Trade Show TalesBlog

Archive for the ‘Exhibit Design Search’ Category

An Exhibit Design Search Video by the TradeshowGuy

December 3rd, 2018 COMMENTS

How to Promote Your Branded Exhibit Design Search

I’m often asked by Classic Exhibits Distributors, “How do I promote our branded Exhibit Design Search?” Well, in addition to making it prominent on your website and using it as a sales tool with clients, you should feature it on social media, like Twitter, LinkedIn, Instagram, and even YouTube. 

Consider posting:

  • New Exhibit Designs
  • Unique Solutions such as Charging Stations, iPad Kiosks, and LED Lightboxes
  • Exhibit Specials and Lightning Deals
  • Photos
  • Trade Show Marketing Articles
  • Videos

Here’s an example. Tim Patterson at TradeshowGuy Exhibits created an EDS tutorial video which he posted on YouTube. He will use it as a sales and marketing resource for existing and potential clients, but just having it on YouTube will also increase the exposure of his company. It’s a straight-forward video and very effective. See for yourself. 

 

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

 

How to Make Your Itsy-Bitsy Company Look Like a Really BIG Company

July 26th, 2018 COMMENTS

TIm Patterson -- TradeshowGuy

Right Sizing Your Company

Let’s say you are a small company. Whatever that means. But you want to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

Why would you want to appear big? Not everyone does. Many entrepreneurs position their company as a boutique business that specializes in working with a very specific type of client.

Perhaps the question isn’t that you should look bigger, but to ensure the right companies find you. Not so long ago, prospective clients would judge you based on size of your brick-and-mortar store and zip code. Then they’d gauge your ability to handle their needs. Sometimes a small neighborhood hardware store with personal service will serve a customer better than a big box store.

Looking Bigger and Attracting Crowds

Perception is everything, especially in the beginning. I’m guessing that 98% of your potential client’s first interaction will be online, even if they’ve gotten a referral. They type in a search term in their browser, look through the first 5 or 6 results, click one, and begin eyeing your website. All assuming you appeared in those search results. Or if they have your company’s name, they’ll search directly for you.

When I first started my website many years ago, I chose not to go the pay-per-click route. Instead, I wanted to share my tradeshow knowledge and the knowledge of others online. Yes, it takes more time, but the results won’t disappear if I don’t feed the PPC meter.

Crowds at a Trade Show

Blogging

One way to appear bigger – to show that you have a larger reach than bigger companies – is to blog. And to do it consistently. Hundreds of people come to my blog, TradeshowGuy Blog, through random searches. The most popular might surprise you. For instance, one of the most-viewed this year is a post on how a SWOT Analysis applies to tradeshows. Yes, strengths, weaknesses, opportunities, and threats. A good 50% are folks outside the USA. Interesting.

The next most popular post is Skills a Tradeshow Manager Needs. Following that is one on how to replace paper at tradeshows using digital technology (a guest post from 2015). Followed by How to Build a Tradeshow-specific Landing Page. Notice anything unique. All are geared to teach specific skills.

With over 700 posts in the past 9+ years, the search engines have archived them all, so random tradeshow-related searches will find them.

Many years ago, I made a commitment to post regularly on a variety of industry topics. The goal was consistency. Write one or two a week and see if it leads to more opportunities. And, it did.

Vlogging/Podcasts

TradeshowGuy Mnnday Morning CoffeeEach week, I publish the TradeshowGuy Monday Morning Coffee vlog/podcast. While individual podcasts aren’t in the Top Ten, the category is in the Top Five most-viewed. Which means that a specific podcast might not get a lot of views, but people are searching to see what’s been posted recently. Together that tells me three things:  the podcast is gaining traction, the time investment is worth it, and each interview builds relationships with interviewees, who are mostly in the tradeshow industry.

Someone once asked me, “Does blogging, podcasting, publishing a weekly newsletter, posting videos on YouTube channel and spending time on social media actually result in more business?”

In 2016, 66% of our business at TradeshowGuy Exhibits came from people who found me online. In 2017, it was less than ten percent. In 2018, frankly it’s a bit fuzzier. But, when I communicate with potential clients, through cold calling, email, or simply reaching out to folks I know the feedback is always positive when they receive a link to specific post, video, or podcast.  Just experiencing the extent of the posts (video, audio, photographic, lists, etc.) provides me with instant credibility. They realize I’m offering expertise and solutions, not just a product.

YouTube Videos

I’ve had a YouTube channel for almost a decade. In the beginning, I had no idea what I was doing other than creating a few how-to videos and tradeshow advice. I didn’t post regularly, and the views were limited. In a sense, that’s still the case, although I create a video version of my podcast and post it as another way to share content.

I believe that creating good content makes the TradeshowGuy Exhibits look bigger, and putting it online makes it easier and more likely for potential customers to find me.  

Trade Show Exhibits

Exhibit Design Search

Frankly, so does Exhibit Design Search (EDS), which is a branded search tool that looks like it’s part of our websites. EDS is the work of our main design and fabrication partner, Classic Exhibits, and we use it all the time. When we send ideas from EDS to potential clients the reaction is often “Wow! I had no idea you could do all of that!” Aligning yourself with a company that offers great tools expands your virtual heft.

We also have a handful of other URLs that are used for various purposes. For example, TradeshowSuccessBook.com is a landing page that offers a free digital download of my first book in exchange for subscribing to my newsletter. TradeshowSuperheroes.com is a book-specific page solely for promoting and sharing information on my second book. TradeshowExhibitBuyersKit.com is a landing page to promote a package of tools for potential exhibit buyers. And TradeshowGuyWebinars.com is a collection of helpful webinars.

Two Things

So, what’s important to me? When I consult with clients and prospects, I want them to know two things:

  1. When you work with TradeshowGuy, you’re always working directly with me or someone with the same expertise. We’re small but with big resources.
  2. Our success is tied to your success. If we make a company’s tradeshow manager look good — by doing a great job, by providing an excellent service, and by designing and fabricating an exhibit that gets noticed on the show floor –we’ve done our job. If we make you look good, we feel good. It’s as simple as that. And if looking big makes us a better, more approachable partner, then that’s a great byproduct.

Tim Patterson (Guest Post)

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After 25+ years as a radio on-air personality, Tim Patterson became the TradeshowGuy. He blogs regularly at TradeshowGuyBlog.com and is the host of the weekly vlog/podcast TradeshowGuy Monday Morning Coffee. After spending 9 nears as VP of Sales and Marketing at Interpretive Exhibits, Tim is currently owner of TradeshowGuy Exhibits in Salem, Oregon.  His company works with exhibitors to improve their tradeshow marketing presence and bring in more qualified leads. Find him on Twitter at @TradeshowGuy and on LinkedIn @ https://www.linkedin.com/in/timothypatterson/

Two Full Buckets of Exhibit Design Search Upgrades

July 20th, 2018 COMMENTS

Exhibit Design Search Updates

Recently, we made multiple upgrades to Exhibit Design Search, which probably isn’t a big surprise. 😉 The upgrades fall into two buckets:

EDS Bucket #1: 

We reorganized the EDS Home Page.

1) Modern Islands & Inlines now has 12 galleries.

It includes ALL inlines and islands, except for the tension fabric pop-ups from Optima (like the X1 and NEXT!). We kept all the Optima (OP) products together (see gallery header #4). 

2)  The ecoSmart line from Eco-Systems Sustainable Displays expanded to three galleries: 

3)  The Price and Display Type drop-down menus include more price ranges and products. 

4)  There’s a new P5D Button (no longer buried in Photos)

5)  EVEN MORE Rental Designs from Classic Rental Solutions

EDS Bucket #2:

Exhibit Design Search UpdatesAdditions to our Strategic Partner Galleries.

1)  Display Supply and Lighting (DS) made extensive changes to their Lighting gallery, including: 

  • Zig Zag LED Tape
  • RGB Modular Strips
  • LEDSTRAND Lights: Magnetic LumiRail System (Rail, Magnetic Light Modules, LUMIRAIL Kit, LUMI Power Supply)
  • LED Stick Lights (High Output and Super High output – Flat, Round and Angled options)
  • “U” Series LED Slim Line Fixture
  • LED Flex Panel Quick Kits
  • LED Pendant Lights
  • LED Ceiling Mount Fixtures
  • LED Wall Sconce Fixtures

 2)  Brumark (BR) added new products and revised existing ones, such as:

  • Image White Flex Floor
  • Chilewich Tiles with BioFelt in Basketweave, Lounge, and Rib Weave
  • NextGen Carpeting

3)  The CORT (CT) Furniture Rental Galleries are REVISED with a larger assortment and the latest designs. Definitely worth reviewing the changes. 

That’s it. Well…. for this week.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

May 2018 | Updates to Your Exhibit Design Search

May 4th, 2018 2 COMMENTS

Blog Post_1

Hi everyone. Admittedly, not everyone is an Exhibit Design Search geek like me, except perhaps Jen LaBruzza. But after 12 years tinkering with the EDS and adding features and content, I wear my EDS geekdom proudly. The one question I get asked most often is “What’s new in EDS?” The answer… LOTS. Recently we added a ton of LED backlit kits, Gravitee One-Step displays, and just last week, three island double-deck designs.

But today, I’m going to review four updates in this video.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

MORE Seismic Changes in Trade Show Products

March 31st, 2018 2 COMMENTS

AprilFoolsBlogHeader

The trade show marketplace has undergone seismic changes in the past six months. You made that VERY, VERY clear at EXHIBITORLIVE. Since our business depends on happy distributors, we returned to Portland committed to upgrading our product lines to appeal to EVEN MORE corporate exhibit buyers.

Four EXCITING New Galleries in Exhibit Search

Please check your branded Exhibit Design Search. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the “experiential” for contemporary exhibitors. They want to feel things. Touch them. All while staying within a Dollar General price range. At the same time, you need to maximize your margins. On some products, we are extending your discount to 90%*, but you have to provide the paper boxes and paper bags. We are prohibited from using plastic bags in Oregon. Sorry.

It’s a BRAND NEW DAY for Classic and our Distributor Family. Join us in celebrating the four new galleries listed below. As always, we welcome your feedback. We are who we are because of you. Just think about that.

DesignSearchRevamp

  • $99 & Under Displays.  Never lose another sale! Except to the $49 & Under Display website. Bastard!
  • Above Ground Pools.  Affordable and interactive. Your pre-show marketing plans just got easier. Discount chlorine too!
  • Extrusion Remnants.  Surprises galore in the extrusion grab bags. Anything is possible with enough screws and duct tape.
  • Scratch-n-Sniff Graphics.  Go ahead and touch it. Perhaps this time it’s Pina Colada. Perhaps not! Scratchy scratchy.

*Please sell responsibly. Quantities are limited while supplies last. May cause bleeding or sudden death. Don’t take candy from strangers. Or strange people. Or anyone really. Not responsible for direct, indirect, incidental or consequential damages resulting from any defect, error or failure to perform. All rights reserved. April Fools.

To read about the REAL updates in Exhibit Design Search, CLICK HERE.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.