Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

Symphony Portable Elegance | The NO Compromises Portable Display

March 30th, 2020 COMMENTS

For too long, Portable Trade Show Displays have sacrificed elegant design for visual simplicity. Not anymore.

Introducing Symphony, the first portable/modular display to blend easy tool-less assembly with elegant design and clever accessories. With Symphony, there are no compromises. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits.

In this casual video, we walk you through all the features and benefits of the Symphony Portable Display line, including assembly, accessories, and options.

US and International Patent Pending

See All 51 Symphony Portable Designs: https://tinyurl.com/uaourkh.

EuroShop 2020 Design Trends by Katina Rigall Zipay

March 10th, 2020 COMMENTS
EuroShop 2020 Trends by Katina Rigall Zipay

Held every three years, EuroShop is like a candy store for designers. While many of the trends on display at EuroShop 2020 were not new, they were reinvented in fresh ways. Also worth revisiting are the ways in which technology has become more sophisticated, incorporating movement and advanced LED lighting techniques into almost every exhibit.

Our Instagram contains many more examples and video’s of these trends: @classic_exhibits

Movement

  • Short-throw projectors, touchscreens, 3-d Holograms
  • Video walls both flat and curved and on every surface from ceiling/floor/wall/ hanging structures
  • Programmable LED lights both as simple accents and behind lightbox graphics or on a raised floor
  • Motion detecting interactive cameras tied to projectors/touchscreens/video walls
  • Physical objects controlled by magnets or gravity, robotics
  • Smart glass that has an image or mirror finish and can fade to transparent
  • Polarized glass that we had to look through to interact with content
  • VR interactive, AR interactive, mechanical movement like gears rotating. 
  • Programmed LED panels were mesmerizing, continuously changing patterns with quite long programs. It was hard to stay long enough in one space to see the entire program of movement.

Materials

  • Mirror-finish as an accent or to cover a wall and make the space feel twice as big
  • Felt as an interesting shape texture and acoustic material
  • Velvet, crocodile, unfinished wood, and pressboard with wash of color that still reveals the texture
  • Marble, sheer fabric, high gloss paint, clear acrylic, draped fabric
  • Chains, corrugated plastic and cardboard — cardboard was even used as a structural material in numerous places
  • Metal mesh, brick and wood were very prevalent textures sometimes printed on a flat surface and sometimes fully 3D
  • Colored string stretched between surfaces to create a pattern and hanging fringe
  • Almost all metal structures were covered in some way

Structural

  • Peaked roof frame – sometimes a simple 2D frame, sometimes built out as a 3D structure
  • Elongated roman arches – tall and elegant with a perfect half-round curve at the top
  • Semiprivate meeting spaces
  • See-through barriers around the edge of an exhibit space
  • Cubes/boxes/squares, circles/spheres
  • Slats most often unfinished wood, vertical, straight, of the same width and at even intervals, but we saw them tweaked in numerous ways to make many unique and custom applications

Colors/Color Combos and Patterns

  • Black and White
  • Either Black or White or both with a Bold Accent Color
  • Either Black or White or both with a Natural Wood Accent
  • An all-white booth might consist of glossy white finish, flat white finish, white washed wood, white LED light accents. Solid shapes and relief patterns out of white materials. White fringe shielding the conference area. Clear acrylic furniture – lots of textures, but all in the same color story
  • Tropical print – palm leaves and flowers
  • 80’s inspired neon or brightly colored pop-art patterns

Lighting

  • Throwback Neon signs (accomplished through LED technology)
  • Edison bulbs of all shapes and sizes
  • Programmable LED Lights as edge light lightboxes
  • Programmable LED tile floors
  • Pendant lights
  • LED lights are used more strategically in the edge-light capacity and are often dimmed down so they really enhance the structure of the design rather than blind us with their power

Plants

  • Greenwalls with different heights and textures of foliage
  • Hanging plants
  • “Tufts” inset, spotted on every surface from ceiling to floor, even light fixtures

Organic Design Elements

  • Faces, hands, and animals were used as very effective shapes in the exhibit designs at EuroShop
  • Booths made completely of organic cut curved slats felt like intricate caves

Introducing Symphony, The First Elegant Portable Display

March 2nd, 2020 COMMENTS
Symphony Elegant Portable Displays

Introducing Symphony, the first portable display to blend easy tool-less assembly with elegant design and clever accessories. With Symphony, there are no compromises. Simply a beautiful upscale display at a price that’s thousands less than most custom modular exhibits.

Personalize Symphony with attractive counters, workstations, floating graphics, tablet, and monitor mounts. Additional options include wireless/wired charging pads, locking storage, brochure holders, and LED lighting.

The lightweight aluminum frames are engineered for SEG dye-sublimated fabric graphics for a seamless, professional look.

See Symphony in Exhibit Design Search in the 10 ft. and 20 ft. Portable Galleries.

Download the Component Price List, Summary Sheet, and Accessories Guide.

Symphony Portable Hybrid Displays

Visit us at EXHIBITORLIVE 2020 in booth #242 and #220.

60+ EuroShop 2020 Photos

February 18th, 2020 COMMENTS

Kevin Carty and Katina Rigall Zipay are in Dusseldorf this week at EuroShop 2020. We’re happy for them (and really, really jealous).

However, we made them promise to take lots and lots of photos and a few videos. See below. This is Part #1. We’ll post Part #2 tomorrow. No commentary. Just a ton of beautiful photos to share. Click on any photo to scroll through all 60+.

What to Look for in an LED Lightbox Manufacturer

January 15th, 2020 COMMENTS

Rental Exhibits
Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to Backlit Tension Fabric SEG Graphics. The reasons are obvious. Not only is fabric more durable than direct print graphics, but it’s also cheaper to ship and easier to maintain. And depending on the print process, the colors are vibrant and the details nearly photographic. 

It’s easy to assume that all LED lightboxes and manufacturers are similar, and the only real difference is price. Price matters of course, but there are other factors to consider.

9 Factors to Consider When Purchasing an LED Lightbox 

#1. Hardness and Durability:  All LED Lightboxes start with an SEG aluminum frame. Every manufacturer engineers their frames using aluminum of varying hardness and durability. Less expensive lightboxes use softer aluminum because it’s cheaper. But cheaper aluminum scratches easily and tarnishes quickly. In addition, the wall thickness is often so thin that structural rigidity is compromised. For lightboxes mounted to a wall or assembled or disassembled at multiple trade shows, you will want aluminum with a 6063 specification. 6063 has better structural integrity and scratch resistant. If the supplier can’t answer that question, then you should be wary. 

#2. Availability: Does the manufacturer have the extrusion, LED lights, hardware, and accessories in stock? And are there extrusion options depending on the situation, such as one-sided vs two-sided, freestanding vs. wall mount. What if you need multiple quantities or quick ship options? Can individual parts be purchased if they are lost or damaged? You don’t want a manufacturer who dabbles in lightboxes. 

#3. Customization: Let’s say you need a width or height larger than the kits listed. Is it possible? If so, how complicated or expensive does it get? How about angles or shapes such as a hexagon? It’s easy to do squares and rectangles (for most manufacturers), but odd shapes and sizes are often a head-scratcher for those who only want to fulfill kits. 

#4. Print Quality: Asking the right questions is essential. 1. Dye-sublimation printing is the best. This ensures the colors are infused into fabric, not just printed on the surface. Many suppliers brag about “fabric printing” but it’s not always dye-sublimation, which requires two steps  — printing to a paper material and then heat fusing the image to fabric. 2. Ask about the age of the printer. The dye-sublimation printer shouldn’t be more than two years old. Anything older than that means the print resolution is just OK, not photographic. 3. Just like clothing, the fabric quality can vary, which may not matter if the graphic is a throwaway and the resolution doesn’t matter.    

#5. Sewing and Sizing:  Experienced manufacturers have this down to a science. They’ve done the calculations thousands of times with varying fabrics, and they know how to print, cut, and sew the fabric so it fits perfectly. Not too loose. Not too tight. Nothing is more frustrating than receiving a fabric graphic that doesn’t fit. 

#6. LED Lights:  This could be a college course. Just understand the various color temperatures, lens, UL and ETL certification, module construction, etc. requires some research and patience. Like fabric, there are multiple ways to make LED lights cheaper, if cheaper is the only criteria. Skipping UL/ETL certification is shortcut. Using exposed connections or alligator clips is another. Sadly, it’s nearly impossible to know what you are getting before you get the LED lightbox. However, in this case, the old adage rarely fails, “If it’s too good to be true, then it probably isn’t.” 

#7. Accessories: Most LED lightboxes are a one-trick pony. The are lightboxes.  That’s it. But what if you want to add shelves, an iPad, a literature holder, wings or headers? What if you want to connect it to other lightboxes or create a full inline or island display. That requires and exhibit builder who has engineered the extrusion to be multi-functional, stocks lightbox accessories, and has the in-house talent to customize. 

#8. Packaging: It’s easy to assume that your display will ship in high-quality cases and packaging. Sadly, that’s rarely true. Most manufacturers use disposable one-way shipping materials. Your lightbox arrives undamaged. Now you have to ship it to the next show or to another location, but there’s nothing to protect it or keep it organized. Insist on reusable shipping materials, which precludes cardboard, shrink wrap, and thin foam. All three will be destroyed after one use. See examples. While you may have to pay a little more, it’s an investment that keeps giving show after show, assembly after assembly.  

#9. Assembly:  It’s easy to overlook how the lightbox will be assembled but that would be a HUGE MISTAKE. Some require tools and a bag of loose parts. Others have push-button connectors. Others are “mostly” tool-less, but the hardware is cumbersome and/or unnecessarily complicated. Ask to see the instructions or an assembly video. Even if you aren’t planning to assemble it, could you put it together based on the instructions in a reasonable amount of time? Remember, time is money, especially on the show floor. No one wants surprises at a trade show, and a well-designed lightbox won’t make you sweat, literally or figuratively. Do the research and trust your gut.

It’s important to remember that the pretty image you see on a website is just a rendering. What you receive is not. Ask the right questions and purchase your lightbox from a vendor you trust. Remember, you “may” be able to return the hardware, but the graphics, it’s yours whether you like it or not. Finally, keep in mind that you are buying a design, a marketing structure that represents your brand. It’s more than just an aluminum frame with graphics. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.