Trade Show TalesBlog

Archive for the ‘Mel White’ Category

Photos of Recent LED Fabric Lightboxes

October 10th, 2018 COMMENTS

Recent Trade Show Lightbox Trends

We sometimes forget (or simply don’t recognize) how quickly trends change on the trade show floor. LED Fabric Lightboxes have been around for 5-6 years. Crude versions with muddy low-resolution graphics and hinky lights a little longer.

2018 has become “The Unofficial Year of Lightboxes.” Probably 65% of the exhibits we ship have LED lights — in a tower, backwall, counter, accent, or stem light. It’s at the point where it’s almost jarring not to see a lightbox or LED lights on an exhibit. Not all all lightboxes are equal, but I’ll save that debate for another blog post. What is true is that the fabric, the printing, and the LED lights have gotten better, depending the source/supplier, BUT it pays to do your homework.

  • How new are the dye-sublimation printers? The technology is changing rapidly
  • Does the supplier actually dye-sublimate the image or do they print directly to the fabric (cheaper, more fragile, and wrinkles)?
  • Are the lights and transformers UL approved? 
  • What is the quality of the fabric? Think H & M vs. J. Jill as an clothing example. 

Below are some examples of recent SuperNova LED lightboxes, both purchase and rental. Sadly, LED lightboxes don’t photograph well with smartphones or point and shoot cameras. You see “hotspots,” and the colors are never as vibrant as with the naked eye. However, that won’t stop us from sharing. 🙂

-Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

An Interview with Jim Shelman, GM of Classic Rental Solutions

October 2nd, 2018 COMMENTS

Every week, Tim Patterson, a.k.a. Tradeshow Guy, conducts an interview on his Monday Morning Coffee video/audio broadcast. Sometimes it’s someone from the trade show community, but more often it’s an expert on various business topics. It’s my go-to stop every Monday morning. 

This week Tim interviewed our own Jim Shelman, the GM of Classic Rental Solutions. They chatted about rental trends, the evolving reasons to rent, and why purchase and rentals are not so different. The interview starts at 4:15. Enjoy! 

Visual Guide to Trade Show Success Infographic

October 1st, 2018 COMMENTS

I’m a sucker for a well-designed, informative Infographic. I appreciate the creative artistry and exhaustive research required for the infographic to be successful. Which is why the “Visual Guide to Trade Show Success” from US Event Management caught my attention. 

First, it’s beautifully designed. It’s cohesive yet each section is distinct and there’s a practical north/south flow. On top of that, the information is useful and logically arranged. I especially like the “Questions to Consider” which poses questions every exhibitor should ask themselves. 

Sixteen total tips. Click on the link to Download the Infographic. And our thanks to the folks at US Event Management for creating it. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Here’s a Handy Drayage Calculator (and it’s FREE)

September 14th, 2018 COMMENTS

Material Handling/Drayage Calculator

Trade Show Material Handling CalculatorMention “drayage” or “material handling” to any exhibitor and it’s bound to start a conversation. And not always a pleasant one.

Over the years, I’ve learned that while the amount matters, it’s really the uncertainty that drives most exhibitors crazy. No one enjoys calling their company Controller to inform them that your company credit card was just maxed out… on Day 0 of the trade show.  

There are many ways to lower your drayage expense, such as shipping to the advanced warehouse and consolidating your freight (no small boxes or strapping items to a crate). That’s a conversation every exhibitor should have with their exhibit house or display provider. You can save a lot of money by tapping into the expert advice of an exhibit professional. 

So how do you predict your material handling expense? Use our handy Drayage Calculator. If you know the standard rate for the show, which can typically be found in your General Show Contractor forms and the weight of your shipment, enter those numbers into the calculator. Then determine if there will be any special handling charges and when you expect the freight to hit the dock (straight time or overtime). The calculator can give you a good estimate. 

It’s not foolproof, but it’s better than guessing, which is what most exhibitors do now. Give it a try. It’s free. Let us know if it prevented that ugly phone call with your Controller.

Clicking on the image will redirect you to the Drayage Calculator webpage. Be sure to bookmark it. 

Trade Show Material Handling Calculator (Drayage)  

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

 

New Lower Prices on Sacagawea Portable Hybrid Displays

August 30th, 2018 COMMENTS

Lower Prices on Sacagawea

We did our math homework on Sacagawea Portable Hybrid Displays. Since 2010, Sacagawea has been our most popular portable display system. Exhibitors have purchased thousands. Literally. And during that time, we continued to make improvements to the packaging, assembly, accessories, and graphics. You have told us repeatedly that no other portable hybrid system matches the Sacagawea for quality, durability, and ease-of-use. It’s simply the best portable display for your corporate clients. 

Back to the math. Like any responsible business, we periodically run the numbers to determine if our margins are holding steady. In fact, the margins on Sacagawea have gotten better, so we decided to (wait for it!) lower the prices. Yes, lower the prices! Not only has our bulk extrusion buying resulted in lower costs, but graphics, assembly, and packaging costs have also gotten better. 

So, when we say, “We lowered the prices” what does that mean? Some examples with links to the kits in Exhibit Design Search:

20 ft. Inlines

  • VK-2114 | Was: $18,106. Now: $14,999
  • VK-2111 | Was: $15,115. Now: $12,299
  • VK-2109 | Was: $10,110. Now: $8,799

10 ft. Inlines

  • VK-1234 | Was: $9,763. Now: $7,999
  • VK-1228 | Was: $7,567. Now: $6,899
  • VK-1219 | Was: $4,345. Now: $3,899

Even Table Tops

  • VK-1292 | Was: $2,887. Now: $2,499
  • VK-1290 | Was: $2,078. Now: $1,699

All the prices have been updated in Exhibit Design Search. We’ve also revised the Sacagawea Price List, which you can download. As a reminder, the Sacagawea comes with the exclusive 100-Day Money Back Guarantee, a guarantee also offered on Perfect 10, Quadro Pop Ups, and Quadro FGS (Floating Graphic System).

For more information, we encourage you to watch the videos below or, as always, give us a call.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.