The sheets below show some, but not all, of the rental kits available from Classic Rental Solutions under various price points. All kits can be modified to fulfill the specific marketing requirements of an exhibitor.
If price was the only criteria for a trade show exhibit, then most exhibitors with a full show schedule would probably buy their display. Or would they?
Let’s explore this topic with three examples showing both rental and purchase prices from Classic Exhibits and Classic Rental Solutions.
Example #1
The RE-1081 (rental) and VK-1356 (purchase) are identical backlit displays with a charging station, locking storage, and an iPad swivel mount.
Rental: $6316 (booth) + $2693 (graphics) = $9009
Purchase: $14,997 (booth and graphics)
Difference: $5988
By the second rental, the exhibitor would have exceeded the purchase price. However, what if the exhibitor decided to remove the charging station and replace it with a reception counter at the second show? Or some other modification. Rental exhibitors often make those changes because the price remains roughly the same (in most situations). The purchase exhibitor now has an additional component, along with extra or modified packaging. And they may decide not to use the charging table again, which means they’ll need to dispose of it.
All too often, an exhibitor who purchases a display will not make a change, even if the change would benefit their trade show marketing, because they feel locked into their original decision. A rental exhibitor has far fewer qualms about making changes, including even an entirely different design.
Example #2
The RE-1082 (rental) and GK-1011 (purchase) are non-backlit displays with a workstation and locking storage.
Rental: $5816 (booth) + $2297 (graphics) = $8113
Purchase: $14,900 (booth and graphics)
Difference: $6787
In this design, the first and second rentals are less expensive than the original purchase price. By the third rental, the rental would be $4845 more. However, many exhibitors don’t factor in the monthly storage, assuming your exhibit provider stores it for you. Plus any “turnkey services” like inspection, packing, and staging charges. With a rental, those are included in the price.
Many exhibitors would rather not commit to a long-term investment or reoccurring maintenance fees on a permanent asset. And disposal charges at some point in the future. For them, a rental while more expensive over several years, may be less expensive right now and offer greater marketing flexibility.
Example #3
The RE-1079 (rental) and VK-1977 (purchase) are backlit displays with a large monitor mount option.
Rental: $2483 (booth) + $1525 (graphics) = $4008
Purchase: $7600 (booth and graphics)
Difference: $3593
At this price, most exhibitors would purchase this design if it’s intended for multiple shows. However, this design is often an element in a larger island display with double-sided graphics. Other times, exhibitors with conflicting shows or those “testing” trade show marketing need an exhibit but don’t want to commit to a purchase. In those cases, a rental makes far more sense, even for small displays.
All too often, newer exhibitors will purchase a cheap, somewhat disposable display only to discover that it doesn’t reflect their branding or audience. An upscale rental allows them to showcase their products and/or services at a price comparable to a budget purchase.
When deciding whether to rent or buy a trade show exhibit, consider all your options, both short and long-term. There are benefits to both and in some situations, a combination makes the most sense. Talk to your exhibit professional to review your options.
Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.
Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).
Rental exhibits will dominate once trade shows and exhibitions return. That’s a fact. What you may not know is that rental design has evolved. Gone are the days of ugly and boxy rentals constructed with dirty and dinged extrusion sitting on shelves (often for years).
Want proof? Checkout the designs below and download all six pages of rental exhibits arranged in “Under” categories. Prices start at Under $8K. Then explore even more inline, island, and accessory rentals in Exhibit Design Search. With over 300 rental designs.
For more information about rental exhibits for trade shows and exhibitions, contact us at www.classicexhibits.com. We’ll put you in touch with a Classic Rental Exhibit Expert in your local market.
Exhibit Designers, like those at Classic Rental Solutions, are being tasked by exhibitors to create trade show islands with Post- COVID-19 safety features. Those features include hand sanitizer stands, acrylic safety dividers, and social distancing demo areas.
The rental island designs below illustrate three concepts. Rather than create fixed entrances and exits which would be challenging to monitor and maintain, these designs emphasize individual demo stations, partitions, and social distancing. These all assume mask and sanitation protocols not only during the show but also before and after show hours.
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