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Archive for the ‘Trade Show Exhibit Tips’ Category

EXHIBITOR Magazine’s 2018 Portable Modular Awards (PMA)

December 1st, 2017 COMMENTS

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Portable Modular Awards (PMA) and People’s Choice Voting Page

EXHIBITOR Magazine announced the finalists for the 2018 Portable Modular Awards this week. They also launched the People’s Choice Voting website where you can vote once a day for your favorite design (regardless of the category).

PMA-GraphicThe categories are:

  • Best 10-by-10-Foot Exhibit
  • Best Fabric Exhibit – An exhibit comprising predominantly fabric components
  • Best Use of Graphics – Graphics for the entire exhibit and/or individual applications or purposes, such as info graphics, way-finding systems, product-display graphics, overhead-signage design, large-format graphics, etc.
  • Best In-Line Exhibit (10-by-20s, 10-by-30s, etc.)
  • Best International Design – An exhibit designed by a company outside of North America or an exhibit designed by a North American firm but launched at a show outside of North America.
    Best Island Exhibit Less Than 600 Square Feet
  • Best Island Exhibit 600 to 1,000 Square Feet
  • Best Island Exhibit More Than 1,000 Square Feet
  • Best Reconfigurable Exhibit – An exhibit that can be reconfigured to accommodate various footprints, goals, shows, etc. Entrants must submit photos of the booth in at least two different configurations.
  • Best Rental Exhibit – A portable, modular, or system exhibit comprising predominantly rented components.

Classic Exhibits has been an active supporter of the PMA since its inception five years ago, both through submissions and advertising. This year is no exception. We submitted five entries, and four were accepted as finalists.

Best Island Exhibit 600 to 1,000 Square Feet

Parrallon

Design/Marketing Challenge:  Parallon wanted an exhibit that made a big impression with attendees from across the show hall and in the booth space. They requested an open concept allowing for a natural flow of traffic through the booth and multiple conversation areas. In addition, the modular components had to fit different size footprints. Equally important was the use of technology and integrated lighting throughout the design. One big challenge was Parallon’s requirement to easily re-brand the booth for their strategic partner HealthTrust, which uses the structural components of this booth at shows where Parallon does not exhibit. Finally, the client wanted to improve their operational cost savings compared to their previous booth.

Design: Astor Group, Cheryl Harnishfeger and Classic Exhibits, Kim DiStefano

Best Rental Exhibit

ForRent

Design/Marketing Challenge: ForRent.com wanted a substantial presence on the show floor with cohesive branding for all their divisions. They decided to feature all their sub-brands in their booth for the first time:  ForRentUniversity.com, ForRent.com, CorporateHousing.com and After55.com. With 30 working employees in their booth, they needed a large amount of secured storage, lots of interactive demo areas for 1-on-1 sales, social media activity, and both in-depth and casual meeting spaces for building relationships with customers. The materials needed to have a residential feel to focus attention on their residential properties. Finally, they wanted more design flexibility while achieving their goals which is why they choose a 20 x 50 rental (rather than a typical purchase).

Design: Classic Rental Solutions, Doug Cole and TPS Displays Richmond, Neil Carroll

Best In-Line Exhibit

Schmidt

Design/Marketing Challenge:  Schmidt’s Naturals wanted the natural and clean qualities of their well-established brand to be reflected in their booth. They wanted a clean product display area, storage, space for casual meetings, and an overall inviting feel. The space also needed well-organized sampling areas where visitors could smell the products.

Design:  Classic Exhibits, Kim DiStefano, and TradeshowGuy Exhibits, Tim Patterson

Best 10-by-10-Foot Exhibit

ShoesForCrews

Design/Marketing Challenge:  Shoes For Crews wanted their trade show displays to reflect their recent updated branding. The company participates in about 70 shows per year with various booth sizes, so they needed a distinctive, lightweight, reconfigurable, well-lit exhibit with enough shelving to show 40-50 shoes representing all their product lines. They didn’t want typical shelving;  they wanted their shoes displayed in a creative fashion. Also they hoped to engage customers in their booth space with media, recreating a breakroom experience that their customers experience in their respective environments.

Design: Classic Exhibits, Kim DiStefano and Art Guild, Ron McEntee

We encourage you to vote for your favorite(s) over the next three months. Let us know if you have any questions, and we would enjoy hearing your comments about the four finalists. Finally a HUGE thanks to the Classic Distributors for their support with PMA and to Katina Rigall Zipay, our Creative Director, for submitting the entries.

Winners will be announced at EXHIBITORLIVE.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

We Don’t Care. We Really Don’t Care!

October 28th, 2017 COMMENTS

ClassicRentals

Thank you for a CRAZY FALL SEASON. We’ve had strong sales, including a record number of AMAZING custom projects. You kept us busy and inspired in Q3, which the Classic Exhibits Family appreciates.

The rental division, Classic Rental Solutions (CRS), saw the largest surge. And that’s not surprising. Exhibit rentals are growing at Classic and throughout the industry. More and more exhibitors are attracted to the smaller upfront investment and the luxury of changing their design from show to show or year to year. The exhibitor’s desire to “mix things up” challenges many builder’s design flexibility and capacity. Not every company has the capability (or willingness) to stretch their rental program.

But We Do. And Here’s Why.

#1. Classic Exhibits and CRS support over 200 distributors. Not every distributor taps into our rental division, but the vast majority send us multiple projects every year. That volume means we have an unmatched inventory when your client needs five LED lightboxes, a double-deck display, a 40 x 40 island, or 37 monitor stands for an event. There are few requests we can’t handle.

#2. We are the manufacturer. We’re not ordering modular frames, cut aluminum extrusion, or custom wood counters. We’re building them. If the rental division needs a custom counter or curved Gravitee One-Step frames, it’s done in days, not weeks. It also means we control the quality. We have no hesitation about throwing away damaged aluminum, chipped laminate, or rebuilding or replacing crates. What we ship has to be perfect because we’re answerable not only to you but also to your client. Happy customers mean more rental orders. And that makes us happy.

#3. We are the designer (in most cases). That gives us enormous flexibility to create customized rental designs. We can choose to build a custom component for a specific design. So many rental designs on the show floor are cut-and-paste, carbon copies of modular panel templates. Be honest. How often have you seen the same rectangular tower with four arches and stock counters? Rentals are growing but some of the designs on the show floor are getting pretty stale.

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#4. We are Classic Exhibits. Over the years, we’ve built our reputation on design, quality, flexibility, and nimble engineering. And especially predictability. When you open a rental crate there should be no surprises. It will include detailed instructions, immaculate packaging, and graphics that fit, since the display was staged and photos taken in our facility.

#5. Lightboxes, Charging Stations, Monitor Stands, Tablet Solutions, LED Accent Lighting, etc. Trade show industry trends change FAST. Those trends should apply equally to rentals as they do to purchases. Sadly, that’s not true for all suppliers. At Classic Exhibits, we have no reason not to cross-pollinate purchase trends with rentals. We benefit. You benefit. Your client benefits.

So…. you may be wondering about the title of this blog post — “We Don’t Care. We Really Don’t Care.” On occasion, a distributor will apologize for a rental order. Their client considered both a rental or a purchase but eventually decided to rent. Yes, the initial order is is smaller but that’s fine. Rental orders, over time, tend to be larger than purchases. And frankly, the margins are better. There’s no need to apologize. We don’t care whether you purchase or rent from Classic Exhibits. We only care that you do one or the other.

Thanks again for a remarkable fall. Be sure to visit the Rental Display Gallery. We’ve added over 120 designs in the past two months, all with rental and purchase prices.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic’s Creative Design Department — Summer Sales Tips #10

August 2nd, 2017 COMMENTS

Our Secret Weapon

Over the years, we’ve evolved as a manufacturer/builder into a company focuses primarily on personalizing kits and designing custom solutions. That shift required not only skilled project managers, carpenters, millwrights, and detailers, but very talented exhibit designers.

We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.

To learn more about the Creative Design Department, download this unbranded PDF. To listen to the  bonus audio tip click on the link.

SummerSalesTip10

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Online Sales and Marketing Tools — Summer Sales Tips #9

July 26th, 2017 COMMENTS

Resources for the Passionate Exhibitor

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

The Photo Galleries have thousands of images of custom, retail, rental, and portable displays. All real jobs. There are Videos, a Material Handling Calculator, Set-up Instructions, Live Webcams, and downloadable Product Literature.

To learn more, download the unbranded PDF version for of the Sales and Marketing Tools Sheet here. Click to listen to the bonus audio tip.

SummerSalesTip9Revised

 

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Visionary Designs Exhibits — Summer Sales Tips #8

July 20th, 2017 COMMENTS

Customization and Personalization

Many trade show exhibitors don’t consider a custom exhibit, either because of the expense or the design process. They view “custom” as large elaborate islands or heavy and complicated inlines. And custom exhibits can be all three. However, that doesn’t have to be true.

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

The exhibitor ends up with a upscale, personalized exhibit at a price less than a “custom exhibit.”

To learn more, download the unbranded PDF version for Visionary Designs here. To listen to the bonus audio tip, click here.

Visionary Designs Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.