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Archive for the ‘Katina Rigall’ Category

Women In Exhibitions at EXHIBITORLIVE 2018

January 31st, 2018 COMMENTS

Women in Exhibitions 2018

Calling All Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.

Breakfast Meeting

Join your female colleagues in the Exhibition and Event industry at this breakfast meeting on Tuesday morning, February 27, from 8-10 am at Border Grill (Mandalay Bay). Breakfast and roundtable discussions focused on topics such as Vocalizing Your Need for Respect, Wage Gap and Negotiating, Work/Life Balance for Working Moms are sponsored by MirrorShow Management, AccessTCA, and Design Factory. Our special guest speaker Lynette Xanders of Wild Alchemy will address female leadership and entrepreneurship (sponsored by Pinnacle Exhibits).

Seating is limited so get your tickets before they are gone! [https://tinyurl.com/ycoc9hhs]

EXHIBITORLIVE Booth #1955

We will also have a physical space in the show hall. Stop by booth #1955 for more networking all show long. Thanks to our in-kind donors:

  • Classic Exhibits for the booth structure
  • Angles on Design for the furniture
  • Xpert Trade Show Carpet for the flooring
  • Graphic design by WIE member Glenna Martin
  • Graphic printing by Five Inc.
  • Special thank you to EXHIBITORLIVE for the booth space to promote Women In Exhibitions!

If you have questions, please contact me (Katina Rigall Zipay) at Katina@classicexhibits.com. I look forward to seeing you at the breakfast and on the show floor.

Top 15 Essential Exhibit Design Questions

September 22nd, 2017 COMMENTS

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The best exhibit designs make an emotional connection.

So how do you create a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER. In fact, we are your designers so there’s no need to pretend! If for logistical reasons it’s not possible to have a designer participate in a discovery call with the client, the next best thing is to Answer These 15 Questions (in no particular order).

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15 Essential Exhibit Design Questions

1. Does your company have branding guidelines/logo or graphic files/website address? Can you share these files?

2. What size is the exhibit? Do you plan to reconfigure the exhibit for other shows? If so, what sizes?  Knowing this will guide both the design and the choice of materials.

3. What is the budget? This is essential. Still undecided about an exact budget? The next best option is a workable budget range. No exhibitor wants to be surprised with a beautiful booth outside their budget or underwhelmed by a booth designed for a lower budget.

4. Do you want to purchase or rent? Or a combination of both? This assists the designer in choosing material and designing to a specific budget.

5. What physical properties does the exhibit need to have? For example, workstations, counters, slatwall, semi-private or private conference area, monitors, storage, etc? This information allows the designer to create a functional trade show design.

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6. What type of display have you used in the past? Are you looking for something similar or different? What did you like or not like about the previous booth?

7. Are there any materials or construction methods you prefer? Are you looking for something similar or different? Many experienced exhibitors have a strong attraction or aversion to specific materials.

8. Are there any unusual dimensional restrictions? Can you provide show regulations? Some shows have unusual restrictions for the height of the booth or setbacks from the aisle.

9. Do you show product(s)? What are the dimensions and specifications? How do you prefer to show the products? Display cases, counter top, shelves, hooks, etc.?

10. Does the display need to be portable or modular? Does it need to ship via FedEx or UPS or are you OK with packing in custom crates? This will guide our use of materials.

11. Who will assemble the display:  show labor or your own team? We have great solutions for both scenarios.

12. Do you have any images of design elements you like? Even if these “inspiration images” are not trade show related, they are very helpful. For example, architectural elements, finishes, colors, natural elements, retail environments, etc.

13. Design Due Date? Typically, designs are completed within a few business days. However, every project and every client has their own timeline. We do our best to accommodate requested timelines.

14. Show Opening Date? So very important! Creating the design and them building it depends on the time frame. Designers can make material selections which will go a long way toward meeting a three-week vs. a three-month window.

And My Personal Favorite:

15. Are there any descriptive words you use to describe your company? What do you want visitors to your booth to “feel” about your company? From “opulent” to “bad-ass,” we have heard some interesting descriptors, and this gives the designer the insight to craft a personalized, experiential space.

Are there any other questions on your “must ask” list? I’d love to hear them if you do! Leave me a comment or connect with me at Katina@classicexhibits.com.

Your Women in Exhibitions Meeting at EXHIBITORLIVE

March 9th, 2017 COMMENTS

Women in Exposition Meeting at EXHIBITOR

Monday, March 13 | Mandalay Bay Palm F, Level 3

Calling ALL women in the exhibition industry! The Women In Exhibitions (WIE) meeting will be held on Monday, March 13 at 5 pm at Mandalay Bay – Palm F, Level 3. Please join us as we network and build key relationships with other women in our industry.

This year, we will discuss our progress over the past 15 years, and what YOU want from WIE as we move forward. Bring your ideas! There is no shortage of challenges for us and the industry.

If interested, please do two things:

  1. Join the WIE Group on LinkedIn.
  2. Let others know who may not receive this email. No need to RSVP.

If you would like to chat with me before the meeting, I’ll be in booth #1645. I am excited about EXHIBITORLIVE this year. Our booth will feature Gravitee, SuperNova lightboxes, and charging stations of all shapes and sizes. And the graphics are jaw dropping thanks to our Graphic Design Manager, Glenna Martin (who will be at the WIE meeting as well).

I look forward to seeing you in Vegas and hearing your suggestions for the 2017 Women in Exhibitions meeting.

Thanks,

Katina Rigall Zipay
katina@classicexhibits.com

2016-17 Design Insights by Katina Rigall (Vlog)

January 8th, 2017 COMMENTS

Classic Exhibits Design Blog Post

Katina Rigall, the Creative Director at Classic Exhibits, shares her perspective on 2016 and what to expect from the Design Department in 2017. It was challenging year with the loss of Mike Swartout, our long-time Design Director. Since last spring, Classic has added two experienced (and amazing) designers and a stable of contract designers.

More recently, Q4 2016 was stellar (thank you!), not only in the quantity but also the quality of modular, custom, and retail projects. The size, the budgets, and the variety of design projects made it FUN to be creative. The first full week of Q1 2017 mirrors this trend. Please keep them coming, whether it’s a ground-up island design, retail project, or the re-branding of a kit.

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Shopping for a new or rental exhibit? See over 1400 contemporary islands, inlines, banner stands, and trade show accessories at www.classicexhibits.com. Click on Exhibit Design Search for the largest display selection in North America. To find a Classic Exhibits Distributors, click here.


 

 

Trust Me. Your Design Staff Will Thank You!

September 8th, 2016 2 COMMENTS

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STOP! Before you read another word or are tempted to press “delete,” forward this to your design staff. Trust me. They will thank you!

Design Requests

Affordable Island Trade Show ExhibitThere’s rarely a logical flow to how many design requests you receive. One day, you are scrambling to find business. The next day, you are absolutely swamped.

For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.

All those nice-looking designs on Classic’s website or on your branded EDS website are available to you as 3d files. At no charge.

We have those 3d files at our fingertips, and we are happy, happy, happy to share. Your designers know the time it takes to create a visual presentation. They also know it’s drastically shorter when they have an existing model vs. designing EVERYTHING from SCRATCH.

That’s the beauty of our 3d models (and our business model). You can customize anything and everything. Go ahead and make changes, and then allow us to quote your customized design.

Many Classic Distributors enjoy using our design services. But many have their own design staff. For those distributors, our 3d file-sharing service is a godsend since you can respond to your customer’s requests in real-time.

So the next time you need to create a 20×20/10×20/10×10 design in one day, don’t stress. We can easily show you ten different Classic designs with that capability. We’ve done the legwork, and these kits are ready to sell.

Katina Rigall, Designer

Here are a few other ways you can work with the Classic Design Department:

  • Use us as your design staff if you don’t have in-house designers.
  • Use us as your overflow design staff when your internal designers are beyond their capacity.
  • Have us on phone calls with your clients. We are happy to be introduced as YOUR designer. Hearing what the client wants firsthand ensures the best design quickly.
  • Did you know we design and build custom wood exhibits? Not just extrusion and fabric. We can do it all.

Lastly, I just want to give Mike Swartout a nod, because our portfolio of kit designs would not as organized and comprehensive without his 16 years of design work. Assuming the title of Design Director, which was Mike’s for so long didn’t feel right, so that title has been retired, and I am the Creative Director. Mike is irreplaceable. No question about that.

Please let us know if you have any questions. And contact us if you need any Classic Exhibits 3d files.

Katina Rigall, Creative Director
katina@classicexhibits.com
https://www.linkedin.com/in/katina-rigall-050b0417