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Posts Tagged ‘Katina Rigall Zipay’

Our Five Finalists for EXHIBITOR Magazine’s Portable Modular Awards

December 14th, 2018 COMMENTS

Every year since 2014, EXHIBITOR Magazine honors design excellence in portable, modular, and system exhibits with the Portable Modular Awards (PMAs).

And each year, we look forward to seeing which of our projects will be chosen, either as finalists or as winners for these prestigious honors. We have 5 Finalists up for awards, the second highest in the PMA program!

Best 10-by-10-Foot ExhibitNuNaturals

Portable Modular Awards Finalist

As soon as we built this brilliant booth for the healthy sweetener brand NuNaturals, we knew it was a contender for a PMA award. With a large lightbox to pull customers in, seating that doubles as storage, custom lightweight details like the Sintra profile of a girl on a bike (NuNaturals icon), and the ability to expand to larger size booth spaces, it exemplifies how a modular design doesn’t have to be a cookie cutter design.

Best 10-by-10-Foot ExhibitVerity

Portable Modular Award Finalist

To compliment Classic Exhibits Extrusion lightboxes, Verity Solutions’ added wood frames and achieved an upscale design that retains the benefits of a modular booth. Interchangeable graphics for each lightbox allow specific messaging for each show, and the cantilevered reception counter and privacy wall can be swapped out with a demo or a seated discussion lounge.

Best 10-by-10-Foot ExhibitOcean Infinity

Portable Modular Award Finalist

Ocean Infinity’s clean aesthetic attracts attention through its simplicity, and the PMA judges have been known to favor simply beautiful designs such as this. Backlit logo’s and glossy laminate do mix with reconfigurable panels!

Best Inline ExhibitEco-Systems Sustainable Exhibits

Eco-systems Sustainable Portable Modular Award Finalist

Eco-Systems is always raising the bar in modular exhibits. This year their own EXHIBITORLIVE booth caught the eye of the PMA judges with LED backlit graphics, a custom working waterfall tower, CNC canopy with a 3D logo header, reclaimed wood, and recycled aluminum components. Boxed water was a giveaway that doubled as an interesting design component in the booth.

Best Island Exhibit 600 to 1,000 square feet – Peraton 20×30

Portable Modular Award Finalist

The Peraton booth proves that custom details can be modular too! Notice the custom shaped hanging sign with 3D logo and backlighting. It makes a huge statement, but packs down very small. Also note the semiprivate conference space, the powder-coated white extrusions hold LED accent lighting – beautiful AND lightweight AND modular. No wonder the judges chose this as a top design.

In addition to being eligible for awards in their individual categories, these designs are also eligible for a biggie: THE PEOPLE’S CHOICE AWARD…determined by YOU!

There is a two-month window where each computer, smartphone, and tablet is allowed to register 1 vote per day. Last year we won this award, and we are looking for a repeat victory! It’s time to VOTE every day from now until EXHIBITORLIVE (end of Feb) on all your devices!

Vote at this link: http://www.exhibitoronline.com/awards/pma/peopleschoice-vote.asp

And remember, they move the images around each time the page is refreshed.

Happy Voting!!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Women in Exhibition (WIE) Mentorship Program and Survey

April 18th, 2018 COMMENTS

WIEBlog

WIE Mentoring Program

Good morning! As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.

In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success. Men are welcome to be mentors too. Personally, I’ve had several really helpful mentors in this industry who have been men. Please contact me directly if you are interested.

Start by participating in this quick survey:

https://www.surveymonkey.com/r/WIEmentorship

Thanks so much, and let me know if you have any questions!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Top 15 Essential Exhibit Design Questions

September 22nd, 2017 COMMENTS

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The best exhibit designs make an emotional connection.

So how do you create a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER. In fact, we are your designers so there’s no need to pretend! If for logistical reasons it’s not possible to have a designer participate in a discovery call with the client, the next best thing is to Answer These 15 Questions (in no particular order).

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15 Essential Exhibit Design Questions

1. Does your company have branding guidelines/logo or graphic files/website address? Can you share these files?

2. What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes?  Knowing this will guide both the design and the choice of materials.

3. What is the budget? This is essential. Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.

4. Do you want to purchase or rent? Or a combination of both? This assists the designer in choosing material and designing to a specific budget.

5. What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference area, monitors, storage, etc? This information allows the designer to create a functional trade show design.

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6. What type of display have you used in the past? Are you looking for something similar or different? What did you like or not like about the previous booth?

7. Are there any materials or construction methods you prefer? Are you looking for something similar or different? Many experienced exhibitors have a strong attraction or aversion to specific materials.

8. Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions for the height of the booth or setbacks from the aisle.

9. Do you show product(s)? What are the dimensions and specifications? How do you prefer to show the products? Display cases, counter top, shelves, hooks, etc.?

10. Does the display need to be portable or modular? Does it need to ship via FedEx or UPS or are you OK with packing in custom crates? This will guide our use of materials.

11. Who will assemble the display:  show labor or your own team? We have great solutions for both scenarios.

12. Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.

13. Design Due Date? Typically, designs are completed within a few business days. However, every project and every client has their own timeline. We do our best to accommodate requested timelines.

14. Show Opening Date? So very important! Creating the design and them building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.

And My Personal Favorite:

15. Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.

Are there any other questions on your “must ask” list? I’d love to hear them if you do! Leave me a comment or connect with me at Katina@classicexhibits.com.