Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits Inc.’

Download “What’s So Funny About Trade Shows?” — A New Book on Trade Show Marketing

December 4th, 2019 COMMENTS
What's So Funny About Trade Shows Book

We are delighted to announce the publication of “What’s So Funny About Trade Shows? A Humorous Guide to Effective Trade Show Marketing.” This guide takes a lighthearted approach to understanding the mysteries of trade show and exhibition marketing.

For most marketing professionals, trade shows represent one of their biggest challenges. Far too often, exhibitors waste a lot of money learning how to be successful at a trade show or exhibition. This book removes some of the mystery and pain. Sort of like getting a root canal while under the influence of laughing gas.

Tim Patterson of TradeshowGuy Exhibits recently reviewed the book saying, “As an introduction to tradeshow marketing, or as a refresher if you’ve been exhibiting for years, What’s So Funny About Trade Shows? is a great addition to any marketing library. Highly recommended!” Click here to see the full review.

Articles include:

  • What Zombies Can Teach Us About Trade Show Marketing
  • Dumb Stuff People Do at Trade Shows
  • What Not to Wear at a Trade Show
  • Your Trade Show Booth Staff Kinda Sucks
  • Plus 11 More Articles to Up Your Trade Show Game

What’s So Funny” is available as a FREE PDF download, and also for purchase via Amazon as a Kindle or paperback print edition.

What's So Funny About Trade Shows

Up Your Game Newsletter | November 2019

November 18th, 2019 COMMENTS

The NEW Symphony System

Designing a portable display system in today’s ultra-competitive market takes guts. Not only must it be durable, easy-to-assembly, and (preferably) tool-less, but it must also feature accessories like monitor/tablet mounts, workstations, counters, and storage. And if that wasn’t enough, it must be attractive and represent a real value.

In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes. Symphony will be both familiar and unlike anything you’ve ever seen before. That takes guts!  Coming Soon!

2020 Branded Exhibit Design Search

A few days ago, you received an email about the revised Branded EDS Program. We listened and made changes to the program introduced last year, including adding an earned rebate incentive. We made the incentive reasonable so most Classic Distributor Partners could reach those sales levels easily.

Best of all, if your wholesale sales were at least $150,000 in 2019
and you have an active EDS website, then you won’t receive an
invoice for 2020. Nothing. Nada. Gratis.

If you have questions about your existing Exhibit Design Search, or you would like to add a branded EDS to your website, contact Mel White, Jen LaBruzza, or Harold Mintz. They can explain the features and benefits of branded EDS sites, including our strategic EDS partnerships with Optima, CORT, Brumark, and Display Supply and Lighting.

Just Like the Wizard of OZ

At Classic Exhibits, we’re kinda like the Wizard of Oz. We love to create display magic, but we do it hiding behind a curtain as much as possible. On occasion we pull that curtain back, like at EXHIBITORLIVE or award programs. Otherwise, we’re invisible.

Recently, we agreed to a corporate profile in Exhibit City News, which we’ve never done before in any publication. It was in the September/October issue. If you didn’t get a chance to read it, here’s the online version: Classic Exhibits Inc.: An Industry Chameleon.

If we’ve learned anything over the years, it’s that people find it challenging to describe who we are and what we do, even our most loyal distributor partners. The article does a good job of making that clearer and includes quotes from Kevin Carty, Katina Rigall Zipay, and Mel White.

EDPA Access 2019

Kevin Carty and Jen LaBruzza will be attending EDPA Access in Tucson, AZ on December 4-6. Ask about several exciting custom projects (Star Wars, The Walking Dead, and corporate branding). There’s a lot going on at Classic and even more changes coming in 2020. 

Videos

Up Your Game Newsletter ~ October 2019

October 18th, 2019 COMMENTS

Now for Something Completely Different

Those with a few grey hairs will recognize this line from Monty Python as the abrupt, often nonsensical transition from one skit to another. In this month’s newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.

We think you’ll enjoy how cleverly they market their exhibit companies. Are you promoting your company in creative ways? Please let us know.  

(2) Empire Display Solutions Videos

At Classic Exhibits, we rarely see show photos, let alone videos of the exhibits we design and build. However, Matthew Houck of Empire Display Solutions shared two professionally edited videos from Natural Products East.

The videographer is James Morano, and Matt and Aniyah Haynes narrate. Jeff Garrett and Alex Lebedev were the PMs and Kim DiStefano the Designer.

Both show how our collaboration with Empire Display Solutions resulted in two amazing custom exhibits.

See the YouTube previews below or click on these links: Threshold (20 x 30) and PICNIK Austin (10 x 10).

Tradeshow Guy Blog Posts

One of the best bloggers in the trade show industry is Tim Patterson, aka The Tradeshow Guy. He posts, on average, about three blogs a week, including his weekly Monday Morning Coffee video and podcast. His trade show marketing advice is consistently practical, personal, and fun to read.

I’ve learned a lot from Tim over the years and often give his books to new Classic employees as an introduction to the industry. Although we don’t agree on everything, like whether “trade show” should be one or two words, we do agree that trade show marketing is a craft learned from skilled professionals. Below are some recent blog posts.

USA Exhibits and Gear – Jim Munro

This has nothing to do with trade shows, but a lot to do with marketing, creativity, and humor. Jim Munro owns USA Exhibits and Gear in Fresno, CA. Recently, he posted the following in LinkedIn about his dad.

In Jim’s words… “I wanted to share this piece of family history from the early 1960’s. My dad was a California auto dealer who specialized in sourcing and selling specialty, hi-performance cars that were popular during this period. The following is a clip from our local newspaper, The Fresno Bee, in 1963.

I know there are some Gearheads out there that will appreciate the creative descriptions. Yes, he was quite a character!”

(2) Videos from Empire Display Solutions at Natural Products East

October 18th, 2019 COMMENTS

At Classic Exhibits, we rarely see show photos, let alone videos of the exhibits we design and build. However, Matthew Houck of Empire Display Solutions shared two professionally edited trade show exhibit videos from Natural Products East.

The videographer is James Morano, and Matt and Aniyah Haynes narrate. Jeff Garrett and Alex Lebedev were the PMs and Kim DiStefano the Designer.

Both show how our collaboration with Empire Display Solutions resulted in two amazing custom exhibits. See the YouTube thumbnails below or click on these links: Threshold (20 x 30) and PICNIK Austin (10 x 10).

Explore Our Newest Charging Station Counters

October 14th, 2019 COMMENTS
Charging Stations for Trade Shows and Events

In 2016, we decided to design attractive charging solutions for trade shows and events. At the time, most charging solutions resembled sea monsters with tentacles or space aliens from a B movie. Not much has changed. Most are still ugly.

At Classic Exhibits, we never stopped introducing new designs, like the over 40 tables, counters, kiosks, and towers in our Charging Gallery in EDS. Not enough? Add wireless charging to the 200+ counters in our Counters and Pedestals Gallery for just $125 per pad.

Perhaps it’s time to consider phone and tablet charging like intermittent wipers. How did we ever survive without them? 

Custom Charging Counters for Trade Shows and Events
Backlit Charging Counters for Trade Shows and Events
Portable Charging Counters for Trade Shows and Events