Trade Show TalesBlog

Posts Tagged ‘Trade Shows’

PP (Post Pandemic) Trade Show Design Trends

May 12th, 2021 COMMENTS

Last summer, we “predicted” (5) post-pandemic display trends (based on hunches, educated guesses, and a six pack of PBR tall boys). So… how well did we do?

What We’re Seeing:

  1. Graphics – Not surprising. Mostly for smaller displays; however we anticipate larger graphic orders in Q3 & Q4 as exhibitors dust-off their storage properties.  
  2. Portables – We expected the new Symphony Portable System to do well. However not this well. What’s even more shocking… it’s being driven by end-users who specifically ask for Symphony.
  3. Rentals – We predicted far more inline than island requests. We’re seeing more islands than inlines. Very encouraging!
  4. Custom Modular (and Lightboxes) – The eager beaver exhibitors are driving this. Since shows are still evolving, exhibitors are forced to be flexible. As a result, we’re seeing a significant interest in Gravitee Modular Wall designs and SuperNova Lightboxes (both tool-less and modular).
  5. Pandemic – It would end by September 2020. 😉

Well, #5 was a swing and a miss. And #3 is very encouraging. All the others are spot on!

I asked Edie Arambula, Classic’s Customer Service Manager, and Jim Shelman, GM Classic Rental Solutions, to share what Classic Distributors have requested over the past two weeks. We thought you might find the trends interesting.

Symphony Portable Displays

Custom Modular (and Lightboxes)

Rental Islands

Rental Inlines

Are you seeing any other trends?  If so, let us know so we can share with our sales, project management, and design teams.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic REDTalk | Reinventing Trade Shows and Live Events

April 22nd, 2021 COMMENTS

On Wednesday April 21, six live event experts shared their perspectives on how to rebuild and reinvent the trade show and the live event industry. The panel included:

Watch on YouTube

The 90-minute moderated discussion was sponsored by Classic Exhibits.

Agenda Topic(s):

In the Live Event industry, in all its forms, partnerships have historically been both fluid and cozy, meaning we mostly talk to those adjacent to our businesses. For example, at Classic Exhibits we chat with our distributors, a few exhibitors, various suppliers, and some service providers. However, we rarely talk to show organizers, GSCs, or venue operators. Not because we don’t want to but because those opportunities are rare and outside the scope of our normal business. As a result, we don’t always hear their perspective or experience their pain. That lack of communication extends to the general public and to our state and federal legislators as well. 

So, how do we change that post-pandemic? How do we build a more transparent and inclusive live event community? There’s a general consensus that the pandemic represents an opportunity to reinvent and rebuild our industry but what does that mean? 

Please share your perspective on the Live Event Industry, meaning what’s your role, what that meant pre-COVID, and what that could mean post-COVID?

And, and this is a BIG “AND,” is it possible to create an industry where all participants have a voice, where their concerns are being addressed, and where everyone is excited about the long-term viability of trade shows, concerts, and live meetings? 

Here’s Your Post-Pandemic Portable Trade Show Display

April 7th, 2021 COMMENTS
Symphony Portable Display Elegance -- Features and Benefits

Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.

Zero Compromises

Choose from 54 kits or configure the design to meet your unique trade show marketing requirements. With Symphony, there are no compromises, no tradeoffs. Simply a beautiful, upscale display at a price that’s thousands less than most custom modular exhibits.

Symphony Portable Display Elegance
Symphony Portable Display Elegance
Symphony Portable Display Elegance

The Future Success of Trade Shows in North America

April 7th, 2021 COMMENTS
EDPA Advocacy

An EDPA Exhibitor Advocacy Statement

The Experiential Designers and Producers Association, via their Exhibitor Advocacy Committee, recently published a statement regarding the future of post-pandemic trade shows. It’s a MUST MUST READ.

The first three paragraphs are below with a link to the full statement on the EDPA website.

WHO WE ARE

The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions, show management, and general service contractors. Our mission is to ensure the successful future of trade shows, conventions, congresses, and other face-to-face business events. Our focus is on promoting transparent and reputable business practices, consistent standards, and new business models. We encourage all trade show industry constituents to join us in identifying best practices and helping to build a profitable and equitable industry for all constituencies.” 

BACKGROUND

Before COVID-19, the exhibitor experience on the show floor was deteriorating. Every year, exhibiting costs increased, and issues around transparency, metrics, and cost savings became more problematic. Exclusive show site services from the general contractor like material handling, electrical, and rigging became more complex and expensive, creating a lack of transparency for these services and the associated costs. Leads and data from attendees became proprietary information of show management, and the data was rarely shared so that exhibitors could calculate a meaningful ROI.

Most importantly, there was a significant lack of support from most show management organizations to find cost savings for exhibitors. Instead, the general contractors’ cost savings went to show management and were subsequently recovered through higher costs to exhibitors. Expenses continued to increase without added value. The industry had become stuck in a rut and very hesitant and reluctant to change. Many shows found themselves in a ‘business as usual’ scenario that added no value to anyone – organizer, attendee, or exhibitor.

Continue reading HERE.

Symphony Portable Counters and Pedestals

March 16th, 2021 COMMENTS
Trade Show Counters and Pedestals

Counters and Pedestals, like Rodney Dangerfield, get no respect. Yet, nothing works harder on the show floor. They’re the ultimate Swiss Army knife.

At Classic, we know a little bit about counters with over 250 custom, modular, and portable kits in Exhibit Design Search. Yes, that’s a lot. Others might label it OCD, but we call it being thorough. Hey, don’t judge! 

A well-designed counter combines branding, design, and practical features like storage and accessories. Think about the last time you were on the show floor. Chances are you spent the bulk of your time standing or sitting around a counter. 

We’re particularly proud of new Symphony designs shown below. They assemble without tools, pack flat, include shelves, and are perfect for graphics. Plus, they include a unique Classic feature – the locking countertop.  Don’t see exact what you want in EDS? That’s nOCD problem. Let us design and build it. 

Symphony Portable Counters and Pedestals