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Posts Tagged ‘Trade Shows’

Your Guide to Exhibit Furniture Rentals

March 24th, 2022 COMMENTS

Rental Furniture at Trade Shows

It’s 2022 and trade shows and exhibitions in North America have returned much stronger than many predicted. As a result, exhibitors, display builders, labor providers, and show organizers are busy, sometimes crazy busy. One segment that’s seen a surge in growth is exhibit rentals, both exhibits and furniture. Exhibit Furniture Rentals in particular have transitioned from a “maybe” to a “must have” for both inline and island booths. 

Trade Show Furniture Rentals

Why Should You Care About Exhibit Furniture Rentals?

Gone are the days of battered and basic furniture rental designs. Today’s designs are attractive, contemporary, and comfortable, and they are available in a variety of styles and colors. Rental furniture providers are committed to delivering quality products that are fashionable and pristine. Plus, their selection has improved, along with deeper inventories at most major convention and trade show venues. 

Exhibit designers and exhibitors have also gotten more comfortable with adding furniture to booths. The right furniture can make a huge difference in the overall design, transforming a “nice and functional” island into an upscale destination for show attendees. Just 5-10 years ago, exhibit designers were reluctant to add conference tables, upholstered sofas, even ottomans and accessories to a booth. However, there’s been a push to offer attendees a place to relax, chat, and conduct business within the booth and designers have responded. 

And it’s not just furniture. Trade show rental options include charging hubs, pillows, lamps, rugs, sanitizer stands, and even safety dividers.  

Trade Show Furniture Rental Trends 

The next time you attend a trade show or event, you’ll undoubtedly notice three trends:  large fabric graphics, lightboxes, and furniture. These are trends not exclusive to island displays. Inline displays, both 10 ft. and 20 ft., are embracing these trends with rental furniture being the most surprising. Not long ago, a café or bar table with chairs in an inline space was uncommon. Not anymore. Inline exhibitors have embraced seating in their booth with many including comfortable chairs and sofas to create a casual meeting area. 

Assuming rental furniture makes sense for your exhibit design, then what are the next steps? When possible, work with your exhibit designer. They have access to the designs from multiple furniture rental companies. They are also familiar with your booth design, graphics, and trade show marketing strategy. They can also assist you with ordering and scheduling the furniture to arrive in your space. 

Trade Show Furniture Rental Sources

Some exhibitors may consider ordering their rental furniture from the General Show Contractor via the show book or the GSC’s website. And that’s a good option. However, GSC’s typically have a more limited selection than would be available from your exhibit house. Then there’s the cost. There’s a common misconception that ordering from the GSC will be less expensive. It’s not. In fact, it’s often more expensive. Furniture Rentals are a convenient and cozy profit center for them. Expert Tip:  Start with your exhibit house and compare prices and service

Of course, you can always buy furniture and ship it with your crates or cases. Can you save money by buying the furniture? Perhaps if you spread the cost over 3-4 shows. However, you’ll need to include the cost of shipping, materials handling, and labor (if it needs to be assembled) and damage. For most exhibitors, it’s not worth the hassle or the meager savings. 

Exhibit Furniture Rentals

Popular & Affordable Rental Show Furniture 

Easy is good. Easy and affordable is even better. Classic Exhibits has two comprehensive galleries of trade show rental furniture (Rental Furniture #1 and #2). The galleries are organized by the categories shown below and include prices. No guesswork. No navigating through a complicated and confusing website. 

Review your options in each gallery. Then click to add them to a “My Gallery.” The My Gallery has a tool where you can email your selections to your exhibit house representative or send them to colleagues to review. 

Rental Furniture Gallery #1

  • Accent Chairs: Comfortable, casual chairs perfect when paired together and with and end or seating table. See the Malibu or Lena designs as examples.    
  • Soft Seating: Larger upholstered chairs, sofas, and sectionals with matching pieces. See the Emerald Velvet line as an example. Some include charging options. 

trade show furniture

  • Seating Tables: Cocktail, end, and side tables like the Geo Cocktail Table with a wood top and black metal base.  
  • Ottomans: Colors galore in these fashionable round, rectangle, and curved ottomans.
  • Accessories: A nice selection of safety dividers, rugs. pillows, lamps, stanchions, and lecterns.

Rental Furniture Gallery #2

  • Cafe Tables: round cafe tables come in both fixed (typically 30” high) and adjustable heights in a variety of colors and finishes. See model CECA-022 with countertop colors in gunmetal, green, orange, yellow, and black. 
  • Bar Tables: Similar to Cafe Tables but with a  height of 40-42”.  CEBT-036 is one of 18 designs 
  • Group Seating: Mostly plastic cafe table seating in a range of colors and styles. The Malba (20″ L x 20″ D x 32″ H) is a green or gray stacking chair.

event furnishings

  • Conference Tables: Primarily oversized rectangle tables with round options as well. Some come with power ports like the CECT-033. 
  • Conference Chairs: Mostly height-adjustable rolling executive or mid-back chairs with arms like the Cupertino Mid-Back
  • Office Furniture: Desks, shelving, bookcases, and whiteboards. 
  • Bars: Curved bars with or without accent lights. See the CEBR-002 Midtown Bar
  • Barstools: Stools for Bar Tables. 13 designs including the CEBS-019 in red, black, and white vinyl tops

Important Considerations About Event Furnishings

Design obviously matters but so does function and budget. Your event furnishings have a role to play in your overall strategy. Given the cost of booth space, you want every sq. foot to contribute to your goals and ROI

Conference Room or Meeting Space. Most meetings in a booth don’t happen by accident. They are scheduled before or during the show. There’s no reason for a conference room unless you already have a plan for a full schedule of meetings with clients. 

Casual Seating Areas. Guests in your booth will love these… so will the booth staff. If your product/service doesn’t require lengthy interactions with attendees and you anticipate a busy show, a casual seating area can be a distraction and create congestion. No one can resist a soft comfy chair, including your team. If they appear too relaxed, attendees will walk by and not engage your staff. 

Say Something.. If you are unhappy with your rental furniture choice or the furniture arrived dirty or damaged, contact the rental furniture provider immediately. They want you to rent again at future shows and will generally do whatever they can to make you happy. Sometimes that means replacing a damaged piece the second day of the show or even removing furniture you thought would be necessary (but actually added clutter to the booth).

Cleanliness. While you don’t own the furniture or furnishings, you are still being judged by it. It arrived clean but it won’t stay that way. Wipe down the countertops each day and brush off the crumbs. Attendees don’t want to sit down at your bistro table only to discover wet coffee stains and sticky raspberry filling.  

event furnishings

Exhibit Furniture Rentals with Classic Exhibits

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.


 

Your Guide to Industrial Trade Shows

February 22nd, 2022 COMMENTS
Industrial Trade Shows

Nearly every industry has a trade show or trade shows, whether you’re in the road construction industry, medical devices, publishing, or shoe design and manufacturing. There are 1000’s of trade shows in North America each year and 100’s of thousands worldwide. 

A subset of those trade shows is industrial trade shows. Those include shows for manufacturing, engineering, metal fabrication, wood products, machine tools, robotics along with a host of others. They include trade fairs like World of Concrete, IMTS, PackExpo, AHR Expo, and FabTech

Getting Started with Industrial Trade Shows

Industrial trade shows are generally BIG. While they may not have more exhibitors or more attendees than non-industrial trade shows, the booth space for the larger exhibitors can be MASSIVE. So massive in fact that the show halls often extend into the parking lots for the large equipment manufacturers… Imagine cranes, dump trucks, helicopters, mining equipment, planes, and building materials. 

In the United States, these shows tend to gravitate to the larger convention halls like  McCormick Place Convention Center in Chicago, the Las Vegas Convention Center, the Orange County Convention Center in Orlando, the Anaheim Convention Center, and the Kentucky Exposition Center in Louisville.

Participating in these shows isn’t much different from other industry shows although the logistics along with the installation and dismantling requires more planning. That said, not all exhibitors are in 400 x 800 ft. islands. There are still exhibitors in 10 ft. and 20 ft. inline trade show displays with products and services critical to their industry.    

Types of Industrial Shows

  • Aerospace and Aviation
  • Agriculture and Farming
  • Building and Construction
  • Energy/Oil and Gas
  • Forest Products
  • Heavy Equipment
  • Manufacturing
  • Material Handling, Logistics, and Shipping
  • Woodworking

4 Tips to Be Successful at an Industrial Trade Show

There’s no fairy dust or magic potion to ensure you’ll be successful at an industrial trade show. You already know your products and are an expert in your industry. You just need a beautiful booth and some eager salespeople, right? If that were true, then every exhibitor would be returning from a trade show with thousands of qualified leads. It takes the right attitude and a whole lotta planning. 

#1. Do You Believe in Trade Shows? 

You either do or you don’t. There’s no middle ground because exhibitors who “waffle” when it comes to trade show marketing are mostly wasting their money.

Trade shows are much more efficient than they used to be because most attendees no longer “walk” the floor. They “research” and “shop” the floor just like they would an online purchase. They’ve already decided which companies they’ll visit days, even weeks before their feet hit the aisle carpet. Getting them to your booth pre-show is more important now than luring them into your booth at the show.

#2. Do You Believe in Metrics and ROI? 

Of course, you do. Imagine conducting a sales and marketing presentation without metrics. You love numbers and enjoy reciting them to others like parables from the Bible. You get visibly excited using a spreadsheet to compare Product A vs. Product B. 

But, when it comes to your trade show marketing, you are like a four-year-old with blocks, counting the # of leads as an accurate measure of success. For most exhibitors, anything beyond that falls into quantitative voodoo. They don’t measure costs, return on sales or contribution margin per client. You need to set goals, both quantitative and qualitative, and measure them. That’s what adults do. 

#3. Are You a Good Judge of People? 

You should be. It’s required for anyone in sales and marketing. At every trade show, you are doing two things:  meeting with customers and suppliers and evaluating your trade show staff. 

Far too often, we are spectacular at the first and abysmal at the second. We view trade show staffing along the same lines as a wedding invitation — the more the merrier and we pray no one gets drunk and pukes in public. Train your team and hold them accountable. See #2 about metrics and ROI. 

#4. Are You an Expert in Trade Show Marketing?

I won’t bother to feed your ego on this one. You aren’t. Not even close. You may be an expert at social media, SEO, print advertising, and closing techniques, but you probably have limited knowledge about exhibit design and trade show marketing. 

That’s not to say you aren’t a marketing and sales genius, but trade show marketing is a specialized craft. 

Be smart. Work with an exhibit house or trade show consultant.  They will guide you on strategy, show services, ROI tracking, booth training, etc. They’ve seen all the painful mistakes exhibitors make that cost them money.  Believe me … they want your trade show marketing to be wildly successful. That way you’ll add more shows to your schedule, you’ll purchase new exhibits, and you’ll tap into their other services

industrial automation trade shows

Industrial Automation Exhibitions

IME West

Engineering West (IME West) is the largest annual advanced manufacturing event in the US, bringing together suppliers and buyers for every part of the product development cycle.

FABTECH

When it comes to metal forming, fabricating, welding, and finishing, FABTECH is the only event that makes it possible to see it all together and find the latest in manufacturing equipment. North America’s largest metal forming, fabricating, welding, and finishing event. 

Pack Expo International

PACK EXPO International is the most comprehensive show for packaging and processing solutions for every industry, educational sessions, and networking opportunities. No other event showcases more technology—including product launches—or allows for collaboration with industry leaders across 40+ vertical markets.

Conexpo/Con-AGG

CONEXPO-CON/AGG is the only event that connects experts from every major construction sector. Here, you’ll meet the people who make the machines, discover new technologies, and build relationships in the construction community.

The Offshore Technology Conference (OTC)

OTC is a global event that connects offshore energy professionals from more than 130 countries to collaborate and discuss the challenges, solutions and changing energy landscape of the offshore energy sector.

Manufacturing Trade Shows

International Manufacturing Technology Show (IMTS)

The International Manufacturing Technology Show is the leading global marketplace to connect buyers and sellers of manufacturing equipment, products, and software through exhibitions, events, and partnerships to advance the industry and its businesses.

AHR Expo

The AHR Expo provides a unique forum where manufacturers of all sizes and specialties come together to share ideas and showcase the future of HVACR technology. Since 1930, the AHR Expo has remained the industry’s best place for OEMs, engineers, contractors, technicians, facility operators, architects, educators, and other industry professionals. 

World of Concrete

World of Concrete is the industry’s annual international event dedicated to the commercial concrete and masonry construction industries. Featuring indoor and outdoor exhibits with the industry’s leading suppliers showcasing innovative products and technologies, exciting demonstrations and competitions, and a world-class education program.

POWER-GEN International

POWERGEN is the largest network and business hub for electricity generators and solution providers engaged in power generation. Power producers, utilities, EPCs, consultants, OEMs, and large-scale energy users gather at POWERGEN International to discover new solutions as centralized power generation business models evolve into cleaner and more sustainable energy sources.

Other Industrial Trade Shows

North American Farm and Power Show

The North American Farm & Power Show brings the industry’s leading innovators in agriculture technology, equipment, and science to the front step of America’s farming heartland. The North American Farm & Power Show serves as a midwestern hub for exhibitors to showcase their latest products and innovations. 

The Utility Expo

The Utility Expo is the largest event for utility professionals and construction contractors in electrical transmission, electrical distribution, telecom, natural gas, vegetation management, water, and wastewater.

International Woodworking Fair

The International Woodworking Fair® is one of the world’s top events for the custom and general woodworking industries, bringing together the latest solutions in architectural woodwork, cabinetry, flooring, furniture manufacturing, engineered products, doors, windows, machinery, tools, metals, plastics and more.

International Roofing Expo

The International Roofing Expo (IRE) is where residential and commercial contractors, remodelers, builders, distributors, architects, engineers, suppliers, and manufacturers from across the globe come together for education, product sourcing, and networking.

MODEX – Material Handling and Logistics Solutions

At MODEX 2022, the premier manufacturing and supply chain experience. Qualified buyers come from every state in the U.S. and over 140 countries to engage 1:1 with solution providers and supply chain experts.

SEMA Show

The SEMA Show represents the $47.8 billion automotive aftermarkets. It is the only trade show that brings together every segment of the automotive industry, from hot rods and off-roads to mobile electronics and collision repair.

AAPEX –Automotive Aftermarket Products Expo

AAPEX is the premier event representing the more than $1.6 trillion global automotive aftermarket industry. Exhibitors and attendees can explore new products and technologies and connect with the industry’s top leaders, educators, innovators, and trainers. 

industrial trade show

Conquering Industrial Trade Shows with Classic Exhibits

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producer and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a portable display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.

Trade Shows By Industry: Popular Events & Strategies

January 24th, 2022 COMMENTS
trade shows by industry

Globally there are over 32,000 exhibitions each year featuring 4.5 million exhibiting companies. This massive industry attracts over 303 million visitors worldwide but not all trade shows are the same…

An Introduction to Trade Shows by Industry

At some point, everyone attends a trade show by industry. It may not be called a trade show, but it’s a show where people and businesses are engaged in commerce or trade. There’s a good chance you’ll attend several each year, like the Automotive Show in your hometown or your industry’s annual conference held in Orlando, Las Vegas, Chicago, New Orleans, or any of the hundreds of convention centers in North America. You might be surprised to learn that there are anywhere from 9,000 to 14,000 shows in the United States alone. 

So how big are trade shows? Actually much bigger than you may realize. The B2B trade show market in the United States was worth 15.58 billion U.S. dollars in 2019. The market sharply declined to 5.6 billion dollars in 2020 but is projected to rebound to 14.5 billion dollars by 2024.

Every industry, hobby, interest, and profession has a show(s) where exhibitors and attendees gather to learn, buy, and interact with others. Some shows may be massive, like the Consumer Electronics Show with over 170,000 attendees, or it may be a regional pet show with several hundred participants. 

Fortunately, there are two convenient search tools for locating trade shows:  Events in America and the Trade Show Calendar. In general, most B2B shows can be categorized by industry with the vast majority falling into the following groups below. 

Top Trade Shows by Industry

  • Agriculture
  • Art, Craft, & Collectibles
  • Automotive and Boats
  • Books
  • Business
  • Construction
  • Education & Science
  • Energy
  • Environment
  • Fashion & Beauty
  • Food & Hospitality
  • Government
  • Health & Fitness
  • Home
  • Manufacturing
  • Medical & Pharma
  • Retail & Wholesale
  • Society & Community
  • Spirituality & Religion
  • Sports & Entertainment
  •  Technology
  • Transportation
  • Travel & Tourism

Popular North American Trade Shows by Industry

Popular North American Trade Shows by Industry

It depends on whether “popular” means most exhibitors, most attendees, or the largest square footage of exhibit space. Here are the largest in North America by each category. 

By Attendance

By Most Exhibitors

By Square Footage

Jewelry Trade Shows & Strategies

Planning and preparing for jewelry trade shows is similar to any show EXCEPT for security. The Jewelers of America recommends following these travel and security tips. 

Be Discreet. Avoid mentioning your business and the trade show when in public places like coffee shops, airports, or taxis. You never know who is listening.

Avoid Attention. Avoid carrying a briefcase or anything that could be perceived as containing jewelry to and from the show. 

Protect Your Badge. Remove your show badge when you leave the trade show floor. At the end of the show, give your badge to the show organizers or destroy it so thieves can’t steal your identity and/or your access to the show floor.

Avoid Informal Showings. Informal jewelry shows held outside the safety of the show, like a hotel room, are never a good idea. Conduct all merchandise appointments within the security of the trade show..

Check Your Insurance Policy. Call your agent or insurance company to make sure that you are indeed properly and adequately insured.

Always assume you are a target when traveling to and from the show, and while you are there. 

Top 4 Jewelry Trade Shows:

  • JCK Las Vegas
  • International Jewelry Fair/General Merchandise Show
  • Jewelers International Showcase
  • International Jewelry Show

jewelry trade shows

Manufacturing Trade Shows & Strategies

For many manufacturers, trade shows represent up to 30% of their company’s annual marketing budget. As a result, going through the motions isn’t an option. Senior management will expect an ROI (return on investment) so tracking expenses and sales, both short and long-term, is critical. 

Measuring ROI starts with identifying your quantitative and qualitative goals and then putting processes in place for capturing those measurements. Sounds easy enough… but many companies start with good intentions but lack the discipline to record the information before, during, and after the trade show. They become immersed in designing the booth, scheduling travel, and preparing for meetings with clients. Once the show begins, the buzz and energy on the show floor takes over and all plans to measure traffic, qualify leads, and set post-show appointments falls by the wayside. It’s understandable given the chaos and excitement of seeing clients, meeting potential customers, and checking out the competition. 

Instead of simply measuring leads, consider these four metrics. 

1. The Number and Quality of Meetings

Strategic meetings have an influence on the revenue and top line. With ROI being a big concern to the C-Suite, marketers are tasked with finding ways to maximize the number and quality of meetings. 

2. Average Order Size

Companies participate in trade shows to increase their revenue and profits. However, focusing solely on “deals closed” during a show is rarely a valid measurement. Revenue targets can be better achieved by focusing on opportunities that facilitate larger deals, and measuring average deal size can serve as an early indicator of the show’s success. 

3. Space Utilization

At a trade show, you basically rent floor space for 4-5 days, whether it’s a 10 x 20 inline or a 40 x 50 island. Measuring the cost of the space, including material handling and show services, compared to the show-generated sales over the next 90 days can be a quick tool for calculating ROI. Overall, analyzing resource utilization will demonstrate if the budget is being used effectively and where to allocate future marketing investments. 

4. Meeting Effectiveness

Not every measurement is quantitative. When your sales team meets with prospects, they are doing what they do best – qualifying the sales opportunity. Sure, every sales representative wants to close the deal then and there, but most purchases usually happen after the show. Qualitative measures are a window into future opportunities and should be recorded both as potential revenue and as a method for understanding a representative’s strengths and weaknesses.

Top 4 Manufacturing Trade Shows

  • International Manufacturing Technology Show (IMTS)
  • PackExpo
  • FabTech
  • SEMICON West

wholesaler trade shows

Apparel Trade Show Events & Strategies

If you are a new designer or are launching a new brand, trade shows are an ideal venue to announce your arrival. For more established brands, exhibiting at trade shows is a proven method of expanding your sales opportunities with national and international buyers.

However, success is not guaranteed simply by participating in a trade show. Here are some basic tips for anyone planning to participate in an apparel or fashion show. 

Choose The Right Show

Face-to-face marketing, aka trade shows, and events can be expensive. But, when done right, the ROI at a fashion trade show can be higher than nearly every other marketing tool. For smaller companies, the cost of a trade show is often shocking, which makes it critical to choose the right show(s). Not all shows may be appropriate for your product category and price point. 

Start by asking colleagues in the industry which shows they attend and why. They’ll be able to share their experiences and the dos and don’ts. You’ll be able to determine if the show is one you should attend rather than exhibit, at least for now, and if you decide to exhibit, then what size booth space to reserve. 

It’s also a good idea to research local venues. There are quite a few Apparel Marts that produce trade events. In addition to the Dallas Market Center and Atlanta’s AmericasMart, other Apparel Marts include Denver, Seattle, Nashville, Minneapolis, and Miami.

Know Your Goals

Too often, exhibitors have one single goal:  to sell lots and lots of products. That’s not an unrealistic goal, however, there may be other goals you should consider. Those could include: 

  • Generating Leads
  • Building Contact Lists
  • Meeting with Existing Customers
  • Locating New Suppliers
  • Identifying Industry Trends
  • Introducing New Products
  • Evaluating the Competition
  • Attracting Employees 

Create a Budget and Track Your Expenses

This seems obvious but it’s not. Unlike a magazine ad spend, with perhaps one or two line items, a trade show has a long (sometimes surprising) list of expenses. And not all those costs are known upfront. Knowing your costs and comparing them to your sales will make it much easier to decide whether to invest more or less in your trade show marketing. 

Some Major Trade Show Expenses:

  • Your Exhibit (rental displays available)
  • Booth Space
  • Shipping
  • Material Handling at the Show
  • Show Services, like Electrical, Labor, Cleaning
  • Travel, Lodging, Meals
  • Marketing Materials and Promotional Incentives
  • Sponsorships
  • Entertainment

Pre-Show Marketing 

If you remember anything from this article, remember this. According to a recent trade show exit poll survey, contacting buyers and setting up appointments BEFORE a trade show was cited as the BEST way to ensure a successful return on investment (ROI). With limited time, buyers will gravitate to their existing vendors or to vendors who have contacted them to schedule an appointment.

The show organizer is responsible for attracting attendees to the show. But, they’re not responsible for bringing those attendees to your booth. Successful exhibitors dedicate time to marketing their brand to prospective attendees weeks if not months before the show. Simply showing up and showing off is rarely a recipe for success at a trade show or event.  

Top 4 Apparel Trade Shows

  • MAGIC Fashion (August and February) 
  • Private Label Manufacturers Association
  • Outdoor + Snow Show
  • ABC Kids Expo
  • OFFPRICE Wholesale Apparel Show

apparel trade show

A Recap of Trade Shows by Industry

With thousands of trade shows by industry in North America and thousands more around the world, there’s no shortage of opportunities for companies to participate in face-to-face events. However, simply choosing a show isn’t enough. Successful exhibitors set goals, establish budgets, and implement strategies that maximize their opportunities. 

Your Partner for All Things Trade Show

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative closer by. Contact us today whether you need a durable hand sanitizer stand built to last, a portable display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.

The Truth about Trade Show Marketing

December 13th, 2021 COMMENTS

You’re the Expert They Need

Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses. 

So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folks who are eager for information and successIn addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos. 

Professional Trade Show Tips

Start by tapping into Trade Show Tips in Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing. 

Trade Show Tips is available on all versions of EDS: Classic’s, unbranded, and branded.

Trade Show and Event Tips
Trade Show and Event Tips
Trade Show and Event Tips

Bigger, Bolder, and Brighter Rental Exhibit Designs

November 19th, 2021 COMMENTS
Trade Show Rental Exhibits

If you had to pick a post-COVID design trend, would you have picked rental exhibits with lightboxes? Probably, but would you have guessed that nearly 80% of our island and inline rental orders have lightboxes?

It Kinda Makes Sense

First, lightboxes aren’t much more expensive than non-backlit solutions. Secondly, our rental inventory is deep in SuperNova and Gravitee frames. These two systems connect seamlessly and assemble without tools. As a result, their competitive prices, design flexibility, and ease-of-use makes them popular choices for designers and exhibitors. 

This week, we feature three new Rental Lightbox Designs — (2) 10 x 20’s and (1) 10 x 30.

  • RE-2123 uses a massive lightbox as a backdrop for three monitor kiosks. Along with two counters with backlighting
  • RE-2124 is a series of connected lightboxes in a step-pattern. “Stepping” is increasingly popular since it adds visual depth and a creative use of space
  • RE-3008 is a 10 x 30. We’re seeing more requests for 30 ft. inlines as an alternative to islands. This design is amazing “as is” or as a starting point for customization.

RE-2123 — Large LED Lightbox

Rental Exhibit | RE-2123 Inline Lightbox
Rental Exhibit | RE-2123 Inline Lightbox

Description: Unique products deserve unique exhibit designs. And the RE-2123 doesn’t disappoint. The large SuperNova lightbox with SEG fabric graphics is the perfect backdrop for the three monitor stands. The left, right, and center lightboxes create an immersive environment that compliments the overall theme without distracting from the core focus — the monitor demo stations.

The 20 ft. inline also includes two stunning backlit reception counters with locking storage. The booth assembles quickly and packs flat in a crate for convenient shipping.  

RE-2124 — Lightbox Step Design

Rental Exhibit | RE-2124 Inline Lightbox
Rental Exhibit | RE-2124 Inline Lightbox

Description: The stepping creates visual depth and interest while allowing an exhibitor to tell a compelling story through a sequenced graphic presentation. The design includes ample room for a casual meeting space (which can be a challenge in an inline) and the charging table with LED accent lights creates a casual yet business-like setting. The RE-1567 reception counter has attractive backlit graphics and locking storage.

Lights combined with colorful graphics may be the single-most important key to attracting attention on the trade show floor. The RE-2124 turns the table on traditional lightbox designs by “stepping” (5) 4 ft. x 8 ft. individual lightboxes.

RE-3008 — Meeting Space w/ Lightboxes

Rental Exhibit | RE-3008 Inline Lightbox
Rental Exhibit | RE-3008 Inline Lightbox

Description: Versatile 10 x 30 inlines are increasingly becoming an attractive alternative to an island exhibit. The RE-3008 offers ample space for demos and meetings in a booth that’s built for maximum branding and constructive conversations with attendees.

It includes three large lightboxes with SEG fabric graphics with a double-sided lightbox closest to the aisle. There’s also a semi-private meeting area that includes a charging coffee table with LED accent lights and countertop branding. Bookending the meeting space are two genius bars for additional seating. 

Let us know if there are rental design ideas you want to explore.