exhibit Design Search or request a meeting with a Classic Distributor Partner.

Brighter Days Sale on Select SuperNova Lightboxes

November 17th, 2023 COMMENTS

Brighter Days are Ahead. Save 10% on (18) SuperNova Lightbox Designs through December 2023.

Brighter Days Sale on SuperNova Lightboxes from Classic Exhibits