Trade Show TalesBlog

Archive for the ‘Eco-Systems Sustainable’ Category

Meet Michael McCord, Exhibits Northwest GM

April 29th, 2018 1 COMMENT

ENWMMblog

We are delighted to announce Michael McCord as the new General Manager of Exhibits Northwest. Exhibits Northwest is a division of Classic Exhibits Inc. Michael brings extensive industry experience to the position as a sales and marketing executive, designer, and operations manager. He will be based in Portland, Oregon supervising the Portland and Seattle offices.

According to Kevin Carty, VP at Classic Exhibits, “I have had the privilege of knowing and working with Michael for more than ten years. To say that we are excited to have him as a part of the Exhibits Northwest and the Classic Family is an understatement. His creativity, professionalism and detailed oriented approach to all aspects of business are a gift. I am looking forward to working together with Michael ON and IN the business that we have all grown to love over the years.”

Michael was kind enough to share his background below.

Michael McCord

Michael_2I am originally from Michigan, but most recently moved from the Chicago area. My wife is a ER Nurse and musician. I have two boys: Jaxton is 9 years old and loves to read, play drums, piano, and of course video games. Elijah is 5 years old and he enjoys Legos, Legos, and Legos …Did I say Legos?

After high school, I studied architectural design and attended film school. I then spent a few years writing and performing music around the country. I enjoy the challenge of creating and innovating on a daily basis, and I believe that is why the trade show industry is so exciting to me.

My trade show experience started as a detailer / designer in Grand Rapids, Michigan. After a year, I was offered the chance to help lead the design and manufacturing of eco-friendly exhibits with Eco-Systems Sustainable Exhibits. In the five years I was with Eco-Systems Displays I progressed from a designer to the VP of Design and Manufacturing. My family and I then accepted an opportunity in the suburbs of Chicago that allowed me to help lead the operations as the General Manager and then President of Evo Exhibits for the last six years.

I am very excited be a part of the Exhibit Northwest team and help them grow into their full potential by serving each client through quality service and innovation.

For questions or comments, you can reach Michael at mmccord@exhibitsnw.com.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic Exhibits Shared Knowledge University, June 21-22

April 5th, 2018 COMMENTS

Earn Your Exhibit Baccalaureate Degree in Two Days

Register today for SKU. Space is limited and available slots ALWAYS FILL FAST. We look forward to seeing you in Portland, OR on June 21-22. Plan to stay an extra day or two and enjoy the beauty of the Pacific Northwest.

See the video and the flyer below for more information about Classic’s Shared Knowledge University. Contact Jen Labruzza to register.

Shared Knowledge University at Classic Exhibits

Exhibit Design Search | All New EDS Changes!

March 29th, 2018 COMMENTS

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Yes, EDS has changed… again. Now, don’t shake your head. You should be excited about these changes since they are all based on suggestions from you, our Classic Exhibits Distributors. I’m going to refer to them as “3 Modifications” since the word “change” makes some of you sweat like a cold watermelon on the 4th of July.

Modification #1

Exhibit Design Search

This one is BIG. About three weeks ago, we reorganized five galleries from product-centric to functional galleries. In hindsight, we should have done it before. It took a few weeks to make the switch since it required shifting hundreds of kits to new galleries. In short, the new galleries are more logical. Now, instead of Sacagawea, Magellan, SEGUE, and Perfect 10 galleries, there are the following:

  • Trade Show Islands:  All islands from Classic Exhibits with some from Eco-systems Sustainable
  • Modern Hybrid Exhibits:  Upscale, mid-priced inline exhibits, whether modular or custom
  • LED Lightbox Designs: Inline LED lightbox designs, whether custom, modular, or portable
  • 10 ft. Portable Displays: All 10 ft. Sacagawea and Perfect 10 kits, plus portable SEGUE, Magellan, and Visionary Designs. It does not include the Quadro or FGS pop up displays which are in separate galleries
  • 20 ft. Portable Displays:  Same as above, except 20 ft. inlines

Same kits. Same information. Just reorganized to make it easier to find the ideal design.

Modification #2

Exhibit Design Search -- Rental Feature

Several months ago, we expanded our rental design offerings, adding over 200 new kits — inlines, islands, and accessories. At the same time, we added a price comparison feature making it easier to compare rentals and purchases. That’s been HUGE hit with distributors, since it opens the door to chat with clients about rentals.

It also said to Classic Distributors, “Talk to us about what your client wants for a rental whether or not you see it in EDS. We’re open to any and all design suggestions.” And boy-oh-boy you have embraced that enthusiastically. We love the ideas. Keep them coming.

However, the additional kits made the Rental Gallery somewhat overwhelming, so we split them into two galleries — islands and inlines. There are now three Rental Galleries in EDS:

Modification #3

Advanced Exhibit Design SearchPersonally, I love the Advanced Search feature in EDS, but I suspect that few distributors use it. That’s not surprising since the link isn’t a fancy button or surrounded by flashing lights. But if you are a power-user of EDS (feel free to add that skill to your LinkedIn profile), then the Advanced Search can make your life much easier when narrowing down the perfect designs for your clients.

With all the gallery changes, we had to decide whether to keep the product search functionality or migrate to the new search options. We chose the later, since you’ve told me (many times) that the product names often confuse your clients. While that hurts my feelings, a little, I need to be the better person and not hold a grudge for the rest of my life (Internal voice:  “Suck it down Mel. Just suck it down!”)

I encourage you to explore the Advance Search feature, using it to search select galleries, conduct text-related searches, or drill-down to very specific design options such as a “lightbox with shelves.” No, it’s not Google good, but it’s still pretty darn impressive.

I plan to conduct several Exhibit Design Search training webinars this spring so look for the email notification. These usually last about 45 minutes and move pretty fast. If you’ve ever spent more than 10 minutes with me, you know I have a lot to say about EDS. Clearly.

Got questions? Give me a call or send me an email. In the meantime, explore EDS on the Classic site, the unbranded version, or your unique branded Exhibit Design Search. Confused about whether you have a branded version, contact me or Jen Labruzza, the National Sales Manager.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

My EXHIBITORLIVE 2018 Reactions and Recap

March 10th, 2018 COMMENTS

EXHIBITORLIVE 2018 with Classic Exhibits

Hello Classic Distributor Family!

What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.

The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.

The attendee mood was positive about the future of face-to-face marketing. As we know, face-to-face marketing is evolving with the blending of trade shows and events. That blending was clearly on display via digital displays, LED Walls, AR, and VR technology and much, much more.

Classic continues to be largely an enigma to corporate trade show managers. Even after 20 years at EXHIBITOR, we are an unknown entity to many end-users, which is fine. Our customer is YOU, the Classic Distributor. We participate in EXHIBITOR to  show you new products and services, to talk to YOU about how we can better serve you and your customers, and to discover more of YOU in markets where we need Classic Exhibit partners. To that end, the show was very successful.

The Classic Team did an amazing job getting the booth designed, shipped, installed, and staffed. I could not be prouder of the sweat and effort by everyone who worked on this year’s exhibit. It was Big and Beautiful!

Portable Modular Awards

On that Tuesday, we attended the 5th Annual Portable Modular Awards ceremony. We had four finalists this year, and we won what I would consider the most coveted Exhibit Design Award of the year — the 2017 People’s Choice Award. We won for the Parallon Island, a project we designed and built for our great partner The Astor Group! Not only does this award recognize an incredible design, but it’s also a wonderful example of a partnership between Classic (builder) and Astor Group (Distributorship). Thank you Lowell, Ciara, and Cheryl for entrusting the Classic Exhibits Team to bring your client’s marketing to life. To date, it’s the most beautiful exhibit we have designed and built.

Find It Top 40

As if that were not enough, Exhibitor Magazine announced a new category of awards. The Find-It Marketplace Top 40 Exhibit Builders. Classic not only made the list, but we were singled out as the Best Exhibit House in the Service and Reliability Category. Proud does not even begin to describe my feelings when I heard them call our name. We all love awards of course, but one that is based on Customer Service and Reliability means the most to me. It recognizes our dedicated Shop Crew, Project Managers, Detailers, Design, and Administrative teams for all the amazing work they do each and every day. Thank you to all the employees of Classic Exhibits for doing what you do so well.

To all of our Distributor Partners and Vendor Partners, it was great to see you and get caught up on your business and personal lives. And to our sister company, Eco-systems Sustainable Exhibits, your inline exhibit showcased your ability to GO UPSCALE GREEN with an amazing custom design. To all… Thank you for believing in Shared Success!

Have a great weekend ahead all.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

 

Welcome Tom Beard, Eco-Systems New National Sales Manager

February 22nd, 2018 COMMENTS

TomBeardBlog

National Sales Manager

Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing  for the company.

Tom has over 20 years of experience in the trade show industry. In addition, he is also very involved with the Experiential Designers and Producers Association (EDPA), currently serving on the Board of Directors.

“I couldn’t be happier about joining Eco-Systems and very excited about working with their experienced team of industry professionals,” says Beard. “They are a highly-focused, service-driven organization that offers great display solutions to their distributor network which was very attractive to me.”

According to Colleen Crawford, VP and Controller of Eco-Systems, “We couldn’t be more excited to have Tom join our team! We have worked with Tom for many years and have always respected his professional reputation, knowledge, and desire to provide the best in customer service. Tom fits perfectly into the corporate culture of Eco-Systems and will work closely with Jen LaBruzza, the National Sales Manager for Classic Exhibits, to spread the sustainable message. Tom will be a great asset to both our distributors and our entire team.”

Look for Tom at EXHIBITORLIVE 2018 in booth #1925. For more information about Tom’s extensive industry background, see his LinkedIn profile. You can contact him at tom@ecosystemsdisplays.com.

Eco-Systems Sustainable is based in Grand Rapids, MI with production and project management in Portland, OR. Eco-Systems designs and manufactures eco-friendly exhibits using green materials such as FSC wood, aluminum extrusion, recycled EcoBoard and plex, LEDs, and low VOC adhesives. See www.ecosystemsdisplays.com for more information. The Eco product line can also be found on Exhibit Design Search in the eSmart Gallery.