Trade Show TalesBlog

Posts Tagged ‘Trade Show Exhibits’

Trade Show Games: 5 Elements of Success

November 12th, 2018 COMMENTS

Trade Show Games and Gamification

Samuel J. Smith, SocialPoint (Guest Post)

Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:

#1. Trade Show Games That Fit and Promote Your Brand

One of the top three reasons exhibitors go to trade shows is to build their brand awareness. Every activity you do in your booth has an effect on how attendees perceive your company. So, when you choose a trade show game, it should mesh with your company personality. If the game features any visuals, then the colors, images, type font, and logos should match your brand identity. That will boost memorability and brand impact.

#2. Trade Show Games That Fit Your Audience

Our clients often tell us that the audience at one of their shows is a perfect match for a certain trade show game – but that same game would be a misfit at another show they exhibit at. That’s because the demographics, style, motivations, and personal drivers markedly change between their shows. Some show attendees tend to be fun-loving, gregarious, and profit-driven. Other shows feature quieter, knowledge-based attendees who compete for different reasons. Know your audiences and find the trade show games that appeal best to them.

#3. Trade Show Games That Are Easy (Enough) To Win

Trade show games work best when they take some skill to win – but little-to-no-time to learn how to play. Attendees should be able to walk up and jump in. Your goal with trade show games is to get more traffic and engagement, not to stump almost all your visitors so they go away disappointed. And ensure they go away happy with prizes that are worthy of their time. Attendees also like to earn recognition when they do very well, which works great at trade shows where gifts are limited or not allowed.

Trade Show Games and Gamification

#4. Trade Show Games That Have Signage and Space

Your booth visitors can’t have a good time playing your trade show games if they are cramped or forced to play in an awkward stance. Set up the game so players are comfortable with the game at the right height and enough space for them to not feel trapped. Also, ensure attendees in the aisle know there’s a fun game in your booth with signage that says “Play To Win” or names the game. Don’t be shy about it!

#5. Trade Show Games With Lead Capture

Trade show games may be fun, but you won’t be enjoying yourself if you don’t come back from the show with leads. Choose games that visitors have to provide their contact info to play. Even better, capture a few key qualifying facts about them, to give your sales people a leg up on who to call first after the show, and help them make a better follow-up call, too.

I hope that if you decide to use trade show games, you’re now better prepared to get their full value. You’ll build your brand, attract more attendees, host a great experience, and collect more leads.

Samuel J. Smith is a thought leader, researcher, speaker and award-winning innovator on event technology. In 2011, BizBash Magazine added Sam to its annual innovators list. Since then, Sam has won awards from Exhibitor Magazine, IBTM World, RSVP MN, International Live Events Association and MPI for innovation in event technology.

New Lower Prices on Sacagawea Portable Hybrid Displays

August 30th, 2018 COMMENTS

Lower Prices on Sacagawea

We did our math homework on Sacagawea Portable Hybrid Displays. Since 2010, Sacagawea has been our most popular portable display system. Exhibitors have purchased thousands. Literally. And during that time, we continued to make improvements to the packaging, assembly, accessories, and graphics. You have told us repeatedly that no other portable hybrid system matches the Sacagawea for quality, durability, and ease-of-use. It’s simply the best portable display for your corporate clients. 

Back to the math. Like any responsible business, we periodically run the numbers to determine if our margins are holding steady. In fact, the margins on Sacagawea have gotten better, so we decided to (wait for it!) lower the prices. Yes, lower the prices! Not only has our bulk extrusion buying resulted in lower costs, but graphics, assembly, and packaging costs have also gotten better. 

So, when we say, “We lowered the prices” what does that mean? Some examples with links to the kits in Exhibit Design Search:

20 ft. Inlines

  • VK-2114 | Was: $18,106. Now: $14,999
  • VK-2111 | Was: $15,115. Now: $12,299
  • VK-2109 | Was: $10,110. Now: $8,799

10 ft. Inlines

  • VK-1234 | Was: $9,763. Now: $7,999
  • VK-1228 | Was: $7,567. Now: $6,899
  • VK-1219 | Was: $4,345. Now: $3,899

Even Table Tops

  • VK-1292 | Was: $2,887. Now: $2,499
  • VK-1290 | Was: $2,078. Now: $1,699

All the prices have been updated in Exhibit Design Search. We’ve also revised the Sacagawea Price List, which you can download. As a reminder, the Sacagawea comes with the exclusive 100-Day Money Back Guarantee, a guarantee also offered on Perfect 10, Quadro Pop Ups, and Quadro FGS (Floating Graphic System).

For more information, we encourage you to watch the videos below or, as always, give us a call.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

CORT Rental Furniture on EDS | Made Even Easier!

May 23rd, 2018 COMMENTS

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There’s a Time for Subtle Suggestions… But Not Today

For years, Classic Distributors would grumble about ordering rental furniture for clients, like sofas, chairs, and conference tables. You hated it. And for good reason. Your client would give you a link to the General Show Contractor (GSC) page with the show rental furniture options, which included the price. You handled it and charged the client a processing fee, typically 20 or 30 percent. Which is more than fair.

Except not to the client, who feels filling out a form should be cheap, or in many cases free. The fee introduces a financial “rub” between you and your client over an insignificant (but important) transaction.

About 60% of all exhibitors rent furniture, and according to my EAC sources that percentage keeps increasing, whether islands or inlines. So how do you take care of your client without the financial “rub”?

It’s Easy

You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.

Recently, we made it even easier. You simply call CORT and tell them you are a Classic Distributor. Repeat.. Tell them you are a Classic Exhibits Distributor. They will give you the special Classic wholesale prices. Each region has an Account Manager, but the 855-663-2678 will get you to CORT’s Customer Service Department.

Even Better

CORT recently added over 100 new products to their EDS galleries — more conference tables, chairs, sofas, accessories. It’s impressive. And all include retail prices and predictable margins.

Now’s the time to eliminate that financial rub between you and your client on furniture rentals. Use the EDS CORT Galleries and FINALLY make predictable margins on those sales. You are already doing the work. You might as well get paid for it. And your client will be delighted with the service.

Have questions? Give me a call or contact your local CORT Strategic Account Manager. There are six across the United States.

  1. John Peck, Northwest, john.peck@cort.com
  2. Jill Jensen, Southwest, jill.jensen@cort.com
  3. Adrienne Fitzgerald, North Central, adrienne.fitzgerald@cort.com
  4. Derek Argo, South Central, derek.argo@cort.com
  5. Sarah Mainhart, Northeast, sarah.mainhart@cort.com
  6. Sean Colvin, Southeast, sean.colvin@cort.com


–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

MORE Seismic Changes in Trade Show Products

March 31st, 2018 2 COMMENTS

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The trade show marketplace has undergone seismic changes in the past six months. You made that VERY, VERY clear at EXHIBITORLIVE. Since our business depends on happy distributors, we returned to Portland committed to upgrading our product lines to appeal to EVEN MORE corporate exhibit buyers.

Four EXCITING New Galleries in Exhibit Search

Please check your branded Exhibit Design Search. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the “experiential” for contemporary exhibitors. They want to feel things. Touch them. All while staying within a Dollar General price range. At the same time, you need to maximize your margins. On some products, we are extending your discount to 90%*, but you have to provide the paper boxes and paper bags. We are prohibited from using plastic bags in Oregon. Sorry.

It’s a BRAND NEW DAY for Classic and our Distributor Family. Join us in celebrating the four new galleries listed below. As always, we welcome your feedback. We are who we are because of you. Just think about that.

DesignSearchRevamp

  • $99 & Under Displays.  Never lose another sale! Except to the $49 & Under Display website. Bastard!
  • Above Ground Pools.  Affordable and interactive. Your pre-show marketing plans just got easier. Discount chlorine too!
  • Extrusion Remnants.  Surprises galore in the extrusion grab bags. Anything is possible with enough screws and duct tape.
  • Scratch-n-Sniff Graphics.  Go ahead and touch it. Perhaps this time it’s Pina Colada. Perhaps not! Scratchy scratchy.

*Please sell responsibly. Quantities are limited while supplies last. May cause bleeding or sudden death. Don’t take candy from strangers. Or strange people. Or anyone really. Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. All rights reserved. April Fools.

To read about the REAL updates in Exhibit Design Search, CLICK HERE.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

EDSNewRentalPricing

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.