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Posts Tagged ‘Brumark’

Women in Exhibition Breakfast @ EXHIBITORLIVE 2019 | Mentoring Opportunities

March 19th, 2019 COMMENTS
Featured Speaker
Sandy Jones-Kaminski

Our thanks to everyone who supported the Annual Women in Exhibitions Breakfast at EXHIBITORLIVE. It was a huge success! Attendance increased from 100 in 2018 to 150 in 2019.

Here’s what our members are saying:

“I attend the Women in Exhibition event each year at EXHIBITORLIVE and bring the women on my team for networking and education. At this event, we are able to connect with other women in our industry who have various roles and challenges within their organizations. The breakfast is professionally facilitated with a keynote speaker to allow for education at all levels.

“I started my business 26 years ago after the President of the company I worked for told me I would be great at what I did, if I were a man. This simple statement fueled years of passion in starting and growing my own business where women play a key role. Women supporting women is the right thing to do.” – Donna Shultz, President & CEO of Mirror Show Management

“Optima was proud to sponsor the WIE breakfast at ExhibitorLive 2019! Looking around the venue that morning, I was proud to be sitting amongst the best and brightest women in the industry. I think we all felt a sense of camaraderie.

“I walked away being reminded of the importance of mentoring and being mentored. Each of us can mentor and share our knowledge and experience with someone less tenured. Being mentored doesn’t stop, no matter what age or level we are in our career, we can always learn something from someone else, especially in this industry.”  – Gina Porcaro, Account Executive at Optima Graphics, Inc.

Connecting and learning from each other is the basis for Women in Exhibitions, founded in 2002. The incredible women in our group have proven to be a valuable resource to each other. It has become critical to optimize our meeting time and location at EXHIBITORLIVE to bring more of us together. And how better to keep the connections growing and vital throughout the year than through a mentorship program?

Want to be a mentor or have a mentor?  Start with this survey: https://www.surveymonkey.com/r/WIEmentorship

This year’s speaker Sandy Jones-Kaminski pointed out: “Mentorship is what you make of it. Set expectations, set goals. Each of us can learn from each other.” Sandy shared so much with us, not only about mentorships, but about networking and building a personal brand. Here is a link to her presentation if you missed it or just want to review: http://www.belladomain.com/exhibitorlive/

Both our financial and in-kind sponsors deserve so much credit: Exhibitor Media Group, Classic Exhibits, Optima Graphics, Exhibit Concepts, Access TCA, Live Marketing, Highmark Tech, Pinnacle Exhibits, ProExhibits, AFR Furniture Rental, Brumark, Skyline-Holt, Condit, Steelhead Productions, and Exhibit Expressions. An extra special thanks to Freeman who added their support to our cause as well!

Have questions? Want to get involved? Have a great idea to name of our mentorship program? E-mail us at WomenInExhibitions@gmail.com. We can’t wait to hear from you!

Katina Rigall Zipay, Creative Director @ Classic Exhibits (katina@classicexhibits.com)

Two Full Buckets of Exhibit Design Search Upgrades

July 20th, 2018 COMMENTS

Exhibit Design Search Updates

Recently, we made multiple upgrades to Exhibit Design Search, which probably isn’t a big surprise. 😉 The upgrades fall into two buckets:

EDS Bucket #1: 

We reorganized the EDS Home Page.

1) Modern Islands & Inlines now has 12 galleries.

It includes ALL inlines and islands, except for the tension fabric pop-ups from Optima (like the X1 and NEXT!). We kept all the Optima (OP) products together (see gallery header #4). 

2)  The ecoSmart line from Eco-Systems Sustainable Displays expanded to three galleries: 

3)  The Price and Display Type drop-down menus include more price ranges and products. 

4)  There’s a new P5D Button (no longer buried in Photos)

5)  EVEN MORE Rental Designs from Classic Rental Solutions

EDS Bucket #2:

Exhibit Design Search UpdatesAdditions to our Strategic Partner Galleries.

1)  Display Supply and Lighting (DS) made extensive changes to their Lighting gallery, including: 

  • Zig Zag LED Tape
  • RGB Modular Strips
  • LEDSTRAND Lights: Magnetic LumiRail System (Rail, Magnetic Light Modules, LUMIRAIL Kit, LUMI Power Supply)
  • LED Stick Lights (High Output and Super High output – Flat, Round and Angled options)
  • “U” Series LED Slim Line Fixture
  • LED Flex Panel Quick Kits
  • LED Pendant Lights
  • LED Ceiling Mount Fixtures
  • LED Wall Sconce Fixtures

 2)  Brumark (BR) added new products and revised existing ones, such as:

  • Image White Flex Floor
  • Chilewich Tiles with BioFelt in Basketweave, Lounge, and Rib Weave
  • NextGen Carpeting

3)  The CORT (CT) Furniture Rental Galleries are REVISED with a larger assortment and the latest designs. Definitely worth reviewing the changes. 

That’s it. Well…. for this week.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Cool Technology at EXHIBITORLIVE 2015

March 25th, 2015 COMMENTS

Coffee Table Charging Station with LED Lights

Coffee Table Charging Station with LED Lights

I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I “see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology.

According to Marlys, “At this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially in the world of tech. Here are a few worth paying attention to:



–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

EXHIBITORLIVE 2015 Review: Word on the Street — March 2nd thru March 6th

March 6th, 2015 7 COMMENTS

Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Well I don’t know about you … but I am pooped! EXHIBITORLIVE 2015 has come and gone. What an amazing week of visiting with old friends, making new friends, and seeing all the exciting new things in our GREAT industry.

First and foremost, I want to thank our terrific show staff. By the time Mel and I arrived on Saturday, the booth was setup and looked amazing. James Sharpe and Jim Ponomarenko, the Production Managers from Classic Rentals and Classic Exhibits, were amazing. Thanks!!

Our booth staff included Jim and James as well as Katina Rigall, Trina Broten, John Zipay (the new guy 🙂 ), Jim Shelman, Reid Sherwood, Jen LaBruzza, Glenna Martin, Mel and me. To all — Kudos on a great week. Thanks for representing the “Classic” culture so well, as always.

Also, thanks to our vendor partners who helped make our booth shine — Optima Graphics, Brumark Flooring, DS&L, OTM Furniture, ELITeXPO Cargo and TSCrew (the I&D team). We appreciate your valued long-term partnership.

The Show

IMG_8179Now to the show itself. EXHIBITOR Magazine did another stellar job creating an positive atmosphere for everyone.

Day 1 — It was chaotic to be honest. The traffic was relentless, which we all like. I was telling a fellow employee that I don’t remember NOT being able take at least a five-minute break on Day 1. No way this time. Every time I finished with one attendee, there was another one waiting to dive into a new conversation. It was great!

Day 2 — It started early with Strategic Partner Day. I always enjoy the opportunity to spend  time the Classic Family of Distributors, our partners, and meet with potential distributors.

Day 3 — This year was a busy Day 3. Did I get out of the booth a bit? Yes, but only for a short stint. Our booth was filled with lots of end-users making one last trek through the hall. Most told me that the first two days were spent identifying what they wanted to see in more detail. So we had lots of quality time with people looking to buy, seeing what’s new, and getting to know our products and services.

Back to Day 2 — Day 2 also included two spectacular events after the show floor closed: The Portable Modular Summit and the The PMA’s (The Portable Modular Awards).

The Summit was titled “The New Evolution.” I hosted the event with my friend and mentor Jay Burkette from ExpoDisplays. With over 300 exhibitors and attendees in the audience, our conversation focused where we are in the Portable/Modular segment. There’s been a shift toward more complex, design-driven inlines and 400-900 sq foot islands with higher budgets and more creative displays. Our segment is not just healthy, it’s growing exponentially! Thanks to everyone who attended and took part in the discussion.

10411160_10150486186119995_2152677747564161621_nAfter the summit, Travis Stanton from Exhibitor Magazine took the stage. He served as the Host of the Portable Modular Awards ceremony, along with John Pavek. As Travis and John  announced the finalists and the awards, I was proud of what our segment is producing these days. It’s much more dynamic than any time in my 20 years in the industry. We truly have come a long way!

Of course, I would be remiss if I did not brag a bit. 🙂 Classic Exhibits and Eco-Systems both won awards this year! Classic Exhibits won for Best 20×20 Island of 2014!! Kudos to Katina Rigall for designing the Pacifica 20 x 20 Island and to Laura Magdalen from Exhibits NW for selling the beautiful project!

11021060_10150486186389995_5087437637545251912_nEco-Systems Sustainable won for the Best 10 x 10 Inline for the NASA project. It’s one of the best and most creative 10 x 10 spaces I’ve seen in years. Our congrats to Lisa Koskela and Lauren Orao for again taking portable hybrid design to new heights!

For those who could not attend, I am truly sorry. This year there were many new highlights, many of which were technology based. Technology continues to be an ever-growing accessory to spaces of all sizes. It allows exhibitors to stretch their dollars further. And by that, I don’t mean spending less. I mean getting more out of their exhibit assets.

The Classic Exhibits Booth

IMG_8256Classic showed new elements as well. There was considerable buzz around our New Charging Stations and the On The Move Furniture.

We introduced three new charging stations ranging from a coffee table to full size stations with lightboxes. All of which were very well received. For your reference, they are the ones highlighted in Design Monday last week.

The OTM Express was a true hit! Especially to clients wanting to maximize their exhibit dollars. OTM provides the ability to include branded furniture in your space that can be re-used show after show, as opposed to renting each show. And it packs down and is totally portable! I had one end-user pull out her calculator app on her iPhone and start calculating the savings for this year. She participates in 19 shows a year and figured she would save approx $11,500 over the remainder of the year. Pretty cool stuff.

Yes I am pooped. But a good kinda of pooped. The week really was very fulfilling. And like many years past, I left Las Vegas welling with pride not just for the staff we have, or for the great vendor partners we have, but also for the many great friends/distributors in the Classic Family.

Thanks, and have a great restful weekend with your families.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

Why Distributors Enjoy Working with Classic

October 3rd, 2014 1 COMMENT

Shooting_from_the_Hip_low

Shooting from the Hip Reid Sherwood

I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.

There are No Real Egos

Mel and Kevin co-manage the entire company for a quiet owner. The invisible “Inc.” includes Classic Manufacturing, ClassicMODUL (our version of “Home Depot” of aluminum extrusion), Classic Rental Solutions (turnkey custom modular rentals), and Exhibits Northwest (a retail exhibit provider in the Pacific Northwest). Inside all of these divisions is other leadership. Over the years, we have all run into the prima donna sales person who believes without them the company would fold in a matter of days. Headstrong designers who are the creative world’s version of the prima donna sales person. And there’s always the CFO who someone, somewhere blames for always saying “No.”

Well, at Classic, our vision is based on Shared Success. We want everyone to succeed: Distributors, Vendors, Strategic Partners, and Employees. It sounds hokey, but it’s genuine. That’s not to say there aren’t a few potholes and detours, but the “Why we do what we do” is transparent. Every company knows “What they do.” Most know “How they do it.” But few know “Why they do it.” We do.

The Middle Matters

VK-1122mainRecently, a blog was written about the middle market for trade show displays. As a recap, most corporate trade show purchases are in the “middle.” For the most part, Classic’s products do not target the Slightly Better Than Cheap customer (SBTC). We could. It would mean sacrificing on product quality, accessories, packaging, and design. Instead, our products reflect features and benefits not found with SBTC displays. We offer great service, well-designed, high-quality products with world-class packaging, and set-up instructions all at a moderate cost. We’re very happy to move upstream on projects. That’s easy, whether in materials or design. We do that every day.

At the same time, we’re more than happy to pare down designs if the client has a tight budget. That’s different than SBTC. We’ll provide quality products but with a little less flair. One of the things we are most proud of as a manufacturer is our ability to CNC bend engineered aluminum. It’s not an art or guesswork. It’s manufacturing precision. Few manufacturers have this capability. If you doubt me, review their kits. But curves have a cost. More curves equals more cost, since it requires more labor and metal. But curves mean our kits are both unique and upscale without being expensive. That’s the middle.

Creative Thinking

The old cliche that we need to “think outside of the box” has been beat to a pulp. I believe thinking outside of the box can result in solutions that are cool but out-of-step with what clients want. Thinking near the edge of the box will give fresh ideas yet still keep everything in check. For example, thinking towards the edge of the box creates a way to make the best-looking backlit SEG lightbox in the industry. Thinking outside the box creates inflatable displays like a Halloween fun house!

SharedWe Enjoy Working with Our Customers

To put it bluntly, “We give a damn and it shows.” Classic understands its role in the process. We enjoy taking on a challenge from design, project management, and production/construction and providing you with a solution. Over the course of time, these wins turn customers into fans and fans into friends. The ultimate goal of making the exhibitor look spectacular at their show or event keeps creativity and problem solving headed in the right direction. And we look forward to doing it again and again. That’s the fun part.

We are Honest and Transparent

The only question we won’t answer is about our financials. Other than that, you can ask us anything, and we will answer you honestly. We will tell you if we screwed up. In fact, we will tell you that we are going to screw up. We are humans and humans make mistakes. If we do something wrong, we will acknowledge it and work quickly and diligently to correct it. We accept responsibility for our actions. On top of that, we will help you to the best of our ability if YOU make a mistake. We still feel a responsibility to be good and take care of our customers so YOUR clients are still happy with you. Which leads to the next topic.

We’re in This Together

We understand that you have options for portable, modular or custom-hybrid exhibits . . . . which is why we push our designers to create distinctive exhibits that are attractive, innovative, interesting, and affordable. If they aren’t, then they won’t sell.  That is why our project managers work tirelessly to provide well-engineered exhibits that your clients will love from the first show to the last. That is why our Production team obsesses about the details always trying to improve packaging and assembly.

Nike_Office5Like You . . . We are Nimble

No one survived The Great Recession unless they had very deep pockets or were extraordinarily nimble. For Classic, probably the best examples are the tablet kiosks and “retail and store branding” projects we’re building. That has become a nice piece of business for us. It is not a change in direction. It has broadened our direction.

We are Proud of Our Industry Partners

If you look at Exhibit Design Search, you can guess how much time, energy, and resources have been devoted to this since its inception nine years ago. We made it even better when we asked our industry “pals” to participate in it. We make no money from the sales from of those products. It is simply a way to create a “one-stop shop” for you and your customers. We are proud of our relationships with Optima, Eco-Systems Sustainable, Display Supply and Lighting, and Brumark. They are great companies.

We Haven’t Changed Our Focus – Period!

When Classic Exhibits was started in the late 80’s, we built a portable panel system and sold it through distributors.  Now, 20 plus years later, we have added many new systems and services, but we still sell them through a network of distributors. If there is anything I would like you to remember about Classic, it’s just that. We are a distributor-focused company that DOES NOT SELL DIRECT TO END USERS!

I am sure there are many other reasons. For whatever reason you choose to do business with us, we thank you.

Oh no!!! The drugs are starting to wear off. Best if I don’t proofread this. 😉

Reid Sherwood
reid@classicexhibits.com