Trade Show TalesBlog

Posts Tagged ‘Trade Show Rental Displays’

New SuperNova Lightbox Displays from Classic Rental Solutions

June 1st, 2020 COMMENTS

Three New Rental Displays with 20 ft. Lightboxes from Classic Rental Solutions. All feature SuperNova LED lightboxes with backlit fabric graphics. Accessories include charging tables, genius bars, reception counters, and pedestals.

Click on the individual images to see more details.

RE-2111 Rental Exhibit with SuperNova Lightboxes
RE-2100 SuperNova Rental Exhibit
Re2109 SuperNova Rental Display

When to Purchase vs. Rent an Exhibit — Understanding Your Options

January 14th, 2020 COMMENTS
Trade Show Rental Exhibit
Inline Rental Exhibit

Why Rent Your Next Exhibit?

It’s an exciting time to be in the exhibition industry. At no other time in the past 20 years has the pace of change been so dramatic. While some exhibit houses are embracing it, others are sticking their proverbial head in the sand.

Take rental displays for example. Just a few years ago, rental displays were the stepchildren of trade show design. Neglected and underappreciated by both exhibit houses and general service contractors. Exhibitors who chose a rental display either weren’t serious about trade show marketing or simply didn’t understand the poor image those displays projected on the show floor.

How that has changed! Rentals have gone upscale and depending on the provider can be customized to meet almost any exhibitor’s marketing goals. They are basically indistinguishable from the purchase display across the aisle or your competitor’s new exhibit. So why the change and why should you consider a rental OR better yet a purchase/rental?

The Top 3 – Plus a Bonus Tip. 😉

Reason #1 – Design Flexibility

The marketing goals for most companies are constantly evolving with multiple campaigns and a host of products and services, each with a distinct brand and messaging. What worked in Q1 may not be effective for Q3 or scrapped all together.

Rental displays make it easy to change graphics, add structural elements, or simply go from an inline to an island (or vice versa). That flexibility can be very dynamic for your brand and marketing goals and more cost effective in the long-term.

Trade Show Rental Exhibit
Island Rental Exhibit

Reason #2 – Upfront Cost

Rental displays are not only less expensive upfront, but they also allow you to stretch your budget even further. Take the exhibitor who settled for a ho-hum inline in the past. With a rental, they could add attractive meeting space, LED lighting, large monitors, shelving, and extensive storage – all at the same price of a purchase.

More bang for the buck means you can elevate your trade show presence with attendees. Or, if you choose not to make significant changes to the display, the savings can be spent on client entertainment/meals, pre-show marketing, or booth staffing. Or directly to your marketing bottom line.

Reason #3 – Associated Expenses

When you purchase a new exhibit, there are always associated expenses, some you may not anticipate. Storage for example. Larger exhibits are packed in crates. Those crates either must be stored at your exhibit house for a monthly fee or in your own facility. Either way, it’s an ongoing cost. Plus, when components are lost or damaged, those must be replaced.

Before each show, someone has to reassemble the booth to ensure all the parts and pieces are there, and if there are changes, then there are design fees, new components or graphics, and the labor to get it prepped and perfect.

With a rental, nearly all of that disappears. No storage. No prep charges. No labor. You may have new charges if you change the graphics or the design, but in general, those are more controllable and predictable.  

Trade Show Rental Exhibits
Inline Trade Show Rental Exhibit

Bonus Tip – Rental and Purchase

Rental vs Purchase doesn’t have to be an either/or decision. More and more sophisticated exhibitors are choosing both. They purchase those design elements they know they’ll use again and again regardless of the show or configuration. For example, a central 12 ft. tower with locking storage. If you need that every single time, then it makes sense to buy it and rebrand it when necessary. However, if you sometimes need multiple monitor workstations but other times you would rather have more meeting space, then it doesn’t make sense to purchase monitor stands. Rent them instead.

It’s often the peripheral items like counters, pedestals, charging stations, monitor stands, lightboxes, etc. which change frequently. Rent them. That way you can play with what works best and make informed decisions based on your experience and success.

Still a Bit Confused?

Your next step is to work with an experienced exhibit professional like Brave Exhibits or other Classic Exhibits Distributors. Their sole mission is maximizing your trade show success. Show after show. Brave Exhibits has learned how to avoid the costly mistakes that inexperienced exhibitors make. And believe me, it’s easy to waste money before you know what works and what doesn’t. They’ll ensure that doesn’t happen whether you decide on a Purchase or Rental or Purchase/Rental.

To browse our extensive rental inline and island galleries, click on the links.

Rental Exhibit Types: Rejects, Reruns, and Remarkables

June 25th, 2019 COMMENTS

There are Three Types of Trade Show Exhibit Rentals:  Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?

Rejects

Rejects: These are instantly recognizable as traditional rental designs from the GSC show manual. They are built from battered aluminum extrusion and Sintra graphic inserts. They are ugly, ineffective, and increasingly being replaced by modern modular wall systems.

Reruns

Reruns: Many rental designs now use modular wall systems. A very positive trend. Unfortunately, the designs depend on the supplier’s inventory, which is often limited. That means choosing from a narrow selection of inline and island configurations which are repeated again and again on the show floor. It’s a step up, but not a custom rental.

Remarkables

Remarkables: Customized rental designs are the exception since they depend on a large rental inventory, custom manufacturing, and design flexibility. They are generally indistinguishable from a purchase exhibit, since they are personalized to the exhibitor’s marketing requirements. They can be more expensive, but even that depends on the rental supplier and the exhibitor’s willingness to commit to multiple rentals.

Just because a supplier has a rental option, it doesn’t guarantee their rental inventory supports “remarkable” designs. Ask questions. Request designs. See photos of past rental projects. Finally, don’t fall in love too quickly. You deserve to date a few unremarkable candidates before committing to a long-term relationship.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, and rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.