Trade Show TalesBlog

Posts Tagged ‘Marlys Arnold’

To Boldly Go… Trade Shows in the 24th Century

June 30th, 2021 2 COMMENTS

Guest Post by Marlys Arnold

I Admit It – I’m a Big Star Trek fan.

No, not to the point where I dress up as a Klingon and stroll the aisles of Comic-Con – although I did thoroughly enjoy roaming around with them back when the Star Trek Experience was a Vegas attraction. But I digress…

One of the things I love most about Star Trek is the way it shows us the potential of how much life can change for the better in the next 200 or so years. I mean, traveling at warp speed, scanning devices that heal wounds.

So it got me to thinking: How might trade shows advance in the next two centuries… or will they?

If you look back at the past 200 years, trade shows haven’t evolved all that much. At the core, they’re still long aisles of exhibits with company representatives attempting to draw crowds into their booths.

But the Potential is There for So Much More!

What if trade shows could be truly experiential? Could exhibits one day become mini-Holodeck environments with 3D simulations? I’d sign up for that! Just imagine being able to transport attendees to any place or time (real or imaginary) within the confines of your booth space.

And what about using replicators to create any object attendees request – is that so far removed from the 3D printers we have today? Exhibitors could use them in a booth to generate a physical representation of most any kind of item.

Perhaps one day we can even have teams of androids or holograms to help staff our booths. (That could be a good thing or a bad thing!)

But on a more serious note, I truly hope that the trade shows of the 2300s look wildly different, yet remarkably similar to today’s. I want them to be innovative and out-of-this-world, yet still be focused on creating relationships between buyers and sellers, between people and products.

While the purpose of a trade show exhibit will continue to be on sharing innovation and solutions, I hope the execution of that purpose looks much more Star Trek-ish.

Are Trade Shows a Final Frontier?

I hope so. Because if we fail to innovate and evolve, trade shows will not survive. And as we’ve all learned this past year, that would be a very bad way for the story to end.

Marlys Arnold

Author Bio: With experience as both an exhibitor and show organizer, Marlys Arnold has a unique perspective on trade show exhibiting. She consults with and trains both exhibitors and show managers from across the country and is the author of Exhibit Design That Works and Build a Better Trade Show Image, host of the Trade Show Insights blog/podcast, creator of the ExhibitorEd Success System, and founder of the Exhibit Marketers Café and Exhibit Marketers Academy online learning community. She can be contacted via her website,

5 Pleasant Post-Pandemic Design Trends

June 30th, 2021 COMMENTS

On July 22-23, Marlys Arnold of the Exhibit Marketers Cafe hosted Spark: Reimagine Expos and Events.

During the Spark event, exhibit marketers and trade show organizers had access to forward-thinking ideas, innovations, and strategic connections. The online event included a combination of education sessions, networking opportunities, roundtable conversations, a curated showcase of sponsor exhibits, and more.

Mel White, the VP of Marketing and Business Development at Classic Exhibits, was one of 12 speakers. He shared 5 Pleasant Post-Pandemic Design Surprises that Classic is seeing as exhibitors restart their trade show programs. See the video to watch the full presentation and Q&A,

Virtual Lunch Interview on Post-COVID Exhibit Design

October 27th, 2020 4 COMMENTS

Our HUGE thanks to Marlys Arnold from the Exhibit Marketers Cafe for the discussion with Mel White on Post-COVID exhibit design. The conversation didn’t stop there. They discussed new technologies, the blending of real and virtual tradeshows, and rental exhibits as options. In addition, Marlys and Mel talked about how COVID represents an opportunity to reset the North American trade show experience for everyone. Enjoy!

See past interviews on Marlys’s YouTube channel.

Share our predictions of post-COVID trade shows in the comments.

Cool Technology at EXHIBITORLIVE 2015

March 25th, 2015 COMMENTS

Coffee Table Charging Station with LED Lights

Coffee Table Charging Station with LED Lights

I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I “see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology.

According to Marlys, “At this year’s EXHIBITOR Live (formerly known as the EXHIBITOR Show), there were a lot of clever innovations, especially in the world of tech. Here are a few worth paying attention to:

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


“Countdown to Trade Show Success” Free Webinar

October 18th, 2014 COMMENTS


Marlys Arnold, Image Specialist

Free Exhibitor Webinar on Nov. 6

I’ve heard you say many times, “Is there a trade show webinar available to my customers that is Professional, Brandable, and Free?” Why yes my dimple-faced sweet dumpling, there is. Marlys Arnold, the Trade Show Image Specialist, will be offering her “Countdown to Tradeshow Success” webinar on Thursday, Nov. 6.

BONUS:  Marlys will create a branded registration webpage for you to promote the webinar to your clients. Just contact her at 

Your customers will discover simple steps to significantly increase the return on their exhibiting investment and help guarantee success.

  • Create a buzz prior to the show
  • Design an exhibit that attracts attendees
  • Educate staff on techniques to gather the most qualified leads
  • Avoid the most common booth behavior mistakes

CaptureRegister your customers now or ask Marlys to create a custom webpage that you can send to your customers to register. Don’t miss the chance to promote your business and learn practical and useful tips from exhibit marketing expert and author Marlys Arnold. As 2014 comes to a close and we rocket into 2015, use this opportunity to spark new exhibit sales.

P.S. — Did I happen to mention that it’s FREE? Register NOW for this November 6 webinar and make your friends, family, and pets proud.


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or