As many of you have heard, I’m retiring and calling it a career. It’s been a fantastic 27-year run working in the trade show and events industry for some great companies including Eco-Systems Sustainable and Classic Exhibits. I’m leaving with many great memories and with more friendships than I can count. Our industry has some of the hardest working, creative, and caring people I’ve encountered in my 45-year working career, and I feel blessed to have stumbled into this crazy industry! The past 18 months have been difficult for all of us, but it has brought to light the true collaboration and culture of Classic and Classic Distributor Partners. It was pretty amazing to witness!
Having traveled extensively over the years, I’ve seen the United States through the lens of airports, hotels, convention centers, and businesses, and it’s time to hit the road and see what the country looks like outside of these areas. You never know… I might stop by and regale you with stories about a giant ball of twine or other amazing sights in the US.
Your friendship and support over the years made my decision to retire very difficult, but I will stay involved with the Midwest EDPA Chapter and hopefully attend future EXHIBITORLIVE shows so I look forward to connecting down the road. I’ll say good-bye for now and leave you in the capable hands of Jen, Harold, and Mel.
If you are reading this article, then you’re already an excellent candidate for a sustainable trade show or exhibition exhibit. You may be personally committed to green materials, or your company may have an eco-friendly mission. Either way, it’s a positive choice. In this post, we’ll explore what sustainable means when it comes to designing, building, and shipping a “green display.”
Trade shows have historically not been eco-friendly. Whether it’s the “build and burn” philosophy in some parts of the world where exhibits are abandoned after one use or the tremendous waste created before, during, and after a show. Fortunately, about 15 years ago, show organizers, general contractors, and builders took a (somewhat) more enlightened approach, and there’s hope that trade shows will be even more eco-friendly post-pandemic.
You Can Make a Difference
As an exhibitor, you can make a difference, and that difference doesn’t have to cost more or compromise your design or marketing goals. Green materials such as Eco-board, ReCo, and FSC wood products are smart choices that are comparable to non-sustainable materials. However, none of that matters if you can’t get the design and the features you need in your exhibit. Thankfully, since 2007, Classic Exhibits has been designing modern Eco-Systems Displays for their clients ranging from islands to inlines and counters to charging tables. There are really no limitations.
So What Makes an Eco-Systems Exhibit Green?
Every Eco-Systems Exhibit starts with sustainable materials. These include:
Aluminum Extrusions: 70% recycled content and aluminum is endlessly recyclable.
Forest Stewardship Council Wood Products: Certified grown and harvested sustainably.
Laminates: Greenguard Certified.
Adhesives: Water-based, low or VOC free (Volatile Organic Compounds).
Eco-Board: Biodegradable polystyrene.
ReCo Board: 100% recycled plastics.
Eco-Glass: 100% post-industrial recycled acrylic or plexi-glass.
Fabric Graphics: 100% post-consumer material including dye-sub SEG backlit graphics.
LED Lights: Lightboxes, accent lights, stem lights, and downlighting.
Shipping Cases made from recycled plastics and 100% recyclable when no longer needed. All wood crates are made using FSC Wood.
Reusable Packing Materials Made from Recycled Foam
In addition, Eco-Systems exhibits are manufactured in
Portland, OR at a sustainably managed facility.
OK, But Will It Look Green?
Do you mean funky, crunchy, or recycled looking? It can but most exhibitors want a sustainable exhibit with a contemporary look and feel. In other words, no one knows it’s “green” unless you tell them. That applies to 10 ft, 20 ft., islands, and accessories. Here are some examples from the 300+ kits in the Classic Exhibits galleries.
ECO-4022: This modular design, with 10 ft. and 20 ft. inline options, has bright LED Lightboxes, reception counters with locking storage, and even a spacious interior conference room
ECO-4055: An elegant island with product shelving and showcases, this design comes with curved headers and a monitor option.
ECO-4094: This open design with seating and a reception counter is cost-effective with as a purchase or a rental.
ECO-1071: Modular and customizable, the ECON-1071 makes it easy to demonstrate products or services on the show floor with casual seating, counters, and rotating tablet displays.
ECO-2060: Big, bold graphics make this an enticing exhibit. There’s even a full-size closet for product samples, coats, purses, and briefcases.
ECO-2113: The perfect balance between backlit graphics and extensive shelving. The curved display counters put your products front and center on the aisle.
How Much Customization is Available?
In short, we’ll build whatever you want. The online
galleries are idea generators where you can see what’s possible and mix and
match designs to fulfill your specific marketing needs. For example, we have
clients in the natural foods industry. Most want a bright and colorful exhibit
with extensive shelving and storage, plus convenient counters for sampling. They
also need a reconfigurable sustainable exhibit since their shows vary from
local tastings when a 10 ft. booth is ideal to an industry show in Las Vegas,
Anaheim, or Boston where only an island will do to handle the crowds, meetings,
and press conferences.
When it comes to an eco-friendly display, there’s no reason to limit your vision. The materials are comparable in price to non-green materials and have the same construction flexibility.
Is There an Ultimate Sustainable Option?
There is. Custom Rental Exhibits are quickly becoming the
greenest of green choices for exhibitors who want to make a difference. Many rental
exhibits are built with the same materials previously mentioned, come in a
variety of sizes and designs, and can be customized for any exhibitor — even
from show to show. Rentals give exhibitors the ultimate flexibility to change
their messaging without the hassle of ownership.
An eco-friendly rental from Classic Exhibits looks identical to a purchased exhibit. Just imagine your beautiful island display with large LED lightboxes, big overhead signs, conference and meeting rooms, and workstations at a price 40% less than a comparable purchased display.
Because rentals are used again and again, as long as the
components are functional and attractive, they are more sustainable for the
exhibitor and the builder. Plus, at Classic Exhibits, when components can no
longer be used, we recycle them – the wood, aluminum, and plastic. That may not
always happen when an exhibitor decides to dispose of their purchased display.
To view all of the rental designs, click on Rentals or Exhibit Design Search. Or start a conversation with an Classic Exhibits professional about designing a one-of-a-kind custom rental display.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.
“I have lived in Grand Rapids all my life and am now married to my best friend John. My husband is a systems administrator, who loves video games and is always happy to talk about ideas that could change the world. We both love animals and have a ferret (Tom Tom), a cat (Mara) and a new puppy (Eva). We spend our time visiting family and friends or just getting outside.
I graduated from the Kendall College of Art and Design, which is part of Ferris State University in Grand Rapids. Over the years, I have been fortunate to work on many creative exhibit projects with local distributors and through my own exhibit company.
Some of my favorite things to do are research, building projects, and more than anything finding innovative solutions and ideas to improve systems or ways of living. So, it’s no surprise I went to school for Industrial Design. In my career, I have found ways to make laundry and household chores more efficient through home storage systems, worked on the safety, efficiency and fun of ropes courses, and improved the positioning and effectiveness of chiropractic equipment.
Now I am excited to be working with trade show booths once again. Trade show design is one of my favorites with all the potential it offers. To be efficient and effective. To be exciting and impact the way you feel about a brand or product. To consistently be new, and for many other reasons, I am happy to be joining the Eco team.
I look forward to meeting everyone and bringing your projects to fruition.”
Since 2007, Eco-Systems Sustainable Exhibits Inc. has been the leader of contemporary, design-driven green displays. Over the years, we’ve won many industry awards for our revolutionary designs and eco-friendly construction, including Buyers Choice and Best of the Best Awards at exhibit industry trade shows.
Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
Earn Your Exhibit Baccalaureate Degree in Two Days
Register today for SKU. Space is limited and available slots ALWAYS FILL FAST. We look forward to seeing you in Portland, OR on June 21-22. Plan to stay an extra day or two and enjoy the beauty of the Pacific Northwest.
See the video and the flyer below for more information about Classic’s Shared Knowledge University. Contact Jen Labruzza to register.