Trade Show TalesBlog

Posts Tagged ‘Mel White’

Symphony Portables w/o Rentals is Like…

March 6th, 2020 2 COMMENTS
Symphony Portable Rental Designs

While preparing Design Monday, I asked my wife, Christine Delea, for some creative assistance. I texted her this request, “Need pop culture or clever similes in the vein of Symphony Portables w/o Rentals is like ….

About 30 minutes later she texted me that the list was done. I shared a few in Design Monday, but you deserve the full list. It’s AMAZING! As is my wife’s creativity and imagination.

Just imagine if she’d had another 30 minutes. 😉

  • Beyonce w/o Lemonade
  • Sushi w/o Wasabi
  • Lucy w/o Ethel
  • Han w/o Chewbacca
  • Girl Scout Cookies w/o Thin Mints
  • Bert w/o Ernie
  • Whiskey w/o Aging
  • Cake w/o Frosting
  • The Walking Dead w/o Carol
  • The Yankees w/o Joltin’ Joe DiMaggio
  • Iced Tea w/o Lemon
  • Law and Order: SUV w/o Olivia Benson
  • Autumn w/o New England
  • Russian Literature w/o Tolstoy
  • Hollywood w/o Meryl Streep
  • Boxing w/o Muhammad Ali
  • Peter Pan w/o Tinkerbell
  • Betty w/o Veronica
  • A Beach w/o Shells
  • KPOP w/o BTS
  • Lewis Capaldi w/o Heartache
  • Dracula w/o Fangs
  • Real Housewives w/o Drama
  • A Lighthouse w/o a Keeper
  • The 1980s w/o Cyndi Lauper
  • Kool w/o the Gang
  • Shrimp Scampi w/o Garlic
  • Ramona w/o Pesty Behavior
  • Basketball w/o Michael Jordan
  • Lewis and Clark w/o Sacagawea
  • Oregon w/o Wineries
  • Fashion w/o Coco Chanel
  • Flip Wilson w/o Geraldine
  • Lady Gaga w/o Her Little Monsters
  • Best Movie Lists w/o Casablanca
  • The History of Tap Dancing w/o Eleanor Powell
  • Abbott w/o Costello
  • The Waltons w/o John-Boy
  • Italian Food w/o Pasta
  • The Flintstones w/o the Rubbles
  • George Takai w/o “Oh My!”
  • Weird Al w/o an Accordion
  • Adele w/o 2 Octaves
  • American Poetry w/o Emily Dickinson
  • Scotland w/o Heather
  • Wesley w/o Buttercup
  • Psych w/o Lassie
  • Nancy Drew w/o Ned Nickerson
  • New Orleans w/o Beignets
  • Cats w/o Purring
  • Game of Thrones w/o The Red Wedding
  • Hip Hop w/o the Sugarhill Gang
  • Bees w/o Pollen
  • New Wave w/o Tears for Fears
  • Cab Calloway w/o Minnie the Moocher
  • Aretha Franklin w/o Respect
  • Meditation w/o Mindfulness
  • Christmas w/o Jose Feliciano’s “Feliz Navidad”
  • NY Harbor w/o the Statue of Liberty
  • Flashdance w/o Off-The-Shoulder-Sweatshirts
  • ZZ Top w/o Beards
  • Ed Sullivan w/o Topo Gigio
  • Mississippi Summer w/o Air Conditioning
  • Camping w/o S’mores
  • The Southwest w/o Saguaro
  • Modern Art w/o Frida Kahlo
  • Soul Train w/o Don Cornelius
  • The Music Man w/o Shipoopi
  • Drag Race w/o RuPaul
  • Harry Potter w/o Hermione Granger and Ron Weasley

And one addition from Tom Beard…

  • Harold Mintz w/o His Mustache

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Download “What’s So Funny About Trade Shows?” — A New Book on Trade Show Marketing

December 4th, 2019 COMMENTS
What's So Funny About Trade Shows Book

We are delighted to announce the publication of “What’s So Funny About Trade Shows? A Humorous Guide to Effective Trade Show Marketing.” This guide takes a lighthearted approach to understanding the mysteries of trade show and exhibition marketing.

For most marketing professionals, trade shows represent one of their biggest challenges. Far too often, exhibitors waste a lot of money learning how to be successful at a trade show or exhibition. This book removes some of the mystery and pain. Sort of like getting a root canal while under the influence of laughing gas.

Tim Patterson of TradeshowGuy Exhibits recently reviewed the book saying, “As an introduction to tradeshow marketing, or as a refresher if you’ve been exhibiting for years, What’s So Funny About Trade Shows? is a great addition to any marketing library. Highly recommended!” Click here to see the full review.

Articles include:

  • What Zombies Can Teach Us About Trade Show Marketing
  • Dumb Stuff People Do at Trade Shows
  • What Not to Wear at a Trade Show
  • Your Trade Show Booth Staff Kinda Sucks
  • Plus 11 More Articles to Up Your Trade Show Game

What’s So Funny” is available as a FREE PDF download, and also for purchase via Amazon as a Kindle or paperback print edition.

What's So Funny About Trade Shows

Classic Exhibits Corporate Profile in Exhibit City News

September 18th, 2019 COMMENTS

To many trade show folks, Classic Exhibits is still a riddle, wrapped in a mystery, inside an enigma. It’s time to untangle the mystery. This month, we’re featured in Exhibit City News, online and in print. In the article, we explain our unique “unbranded” business model.

See the article below and the link to the full ECN online version.

Classic Exhibits Inc.: An Industry Chameleon

There’s a good chance you’ve heard of Classic Exhibits but don’t know all they do. Mel White, VP for marketing and business development, describes the Portland, Ore.-based company “as a chameleon that not only changes its colors, but also its shape. Repeatedly.” Every four to five years the company morphs into something different based on the needs of its more than 200 distributor partners and their customers.

So, who is Classic Exhibits right now? That depends upon who you ask—and what they need.

According to White, “Our customers come to us for a broad range of solutions. In short, we’re a job shop for over 200 distributor partners who assist their customers with tradeshows, retail displays, events and corporate environments, both for purchase and rental. We accomplish that as a ‘White Label, Unbranded’ designer and builder that’s largely invisible to end-users but not to the tradeshow and event industry. Our mission has always been to prioritize our customers’ brands in the marketplace, not only with unique designs, but also with brandable marketing tools.”

Founded in 1993, Classic started as a portable systems company, then a modular-hybrid supplier and now a design and builder of 3D structures. Currently, about 75 percent of what the company builds and ships can be classified as custom or customized. Nothing gets pulled from a shelf and shipped, even rentals. “We’re not that kind of company,” according to White. “We build to the order, stage each one, take extensive photos and create job-specific setup instructions and customized reusable packaging.”

Identifying Trends

Classic has been remarkably adept at identifying trends and creating tradeshow and event-specific solutions. Those include modular iPad and Surface stands, wireless charging stations, counters, pedestals and kiosks and tool-less LED lightboxes with accessories like tablet brackets, literature holders and adjustable shelves.

Wireless Charging Stations

Most recently, their evolution has included modular wall systems, like the tool-less Gravitee One-Step. “As modular wall systems have come to the forefront,” says White, “we’ve worked hard to introduce new designs on Exhibit Design Search. One of the benefits of a large distributor network is identifying successful designs quickly and making them available to our partners. For example, the blending of modular walls, custom components and LED lighting has been very popular. Every week we introduce new designs to our network through our Design Monday emails.”

Being Invisible

According to Executive VP Kevin Carty, “Invisibility often comes with misunderstandings and misconceptions about who we are and what we do. We’ve never been a Portland or Northwest-focused company. From the very beginning, we’ve relied on independent distributor partners for our sales since we don’t sell direct. This wasn’t unusual in the past, but the model has become less common as our competitors have either disappeared or chosen to sell direct to end-users. In some ways, we are the last company standing that honors that model.”

Classic’s “White Label” model includes, at the distributor’s request, branded crates, instructions and mailing labels with the distributor or end-user’s logo.

Carty, who has been with the company since its inception, has watched it grow to 85 employees across four divisions, encompassing 120,000 sq.ft. outside of Portland, Ore., that uses five internal web cameras to share the progress of exhibits from design to finish with customers.

Click HERE to read the full article in Exhibit City News.

Since 1993, Classic Exhibits has been North America’s leading builder of quality trade show exhibits for professional exhibitors. Browse through 1500 contemporary displays or request a custom design personalized to your trade show marketing goals.

Find success on the trade show floor with an exhibit that reflects your marketing message… at a price that will make your CFO giddy. For more information, see http://www.classicexhibits.com.

Rental Exhibit Types: Rejects, Reruns, and Remarkables

June 25th, 2019 COMMENTS

There are Three Types of Trade Show Exhibit Rentals:  Rejects, Reruns, and Remarkables. All rentals depend on the exhibit supplier’s inventory and willingness to customize. So what’s the difference?

Rejects

Rejects: These are instantly recognizable as traditional rental designs from the GSC show manual. They are built from battered aluminum extrusion and Sintra graphic inserts. They are ugly, ineffective, and increasingly being replaced by modern modular wall systems.

Reruns

Reruns: Many rental designs now use modular wall systems. A very positive trend. Unfortunately, the designs depend on the supplier’s inventory, which is often limited. That means choosing from a narrow selection of inline and island configurations which are repeated again and again on the show floor. It’s a step up, but not a custom rental.

Remarkables

Remarkables: Customized rental designs are the exception since they depend on a large rental inventory, custom manufacturing, and design flexibility. They are generally indistinguishable from a purchase exhibit, since they are personalized to the exhibitor’s marketing requirements. They can be more expensive, but even that depends on the rental supplier and the exhibitor’s willingness to commit to multiple rentals.

Just because a supplier has a rental option, it doesn’t guarantee their rental inventory supports “remarkable” designs. Ask questions. Request designs. See photos of past rental projects. Finally, don’t fall in love too quickly. You deserve to date a few unremarkable candidates before committing to a long-term relationship.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, and rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Exhibit Design Search Boot Camp Webinar — Video Replay

June 11th, 2019 COMMENTS

Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and efficiently.

Become an EDS Warrior!

In this one-hour Exhibit Design Search Boot Camp, you’ll learn the essential skills to attack every opportunity with ruthless precision and speed. You’ll discover how to execute an efficient #sales strategy by finding and sharing #exhibit designs, marketing tips, setup instructions, and photos.

Every mission requires a plan to succeed, and EDS Boot Camp will give you the tools and knowledge necessary to accomplish your goals. Invest an hour. You’ll use the skills you learn for years to come. BE ALL YOU CAN “EDS” BE! — Questions? Contact Mel White (mel@classicexhibits.com)