Trade Show TalesBlog

Posts Tagged ‘Classic Rental Solutions’

Happy New Year! Annual Letter from Kevin Carty

January 8th, 2018 COMMENTS

2018 Annual Letter from Kevin Carty

2018 Annual Letter from Kevin Carty

2018 Annual Letter from Kevin Carty

New Faces and New Designs from Classic Rental Solutions

December 23rd, 2017 COMMENTS

JessicaMarchant

Happy New Year!

We are celebrating with new faces, new designs, and a New Year promotion (coming in early January).

Classic Rental Solutions welcomes Jessica Marchant (No, she’s not French, but she does have a Southern accent). Jessica was kind enough to share a little about her roots, experience, and personality in this interview.

What is your home town?

Charleston, South Carolina

BeachComparisonBest part about South Carolina?

The beaches are beautiful. They’re very tropical and the water is always warm.

How do you like the Oregon coast?

[Laughs] No comment.

What brought you to the Northwest?

To be completely honest, it was pretty random. My husband traveled through Portland on a train and really liked it. He wanted to move somewhere with water, and I wanted to be near mountains, so it was a great compromise. Plus, we really like the Cascade Mountains.

How did you find out about Classic Exhibits?

I found out about Classic through Eco-Systems Sustainable Exhibits, when they had an available project management position. I was really intrigued by the design elements and was offered a position with the rental team.

Leon 2[2]What is your educational background?

I got my Masters in Design Management at Savannah College of Art & Design (SCAD), which is the second largest design school in the world. There was a focus on branding and business strategy. While there, I was in the Research Club, which involved researching methods and emerging methodologies. John Malkovich was our guest speaker when I graduated.

What are a few skills you have attained that you’re bringing to the team?

Leadership qualities, problem-solving, and I am well-versed in design, to name a few.

What’s an interesting fact about yourself?

I rescued a hairless cat named, Leon (aka The Ladies’ Man or Lele).

What are you most excited about with joining the Classic Family?

I think I am most excited about having different projects and not doing the same thing over and over. I don’t like repetition. I like variety and working with different people.


Recent CRS Changes

RentalsIslands

Business is booming. And Classic Rental Solutions has refined our workflow procedures and inventory to make your life easier. We believe, as we hope you do too, that CRS provides the highest quality displays available on the market. It’s no accident that repeat business has been the key to our (and your) rental success.

Your clients never have to worry about their booth looking anything but perfect. Plus, they always have the added benefit of modifying their design for each show at a low cost. This helps them stay relevant to potential customers on the show floor. Ultimately, it’s all about HAPPY CLIENTS, show after show.

Classic Rental Solutions is thrilled to be a finalist (once again) for EXHIBITOR Magazine’s Portable/Modular Awards. The PMA’s will be announced at EXHIBITORLIVE in February, but you can vote for your favorite on the PMA People’s Choice page. Our thanks to TPS Displays Richmond for choosing us as their rental provider for the ForRent island. We encourage you to vote (and vote often).

Finally, we’ve GREATLY EXPANDED the Rental Gallery in Exhibit Design Search. Over 150 additions, all with both rental and purchase prices to make the comparison easier. If you haven’t seen our latest additions to the gallery, please sneak a peek. It’s gone from impressive to AMAZING.

Stay tuned for even more updates in 2018. We’re on an exciting roll.

On behalf of Classic Rental Solutions and the Classic Exhibits family, we wish you a Prosperous New Year.

Two New Project Management Superstars at Classic Exhibits

August 15th, 2017 COMMENTS

New Project Managers at Classic Exhibits

We are delighted to announce two additions to Classic Exhibits:  Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.

New project managers undergo an intensive training program which includes working with other divisions, time on the production floor, and extensive mentoring by senior project managers. Stefania and Paras are about six weeks into a program that usually takes a full year to master. However, based on their performance so far, they’ll blow that time frame away. Sometimes you get lucky and hire superstars. We did.

We asked them to introduce themselves to the Classic Distributor Network.

Stefania Toscano

Stefania at Classic ExhibitsThanks for the warm welcome from Classic Exhibits. It truly feels like a family here, where everyone works hard and everybody looks out for each other.

My name is Stefania, (pronunciation: S-Teh-Fah-Knee-Ah, but I will answer to any sound similar to that). I grew up in Italy, and I moved to the United States with my family a few years ago. I’m still polishing my English, so please bear with me if I sound like a character from “The Godfather.”

I’ve spent most of my life working in marketing communications and events. I started as a consultant, and then I spent time at a PR agency working on media relations and events. Finally, I spent 10 years working for large renewable energy companies managing corporate and crisis communications, advertising, and organizing events.

After moving to the U.S., I started (and later closed) a food business, maintained a consulting job for an international renewable energy company, and worked on a global development project for Apple.

I have three boys — two I gave birth to, the third is the man I married.

I love the outdoors when I can I spend time hiking, kayaking, or camping. I have a passion for food, and I spend a lot of time in the kitchen cooking traditional Italian dishes and exploring new Northwestern flavors.

I believe a fun, energetic, and creative workplace is a key component of every successful company. I always prefer a good laugh to silence. I love the camaraderie and unity at Classic Exhibits and look forward to contributing to the company’s success.

Paraskovia Semenov

Paras at Classic ExhibitsBorn and raised in the Portland Metro area, I lettered in Art and Orchestra during my high school years. I tried pursuing art in college, but decided college wasn’t for me after a year or so. But that’s when I got involved with customer service/direct sales and realized that not everyone is like they are in high school. I started to enjoy talking with people and figuring out their needs.

After a few years of sales, I took my creative talents to the cake decorating world. It gave me a chance to freehand designs from wedding cakes to cartoons to a simple theme cake. Sometimes customers would give me an idea and tell me to run with it. Honestly, it was the highlight of my day when a customer would come in saying their friend got this awesome cake and they would like one as well.

During my cake decorating years, I also worked as a waitress for two years at a Jewish retirement home serving meals to the elderly. I worked on both the independent living side and the hospital side. I was able to chat with everyone as if they were my grandparents swapping stories or chatting about their life. Everyone always had advice or something positive to say.

After about five years, I moved onto a customer service job at my uncle’s company where I became familiarized with metals, plating, standoffs, custom machined parts, blueprints, and the world of machine shops. This was both a change, and a positive challenge. I took my skills of organizing and planning to make Production run smoother and more efficient. After a couple of years and a change in ownership, I decided to leave the family business and venture out.

With a recommendation from a friend, I started at Classic. I could not have made a better choice. Classic is giving me the opportunity to grow with a company along with expanding my skills. Can’t wait to see what the future holds!

When I am not working, I enjoy car cruises, working on BMW’s with my husband, watching WWII documentaries, playing with my two cats, hanging out with family and friends, learning about my heritage/culture, fixing up our house, and trying to complete one of many unfinished art projects.

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Rental Exhibits and Accessories — Summer Sales Tips #6

July 5th, 2017 COMMENTS

Rentals Exhibit are the Smart Choice

Rental exhibits are the single fastest growing segment of trade shows and events. So what’s driving this? To no one’s surprise, exhibitors are being asked to do more with smaller budgets. In the past, that meant a smaller exhibit or a reduced trade show schedule. Not anymore. Rental designs are more flexible than ever. Exhibitors can now achieve a customized look without purchasing a custom exhibit, depending on the rental exhibit supplier.

Classic Rental Solutions has the largest rental inventory in North America with designs ranging from inlines to islands and from monitor stands to charging stations. All can be personalized to meet the most demanding marketing requirements.

To learn more, download the unbranded PDF version for Rental Exhibits here. To listen to the bonus audio tip, click here.

SummerSalesTip6

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Top 5 Fallacies of Trade Show Exhibit Rentals

June 23rd, 2017 COMMENTS

The Five Fallacies of Rental Exhibits

Do you feel like trade shows are a secret religion where you need a high priestess to explain the path to enlightenment? You shouldn’t… but it’s easy to waste a lot of money before you discover trade show nirvana. Take rental displays for example. So many misconceptions, even by trade show professionals.

Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits. Well… in most cases. I recently saw this design on a custom house website as a rental option. I kid you not — THIS was the BEST of the six offerings. Sigh.

Ugly Trade Show Rental It’s no wonder there is so much confusion about rental exhibits. Let’s explore The Five Most Common Fallacies about renting an exhibit.

Attendees Will Know It’s a Rental Exhibit

Yes, if you rent the crappy display shown above. Otherwise, no. At any major trade show, 15-20% of the exhibits are rentals. Quality exhibit rental suppliers, like Classic Rental Solutions, have hundreds of rental designs based on successful purchase designs. These include extrusion, modular wall, and custom modular designs from 10 ft. inlines to 40 x 60 islands with large format fabric graphics. Even double-deck displays. In the end, most rental suppliers will personalize the rental for your trade show needs. It may not be a custom exhibit, but it will be attractive, functional, and cost-effective.

Rentals Can’t Be Customized or Personalized

Well that would certainly make our lives easier if it was true. But, it’s not. Everyone wants an exhibit, purchase or rental, that’s tailored to their trade show marketing needs. That’s an expectation. If you are shown 6 examples and told to pick from the list, pretend you are Usain Bolt and sprint to the next exhibit house. If you are told that that purchasing is a better option if you want any customization, then put your track shoes back on. It’s time to sprint… again.

That’s not to say there aren’t limits. And in many cases, it makes sense to purchase some or all of the exhibit. But it’s not either/or. It depends on your supplier’s inventory and manufacturing capability. Some work from an in-house inventory. Others rely on a large rental supplier like Classic Rental Solutions, which supplies rental displays to more than 200 distributors in North America. That volume allows for greater flexibility in design requests and accessory options. Need 30 counters. We got it. Need 25 monitor stands. We have that too.

Trade Show Rental Island Exhibit

It Will Cost Less. It Will Cost More.

Regardless of what anyone tells you, there’s no magic formula when it comes to deciding whether to rent or purchase. In general, renting is less expensive, particularly if you reuse the graphics for multiple shows, but that’s the same for an exhibit purchase. Because marketing is always a moving target, graphics will always change over time. On the other hand, if you make “sprockets,” which never change, and plan to keep the same structure and graphics for several years, then it would be smarter to purchase your display.

You decided to purchase the exhibit. Now you (or someone else) has to store the exhibit. And pack and prep it for each show. That’s a cost that’s often ignored during the design phase. Are you a company that wants the flexibility to change the exhibit design, size, or accessories depending on the show or your budget? Then renting makes  more sense. Or consider purchasing the core structure, but renting the kiosks, counters, monitor stands, charging stations, etc. giving you greater flexibility from show to show.

My Show is in Chicago. Should I Rent the Exhibit in Chicago?

Perhaps. Is your show always in Chicago? Do you only go to shows in Chicago? Are you based in Chicago? Otherwise, it doesn’t really matter. Work with the exhibit house that fits you like a glove. It’s not about location. It’s about relationships and success. You have shows all over North America. Does it really matter where the rental exhibit ships from? Honestly, it has to ship from somewhere. If your exhibit partner is truly a partner, they will work with you on the design and your trade show marketing goals, and ensure your exhibit ships as economically as possible.

Trade Show Inline Rental Exhibits

Do I Have to Rent from the General Show Contractor (GSC)?

The displays from a GSC can be cost-effective, which might make sense for a first-time exhibitor testing the water. However most GSCs have a limited rental inventory and mostly basic designs, although there are exceptions. That said… a GSC is focused on that show. What happens at the next show with a different GSC in a different city with different design offerings?

Exhibitors who view trade shows as an investment do not differentiate between a rental or a purchase. It’s all about creating the best possible ROI for the company. That means working with a partner who understands your company and your goals, someone invested in your success over the long-term, not just for one show. That might seem obvious, but exhibit rentals are often seen as a “Hail Mary!” just to meet a limited budget. A partner will ensure your rental is not a compromise.

Still a bit confused? Renting an exhibit is not for everyone, just like leasing a car isn’t for everyone. However, it’s wise to know your options, particularly since rental designs are much more flexible and attractive than ever before. There’s no longer a stigma associated with a well-designed rental exhibit, and most rental exhibitors are primarily interested in flexibility, both in structure and cost. It’s a worthwhile conversation to have with your exhibit partner, regardless of what you decide.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.