Trade Show TalesBlog

Posts Tagged ‘Classic Rental Systems’

Two Full Buckets of Exhibit Design Search Upgrades

July 20th, 2018 COMMENTS

Exhibit Design Search Updates

Recently, we made multiple upgrades to Exhibit Design Search, which probably isn’t a big surprise. 😉 The upgrades fall into two buckets:

EDS Bucket #1: 

We reorganized the EDS Home Page.

1) Modern Islands & Inlines now has 12 galleries.

It includes ALL inlines and islands, except for the tension fabric pop-ups from Optima (like the X1 and NEXT!). We kept all the Optima (OP) products together (see gallery header #4). 

2)  The ecoSmart line from Eco-Systems Sustainable Displays expanded to three galleries: 

3)  The Price and Display Type drop-down menus include more price ranges and products. 

4)  There’s a new P5D Button (no longer buried in Photos)

5)  EVEN MORE Rental Designs from Classic Rental Solutions

EDS Bucket #2:

Exhibit Design Search UpdatesAdditions to our Strategic Partner Galleries.

1)  Display Supply and Lighting (DS) made extensive changes to their Lighting gallery, including: 

  • Zig Zag LED Tape
  • RGB Modular Strips
  • LEDSTRAND Lights: Magnetic LumiRail System (Rail, Magnetic Light Modules, LUMIRAIL Kit, LUMI Power Supply)
  • LED Stick Lights (High Output and Super High output – Flat, Round and Angled options)
  • “U” Series LED Slim Line Fixture
  • LED Flex Panel Quick Kits
  • LED Pendant Lights
  • LED Ceiling Mount Fixtures
  • LED Wall Sconce Fixtures

 2)  Brumark (BR) added new products and revised existing ones, such as:

  • Image White Flex Floor
  • Chilewich Tiles with BioFelt in Basketweave, Lounge, and Rib Weave
  • NextGen Carpeting

3)  The CORT (CT) Furniture Rental Galleries are REVISED with a larger assortment and the latest designs. Definitely worth reviewing the changes. 

That’s it. Well…. for this week.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

7 Reasons to Attend Shared Knowledge University

May 12th, 2017 COMMENTS

Shared Knowledge University (SKU)

“Time is money” is one way to explain the concept of Opportunity Cost. It means time is a valuable resource (because our time in this world is finite), so it’s better to ensure your time is spent wisely.

Earlier today, a Classic Distributor asked me why they should attend Shared Knowledge University on June 12-13. Honestly, I had to think about it since I’ve never been asked that before. Which is a little odd admittedly. So, why should you (or any distributor) spend two days attending Classic’s comprehensive training in Portland, OR?

Reason #1: Product Line Review

Do you understand the difference between Sacagawea, Magellan, Perfect 10, Visionary Designs, and SEGUE? All are portable or custom-hybrid displays, but each line has unique design, construction, and selling features. If you have ever stumbled when explaining to a potential client why they should purchase a Sacagawea vs. a SEGUE Sunrise, then you need to attend SKU. And that’s just the tip of the iceberg with our extensive hands-on review of the Classic and Eco-Systems product lines.

Reason #2: EDS

Exhibit Design Search is an amazing tool, one you may not be using to its full potential. In fact, other than your winning personality, My Gallery in EDS may be the single-most important feature to closing more sales. With My Gallery you share designs, trade show tip articles, and photos. Plus, I bet you didn’t know you can exchange design ideas in real-time. We’ll show you how at SKU (and so much more!).

Reason #3: Rentals

30-40% of your revenue should be rentals. Seriously. No other category is growing faster than rentals, and rental sales have the potential of making you more money and establishing stronger long-term relationships with your clients.

I suspect that no other exhibit manufacturer has a larger rental inventory than Classic Rental Solutions. We’ve been in the rental game since… well the beginning. We support a 200 distributor network with rental inlines, island, charging stations, counters, double-decks, lightboxes, etc. Discover the Lucrative World of Customized Rentals at Shared Knowledge University.

Shared Knowledge University

Reason #4: Gravitee One-Step

It’s not often you get to see the future. Gravitee One-Step is the future of modular wall solutions. At SKU, you will have extensive hands-on training on Gravitee components, designs, and selling tips. New orders, where appropriate, are built with Gravitee panels, whether straight, curved, SEG fabric, or direct prints. Just this week, Adam Gilles from ELITeXPO told us:

“The client loved their new Gravitee booth! They do a high volume of shows every year and liked how easy it was to set up the Gravitee panels. They are thinking of purchasing a few more of the 10 ft sections so they will be able to spread the ease of set up to their sales representatives across the world.”

Reason #5:  Classic Distributors

SKU_photoTime after time, Classic Distributors rave about the time they spend with fellow distributors (both sober and inebriated). In our small industry, there are too few opportunities to tell stories, ask questions, and seek advice from your trade show industry colleagues. SKU always seems to bring out the best in folks who want to share what works, what doesn’t, and where they are headed. We’ve always felt that Classic Distributors are a community and previous Shared Knowledge University sessions have proven that collectively we are a smart and formidable team.

Reason #6: Food, Fun, and Festivities

We treat you like royalty while you are here. Portland is a foodie town, and we ensure you experience all its gastronomical glory. From food carts to brew pubs, you’ll see why Portland deserves its reputation as the crossroad of culinary creativity. Our food jaunts will take you into several fascinating neighborhoods including the Pearl District in DT Portland where you’ll see more “man-buns” per capita than anywhere else in North America. AND, if you are good, very good, you may even get to experience a Voodoo Doughnut.

Reason #7: Classic Employees

We may not be celebrities, but that doesn’t mean we are not stars. Meet the irrepressible Tony Bennett, the guru of web and EDS design. Shake hands with Bob Buehl, the elder statesman of project managers (he will kill me when he reads that). Share show floor stories with James Sharpe, our rental manager, and then after a few beers ask to see his calves (freakishly muscular). You’ll meet the Classic “K” Design Team: Katina, Kim, and Kevin. Talk shop with Jim Ponomarkenko, our Production and Engineering Manager. And so much more…..

We look forward to seeing you at SKU on June 12-13.

For details about attending Shared Knowledge University, contact Jen LaBruzza, Classic’s National Sales Manager (jen@classicexhibits.com).

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

2015 Annual State of the Company Letter

January 5th, 2016 COMMENTS

AnnualLetterblogHeader

Happy New Year!

I hope you had a wonderful holiday season. I know I did! It included nap time on the couch — something I rarely get these days.

We started the year on an upswing with a record-breaking Q1 across all divisions at Classic, including ENW, ClassicMODUL, and Rentals. There were several promising trends — some new, others cultivated in 2012-2014 but coming to fruition in 2015.

EDPA

EDPA Booth

Lightboxes were HUGE — literally! All year, inlines and islands seemed naked without a SEGUE lightbox. Our designers found new and creative ways to add light, whether as a backlit feature or using LED perimeter lights in counters, workstations, and accessories. This extended into Corporate and Retail Environments as well.

To meet this expanding need, Classic developed two new profiles:  a single-sided option for walls and a remarkably thin double-sided option for freestanding lightboxes. If you attended EDPA Access, you saw them both in our booth.

Custom Wood Fabricated Exhibits. Easily the largest growth segment for Classic Manufacturing. We joked that Classic Exhibits has become the largest, most invisible custom builder in North America.  And that’s just fine. Never has our unbranded approach been so valuable. Each and every day we build Custom Exhibits showcasing YOUR brand on crates and setup instructions.

With a heavy focus on design and the use of our CNC shop, Classic builds custom exhibits for our Modular/Hybrid Distributors as well as our Custom Distributors who turn to us when they don’t have the time or capacity to build an exhibit. This has been a very welcome and creative challenge to the Classic staff.

Pokemon

Pokémon World Championships Retail Space

Retail Displays and Corporate Environments. Our work in the Retail and Corporate Environments continues to grow as our Distributors look beyond trade shows. The three largest examples were the Pokemon World Championships Retail Space, The Bonneville Power Administration Visitors Center, and our work inside the Nike Campus.

But it doesn’t stop there. We have open bids on several new corporate environments and are currently building an interactive space within a Midwest car dealership.

Patting Ourselves on the Back. At EXHIBITORLIVE, Classic Exhibits, Eco-Systems Sustainable, and several Classic Distributors were honored with five nominations for the Portable Modular Awards.

Pacifica

2015 PMA Winner Island less than 400 s.f.

Just being nominated is amazing… but we also WON two awards! Classic took home the prize for Best Island Design (400 sq. ft.) and Eco-Systems won best 10 x 10. Both a testament to the beautiful work of our talented Designers!

As if that was not enough, Event Marketer named us one of the Top 50 Manufactures in North America for the third straight year. The award speaks to the amazing work of our Production and Project Management teams!

We have three finalists in this year’s upcoming PMA’s. Be sure to vote for your favorite at the People’s Choice Voting.

Education. Whether in life or work, education is the key to success. Classic Exhibits’ Shared Knowledge University provides a platform for valuable education in our professional worlds. In 2015 we held two SKU sessions. The groups learned about Classic, our people, our products, and our great WEIRD Portlandia home. This year included a new twist… a trip to Cartlandia, one of Portland’s idiosyncratic food cart pods that make Portland… well Portland.

SKU benefited from the participation of great partners and speakers:  Optima Graphics, Cort Furnishings, Display SKUSupply and Lighting, 3 Dog Write, Tim Patterson (The TradeshowGuy) and Pinky Gonzales, the LinkedIn Specialist. They all helped to make Content King at SKU.

Over 65 students earned bachelor degrees, and a few earned graduate degrees. Our congratulations to our first Ph.D. — Dr. Cody. Contact Reid or Jen about attending in May.

Speaking of Reid and Jen. Reid Sherwood and Jen LaBruzza, our resident Road Warriors, hit the streets hard in 2015 visiting distributors, conducting onsite training, and generally spreading joy. If you missed them last year, they have very busy travel schedules in 2016.

Expect them to share news about New Product releases (more on that coming), Exhibit Design Search training, and your needs.

Distributor Visits. I have been doing this for 22 years and 2015 was a record year for distributor visits at Classic. Looking back at my calendar, we averaged a visit about every two weeks. Many were scheduled around client previews of large exhibit builds. Others arranged their own private one-on-one Distributor training — a mini-SKU if you will.

I appreciate these visits so much since I don’t travel much anymore due to my family’s schedule — 9 yr. old twins are BUSY. I appreciate the opportunity to introduce Distributors to our great staff/family at Classic. They’re the people who really make things happen, the folks you don’t see at EXHIBITORLIVE or other industry events.

Please know that our doors are always open. We welcome your visits with or without your clients. And our staff loves meeting you all as well. It helps seal the relationship they have developed with you all over the phone. Not to mention our food, wine, and craft beers are best experienced in person.

rental

Rental Project from 2015

Rental Growth. Classic Rental Solutions continued its double-digit growth. And it’s really no surprise. Jim Shelman and his crew do what others “can’t” or simply are “unwilling” to do in a rental solution. I love walking through their area to see what they are building. So much of it is as custom as what we are doing on the new build side.

Congrats to the entire CRS team on their growth. It speaks to your ongoing dedication to the service and solutions that customers expect… and often exceeding those expectations.

Strong Sales.
In 2015 we experienced increases across the board at the Classic Family of Companies, including a record Q1, Q2, and Q3. Q4 is yet to be determined.

I would humbly suggest two reasons for our growth.

1. Classic Distributors tapped into our designers earlier in the sales process. By using them as YOUR designer on the initial calls with the clients, we saw our close ratio increase three-fold.

2. More distributors visiting Classic or attending SKU. There is this “moment” when someone steps into our manufacturing plant. It’s tangible and it’s hard to explain fully, but somehow it seems to validate everything that person has heard or been told by Reid, Jen, Mel, Jim, or myself over the years. They see our process, our capabilities, and our people.

Exhibit Design Search (EDS). Last year brought multiple changes to EDS. All of which were geared to make your sales process easier. Some of the highlighted changes/additions include

  • Modified Navigation
  • Easier Sort Feature
  • Expanded My Gallery-Kits, Photos and tips now can be added to your galleries
  • Home Page Redesign – including larger images
  • Printable Product sheets on most product lines
  • A NEW Gallery coming in Early 2016…VERY VERY Exciting!
100DayGuarantee

100-Day Return Guarantee

BELIEVE IT – 100 Day Return Guarantee. In 2015 Classic introduced a 100-Day Return Guarantee on Sacagawea, Perfect 10, Quadro, and FGS.  It was an easy decision since we build it right the first time! We’re proud to be the first company in the exhibit industry to offer this guarantee.

Association Participation. EDPA and E2MA are a key part of the Classic Exhibits’ DNA. I sit on the Board of Directors for The Exhibit Designers and Producers Association while Mel sits on the Board of Directors for the Exhibit and Event Marketers Association and serves as the Treasury Chair. Both associations focus their efforts on the betterment of our industry through Education, Scholarships, Industry Round Tables, and bridging the gaps between the stakeholders in our industry.

I know I speak for Mel when I say we are both very proud of our work in these two associations, and that we are always available to speak to anyone interested in learning more about how they can become more involved.

JZ

John Zipay, Exhibits Northwest, GM

John Zipay (JZ). Classic was excited to add John to our management team in 2015. John is the General Manager of the Exhibits Northwest division of Classic Exhibits which focuses on the Pacific Northwest market.

More than that, John brings a wealth of knowledge to the company with his I&D experience. It’s a perspective we lean on frequently in manufacturing when analyzing a potential exhibit build. His knowledge of the trade show floor has also been beneficial to our distributors when finding the right labor in certain US cities.

Be on the lookout! We are about to launch a new product line. What is it? You will have to wait, but we are close to the formal unveiling. Expect a “soft launch” in late January. You’ll see the full product line at EXHIBITORLIVE. It will change the way you look at building exhibit systems!

Lastly, I offer my sincere thanks to you for being great partners and for supporting the Classic Family. I look forward to working with and seeing you in the coming year.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a