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Archive for the ‘Eco-Systems Sustainable’ Category

Turn Green Into Gold | Eco-Systems Sustainable Winter Promotion

December 15th, 2017 COMMENTS

To ALL Classic Exhibits Distributors

There’s never been a better time to consider an inline or island from Eco-Systems Sustainable, whether you are an ECO expert, novice, or newbie. For the next two months, Eco-Systems will reward you with $500, $250, or $100 Visa Gift Cards.

Who wouldn’t want a little more cash? Especially if Santa brought you a Donald Trump or Bernie Sanders Chia Pet for the holiday. Yikes!

Contact their talented Designers for your next project — whether it’s a kit, modified kit, or a custom build. They do it ALL. If you are a Classic Distributor, you are also an Eco-Systems Sustainable Distributor. Sweet!

GreentoGoldPromo

 

Eco-systems Sustainable Exhibits — Summer Sales Tips #7

July 11th, 2017 COMMENTS

Smart, Sustainable Exhibit Design

Since 2007, Eco-systems Sustainable (eSmart) has been the leader in contemporary, eco-friendly trade show exhibits by designing modern displays. Make no mistake. The displays are green. They just don’t flaunt their sustainability with a “crunchy stick and twig” exterior.

So why should you or your client consider a sustainable exhibit from Eco-systems? Design. It’s really that simple. Design sells. The eSmart Galleries in Exhibit Design Search are packed with attractive contemporary displays from inlines to islands and counters to kiosks.

If you haven’t contacted them before, give them a call at 866-463-2611. Or visit the Eco website at www.ecosystemsdisplays.com.

To download the unbranded PDF version for Eco-systems, click here. To listen to the bonus audio tip, click here.

Eco-Systems Sustainable Trade Show Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Is Imitation the Sincerest Form of Flattery? Nope!

December 30th, 2016 COMMENTS

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In the past month, our designs have been copied three times. Three clear examples, all very different in scope. Question:  When do you throw up your hands vs. taking legal action to protect your intellectual property? Thought you might like to read what we decided to do in each situation.

Base Plate.

To be honest, we expected this to happen at some point. About seven years ago, we created an identifiable base plate for our Sacagawea Portable Hybrid Display line. The design made the base plates lighter, distinctive, and easier to carry. We expected other display manufacturers to create their own unique designs. What we didn’t anticipate was that a budget manufacturer/importer would simply tweak our existing design. See the minor difference.

baseplates

What was surprising was seeing it at an exhibit association event, where members take an oath to honor one another’s intellectual property. I asked the owner about the base plate design and basically got a shrug. In other words, it is what it is. Will we pursue this legally? No but it’s an annoyance. This manufacturer has purchased parts and pieces from us in the past. We won’t sell to them again.

Charging Table.

Over the past year, we’ve designed and engineered a line of charging tables in various sizes and heights. The tables are clearly identifiable as Classic Exhibits designs, including the LED lights around the perimeter. Other charging solutions fit into one of two categories:  sofas, tables, and chairs with plugs or charging towers, similar to what you would see at an airport. Ours look nothing like those.

mod-1432gLast week,  I noticed a photo showing our MOD-1432 in LinkedIn… yet, it wasn’t. The shape was the same, along with the LED lights, USB charging ports, post, and base. Only the proportions were different. Honestly, we were surprised that someone would copy a design so clearly identifiable with Classic Exhibits. Yes, a round bistro table is a round bistro table, but the copy appeared to have the same LED light pattern and number of USB ports. Frankly, that’s being intellectually lazy.

I won’t share the photo because it would implicate the customer, rather than the manufacturer. So, what did we do? We sent the owner an email, who was kind enough to give me a call. While he felt their design didn’t infringe on the MOD-1432, he did agree to revisit the design and see if some changes were possible. We’ll see what happens.

Island Exhibit.

eco-4073_1_webThis one will blow your mind. Late last summer, our sister company Eco-Systems Sustainable Exhibits quoted a modified eSmart ECO-4073 island to a Distributor which included several Classic Exhibits counters and iPad stands. Several months later, we were contacted by a graphic designer asking for templates on the island they purchased in September. Except, we never built the island. The graphic designer sent us their invoice, which listed Classic kit numbers.

What the client purchased was a copy of the modified ECO-4073. Some small variations but 98% the same. The Distributor chose to build part of it and purchase other components, but it was an ECO-4073. And the distributor even included our part numbers on the invoice. For legal reasons, I can’t go into details; however, we are pursuing this aggressively with an IP attorney and expect a lawsuit to be filed within the next two weeks.

Like you, we are in a very creative business, so we’re always surprised when someone takes a design shortcut by copying. It’s one thing to improve, refine, expand on a design. It’s another thing to blatantly copy. And like you, we have to decide on the best recourse each time. We always address it. Sometimes tactfully, Sometimes bluntly. And sometimes legally. If you don’t, then the lazy will do what they do best. Steal your designs.

We would enjoy hearing your experiences and thoughts on this topic.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite


 

2015 Annual State of the Company Letter

January 5th, 2016 COMMENTS

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Happy New Year!

I hope you had a wonderful holiday season. I know I did! It included nap time on the couch — something I rarely get these days.

We started the year on an upswing with a record-breaking Q1 across all divisions at Classic, including ENW, ClassicMODUL, and Rentals. There were several promising trends — some new, others cultivated in 2012-2014 but coming to fruition in 2015.

EDPA

EDPA Booth

Lightboxes were HUGE — literally! All year, inlines and islands seemed naked without a SEGUE lightbox. Our designers found new and creative ways to add light, whether as a backlit feature or using LED perimeter lights in counters, workstations, and accessories. This extended into Corporate and Retail Environments as well.

To meet this expanding need, Classic developed two new profiles:  a single-sided option for walls and a remarkably thin double-sided option for freestanding lightboxes. If you attended EDPA Access, you saw them both in our booth.

Custom Wood Fabricated Exhibits. Easily the largest growth segment for Classic Manufacturing. We joked that Classic Exhibits has become the largest, most invisible custom builder in North America.  And that’s just fine. Never has our unbranded approach been so valuable. Each and every day we build Custom Exhibits showcasing YOUR brand on crates and setup instructions.

With a heavy focus on design and the use of our CNC shop, Classic builds custom exhibits for our Modular/Hybrid Distributors as well as our Custom Distributors who turn to us when they don’t have the time or capacity to build an exhibit. This has been a very welcome and creative challenge to the Classic staff.

Pokemon

Pokémon World Championships Retail Space

Retail Displays and Corporate Environments. Our work in the Retail and Corporate Environments continues to grow as our Distributors look beyond trade shows. The three largest examples were the Pokemon World Championships Retail Space, The Bonneville Power Administration Visitors Center, and our work inside the Nike Campus.

But it doesn’t stop there. We have open bids on several new corporate environments and are currently building an interactive space within a Midwest car dealership.

Patting Ourselves on the Back. At EXHIBITORLIVE, Classic Exhibits, Eco-Systems Sustainable, and several Classic Distributors were honored with five nominations for the Portable Modular Awards.

Pacifica

2015 PMA Winner Island less than 400 s.f.

Just being nominated is amazing… but we also WON two awards! Classic took home the prize for Best Island Design (400 sq. ft.) and Eco-Systems won best 10 x 10. Both a testament to the beautiful work of our talented Designers!

As if that was not enough, Event Marketer named us one of the Top 50 Manufactures in North America for the third straight year. The award speaks to the amazing work of our Production and Project Management teams!

We have three finalists in this year’s upcoming PMA’s. Be sure to vote for your favorite at the People’s Choice Voting.

Education. Whether in life or work, education is the key to success. Classic Exhibits’ Shared Knowledge University provides a platform for valuable education in our professional worlds. In 2015 we held two SKU sessions. The groups learned about Classic, our people, our products, and our great WEIRD Portlandia home. This year included a new twist… a trip to Cartlandia, one of Portland’s idiosyncratic food cart pods that make Portland… well Portland.

SKU benefited from the participation of great partners and speakers:  Optima Graphics, Cort Furnishings, Display SKUSupply and Lighting, 3 Dog Write, Tim Patterson (The TradeshowGuy) and Pinky Gonzales, the LinkedIn Specialist. They all helped to make Content King at SKU.

Over 65 students earned bachelor degrees, and a few earned graduate degrees. Our congratulations to our first Ph.D. — Dr. Cody. Contact Reid or Jen about attending in May.

Speaking of Reid and Jen. Reid Sherwood and Jen LaBruzza, our resident Road Warriors, hit the streets hard in 2015 visiting distributors, conducting onsite training, and generally spreading joy. If you missed them last year, they have very busy travel schedules in 2016.

Expect them to share news about New Product releases (more on that coming), Exhibit Design Search training, and your needs.

Distributor Visits. I have been doing this for 22 years and 2015 was a record year for distributor visits at Classic. Looking back at my calendar, we averaged a visit about every two weeks. Many were scheduled around client previews of large exhibit builds. Others arranged their own private one-on-one Distributor training — a mini-SKU if you will.

I appreciate these visits so much since I don’t travel much anymore due to my family’s schedule — 9 yr. old twins are BUSY. I appreciate the opportunity to introduce Distributors to our great staff/family at Classic. They’re the people who really make things happen, the folks you don’t see at EXHIBITORLIVE or other industry events.

Please know that our doors are always open. We welcome your visits with or without your clients. And our staff loves meeting you all as well. It helps seal the relationship they have developed with you all over the phone. Not to mention our food, wine, and craft beers are best experienced in person.

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Rental Project from 2015

Rental Growth. Classic Rental Solutions continued its double-digit growth. And it’s really no surprise. Jim Shelman and his crew do what others “can’t” or simply are “unwilling” to do in a rental solution. I love walking through their area to see what they are building. So much of it is as custom as what we are doing on the new build side.

Congrats to the entire CRS team on their growth. It speaks to your ongoing dedication to the service and solutions that customers expect… and often exceeding those expectations.

Strong Sales.
In 2015 we experienced increases across the board at the Classic Family of Companies, including a record Q1, Q2, and Q3. Q4 is yet to be determined.

I would humbly suggest two reasons for our growth.

1. Classic Distributors tapped into our designers earlier in the sales process. By using them as YOUR designer on the initial calls with the clients, we saw our close ratio increase three-fold.

2. More distributors visiting Classic or attending SKU. There is this “moment” when someone steps into our manufacturing plant. It’s tangible and it’s hard to explain fully, but somehow it seems to validate everything that person has heard or been told by Reid, Jen, Mel, Jim, or myself over the years. They see our process, our capabilities, and our people.

Exhibit Design Search (EDS). Last year brought multiple changes to EDS. All of which were geared to make your sales process easier. Some of the highlighted changes/additions include

  • Modified Navigation
  • Easier Sort Feature
  • Expanded My Gallery-Kits, Photos and tips now can be added to your galleries
  • Home Page Redesign – including larger images
  • Printable Product sheets on most product lines
  • A NEW Gallery coming in Early 2016…VERY VERY Exciting!
100DayGuarantee

100-Day Return Guarantee

BELIEVE IT – 100 Day Return Guarantee. In 2015 Classic introduced a 100-Day Return Guarantee on Sacagawea, Perfect 10, Quadro, and FGS.  It was an easy decision since we build it right the first time! We’re proud to be the first company in the exhibit industry to offer this guarantee.

Association Participation. EDPA and E2MA are a key part of the Classic Exhibits’ DNA. I sit on the Board of Directors for The Exhibit Designers and Producers Association while Mel sits on the Board of Directors for the Exhibit and Event Marketers Association and serves as the Treasury Chair. Both associations focus their efforts on the betterment of our industry through Education, Scholarships, Industry Round Tables, and bridging the gaps between the stakeholders in our industry.

I know I speak for Mel when I say we are both very proud of our work in these two associations, and that we are always available to speak to anyone interested in learning more about how they can become more involved.

JZ

John Zipay, Exhibits Northwest, GM

John Zipay (JZ). Classic was excited to add John to our management team in 2015. John is the General Manager of the Exhibits Northwest division of Classic Exhibits which focuses on the Pacific Northwest market.

More than that, John brings a wealth of knowledge to the company with his I&D experience. It’s a perspective we lean on frequently in manufacturing when analyzing a potential exhibit build. His knowledge of the trade show floor has also been beneficial to our distributors when finding the right labor in certain US cities.

Be on the lookout! We are about to launch a new product line. What is it? You will have to wait, but we are close to the formal unveiling. Expect a “soft launch” in late January. You’ll see the full product line at EXHIBITORLIVE. It will change the way you look at building exhibit systems!

Lastly, I offer my sincere thanks to you for being great partners and for supporting the Classic Family. I look forward to working with and seeing you in the coming year.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

All Eco-systems Sustainable Inlines/Islands are on SALE!

May 9th, 2015 COMMENTS

Vacation is two weeks away… for your kids! BUT you still have to go to work, punch the clock, and sell displays. It’s never easy this time of year, but our friends at Eco-systems have a solution. In May, June, and July, all inlines and islands are on sale. Plus, you can win cash. As in $111. See the details and contact Matt Wish (matt@ecosystemsdisplays.com) for a version you can email to your client database.

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