Trade Show TalesBlog

Posts Tagged ‘Trade Show Exhibits’

CORT Rental Furniture on EDS | Made Even Easier!

May 23rd, 2018 COMMENTS

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There’s a Time for Subtle Suggestions… But Not Today

For years, Classic Distributors would grumble about ordering rental furniture for clients, like sofas, chairs, and conference tables. You hated it. And for good reason. Your client would give you a link to the General Show Contractor (GSC) page with the show rental furniture options, which included the price. You handled it and charged the client a processing fee, typically 20 or 30 percent. Which is more than fair.

Except not to the client, who feels filling out a form should be cheap, or in many cases free. The fee introduces a financial “rub” between you and your client over an insignificant (but important) transaction.

About 60% of all exhibitors rent furniture, and according to my EAC sources that percentage keeps increasing, whether islands or inlines. So how do you take care of your client without the financial “rub”?

It’s Easy

You already use Exhibit Design Search. Two years ago, we added two Rental Furniture Galleries to EDS with CORT products. Classic Distributors loved it! While it didn’t include the complete CORT product line, it was a good place to start, and all the prices were in retail. Even better, the prices were competitive with GSC show book prices. EDS was the perfect place to direct your client to choose rental furniture options.

Recently, we made it even easier. You simply call CORT and tell them you are a Classic Distributor. Repeat.. Tell them you are a Classic Exhibits Distributor. They will give you the special Classic wholesale prices. Each region has an Account Manager, but the 855-663-2678 will get you to CORT’s Customer Service Department.

Even Better

CORT recently added over 100 new products to their EDS galleries — more conference tables, chairs, sofas, accessories. It’s impressive. And all include retail prices and predictable margins.

Now’s the time to eliminate that financial rub between you and your client on furniture rentals. Use the EDS CORT Galleries and FINALLY make predictable margins on those sales. You are already doing the work. You might as well get paid for it. And your client will be delighted with the service.

Have questions? Give me a call or contact your local CORT Strategic Account Manager. There are six across the United States.

  1. John Peck, Northwest, john.peck@cort.com
  2. Jill Jensen, Southwest, jill.jensen@cort.com
  3. Adrienne Fitzgerald, North Central, adrienne.fitzgerald@cort.com
  4. Derek Argo, South Central, derek.argo@cort.com
  5. Sarah Mainhart, Northeast, sarah.mainhart@cort.com
  6. Sean Colvin, Southeast, sean.colvin@cort.com


–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

MORE Seismic Changes in Trade Show Products

March 31st, 2018 2 COMMENTS

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The trade show marketplace has undergone seismic changes in the past six months. You made that VERY, VERY clear at EXHIBITORLIVE. Since our business depends on happy distributors, we returned to Portland committed to upgrading our product lines to appeal to EVEN MORE corporate exhibit buyers.

Four EXCITING New Galleries in Exhibit Search

Please check your branded Exhibit Design Search. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the “experiential” for contemporary exhibitors. They want to feel things. Touch them. All while staying within a Dollar General price range. At the same time, you need to maximize your margins. On some products, we are extending your discount to 90%*, but you have to provide the paper boxes and paper bags. We are prohibited from using plastic bags in Oregon. Sorry.

It’s a BRAND NEW DAY for Classic and our Distributor Family. Join us in celebrating the four new galleries listed below. As always, we welcome your feedback. We are who we are because of you. Just think about that.

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  • $99 & Under Displays.  Never lose another sale! Except to the $49 & Under Display website. Bastard!
  • Above Ground Pools.  Affordable and interactive. Your pre-show marketing plans just got easier. Discount chlorine too!
  • Extrusion Remnants.  Surprises galore in the extrusion grab bags. Anything is possible with enough screws and duct tape.
  • Scratch-n-Sniff Graphics.  Go ahead and touch it. Perhaps this time it’s Pina Colada. Perhaps not! Scratchy scratchy.

*Please sell responsibly. Quantities are limited while supplies last. May cause bleeding or sudden death. Don’t take candy from strangers. Or strange people. Or anyone really. Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. All rights reserved. April Fools.

To read about the REAL updates in Exhibit Design Search, CLICK HERE.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

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–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Visionary Designs Exhibits — Summer Sales Tips #8

July 20th, 2017 COMMENTS

Customization and Personalization

Many trade show exhibitors don’t consider a custom exhibit, either because of the expense or the design process. They view “custom” as large elaborate islands or heavy and complicated inlines. And custom exhibits can be all three. However, that doesn’t have to be true.

There’s also a perception that custom is always a “brand new” idea. In reality, many custom designs start from a previous successful design and are customized or personalized to fit the client’s trade show marketing goals. That’s the basic concept of Visionary Designs. Start with a successful design and then alter it to each client’s requirement.

The exhibitor ends up with a upscale, personalized exhibit at a price less than a “custom exhibit.”

To learn more, download the unbranded PDF version for Visionary Designs here. To listen to the bonus audio tip, click here.

Visionary Designs Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Rental Exhibits and Accessories — Summer Sales Tips #6

July 5th, 2017 COMMENTS

Rentals Exhibit are the Smart Choice

Rental exhibits are the single fastest growing segment of trade shows and events. So what’s driving this? To no one’s surprise, exhibitors are being asked to do more with smaller budgets. In the past, that meant a smaller exhibit or a reduced trade show schedule. Not anymore. Rental designs are more flexible than ever. Exhibitors can now achieve a customized look without purchasing a custom exhibit, depending on the rental exhibit supplier.

Classic Rental Solutions has the largest rental inventory in North America with designs ranging from inlines to islands and from monitor stands to charging stations. All can be personalized to meet the most demanding marketing requirements.

To learn more, download the unbranded PDF version for Rental Exhibits here. To listen to the bonus audio tip, click here.

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.