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Posts Tagged ‘Katina Rigall Zipay’

Classic Exhibits Corporate Profile in Exhibit City News

September 18th, 2019 COMMENTS

To many trade show folks, Classic Exhibits is still a riddle, wrapped in a mystery, inside an enigma. It’s time to untangle the mystery. This month, we’re featured in Exhibit City News, online and in print. In the article, we explain our unique “unbranded” business model.

See the article below and the link to the full ECN online version.

Classic Exhibits Inc.: An Industry Chameleon

There’s a good chance you’ve heard of Classic Exhibits but don’t know all they do. Mel White, VP for marketing and business development, describes the Portland, Ore.-based company “as a chameleon that not only changes its colors, but also its shape. Repeatedly.” Every four to five years the company morphs into something different based on the needs of its more than 200 distributor partners and their customers.

So, who is Classic Exhibits right now? That depends upon who you ask—and what they need.

According to White, “Our customers come to us for a broad range of solutions. In short, we’re a job shop for over 200 distributor partners who assist their customers with tradeshows, retail displays, events and corporate environments, both for purchase and rental. We accomplish that as a ‘White Label, Unbranded’ designer and builder that’s largely invisible to end-users but not to the tradeshow and event industry. Our mission has always been to prioritize our customers’ brands in the marketplace, not only with unique designs, but also with brandable marketing tools.”

Founded in 1993, Classic started as a portable systems company, then a modular-hybrid supplier and now a design and builder of 3D structures. Currently, about 75 percent of what the company builds and ships can be classified as custom or customized. Nothing gets pulled from a shelf and shipped, even rentals. “We’re not that kind of company,” according to White. “We build to the order, stage each one, take extensive photos and create job-specific setup instructions and customized reusable packaging.”

Identifying Trends

Classic has been remarkably adept at identifying trends and creating tradeshow and event-specific solutions. Those include modular iPad and Surface stands, wireless charging stations, counters, pedestals and kiosks and tool-less LED lightboxes with accessories like tablet brackets, literature holders and adjustable shelves.

Wireless Charging Stations

Most recently, their evolution has included modular wall systems, like the tool-less Gravitee One-Step. “As modular wall systems have come to the forefront,” says White, “we’ve worked hard to introduce new designs on Exhibit Design Search. One of the benefits of a large distributor network is identifying successful designs quickly and making them available to our partners. For example, the blending of modular walls, custom components and LED lighting has been very popular. Every week we introduce new designs to our network through our Design Monday emails.”

Being Invisible

According to Executive VP Kevin Carty, “Invisibility often comes with misunderstandings and misconceptions about who we are and what we do. We’ve never been a Portland or Northwest-focused company. From the very beginning, we’ve relied on independent distributor partners for our sales since we don’t sell direct. This wasn’t unusual in the past, but the model has become less common as our competitors have either disappeared or chosen to sell direct to end-users. In some ways, we are the last company standing that honors that model.”

Classic’s “White Label” model includes, at the distributor’s request, branded crates, instructions and mailing labels with the distributor or end-user’s logo.

Carty, who has been with the company since its inception, has watched it grow to 85 employees across four divisions, encompassing 120,000 sq.ft. outside of Portland, Ore., that uses five internal web cameras to share the progress of exhibits from design to finish with customers.

Click HERE to read the full article in Exhibit City News.

Since 1993, Classic Exhibits has been North America’s leading builder of quality trade show exhibits for professional exhibitors. Browse through 1500 contemporary displays or request a custom design personalized to your trade show marketing goals.

Find success on the trade show floor with an exhibit that reflects your marketing message… at a price that will make your CFO giddy. For more information, see http://www.classicexhibits.com.

Women In Exhibitions ~ 2nd Annual Breakfast Event

February 6th, 2019 COMMENTS
Women in Exhibition Breakfast Meeting at EXHIBITORLIVE 2019

Las Vegas, NV, February 2019 – The 2nd Annual Women In Exhibitions Breakfast will be held at EXHIBITORLIVE in the Connection Zone, February 26, 2019 from 8-10 am. This once a year opportunity brings women in the Exhibition and Event industry together to discuss challenges and success strategies, network with peers, and make new contacts.

Cost of admission includes a buffet breakfast and a special presentation from international speaker and best-selling author Sandy Jones-Kaminski. As a mentor and coach with 20+ years of marketing and business development experience, Sandy helps professionals, entrepreneurs, and business owners grow their own careers through proactive personal branding, online and offline networking activities. Sandy’s presentation will illuminate strategies for making the most of the Women In Exhibitions mentorship program and more.

Here’s What Last Year’s Attendees are Saying about the Event:

“It was empowering to be sitting in a room full of women who were actively pursuing their careers in the exhibit industry. There’s nothing quite like being with a group of career-oriented women who want to see each other succeed. I am already excited to attend this event next year.” — Jessica Diers, Diers Exhibit

“The breakfast was the highlight of my experience at the show, and I am so glad the Design Factory could be a part of it. I feel the event was a wonderful opportunity for so many women to meet, mingle, and share ideas. I hope to participate in the future.” — Chris Harvey, The Design Factory, Las Vegas

“From the initial meeting of Women in Exhibitions in Tucson in 2002, I have had the opportunity to attend many WIE meetings. The breakfast event at EXHIBITORLIVE 2018 was amazing. There were many bright, enthusiastic, experienced women sharing information and ideas. Having a guest speaker was a bonus, especially since it was interesting. I was able to connect with several women, which will be of benefit to my business. Bottom line is that it was the best meeting we have ever had for WIE.” — Jocelyn Welles, Exhibit Expressions

Register Now:

Early bird tickets are on sale now for $30, and there’s an option to sponsor a student ticket for the same price. Space is limited, purchasing tickets in advance is STRONGLY recommended. Ticket prices go up on the day of the event.

Many thanks to our Sponsors for making the 2nd Annual Women In Exhibitions Breakfast possible:

  • Diamond Sponsors: EXHIBITOR Media Group, Classic Exhibits Inc.
  • Platinum Sponsors: Optima Graphics, Exhibit Concepts
  • Gold Sponsors: Access TCA, Live Marketing, Highmark Tech, Pinnacle Exhibits, ProExhibits, Skyline-Holt, AFR Furniture Rental, Brumark, and Condit
  • Silver Sponsors: Exhibit Expressions and Steelhead Productions  

If you would like more information about this event, please call Katina Rigall Zipay at 503.652.2100 x 215 or email katina@classicexhibits.com.

Our Five Finalists for EXHIBITOR Magazine’s Portable Modular Awards

December 14th, 2018 COMMENTS

Every year since 2014, EXHIBITOR Magazine honors design excellence in portable, modular, and system exhibits with the Portable Modular Awards (PMAs).

And each year, we look forward to seeing which of our projects will be chosen, either as finalists or as winners for these prestigious honors. We have 5 Finalists up for awards, the second highest in the PMA program!

Best 10-by-10-Foot ExhibitNuNaturals

Portable Modular Awards Finalist

As soon as we built this brilliant booth for the healthy sweetener brand NuNaturals, we knew it was a contender for a PMA award. With a large lightbox to pull customers in, seating that doubles as storage, custom lightweight details like the Sintra profile of a girl on a bike (NuNaturals icon), and the ability to expand to larger size booth spaces, it exemplifies how a modular design doesn’t have to be a cookie cutter design.

Best 10-by-10-Foot ExhibitVerity

Portable Modular Award Finalist

To compliment Classic Exhibits Extrusion lightboxes, Verity Solutions’ added wood frames and achieved an upscale design that retains the benefits of a modular booth. Interchangeable graphics for each lightbox allow specific messaging for each show, and the cantilevered reception counter and privacy wall can be swapped out with a demo or a seated discussion lounge.

Best 10-by-10-Foot ExhibitOcean Infinity

Portable Modular Award Finalist

Ocean Infinity’s clean aesthetic attracts attention through its simplicity, and the PMA judges have been known to favor simply beautiful designs such as this. Backlit logo’s and glossy laminate do mix with reconfigurable panels!

Best Inline ExhibitEco-Systems Sustainable Exhibits

Eco-systems Sustainable Portable Modular Award Finalist

Eco-Systems is always raising the bar in modular exhibits. This year their own EXHIBITORLIVE booth caught the eye of the PMA judges with LED backlit graphics, a custom working waterfall tower, CNC canopy with a 3D logo header, reclaimed wood, and recycled aluminum components. Boxed water was a giveaway that doubled as an interesting design component in the booth.

Best Island Exhibit 600 to 1,000 square feet – Peraton 20×30

Portable Modular Award Finalist

The Peraton booth proves that custom details can be modular too! Notice the custom shaped hanging sign with 3D logo and backlighting. It makes a huge statement, but packs down very small. Also note the semiprivate conference space, the powder-coated white extrusions hold LED accent lighting – beautiful AND lightweight AND modular. No wonder the judges chose this as a top design.

In addition to being eligible for awards in their individual categories, these designs are also eligible for a biggie: THE PEOPLE’S CHOICE AWARD…determined by YOU!

There is a two-month window where each computer, smartphone, and tablet is allowed to register 1 vote per day. Last year we won this award, and we are looking for a repeat victory! It’s time to VOTE every day from now until EXHIBITORLIVE (end of Feb) on all your devices!

Vote at this link: http://www.exhibitoronline.com/awards/pma/peopleschoice-vote.asp

And remember, they move the images around each time the page is refreshed.

Happy Voting!!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Women in Exhibition (WIE) Mentorship Program and Survey

April 18th, 2018 COMMENTS

WIEBlog

WIE Mentoring Program

Good morning! As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.

In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success. Men are welcome to be mentors too. Personally, I’ve had several really helpful mentors in this industry who have been men. Please contact me directly if you are interested.

Start by participating in this quick survey:

https://www.surveymonkey.com/r/WIEmentorship

Thanks so much, and let me know if you have any questions!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Top 15 Essential Exhibit Design Questions

September 22nd, 2017 COMMENTS

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The best exhibit designs make an emotional connection.

So how do you create a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER. In fact, we are your designers so there’s no need to pretend! If for logistical reasons it’s not possible to have a designer participate in a discovery call with the client, the next best thing is to Answer These 15 Questions (in no particular order).

DesignQuestionsBlogHeader

15 Essential Exhibit Design Questions

1. Does your company have branding guidelines/logo or graphic files/website address? Can you share these files?

2. What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes?  Knowing this will guide both the design and the choice of materials.

3. What is the budget? This is essential. Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.

4. Do you want to purchase or rent? Or a combination of both? This assists the designer in choosing material and designing to a specific budget.

5. What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference area, monitors, storage, etc? This information allows the designer to create a functional trade show design.

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6. What type of display have you used in the past? Are you looking for something similar or different? What did you like or not like about the previous booth?

7. Are there any materials or construction methods you prefer? Are you looking for something similar or different? Many experienced exhibitors have a strong attraction or aversion to specific materials.

8. Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions for the height of the booth or setbacks from the aisle.

9. Do you show product(s)? What are the dimensions and specifications? How do you prefer to show the products? Display cases, counter top, shelves, hooks, etc.?

10. Does the display need to be portable or modular? Does it need to ship via FedEx or UPS or are you OK with packing in custom crates? This will guide our use of materials.

11. Who will assemble the display:  show labor or your own team? We have great solutions for both scenarios.

12. Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.

13. Design Due Date? Typically, designs are completed within a few business days. However, every project and every client has their own timeline. We do our best to accommodate requested timelines.

14. Show Opening Date? So very important! Creating the design and them building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.

And My Personal Favorite:

15. Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.

Are there any other questions on your “must ask” list? I’d love to hear them if you do! Leave me a comment or connect with me at Katina@classicexhibits.com.