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Posts Tagged ‘Exhibitions’

2020-2021 Event and Exhibition Associations

November 30th, 2020 COMMENTS
Trade Show Industry Associations

The Event and Exhibition industry in North America is represented by an alphabet soup of organizations. Each focuses on a slice of the industry like show organizers, exhibit builders, or venue managers. There’s no one umbrella group. Sadly, with the exception of HCEA (which is strictly healthcare), there are no associations that represent exhibitors and trade show managers as their primary audience.

The list below summarizes the members and mission for those associations. It does not include international organizations like:

  • The Global Association of the Exhibition Industry (UFI)
  • International Association of Fairs and Exhibitions (IAFE)
  • International Federation of Exhibition and Event Services (IFES)

EDPA, Experiential Designers and Producers Association

EDPA, Experiential Designers and Producers Association

From the EDPA Website:  The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.

The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.

Who are Their Members:  Primarily exhibit builders, suppliers, and distributors of trade show products and services.

https://www.edpa.com/

EACA, Exhibit Appointed Contractors Association

EACA, Exhibit Appointed Contractors Association

From the EACA Website:  The Exhibitor Appointed Contractor Association represents and supports the interests of EACs and all other organizations that provide exhibit services.

The mission of the EACA is to create tangible value for its members, and the entire trade show industry, by leveraging the combined strengths of the EAC community.   We do this by:

  • Raising the profile of member companies to prospective clients by providing easy access to member services and locations on our web site
  • Using the member’s collective buying power to obtain advantaged pricing on significant cost centers like supplies and equipment, payroll services, and workers comp, health and liability insurance.
  • Developing operational tools like the EACA mobile app which allows members to access project critical data and information on a real time basis.
  • Creating initiatives to assist members to identify and recruit new talent through our collaboration with Skills USA.
  • And, conducting routine surveys of the membership, and the industry, to provide EACA members with data to inform strategic planning.

Who are Their Members: Primarily non-General Show Contractor labor providers that exhibitors select to install and dismantle their trade show exhibit on the show floor. Membership also includes some General Show Contractors, freight companies, union representatives, and exhibit houses with I&E divisions.

https://www.eaca.com/

SISO, Society of Independent Show Organizers

SISO, Society of Independent Show Organizers

From the SISO Website:  SISO members include companies, corporations and other for-profit entities that own, produce or provide full-service management of “face to face” trade shows, consumer shows, expositions, conferences and /or similar events as a substantial part of their business.  SISO membership is a combination of large corporations and small entrepreneurial enterprises that do business primarily in North America, as well as in Europe, Asia, Africa, India, Singapore, Australia and New Zealand. SISO’s more than 195 members produce over 3,500 events, creating an overall $122B impact on the global economy.

The Society of Independent Show Organizers was formed and has been dedicated to meeting the needs of the for-profit show organizer through networking, the exchange of ideas and experiences, and the ability to learn from each other in a non-competitive and candid environment.

Who are Their Members: For-profit trade show and event organizers (like Reed and Informa).

https://www.siso.org/welcome

ESCA, Exhibition Services and Contractors Association

ESCA, Exhibition Services and Contractors Association

From the ESCA Website: ESCA is dedicated to the advancement of the exhibition, meeting, and special events industries. Through the education, information exchange and level of professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.

Since 1970 ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. ESCA now has more than 175 member companies throughout the United States, Canada, and the United Kingdom and maintains alliances with IAEE, IAVM, SISO, EDPA, and CEIR to promote the exhibition industry.

Who are Their Members: Primarily General Service Contractors such as Freeman, GES, George Fern, and other regional GSCs along with suppliers that provide rental furniture, carpeting, and pipe and drape.

https://www.esca.org

IAEE, International Association of Exhibitions and Events

IAEE, International Association of Exhibitions and Events

From the IAEE Website: The International Association of Exhibitions and Events is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in over 50 countries who conduct and support exhibitions around the world.

Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company size, products, and geographical area.

Who are Their Members: Similar to SISO, except the IAEE members are primarily non-profit associations, show organizers, and convention and visitor bureaus (CVB).

https://www.iaee.com/

IAVM, International Association of Venue Managers

IAVM, International Association of Venue Managers

From the IAVM Website:  Representing public assembly venues from around the globe, IAVM’s active members include managers and senior executives from auditorium, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, and amphitheaters.

Member venues represent huge expenditures of public and private funds. They attract millions of patrons to an astonishing variety of events from football to basketball, baseball to hockey, from rock concerts to conventions, conferences to ballets…the list is almost endless.

IAVM counts more than 500 Allied companies among its members. These companies provide products and services used by managers. Through their IAVM membership, Allied members are able to present their products to this vast market.

Who are Their Members: Managers of publicly-owned convention, event, performing arts, sporting, and business facilities.

https://www.iavm.org/

NACS, National Association of Consumer Shows

NACA, National Association of Consumer Shows

From the NACS Website:  The National Association of Consumer Shows (NACS) was founded in 1988 for the advancement of the consumer (public) show industry and to further the growth and professionalism of those involved in the production of consumer shows. The Association focuses solely on the issues of the public show industry through advocacy, education, and networking.

NACS is a friendly, accessible community in which consumer show producers at every level can learn, build relationships, and grow professionally. NACS members annually produce and host shows which use millions of square feet of public and private exhibit space throughout the United States and Canada.  These shows bring significant value to the host facilities, communities, exhibitors, and attendees.

Who are Their Members: Generally, smaller for-profit show organizers that produce regional consumer events like auto, holiday, craft, garden, bridal, fishing, and boat shows.

https://www.nacslive.com/

CEMA, Corporate Event Marketing Association

CEMA, Corporate Event Marketing Association

From the CEMA Website: CEMA is a thriving community of corporate event marketers. We serve all senior-level event marketers in a corporate environment. The diversity of our corporate membership continues to expand, and our recent acceptance as members of the Events Industry Council (EIC) have enabled us to expand our reach even further.

Our differentiator is our non-selling, peer-to-peer environment. Conversations among participants at our events focus on best practice sharing and knowledge sharing. Relationships are first and foremost. Professionals do business with other professionals they trust. CEMA facilitates those connections and lifelong industry friendships. CEMA members engage in person through educational and networking opportunities offered each month around the country.

Who are Their Members: Primarily corporate event organizers but also CVB’s and for-profit event companies and general show contractors.

https://cemaonline.com

EIC, Events Industry Council

EIC, Events Industry Council

From the EIC Website: The Events Industry Council’s 30+ member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry globally. Our four signature programs—Sustainability, APEX, Knowledge, Leadership—represent the key initiatives, assets, services and products for the Events Industry Council. The Council works to advance the events industry and the professionals who lead the business of meetings.

Who are Their Members: Over 30 event-related organizations associated with meetings, live events, catering, convention management, travel, and exhibitions. See the complete list:  https://www.eventscouncil.org/About-Us/Our-Members

https://www.eventscouncil.org/

HCEA, Healthcare Convention and Exhibitors Association

HCEA, Healthcare Convention and Exhibitors Association

From the HCEA Website:  The Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing organizations united by a common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium.

Since 1930, we have brought together industry stakeholders, including healthcare exhibitors, healthcare exhibition and meeting organizers and industry suppliers, who are instrumental in promoting healthcare convention marketing and exhibitions as vital components of the healthcare marketing mix. During our long history, HCEA has developed into a dynamic organization that is the only association solely dedicated to improving the effectiveness of all conventions, meetings, and exhibitions for the healthcare industry.

Who are their Members:  Medical/pharmaceutical companies, CVB’s, exhibit houses, General Show Contractors, and healthcare-related associations.

https://www.hcea.org/

How Much will Material Handling Change at Post-COVID Trade Shows?

November 5th, 2020 2 COMMENTS
Unraveling the Myths about Material Handling

Let’s not sugarcoat it. Exhibitors HATE material handling charges. Mostly because drayage seems arbitrary, excessive, and unpredictable. Over the years, GSC’s have occasionally tried to justify it. Last year, CEIR released “Unraveling the Myths about Material Handling.” The report explained what’s included (which was helpful), but let’s be honest, it still felt like cheap primer painted over a dark wall. 

Recent Material Handling Policies

Recently, Fern and Freeman announced new material handling policies which eliminate most special handling fees and offer simplified per-pound charges. In addition to more flexible cancellation policies. Click on the link for a more detailed article in ECN about Fern’s new polities.

At first glance, these seem positive… but let’s examine them in greater detail.

Here are two Freeman examples (PDFs). Admittedly a simple analysis. In both cases, only crated shipments are accepted at the warehouse. Uncrated and pad wrapped ships are accepted at the show site:

  • EXHIBITORLIVE 2020 (Las Vegas)
  • VMX 2021 (Orlando)
Material Handling Form
Material Handling Form

Let’s Assume a 2000 lb. crate.

  • EXHIBITORLIVE = $2145
  • VMX 2021 = $2000

After Deadline:

  • EXHIBITORLIVE = $2685
  • VMX 2021 = $2500

Small Packages (with conditions):

  • EXHIBITORLIVE = $45 (min. 30 lbs)
  • VMX 2021 = $0 (under $10 lbs)

Surcharges:

  • EXHIBITORLIVE = Overtime, special handling, uncrated or pad wrapped fees
  • VMX 2021 = No special handling fees or overtime.

At first glance, most exhibitors won’t save much, assuming their freight arrives on time and in crates. The real savings are the surprise “special handling fees” and CWT rounding charges. This means greater predictability for the exhibitor since material handling is based exclusively on actually weight.

It’s a start, but the NAB Show Cares Program offers a much better model for exhibitors and the long-term health of the trade show industry. Now, here’s an even better question… Why isn’t EXHIBITORLIVE adopting the NAB Cares model?

NAB Show Cares

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

IFES Survey on COVID-19’s Impact on the Exhibition Industry

October 19th, 2020 COMMENTS
IFES Exhibition Industry Survey 2020

Recently, IFES published an international survey on the impact of COVID-19 on the Exhibition and Event Service Industry. In total, 86 participants from around the world filled out the survey. The results were aggregated into global totals and also broken down into geographic regions: Africa, Asia, Australia, Europe, North America, and South America.

Questions Included:

  • Governmental Support
  • Opening Dates for Exhibitions
  • Measures of Hygiene Concepts
  • Revenue Changes and Alternate Incomes
  • Employee Head Counts
  • Upcoming Challenges

Read the 73-page PDF Report HERE.

IFES Exhibition Industry Survey
IFES Exhibition Industry Survey

Trade Show Design Challenges in a Post-COVID World

October 15th, 2020 COMMENTS

How will Designers Design for Post-COVID Trade Shows?

The return of trade shows and exhibitions depends on the development of COVID-19 vaccines, but how exhibits will be designed has already started. At Classic Exhibits, our 3D designers are already working on both virtual and physical exhibits for our distributor’s clients. Those exhibitors have told us that they expect to participate in smaller shows in early Q1 2021 and return to larger shows as early as Q2.

No one knows precisely what to expect about booth design guidelines, such as whether show organizers and convention halls will have specific requirements for exhibitors or if standard North American Regulations will be revised. But you don’t need a weatherman to know which way the wind is blowing. Here are some commonsense suggestions.

Island Exhibit Designed for COVID-19 Safety Protocols

6 COVID Design Tips

Hand Sanitizer: Let’s start with the easy one. Yes, there will be hand sanitizer solutions both in the exhibit hall and in booths. Regardless of the booth size. However, you still have choices other than sticking an off-the-shelf stand in your booth. Consider how it can be integrated into the overall exhibit flow and graphics. While it needs to be there (and conveniently located), it doesn’t need to be a visual focus.

Tip: Consider jazzing up your sanitizers with custom colors, vinyl graphics, and counter-mounted dispensers.

Social Distancing: This topic is complicated. For your exhibit designer, it will affect every decision in your booth. How does the designer position meeting rooms, presentation areas, and demonstration spaces to be both effective and safe? Will the exhibit have seating? If so, how far apart do you need to place the furniture? Some areas may require dividers, such as acrylic partitions. Some exhibitors may decide on a larger space to ensure social distancing. Others may elect to remove items like counters, workstations, and storage.

Tip: Schedule demos and presentations by appointment only. You’ll be able to manage the flow and create a buzz before the show even opens.

Island Exhibit Designed for COVID-19 Safety Protocols

Traffic Flow: Even before COVID-19, exhibit designers obsessed about traffic flow and the efficient use of space. Layer on safety and it’s gotten more complicated. Post-COVID exhibit designs may require more area segmentation allowing booth staff to meet with attendees away from other attendees. Think multiple workstations or counters with similar/duplicate information and functionality.

Tip: Consider a designated entrance and exit to your inline and island booth with one-way traffic flow.

Storage: We love to touch surfaces, fabric, and screens. That’s not about to change. And for many exhibitors the ability for customers to touch products or navigate through self-guided presentations is critical. However, those items will need to be sanitized throughout the show. Convenient storage of disinfectant sprays and wipes will make that easier and minimize visual clutter in the booth.

Tip: Just as important as cleaning supplies are waste baskets. Discuss with your designer how to integrate them into the look of your booth.

Island Exhibit Designed for COVID-19 Safety Protocols

Technology: Expect QR codes, scanners, augmented reality, motion sensors, and LED screens to be more common in trade show booths. These technologies limit or eliminate touching a surface and many, like QR codes, allow attendees to use their own devices to gather information. How about printed media such as brochures, product sheets, and catalogs? Those will be exclusively digital, and the smarter exhibitors will have solutions to present and send that information in real-time.

Tip: Most lead retrieval systems are designed to do much more than just capture an attendee’s basic information. You probably already knew that… but may not have tapped into those capabilities in the past.

Hybrid Design Solutions: For the first time, exhibitors and designers will need to consider both a physical and a virtual booth. Should they be identical? Not necessarily. It’s much more important that there’s a clear marketing plan that addresses your goals. For most exhibitors, the virtual and physical goals will be the same so the branding, media, presentations, etc. will be identical. However, other exhibitors may decide to present a different message or experience for their virtual attendee vs. physical one.

Tip: Want to save time and money? Treat your Exhibit Designer like a member of your team. The more information they have, the greater the likelihood they’ll hit the mark designing your virtual and physical booths.

Virtual Island Exhibits

COVID-19 Preparedness & Safety Plan

Finally, the State of Nevada just published the Large Gathering Venue COVID-19 Preparedness & Safety Plan. While it doesn’t specifically address design issues, it does provide a detailed checklist of COVID-related safety questions to consider. Many (if not most) apply to exhibitors as they start the design process, develop safety protocols for their staff and attendees, and train employees on best practices in the booth.

Got questions? Contact us or a Classic Exhibits Distributor for more information.

COVID-19 and Rewriting the Rules of North American Trade Shows

October 5th, 2020 COMMENTS
North American Trade Show Rules

MOBIUS STRIP: A surface with one continuous side formed by joining the ends of a rectangular strip after twisting one end through 180°.

The Pandemic is an Opportunity

My Advice to #EXHIBITORS. Let’s Not Finish Exactly Where We Started.

Recent announcements from Las Vegas and other cities about capacity increases are a positive sign for the #tradeshow industry. Everyone wants our lives and our businesses to return to normal. However, the #COVID pandemic also represents an opportunity for REAL CHANGE — for Exhibitors, Show Organizers, General Show Contractors, and Convention Centers.

North American Trade Show Rules

To return to the status quo would be more than disappointing. It would be a disaster for the long-term viability of our industry and trade shows in North America. We can no longer bury our heads in the sand and pretend there aren’t problems that affect everyone committed to trade shows.

You are Not Powerless

#EXHIBITORS… You are NOT POWERLESS. Not now. Use your collective influence to advocate for more transparency and flexibility. For too long, the “competitive environment” of a show has prevented individual exhibitors from banding together to force change. Yes, you want to crush your competitor, before, during, and after the show. But, don’t let it blind you to cooperating with other exhibitors to create a more positive, productive, and profitable experience for all stakeholders.

There’s no better time than right now to rewrite the rules of North American trade shows. At great place to start is NAB Show Cares.

I’d love to hear your comments and ideas: mel@classicexhibits.com.