Trade Show TalesBlog

Posts Tagged ‘Trade Shows’

Post-COVID Shipping Challenges for the Trade Show Industry

March 3rd, 2021 1 COMMENT

Yesterday, Joe Martillaro from Superior Logistics joined us for a Classic Conversation. He discussed the shipping industry and how post-COVID changes will affect trade show exhibitors and suppliers.

This video is a “must watch” for anyone who will be shipping crates and cases later this year. According to Joe, there’s been a lot of changes in the shipping industry!

10 Rental Answers to Your Most Common Rental Exhibit Questions

March 2nd, 2021 COMMENTS
Trade Show Rental Questions

Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.

Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).

Rental Questions and Answers

10 Trade Show Exhibit Rental Answers
Trade Show Rental Q&A

Tim Patterson Interviews Katina Rigall Zipay about Women in Exhibitions

March 1st, 2021 COMMENTS

GREAT INTERVIEW with Katina Rigall Zipay about the Women in Exhibitions organization on Tim Patterson‘s Monday Morning Coffee. For more information about WIE, see their LinkedIn group.

Will COVID End “Build & Burn” Exhibits and Events?

February 25th, 2021 COMMENTS
Landfill Image -- Build and Burn Trade Show Exhibits

By Al Mercuro, Senior Account Director, Genesis Exhibits

What is Build and Burn?

In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used. Nancy Zavada founder and president of MeetGreen, was thinking outside the box when she found a way to donate graphic murals from the IMEX America Show, which often get trashed after one show, to a senior citizen home for use in their common areas.

But one hurdle that hasn’t been overcome is the problem of what is known as “Build & Burn.” That’s when a custom exhibit is built for a particular event and when the show is over it literally gets tossed into a landfill. I hope it’s obvious that this practice is inherently wasteful, but while it has largely fallen out of favor in the U.S., Build & Burn is still commonplace in Europe and Asia.

A few years ago, for example, one of my financial clients needed me to design and build three 20-foot inline exhibits, one for the US, one for Europe, and one for Asia. She accepted our proposal for two of the three but said she found a much lower price for the exhibit in Asia. I warned her about the Build & Burn issue and asked her whether the exhibit will be designed and constructed for long-term, multiple-event use. Well, three months later, she called me to say the vendor disposed of the exhibit after the first show.

The Environmental Impact

“Even though there are increased efforts internationally to use sustainable or recycled materials in the construction of trade show exhibits, Build & Burn is still the predominant method of booth construction in many parts of the world,” says Tom Beard, Regional Sales Manager of Classic Exhibits. “It has a major impact on the environment due to the amount of materials sent to a landfill.”

There are some legitimate reasons why companies choose Build & Burn exhibits. Some shows may only happen once every three or four years and exhibitors won’t want to pay to have their exhibits shipped back and stored, especially if they’ll need new design and graphics to match the company’s future marketing messages.

However, there are eco-friendly alternatives to Build & Burn. One alternative is what some call “Euro-Booths.” They’re modular designs based on a common white-wall structure, each with the same counter. Exhibitors rent the booth and just bring their graphics. The booths are reusable and since they’re usually stored on-site or near the venue, they also cut down on shipping costs.

The Rental Alternative

Rental Exhibit as an Alternative to Build and Burn

“Rentals are the most eco-friendly way to exhibit internationally,” says Beard of Classic Exhibits.

Some vendors, however, want a unique look that will differentiate them from their competitors. To fill that niche, some vendors are now offering custom rental solution that looks more like a custom-built exhibit with the sustainability benefits of a reusable exhibit.

As companies increasingly emphasize sustainability throughout their businesses, they’ll want to work with event partners that can support those goals through re-usable alternatives, that often also save money, rather than wasteful Build & Burn exhibits.

“From what I’ve heard, the tide is turning from Build & Burns based on awareness of the wastefulness of it in some areas and the associated shipping/labor/disposal costs,” says Candy Adams, The Booth Mom, expert Exhibit Management Trainer and well known Tradeshow Speaker, “Another cost factor is the availability of more aluminum extrusion systems/SEG (silicone edged graphic) fabrics; it’s getting to the point of being cheaper to rent the extrusion, and print it in Asia and ship it to shows, rather than building a one-time-use exhibit onsite and then trashing it.”

The Future of Build and Burn

As we look toward the day when live events resume, let’s hope that sustainability becomes an important part of the conversation. The Pandemic Pause could provide an important opportunity to rethink the events business and move past Build & Burn exhibiting. Glenda Brungardt, Global Tradeshow/Event Manager at tech giant HP said it best. “Bottom line for me: Build & Burn may be a simple solution for a specific show. But as an event planner it is my job to look at the bigger picture and what impact my choices in the construction of a booth have not only on the environment but also on the brand I represent.”

Build and Burn Exhibits

Al Mercuro is a Senior Account Director at Genesis Exhibits. You can contact Al at amercuro@exhibitsbygenesis.com or via LinkedIn (https://www.linkedin.com/in/al-mercuro-4929645/).

Symphony Portable Displays ~ Let’s Try Again!

February 7th, 2021 COMMENTS
Symphony Portable Display

Why should you care about portable displays? Especially now. Three reasons:

  • One, your client’s display(s) will soon be at least 16 months out of date.
  • Two, their budgets will be dramatically lower.
  • Three, we’re already getting requests for portable displays from your industry colleagues. 

Eleven months ago, we introduced Symphony, our newest portable display system. Remember that? Probably not. Well, let’s try again! 

Watch the Video. See the Designs.

The features and benefits are listed below. HOWEVER, if you really want to understand what makes Symphony unique, we encourage you to watch THIS VIDEO. It will make you a Symphony expert in about 10 minutes.  Then explore all 51 Symphony designs in the 10 ft. and 20 ft. galleries in Exhibit Design Search. Let us know what you think. 

Symphony Portable Displays
Symphony Portable Displays from Classic Exhibits
Symphony Portable Displays with Press Fit Graphics