Many trade shows have shifted to the virtual world because of the COVID-19 pandemic. So, what does that mean for exhibitors who want to continue to connect with existing and potential clients via trade shows? They need a presence via a trade show virtual exhibit.
Unfortunately, most virtual solutions are not “fully baked” by show organizers. What they offer is limited and proprietary to their show and doesn’t allow the exhibitor to fully show their products and services nor does it provide the attendees with an engaging and immersive experience.
First, it’s comprehensive, allowing exhibitors to embedded media, social media, chat, polling, Zoom, and even tracking.
Second, it’s portable, meaning the virtual exhibit can be taken from show to show since it’s URL based.
Lastly, it’s both immersive and cost-effective.
For more information, www.classicexhibits.com or call us at 503-866-2100. With over 200 Distributors in North America, Classic can put you in contact with an virtual exhibit expert right in your backyard.
When I was a kid, there was nothing better than Saturday mornings. I’d wake up bright and early, plop myself in front of the television set, and watch my shows (Magilla Gorilla or Astro Boy, anyone?). After a few hours, my mom would turn the set off and push us to “go play outside.”
Once outside, the first stop was always the glorious sandbox where I kept my Tonka Trucks.
Ahhhh, my Tonka Trucks… These classic metal toys were absolutely made for sandbox play. Dump trucks, Front-End Loaders, Bulldozers – all were at home in the sand. I spent hours creating and building in my imaginary construction sites.
Turning an Idea into a Concept
While that was a lifetime ago, this past February I had an opportunity to revisit the box. I received an email from AE Lena Jones (Deckel and Moneypenny in Louisville, KY)asking if Classic “wanted to play with some trucks.”
Seems her Client – Chevron – was looking for something unique for an upcoming show. D&M’s shop was jam-packed and so she reached out to Classic for some support. She said Chevron was looking for a way to have attendees actually “walk-through” one of their Diesel Particulate Filters (DPFs). Time out! I can’t even say DPF let alone know what the heck it is or does. But I soon learned. If you’ve ever seen a semi or big rig driving down the highway (or had a Black Hawk Tonka Truck), chances are you’ve seen a DPF. Take a look at the Tonka below. I’ve circled the DPF.
I have since learned that Diesel Particulate Filters, found on just about every big rig in the country, captures significant amounts of the toxins that a truck generates and stops them from spewing into the air. Chevron’s idea was to have attendees actually walk-through one so they could see why their DPF works so much better than the competition’s filter.
So that was the assignment. Create an over-sized version of Chevron’s Diesel Particulate Filter large enough for attendees to walk through.
Enter Classic Designer, Kim DiStefano
We were not given any build drawings or designs. Just a verbal description and a dusty old Tonka truck. Enter Classic Designer, Kim DiStefano.
Kim loves these types of assignments. What designer wouldn’t? Little to no info on how the product actually works. No idea as to available budget. Rendering and ballpark pricing due in a couple of days. Ahhhh, the perfect assignment.
In just a few days Kim came back with the following renderings looking for input from client.
Lena shared the renderings with her client and of course… Chevron loved it! The order was placed and a few weeks later… Voila!!
Actual vs. Rendering
Crazy cool, right?! Take a look at how close Kim’s rendering and the final DPF that Classic produced match up.
Got a funky opportunity and not much time to get it through your own system? Consider letting the Classic Team take a whack at it. These sorts of custom projects now represent a whopping 65% of our business.
Discover (4) new galleries in Exhibit Design Search: PlaceLyft Office Solutions, Office/Retail Lightboxes, Hand Sanitizer Stands, and Safety Dividers. In a recent New York Times article about virus-proofing offices, the authors state, “Companies are quickly trying to reverse the (open office) trend in a low-cost and flexible way. They want to remove chairs and desks and install screens or other dividers between remaining desks.”
Virus-Proofing the New Office
COVID-19 has forced most
businesses to review their work environments as they plan for their employees
to return. What they’ve realized is that most, if not all offices or retail
spaces, do not protect employees from airborne or surface viruses. Deciding on
next steps, however, can be confusing (and expensive) for many organizations.
The Contemporary Office and Retail Solutions galleries in EDS are designed to make those decisions easier. The four galleries show attractive and cost-effective solutions for any office or retail environment. They include office partitions with easily sanitize-able surfaces, protective safety barriers, durable hand sanitizer stands, and customizable LED lightboxes. There are no hidden prices, and the designs can be customized to any situation.
One of the easiest and most cost-effective solutions is to simply extend the height of existing cubicle partitions from 12-24 inches. Cubicle Height Extenders are designed to provide additional personal protection without extensive modifications. As a bonus, the Height Extenders allow for graphic branding.
Contact Classic Exhibits for more information regarding design and delivery options.
Kevin Carty takes us on a tour of the remodeled Classic Exhibits offices.
New Magnetic and Whiteboard Panels
The office redesign includes Gravitee modular walls with detachable magnetic/whiteboard panels, tension fabric (backlit and non-backlit), and clear plex inserts. The changes provide greater personal safety since the surfaces can be cleaned or replaced. The upgraded cubicles offer more protection without sacrificing visibility or communication. All the surfaces can be branded.
In addition, Kevin illustrates how traditional cubicles can be modified with plex headers which adds height, privacy, and safety. For offices that need simple, inexpensive plex dividers, he shows two examples: a version that surrounds a desk on three sides and a partition between two desks.
Thanks to those who participated in the Symphony webinar last week. I don’t know about you, but I had a blast. Below are most (but not all) of the questions (without my digressions or puzzled looks).
For anyone who registered for the webinar but was unable to attend, we missed you. Still interested? Another Q&A is scheduled for Wednesday, May 6. Click HERE to register.
For those who did attend, I would appreciate a testimonial quote to add to the May 6 invitation. Something along the lines of “If not for the COVID-19 shutdown, I would have already sold 40 Symphony Displays this month. It ROCKS.” Feel free to be creative. As always.
Q1. Why are the floating graphics limited to 23″ x
23″ overall dimension?
It’s both a suggestion and a guideline. For example, a floating graphic on the left or right side would intrude into the adjacent booth if it was much larger than 23” . However, since the graphic attaches with hook and loop, there’s wiggle room to make it larger simply by adjusting it. If you decided to attach the floating graphic bracket to the top of the frame, then the dimension could be larger, like a typical header.
Q2. Do the wall sections connect or are they freestanding
sitting next to each other?
It depends on your design. The SYK-1020 has two half-arch frames next to one another. Those are attached using a frame connection clamp. The SYK-1022 on the other hand uses the same two frames but in the design they are layer, with one slightly in front of the other. In that case, there’s a third base plate in the middle (SYM-107).
Q3. What is the size limitation for monitors?
We recommend no larger than a 23” monitor on the left and right sides. Mostly because they would intrude into the adjacent booth. See SYK-1014 for example. You can have up to a 32” monitor where there’s vertical upright in the middle, such as SYK-1015. On the larger frames, like the arch, rectangle, and concave/convex, we suggest no more than a 42” or 45” monitor.
Could you go larger in some situations? Yes, it all depends
on the weight of the monitor, the backwall workstation counters, and the size
of the booth space.
Q4. For a double-sided configuration, can you have monitors
in the center on both sides?
Yes, but one monitor would have to be slightly higher (or lower) than the other one. Or there would need to be hardware that allowed both monitor mounts to use the same holes in the vertical support.
Q5. Is there an easy solution to add LED strip accent lighting on the back of a frame to throw light onto one set back… light the right side of the exhibit for example?
Adding flexible LED tape light to the back of the extrusion is
possible. We’ve done something similar on other narrow SEG frames. It creates a
three to four-inch backlit halo.
Q6. Are there other surface color/appearance options for the
lockable counter, other than the light color shown?
Yes, there are hundreds of laminate options from Nevamar, Formica. Wilsonart, and Pionite. Lead times may vary depending on laminate availability. Plus, you can (and probably should) add vinyl graphics.
Q7. Can the exposed metal be powder coated?
Yes. There would be an upcharge depending on the size of the
kit and components.
Q8. Can you expand these kits to include backlit items but
We have quite a few portable LED backlit designs in Exhibit Design Search, like the VK-1960. Those designs use a deeper aluminum extrusion than Symphony. At present, Symphony is not intended to be a backlit portable system. But… you never know what the future holds.
Q9. To mix standard frame combinations not shown on EDS, do
we submit a design request or are there some guidelines for making other
You don’t need to submit a design request. But you can. There
are seven frame shapes. Four are roughly 10 ft. and three are roughly 5 ft. You
simply need to mix and match the frame sizes to the overall size of the booth.
So, two 10 ft. frames for a 20 ft. booth or one 10 ft. frame and two 5 ft. frames.
Or four 5 ft. frames? When it comes to Symphony, tap into your inner designer.
Q10. Will the backwall stand with monitors but without
Absolutely. The SEG engineered extrusion frame and locking base
plate connections means it can support monitors with or without the workstation
Q11. On the layering of frames do you use the same foot for
both or does each frame have a foot of its own?
There are two base plates. One with a single frame
connection and one with a double frame connection. The single base plates are
typically used on the far left and right, and the double base plate is used in
the middle to connect two frames.
Q12. Can you guys add a small step stool to each unit?
We could but we won’t. 😉 There are collapsible step stools online for
less than $15. And there’s always the option of installing the SEG graphic with
the frame flat on the floor.
Q13. Can the open table be used as a charging table?
Not really. Even if you had a full graphic, the wire management
would still be visible on the back. We suggest selecting the enclosed counters
instead or use the two wireless/wired charging pads on the backwall workstation.
Q14. When using the display double-sided, can you still
install a monitor mount?
Yes using the hidden vertical support. Whenever you use that
monitor attachment, the graphic has to be pierced for the cords.
Q15. What is vertical load capacity of these attachments?
The attachment brackets are welded aluminum and engineered
extrusion. If you manage to break an attachment based on weight alone, then we want
to hear about it. Frankly, it’s not going to happen.
Q16. Are the shipping cases portable?
Symphony ships in our portable flat roto-molded cases with wheels and includes Classic’s reusable die-cut foam packaging. No exhibit builder does a better job with packaging, labeling, and instructions than Classic.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.