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Your Classic Exhibits Shared Success Newsletter | July 2022

July 11th, 2022 Mel White COMMENTS
July Classic Exhibits Shared Success Newsletter.

Take a breath
Enjoy the summer
Fall is coming
We’ve got your back
Send us your overflow

Deep Breaths by Jen LaBruzza

Jen LaBruzza and Classic Exhibits

A gentle poetic reminder that although it’s feeling Easy Like Sunday Morning right now, the Manic Mondays of Fall will be upon us before we can say, “20 x 40 island.”

And in case you missed our EXHIBITORLIVE memo, Classic Exhibits is North America’s Largest Private-Label Exhibit Builder. That means you don’t have to say, “No.” Just tap into our custom, modular, portable, and rental capabilities when your production schedule is maxed out.

So, as we pause and catch our breath, remember the Early Bird gets the BEST spot in the production schedule. It’s time to contact those Lazy Daisy clients and get those creative juices flowing. Reach out to our Sales Team, Designers, or Project Managers for assistance and let’s start filling up our dance cards.

Rental Winter Turns into Rental Fall by Jim Shelman

Classic Rental Solutions Update

Sales: Q1 and Q2 Rental orders broke all previous sales numbers for Classic Rental Solutions. Early numbers show more of the same for the second half of the year.

To support our growth, we’ve added office and production staff. Josh Christensen joined CRS as a detailer, and he also manages our rental inventory. Kristofer Viaes and Victoria Writer are Project Coordinators. All three have already proven to be invaluable.

As you know, CRS’s inventory is both large and expansive, but our most popular components continue to be SuperNova Lightboxes and Gravitee Modular Walls.

Gravitee Modular Walls have become our rental backbone. Backwalls, towers, conference rooms, storage rooms, kiosks, and counters using Gravitee and SuperNova are being utilized in every possible configuration. It’s hard to imagine how we ever managed without the versatility of these options, along with ClassicMODUL, to create any design imaginable.

Trends:  We’re seeing an increase in extended rentals for multiple shows, along with repeat orders with replacement graphics and minor design tweaks. Repeat rentals with no changes (except cleaning graphics) are more common. Yes, graphics can be cleaned and look like new again.

People's Choice Award at EXHIBITORLIVE
Exhibitor Magazine People’s Choice Award

Award: Classic won Exhibitor Magazine’s People’s Choice Award for the Technolutions Slate Rental 20’ x 60’ Design with our Distributor Partner Jill Kinduell, Owner of Total Graphic Source.

We look forward to working with many of you on your upcoming rental projects, and we sincerely thank you for your business!

Fast and Furious Webinar Recordings

Fast and Furious Webinar Series by Classic Exhibits

Over the past two months, we’ve hosted five Fast and Furious webinars. And more are coming! Expect a webinar on Interactive Games for trade shows (see the new gallery in EDS) and an Exhibit Design Search tutorial, titled “EDS and Coffee are for Closers!” 😉 If you missed any of the Fast and Furious webinars, we uploaded the recordings to YouTube.

  1. The Future of Marketing with Lisa Apolinski
  2. 20 Promotional Product Trends in 20 Minutes with Rama Beerfas
  3. 50 Essential Trade Show Tips for a Newbie or Wannabe with Tim Patterson
  4. Step-by-Step Flooring Trends with James Zackarias
  5. 20 Proven Trade Show Sales Tips in 20 Minutes with Harold Mintz

EXHIBITORLIVE and WIE Videos

Women in Exhibitions Breakfast at Exhibitorlive.

Finally, if you missed EXHIBITORLIVE or if you attended and want to see if made the final cut, see the two videos below. Kudos to our own Glenna Martin for documenting the show and creating both videos.

The 4th Annual Women In Exhibitions Breakfast was a huge success! Over 100 women gathered on June 22 in the Connection Zone at EXHIBITORLIVE. All who attended enjoyed a delicious breakfast and shared their personal experiences during a special presentation.

MaryCay Durrant

Guest speaker MaryCay Durrant provided insight into how women are uniquely positioned to take on leadership roles in ways that fulfill our desires for meaning, connection, health, and prosperity. Women In Exhibitions is proud to provide quality content and networking opportunities for the women in our industry, and this event was no exception.

This was all possible due to our generous sponsors:

  • Diamond – EXHIBITOR Media Group, Classic Exhibits Inc.
  • Platinum – Hill & Partners
  • Gold – Brumark, Centerpoint Marketing, CORT Events, Design Factory Las Vegas, Hamilton, Impact XM, NuVista, Pinnacle, Taylor
  • Silver – Access TCA, ASTOUND, beMatrix, ProGlobalEvents, Condit, Czarnowski, Deckel & Moneypenny, ExhibitForce, Genesis Exhibits, MSM, Steelhead, Xzibits, EDPA Las Vegas Chapter

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Posted in Classic Exhibits Inc., EXHIBITORLIVE, Shared Knowledge Newsletter, Women in Exhibitions | No Comments »

Contemporary Rental Designs $Under Sheets

May 20th, 2021 Mel White COMMENTS

The sheets below show some, but not all, of the rental kits available from Classic Rental Solutions under various price points. All kits can be modified to fulfill the specific marketing requirements of an exhibitor.

For more information about Classic Rental Solutions or Rental Exhibit Designs, including Islands, Inlines, and Accessories, visit https://classicexhibits.com/ or https://eds.classicexhibits.com/.

Rentals Under $8K

Trade Show Rental Exhibits under $8000

Rentals Under $12K

Trade Show Rental Exhibits under $12,000

Rentals Under $18K

Trade Show Rental Exhibits under $18,000

Rentals Under $28K

Trade Show Rental Exhibits under $28,000

Rentals Under $33K

Trade Show Rental Exhibits under $33,000

Rentals Under $40K

Trade Show Rental Exhibits under $44,000

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Posted in Classic Exhibits Inc., Classic Rentals, Rental Exhibits | No Comments »

The Rent vs. Buy Debate for Trade Show Exhibits

April 20th, 2021 Mel White COMMENTS
Rent vs. Buy a Trade Show Exhibit

If price was the only criteria for a trade show exhibit, then most exhibitors with a full show schedule would probably buy their display. Or would they?

Let’s explore this topic with three examples showing both rental and purchase prices from Classic Exhibits and Classic Rental Solutions.

Trade Show Rental Exhibit

Example #1

The RE-1081 (rental) and VK-1356 (purchase) are identical backlit displays with a charging station, locking storage, and an iPad swivel mount.

  • Rental: $6316 (booth) + $2693 (graphics) = $9009
  • Purchase: $14,997 (booth and graphics)
  • Difference: $5988

By the second rental, the exhibitor would have exceeded the purchase price. However, what if the exhibitor decided to remove the charging station and replace it with a reception counter at the second show? Or some other modification. Rental exhibitors often make those changes because the price remains roughly the same (in most situations). The purchase exhibitor now has an additional component, along with extra or modified packaging. And they may decide not to use the charging table again, which means they’ll need to dispose of it.

All too often, an exhibitor who purchases a display will not make a change, even if the change would benefit their trade show marketing, because they feel locked into their original decision. A rental exhibitor has far fewer qualms about making changes, including even an entirely different design.

Trade Show Rental Display

Example #2

The RE-1082 (rental) and GK-1011 (purchase) are non-backlit displays with a workstation and locking storage.

  • Rental: $5816 (booth) + $2297 (graphics) = $8113
  • Purchase: $14,900 (booth and graphics)
  • Difference: $6787

In this design, the first and second rentals are less expensive than the original purchase price. By the third rental, the rental would be $4845 more. However, many exhibitors don’t factor in the monthly storage, assuming your exhibit provider stores it for you. Plus any “turnkey services” like inspection, packing, and staging charges. With a rental, those are included in the price.

Many exhibitors would rather not commit to a long-term investment or reoccurring maintenance fees on a permanent asset. And disposal charges at some point in the future. For them, a rental while more expensive over several years, may be less expensive right now and offer greater marketing flexibility.

Rental Displays for Trade Shows

Example #3

The RE-1079 (rental) and VK-1977 (purchase) are backlit displays with a large monitor mount option.

  • Rental: $2483 (booth) + $1525 (graphics) = $4008
  • Purchase: $7600 (booth and graphics)
  • Difference: $3593

At this price, most exhibitors would purchase this design if it’s intended for multiple shows. However, this design is often an element in a larger island display with double-sided graphics. Other times, exhibitors with conflicting shows or those “testing” trade show marketing need an exhibit but don’t want to commit to a purchase. In those cases, a rental makes far more sense, even for small displays.

All too often, newer exhibitors will purchase a cheap, somewhat disposable display only to discover that it doesn’t reflect their branding or audience. An upscale rental allows them to showcase their products and/or services at a price comparable to a budget purchase.

When deciding whether to rent or buy a trade show exhibit, consider all your options, both short and long-term. There are benefits to both and in some situations, a combination makes the most sense. Talk to your exhibit professional to review your options.

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10 Answers to Your Most Common Rental Exhibit Questions

March 2nd, 2021 Mel White COMMENTS
Trade Show Rental Questions

Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.

Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).

Rental Questions and Answers

10 Trade Show Exhibit Rental Answers
Trade Show Rental Q&A

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Posted in Classic Exhibits Inc., Classic Rentals, Rental Exhibits | No Comments »

Download the NEW Trade Show Rental Design Brochure

February 18th, 2021 Mel White COMMENTS
Classic Rental Solutions. Rental exhibits for trade shows and exhibitions

Rental exhibits will dominate once trade shows and exhibitions return. That’s a fact. What you may not know is that rental design has evolved. Gone are the days of ugly and boxy rentals constructed with dirty and dinged extrusion sitting on shelves (often for years).

Want proof? Checkout the designs below and download all six pages of rental exhibits arranged in “Under” categories. Prices start at Under $8K. Then explore even more inline, island, and accessory rentals in Exhibit Design Search. With over 300 rental designs.

For more information about rental exhibits for trade shows and exhibitions, contact us at www.classicexhibits.com. We’ll put you in touch with a Classic Rental Exhibit Expert in your local market.

Rental exhibits for trade shows and exhibitions
Rental exhibits for trade shows and exhibitions

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