Trade Show TalesBlog

Posts Tagged ‘eco-friendly’

Why Sustainability Should Be Your Key Sales Differentiator

March 1st, 2019 COMMENTS

During the past year, I confirmed something I suspected was true: the push to be eco-friendly has lost momentum in the trade show industry. It’s not anyone’s fault, but like other trends, it has become an afterthought for many exhibitors and exhibit builders serving the trade show industry.

Most companies have a sustainability policy, whether it’s a corporate initiative at a Fortune 500 company or a zero-waste policy at a local manufacturer.

My question is … Are marketing departments, particularly the trade show or event marketing functions, tying into the sustainability policies of their respective companies? Some are when they’re selling a green product or service, but a majority are not since most corporation’s sustainability policies rarely include their trade shows unless it’s mandated by a show like Greenbuild.

However, “sustainability” can create a selling advantage — a key differentiator. The subject of sustainability may not be something you lead with in a presentation, but it might be the added benefit that could spark interest and make you stand out from your competitors. If everything is equal between you and a competitor in the mind of your client, then sustainability might be what wins the project.

It’s important to communicate to your clients that sustainable materials are NOT more expensive than standard materials plus the quality and durability of eco-friendly materials is equal to or exceeds those standard materials. You have the opportunity to offer your customer more for their money.

Now that you are excited about selling the benefits of eco-friendly booths, the fact remains that design is the principle reason clients make a buying decision along with the relationship you’ve established and the services you provide. For that reason, Eco-Systems Sustainable Exhibits will always make design, innovation, and great support our highest priority. We know that presenting a design that meets your clients’ visual expectations along with their budget is your primary goal and being eco-friendly is an added bonus.

Your success is our success so let us know how we can continue to support your sales efforts.

See below for images of our 10 x 30 booth at EXHIBITORLIVE.

Tom Beard, National Sales Manager, Eco-Systems Sustainable Exhibits

Trade Show Garbage. Eco-friendly Solutions.

November 6th, 2012 COMMENTS

Eco-Smart DisplaysOur compliments to Smash Hit Displays for producing this graphic about waste from tradeshows and some smart solutions for reducing the overall volume. It can be as simple as recycling the waste, using recycled products, and making smarter decisions about your marketing materials.

Another “green option” is rental displays. Rental displays are ideal for exhibitors who are still deciding about how to optimize their trade show marketing or for those situations when a show requires a unique display solution.

To see the complete line of eco-friendly exhibits, see the eSmart Display gallery.

Green Trade Show Display Industry
Source: Trade Show Display Industry Creating Most Waste

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


 

Eco-Systems Sustainable and Classic Exhibits Partner at Greenbuild Expo

November 28th, 2011 COMMENTS

Demand for Green Exhibit Systems Increases

The October 2011 Greenbuild Conference and Expo in Toronto, Ontario drew over 23,000 attendees. Greenbuild Expo showcases innovative products and services that exemplify how to use “green” to grow businesses. With over 1,700 exhibiting companies at this year’s event, the demand for eco-friendly tradeshow exhibits was higher than ever.

As in past years, Eco-Systems Sustainable Exhibits and its manufacturing partner Classic Exhibits Inc. played a pivotal role in supplying exhibitors with sustainable exhibit options at Greenbuild.  This year, there were over 30 companies with Eco-systems displays, ranging from 10 x 10 inlines to 20 x 30 islands. Eco-Systems has designed and built displays for Greenbuild exhibitors since 2008.

More and more companies are realizing the benefit of marketing their products and services while incorporating a “green display,” especially at an event such as Greenbuild.

According to Tim Morris, President of Eco-Systems, “The high attendance at Greenbuild Expo demonstrates the increasing demand for green products and services not only in North American but also worldwide. We are excited to offer companies an eco-friendly, high-design option for marketing their products at tradeshows, whether at eco-centric shows such as Greenbuild or at any other show or event.”

Eco-Systems designs exhibits using materials such as bamboo, recycled aluminum extrusion, graphics made from recycled soda bottles, and much more.  These materials form the foundation for displays ranging from banner stands to islands, including eco-friendly hybrid and pop up displays.  The strategic partnership between Eco-Systems and Classic Exhibits allows Eco-Systems to focus on exhibit design and green product research. Classic Exhibits provides the manufacturing expertise at its large manufacturing facility on the West Coast. Classic’s manufacturing efficiencies have been pivotal Eco-Systems’ growth.

“Our partnership with Eco-Systems has been financially beneficial and socially rewarding,” said Mel White, VP of Marketing and Business Development at Classic. “We’ve incorporated green practices throughout our facility, from recycling most materials to purchasing recycled products such as our foam, roto-molded cases, and aluminum extrusion. And in most cases, the recycled products have been less expensive. We are proud to be a strategic and financial partner of Eco-Systems.”

Eco-Systems Sustainable Exhibits and Classic Exhibits continue to innovate their green display products and manufacturing practices. With the 2012 Greenbuild Conference and Expo in San Francisco, CA, Eco-Systems and Classic Exhibits hope to play a pivotal role in supplying exhibitors with sustainable exhibit options.

Greenbuild International 2011

Eco-Systems Sustainable Exhibits is the first green-built portable-modular exhibit system in the industry developed with environmentally and socially responsible materials benchmarked to the Leadership in Energy and Environmental Design (LEED) Green Building Rating System of the U.S. Green Building Council.  Eco-Systems Displays are built using a variety of materials derived from recycled content, rapidly renewable materials, and recyclable materials.

Classic Exhibits Inc. – Based in Portland, Oregon, Classic Exhibits Inc. is the leading designer and manufacturer of portable, modular, and custom-hybrid exhibit solutions. These solutions include the Perfect 10 Portable Hybrid Displays, Euro LT Custom Modular Exhibits, Magellan Hybrid Displays, Visionary Designs, and Sacagawea Hybrid Displays. Classic Exhibits is a manufacturing partner of Eco-Systems and supplies Eco with aluminum extrusion through its ClassicMODUL division.

FAQ — Eco-Smart Displays

September 10th, 2010 COMMENTS

Green Trade Show Display

FERO -- Eco-Smart Display

From small portable displays to large island exhibits, Eco-Smart Sustainable Displays are now front and center in most exhibit discussions.  All of our Eco-Smart products are designed and constructed with the most environmentally friendly materials available. Review our Eco-Smart FAQ’s to learn more.

1. Do Eco-Smart Displays cost more?

It depends on what you are comparing them to, but we have tried to make our Green displays cost the same or less than the industry standard. It is our philosophy that it should not cost more to own a Green Display.

2. What if I do not see a design I love?

No Problem. We have a complimentary design service. We can create a unique, custom display that is specific to your needs. Simply contact us, and we’ll get started right away.

3. Are these Eco-Smart Displays reconfigurable to different sizes?

Yes. Our displays are designed to be reconfigurable to different sizes with minimal additional components. If you would like to see renderings of how a specific display can be reconfigured into another size, please contact us!

4. What makes an Eco-Smart Display “green”?

We use the most eco-friendly materials available on the market, without sacrificing design or price. For example, recycled aluminum extrusions, graphics made from recycled soda bottles, LED energy efficient lights, rapidly renewable bamboo, low VOC adhesives, and MUCH more.

Please contact us for full details about our sustainable materials.

5. Are there Eco-Smart accessories such as lights, cases, pedestals, and workstations?

Yes, these are located in the Eco-Smart Accessories Gallery.

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