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Archive for the ‘Katina Rigall’ Category

Women in Exhibition (WIE) Mentorship Program and Survey

April 18th, 2018 COMMENTS

WIEBlog

WIE Mentoring Program

Good morning! As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.

In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success. Men are welcome to be mentors too. Personally, I’ve had several really helpful mentors in this industry who have been men. Please contact me directly if you are interested.

Start by participating in this quick survey:

https://www.surveymonkey.com/r/WIEmentorship

Thanks so much, and let me know if you have any questions!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Women in Exhibition at EXHIBITORLIVE | Post-Event Review

March 26th, 2018 COMMENTS

WIEBlog

“It was empowering to be sitting in a room full of women who were actively pursuing their careers in the exhibit industry. There’s nothing quite like being with a group of career-oriented women who want to see each other succeed. I am already excited to attend this event next year.”

Jessica Diers
Diers Exhibit

To all the women who participated in the Women In Exhibitions event at EXHIBITORLIVE… THANK YOU! It was the most successful meeting we’ve had with 100+ women in attendance. We gathered Tuesday morning at Border Grill in Mandalay Bay for a delicious breakfast and discovered “How to Design Our Lives to Flourish” with Guest Speaker Lynette Xanders. What an energizing way to start the second day of the show!

“It was a pleasure co-sponsoring the WIE Breakfast this year at Exhibitor in Las Vegas. The breakfast was the highlight of my experience at the show, and I am so glad the Design Factory could be a part of it. I feel the event was a wonderful opportunity for so many women to meet, mingle, and share ideas. Thank you for including us in the event, and I hope to participate in the future.”

Chris Harvey
The Design Factory, Las Vegas

Having a booth at the show was also new for us as well, giving considerably more visibility to our organization. Hundreds of women stopped by to ask for more information and sign up for our mentorship program. In the next week, I will be sending out a short survey to the women who expressed interest, identifying the type of mentorship they would be willing to provide or are looking to receive. If you would like to participate in the survey and learn more about this program, send me an e-mail and I’ll add you to the list.

“From the initial meeting of Women in Exhibitions in Tucson, I have had the opportunity to attend many WIE meetings. The breakfast event at EXHIBITORLIVE 2018 was amazing. There were many bright, enthusiastic, experienced women sharing information and ideas. Having a guest speaker was a bonus, especially since it was interesting. I was able to connect with several women, which will be of benefit to my business.

Bottom line is that it was the best meeting we have ever had for WIE.”

Jocelyn Welles
Exhibit Expressions

This year we took huge steps in our mission to reach and help more women in the event and exhibition industry. Because of the success of our event, there is already more interest in sponsoring the event next year, as well as volunteers to physically help manage the event and staff our booth at the show.

Do you want to get involved? Do you have questions or suggestions? We will begin planning soon, so let me know if you have interest in sponsoring or volunteering.  My e-mail address is katina@classicexhibits.com.

Thanks again to Mirror Show Management, Access TCA, Design Factory, Xzibits, and Optima for sponsoring the breakfast event. Thank you to Classic Exhibits, Classic Rental Solutions, Five Inc., Angles on Design, Xpert Trade Show Carpet, and EXHIBITOR for providing the booth space and all the beautiful pieces that made the booth stand out. You were all so generous. We couldn’t have done it without you!

Katina Rigall Zipay
Creative Director, Classic Exhibits Inc.
katina@classicexhibits.com

Women In Exhibitions at EXHIBITORLIVE 2018

January 31st, 2018 COMMENTS

Women in Exhibitions 2018

Calling All Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.

Breakfast Meeting

Join your female colleagues in the Exhibition and Event industry at this breakfast meeting on Tuesday morning, February 27, from 8-10 am at Border Grill (Mandalay Bay). Breakfast and roundtable discussions focused on topics such as Vocalizing Your Need for Respect, Wage Gap and Negotiating, Work/Life Balance for Working Moms are sponsored by MirrorShow Management, AccessTCA, and Design Factory. Our special guest speaker Lynette Xanders of Wild Alchemy will address female leadership and entrepreneurship (sponsored by Pinnacle Exhibits).

Seating is limited so get your tickets before they are gone! [https://tinyurl.com/ycoc9hhs]

EXHIBITORLIVE Booth #1955

We will also have a physical space in the show hall. Stop by booth #1955 for more networking all show long. Thanks to our in-kind donors:

  • Classic Exhibits for the booth structure
  • Angles on Design for the furniture
  • Xpert Trade Show Carpet for the flooring
  • Graphic design by WIE member Glenna Martin
  • Graphic printing by Five Inc.
  • Special thank you to EXHIBITORLIVE for the booth space to promote Women In Exhibitions!

If you have questions, please contact me (Katina Rigall Zipay) at Katina@classicexhibits.com. I look forward to seeing you at the breakfast and on the show floor.

Top 15 Essential Exhibit Design Questions

September 22nd, 2017 COMMENTS

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The best exhibit designs make an emotional connection.

So how do you create a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER. In fact, we are your designers so there’s no need to pretend! If for logistical reasons it’s not possible to have a designer participate in a discovery call with the client, the next best thing is to Answer These 15 Questions (in no particular order).

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15 Essential Exhibit Design Questions

1. Does your company have branding guidelines/logo or graphic files/website address? Can you share these files?

2. What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes?  Knowing this will guide both the design and the choice of materials.

3. What is the budget? This is essential. Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.

4. Do you want to purchase or rent? Or a combination of both? This assists the designer in choosing material and designing to a specific budget.

5. What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference area, monitors, storage, etc? This information allows the designer to create a functional trade show design.

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6. What type of display have you used in the past? Are you looking for something similar or different? What did you like or not like about the previous booth?

7. Are there any materials or construction methods you prefer? Are you looking for something similar or different? Many experienced exhibitors have a strong attraction or aversion to specific materials.

8. Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions for the height of the booth or setbacks from the aisle.

9. Do you show product(s)? What are the dimensions and specifications? How do you prefer to show the products? Display cases, counter top, shelves, hooks, etc.?

10. Does the display need to be portable or modular? Does it need to ship via FedEx or UPS or are you OK with packing in custom crates? This will guide our use of materials.

11. Who will assemble the display:  show labor or your own team? We have great solutions for both scenarios.

12. Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.

13. Design Due Date? Typically, designs are completed within a few business days. However, every project and every client has their own timeline. We do our best to accommodate requested timelines.

14. Show Opening Date? So very important! Creating the design and them building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.

And My Personal Favorite:

15. Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.

Are there any other questions on your “must ask” list? I’d love to hear them if you do! Leave me a comment or connect with me at Katina@classicexhibits.com.

Your Women in Exhibitions Meeting at EXHIBITORLIVE

March 9th, 2017 COMMENTS

Women in Exposition Meeting at EXHIBITOR

Monday, March 13 | Mandalay Bay Palm F, Level 3

Calling ALL women in the exhibition industry! The Women In Exhibitions (WIE) meeting will be held on Monday, March 13 at 5 pm at Mandalay Bay – Palm F, Level 3. Please join us as we network and build key relationships with other women in our industry.

This year, we will discuss our progress over the past 15 years, and what YOU want from WIE as we move forward. Bring your ideas! There is no shortage of challenges for us and the industry.

If interested, please do two things:

  1. Join the WIE Group on LinkedIn.
  2. Let others know who may not receive this email. No need to RSVP.

If you would like to chat with me before the meeting, I’ll be in booth #1645. I am excited about EXHIBITORLIVE this year. Our booth will feature Gravitee, SuperNova lightboxes, and charging stations of all shapes and sizes. And the graphics are jaw dropping thanks to our Graphic Design Manager, Glenna Martin (who will be at the WIE meeting as well).

I look forward to seeing you in Vegas and hearing your suggestions for the 2017 Women in Exhibitions meeting.

Thanks,

Katina Rigall Zipay
katina@classicexhibits.com