Trade Show TalesBlog

Posts Tagged ‘Events’

Tim Patterson Interviews Katina Rigall Zipay about Women in Exhibitions

March 1st, 2021 COMMENTS

GREAT INTERVIEW with Katina Rigall Zipay about the Women in Exhibitions organization on Tim Patterson‘s Monday Morning Coffee. For more information about WIE, see their LinkedIn group.

Will COVID End “Build & Burn” Exhibits and Events?

February 25th, 2021 COMMENTS
Landfill Image -- Build and Burn Trade Show Exhibits

By Al Mercuro, Senior Account Director, Genesis Exhibits

What is Build and Burn?

In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used. Nancy Zavada founder and president of MeetGreen, was thinking outside the box when she found a way to donate graphic murals from the IMEX America Show, which often get trashed after one show, to a senior citizen home for use in their common areas.

But one hurdle that hasn’t been overcome is the problem of what is known as “Build & Burn.” That’s when a custom exhibit is built for a particular event and when the show is over it literally gets tossed into a landfill. I hope it’s obvious that this practice is inherently wasteful, but while it has largely fallen out of favor in the U.S., Build & Burn is still commonplace in Europe and Asia.

A few years ago, for example, one of my financial clients needed me to design and build three 20-foot inline exhibits, one for the US, one for Europe, and one for Asia. She accepted our proposal for two of the three but said she found a much lower price for the exhibit in Asia. I warned her about the Build & Burn issue and asked her whether the exhibit will be designed and constructed for long-term, multiple-event use. Well, three months later, she called me to say the vendor disposed of the exhibit after the first show.

The Environmental Impact

“Even though there are increased efforts internationally to use sustainable or recycled materials in the construction of trade show exhibits, Build & Burn is still the predominant method of booth construction in many parts of the world,” says Tom Beard, Regional Sales Manager of Classic Exhibits. “It has a major impact on the environment due to the amount of materials sent to a landfill.”

There are some legitimate reasons why companies choose Build & Burn exhibits. Some shows may only happen once every three or four years and exhibitors won’t want to pay to have their exhibits shipped back and stored, especially if they’ll need new design and graphics to match the company’s future marketing messages.

However, there are eco-friendly alternatives to Build & Burn. One alternative is what some call “Euro-Booths.” They’re modular designs based on a common white-wall structure, each with the same counter. Exhibitors rent the booth and just bring their graphics. The booths are reusable and since they’re usually stored on-site or near the venue, they also cut down on shipping costs.

The Rental Alternative

Rental Exhibit as an Alternative to Build and Burn

“Rentals are the most eco-friendly way to exhibit internationally,” says Beard of Classic Exhibits.

Some vendors, however, want a unique look that will differentiate them from their competitors. To fill that niche, some vendors are now offering custom rental solution that looks more like a custom-built exhibit with the sustainability benefits of a reusable exhibit.

As companies increasingly emphasize sustainability throughout their businesses, they’ll want to work with event partners that can support those goals through re-usable alternatives, that often also save money, rather than wasteful Build & Burn exhibits.

“From what I’ve heard, the tide is turning from Build & Burns based on awareness of the wastefulness of it in some areas and the associated shipping/labor/disposal costs,” says Candy Adams, The Booth Mom, expert Exhibit Management Trainer and well known Tradeshow Speaker, “Another cost factor is the availability of more aluminum extrusion systems/SEG (silicone edged graphic) fabrics; it’s getting to the point of being cheaper to rent the extrusion, and print it in Asia and ship it to shows, rather than building a one-time-use exhibit onsite and then trashing it.”

The Future of Build and Burn

As we look toward the day when live events resume, let’s hope that sustainability becomes an important part of the conversation. The Pandemic Pause could provide an important opportunity to rethink the events business and move past Build & Burn exhibiting. Glenda Brungardt, Global Tradeshow/Event Manager at tech giant HP said it best. “Bottom line for me: Build & Burn may be a simple solution for a specific show. But as an event planner it is my job to look at the bigger picture and what impact my choices in the construction of a booth have not only on the environment but also on the brand I represent.”

Build and Burn Exhibits

Al Mercuro is a Senior Account Director at Genesis Exhibits. You can contact Al at amercuro@exhibitsbygenesis.com or via LinkedIn (https://www.linkedin.com/in/al-mercuro-4929645/).

2020-2021 Event and Exhibition Associations

November 30th, 2020 COMMENTS
Trade Show Industry Associations

The Event and Exhibition industry in North America is represented by an alphabet soup of organizations. Each focuses on a slice of the industry like show organizers, exhibit builders, or venue managers. There’s no one umbrella group. Sadly, with the exception of HCEA (which is strictly healthcare), there are no associations that represent exhibitors and trade show managers as their primary audience.

The list below summarizes the members and mission for those associations. It does not include international organizations like:

  • The Global Association of the Exhibition Industry (UFI)
  • International Association of Fairs and Exhibitions (IAFE)
  • International Federation of Exhibition and Event Services (IFES)

EDPA, Experiential Designers and Producers Association

EDPA, Experiential Designers and Producers Association

From the EDPA Website:  The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.

The EDPA is THE network for leaders in the customer experience industry. Its members combine marketing, design and production leadership to help organizations create effective face-to face customer experiences & environments for tradeshows, events, corporate environments, museums, retailers, education and entertainment.

Who are Their Members:  Primarily exhibit builders, suppliers, and distributors of trade show products and services.

https://www.edpa.com/

EACA, Exhibit Appointed Contractors Association

EACA, Exhibit Appointed Contractors Association

From the EACA Website:  The Exhibitor Appointed Contractor Association represents and supports the interests of EACs and all other organizations that provide exhibit services.

The mission of the EACA is to create tangible value for its members, and the entire trade show industry, by leveraging the combined strengths of the EAC community.   We do this by:

  • Raising the profile of member companies to prospective clients by providing easy access to member services and locations on our web site
  • Using the member’s collective buying power to obtain advantaged pricing on significant cost centers like supplies and equipment, payroll services, and workers comp, health and liability insurance.
  • Developing operational tools like the EACA mobile app which allows members to access project critical data and information on a real time basis.
  • Creating initiatives to assist members to identify and recruit new talent through our collaboration with Skills USA.
  • And, conducting routine surveys of the membership, and the industry, to provide EACA members with data to inform strategic planning.

Who are Their Members: Primarily non-General Show Contractor labor providers that exhibitors select to install and dismantle their trade show exhibit on the show floor. Membership also includes some General Show Contractors, freight companies, union representatives, and exhibit houses with I&E divisions.

https://www.eaca.com/

SISO, Society of Independent Show Organizers

SISO, Society of Independent Show Organizers

From the SISO Website:  SISO members include companies, corporations and other for-profit entities that own, produce or provide full-service management of “face to face” trade shows, consumer shows, expositions, conferences and /or similar events as a substantial part of their business.  SISO membership is a combination of large corporations and small entrepreneurial enterprises that do business primarily in North America, as well as in Europe, Asia, Africa, India, Singapore, Australia and New Zealand. SISO’s more than 195 members produce over 3,500 events, creating an overall $122B impact on the global economy.

The Society of Independent Show Organizers was formed and has been dedicated to meeting the needs of the for-profit show organizer through networking, the exchange of ideas and experiences, and the ability to learn from each other in a non-competitive and candid environment.

Who are Their Members: For-profit trade show and event organizers (like Reed and Informa).

https://www.siso.org/welcome

ESCA, Exhibition Services and Contractors Association

ESCA, Exhibition Services and Contractors Association

From the ESCA Website: ESCA is dedicated to the advancement of the exhibition, meeting, and special events industries. Through the education, information exchange and level of professionalism shared by members and their customers, ESCA promotes cooperation among all areas of the exhibition industry.

Since 1970 ESCA has provided a unified voice for service contractors and their partners in the exhibition industry. ESCA now has more than 175 member companies throughout the United States, Canada, and the United Kingdom and maintains alliances with IAEE, IAVM, SISO, EDPA, and CEIR to promote the exhibition industry.

Who are Their Members: Primarily General Service Contractors such as Freeman, GES, George Fern, and other regional GSCs along with suppliers that provide rental furniture, carpeting, and pipe and drape.

https://www.esca.org

IAEE, International Association of Exhibitions and Events

IAEE, International Association of Exhibitions and Events

From the IAEE Website: The International Association of Exhibitions and Events is the leading association for the global exhibition industry. Today IAEE represents over 12,000 individuals in over 50 countries who conduct and support exhibitions around the world.

Over 50 percent of IAEE’s members are directly involved in the planning, management, and production of exhibitions and buyer-seller events. The remainder of our membership consists of those who provide products and services to the industry. IAEE values and promotes diversity of membership, in terms of company size, products, and geographical area.

Who are Their Members: Similar to SISO, except the IAEE members are primarily non-profit associations, show organizers, and convention and visitor bureaus (CVB).

https://www.iaee.com/

IAVM, International Association of Venue Managers

IAVM, International Association of Venue Managers

From the IAVM Website:  Representing public assembly venues from around the globe, IAVM’s active members include managers and senior executives from auditorium, arenas, convention centers, exhibit halls, stadiums, performing arts centers, university complexes, and amphitheaters.

Member venues represent huge expenditures of public and private funds. They attract millions of patrons to an astonishing variety of events from football to basketball, baseball to hockey, from rock concerts to conventions, conferences to ballets…the list is almost endless.

IAVM counts more than 500 Allied companies among its members. These companies provide products and services used by managers. Through their IAVM membership, Allied members are able to present their products to this vast market.

Who are Their Members: Managers of publicly-owned convention, event, performing arts, sporting, and business facilities.

https://www.iavm.org/

NACS, National Association of Consumer Shows

NACA, National Association of Consumer Shows

From the NACS Website:  The National Association of Consumer Shows (NACS) was founded in 1988 for the advancement of the consumer (public) show industry and to further the growth and professionalism of those involved in the production of consumer shows. The Association focuses solely on the issues of the public show industry through advocacy, education, and networking.

NACS is a friendly, accessible community in which consumer show producers at every level can learn, build relationships, and grow professionally. NACS members annually produce and host shows which use millions of square feet of public and private exhibit space throughout the United States and Canada.  These shows bring significant value to the host facilities, communities, exhibitors, and attendees.

Who are Their Members: Generally, smaller for-profit show organizers that produce regional consumer events like auto, holiday, craft, garden, bridal, fishing, and boat shows.

https://www.nacslive.com/

CEMA, Corporate Event Marketing Association

CEMA, Corporate Event Marketing Association

From the CEMA Website: CEMA is a thriving community of corporate event marketers. We serve all senior-level event marketers in a corporate environment. The diversity of our corporate membership continues to expand, and our recent acceptance as members of the Events Industry Council (EIC) have enabled us to expand our reach even further.

Our differentiator is our non-selling, peer-to-peer environment. Conversations among participants at our events focus on best practice sharing and knowledge sharing. Relationships are first and foremost. Professionals do business with other professionals they trust. CEMA facilitates those connections and lifelong industry friendships. CEMA members engage in person through educational and networking opportunities offered each month around the country.

Who are Their Members: Primarily corporate event organizers but also CVB’s and for-profit event companies and general show contractors.

https://cemaonline.com

EIC, Events Industry Council

EIC, Events Industry Council

From the EIC Website: The Events Industry Council’s 30+ member organizations represent over 103,500 individuals and 19,500 firms and properties involved in the events industry globally. Our four signature programs—Sustainability, APEX, Knowledge, Leadership—represent the key initiatives, assets, services and products for the Events Industry Council. The Council works to advance the events industry and the professionals who lead the business of meetings.

Who are Their Members: Over 30 event-related organizations associated with meetings, live events, catering, convention management, travel, and exhibitions. See the complete list:  https://www.eventscouncil.org/About-Us/Our-Members

https://www.eventscouncil.org/

HCEA, Healthcare Convention and Exhibitors Association

HCEA, Healthcare Convention and Exhibitors Association

From the HCEA Website:  The Healthcare Convention & Exhibitors Association (HCEA) is a trade association representing organizations united by a common desire to increase the effectiveness and quality of healthcare conventions and exhibitions as an educational and marketing medium.

Since 1930, we have brought together industry stakeholders, including healthcare exhibitors, healthcare exhibition and meeting organizers and industry suppliers, who are instrumental in promoting healthcare convention marketing and exhibitions as vital components of the healthcare marketing mix. During our long history, HCEA has developed into a dynamic organization that is the only association solely dedicated to improving the effectiveness of all conventions, meetings, and exhibitions for the healthcare industry.

Who are their Members:  Medical/pharmaceutical companies, CVB’s, exhibit houses, General Show Contractors, and healthcare-related associations.

https://www.hcea.org/

Photos of Recent LED Fabric Lightboxes

October 10th, 2018 COMMENTS

Recent Trade Show Lightbox Trends

We sometimes forget (or simply don’t recognize) how quickly trends change on the trade show floor. LED Fabric Lightboxes have been around for 5-6 years. Crude versions with muddy low-resolution graphics and hinky lights a little longer.

2018 has become “The Unofficial Year of Lightboxes.” Probably 65% of the exhibits we ship have LED lights — in a tower, backwall, counter, accent, or stem light. It’s at the point where it’s almost jarring not to see a lightbox or LED lights on an exhibit. Not all all lightboxes are equal, but I’ll save that debate for another blog post. What is true is that the fabric, the printing, and the LED lights have gotten better, depending the source/supplier, BUT it pays to do your homework.

  • How new are the dye-sublimation printers? The technology is changing rapidly
  • Does the supplier actually dye-sublimate the image or do they print directly to the fabric (cheaper, more fragile, and wrinkles)?
  • Are the lights and transformers UL approved? 
  • What is the quality of the fabric? Think H & M vs. J. Jill as an clothing example. 

Below are some examples of recent SuperNova LED lightboxes, both purchase and rental. Sadly, LED lightboxes don’t photograph well with smartphones or point and shoot cameras. You see “hotspots,” and the colors are never as vibrant as with the naked eye. However, that won’t stop us from sharing. 🙂

-Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Introducing the Gravitee One-Step Modular Meeting Pods

September 18th, 2018 COMMENTS

Mobile Modular Meeting Pods

Gravitee Mobile Modular Meeting Pods

Ditch the pipe and drape for your next Sales or Vendor Conference! They’re unprofessional. They don’t reinforce your brand. And, adding accessories like tables, counters, and monitors is always a nightmare. Now’s there a better solution.  

Introducing the Gravitee Mobile Modular Meeting Pods. The Pods come in three configurations:  oval, square/rectangle, and trapezoid. Attaching graphics, either direct print or fabric, is a snap and assembly requires neither tools or loose parts. They are easy to configure or re-configure for any event. 

Features:

  • Aluminum Extrusion Modular Wall Panels
  • No Tools. No Loose Parts Assembly
  • Double-sided Graphic Options (interior/exterior)
  • SEG Fabric or Direct Print Graphics
  • Flat and Curved Panels
  • Full-size Locking Door
  • Available for Purchase or Rental
  • Accessorize with Shelves, Charging Tables, Counters, iPad Kiosks, and Storage Pedestals

For more information, including design options and quotes, contact Classic Exhibits.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.