On July 22-23, Marlys Arnold of the Exhibit Marketers Cafe hosted Spark: Reimagine Expos and Events.
During the Spark event, exhibit marketers and trade show organizers had access to forward-thinking ideas, innovations, and strategic connections. The online event included a combination of education sessions, networking opportunities, roundtable conversations, a curated showcase of sponsor exhibits, and more.
Mel White, the VP of Marketing and Business Development at Classic Exhibits, was one of 12 speakers. He shared 5 Pleasant Post-Pandemic Design Surprises that Classic is seeing as exhibitors restart their trade show programs. See the video to watch the full presentation and Q&A,
Last summer, we “predicted” (5) post-pandemic display trends (based on hunches, educated guesses, and a six pack of PBR tall boys). So… how well did we do?
What We’re Seeing:
Graphics – Not surprising. Mostly for smaller displays; however we anticipate larger graphic orders in Q3 & Q4 as exhibitors dust-off their storage properties.
Portables – We expected the new Symphony Portable System to do well. However not this well. What’s even more shocking… it’s being driven by end-users who specifically ask for Symphony.
Rentals – We predicted far more inline than island requests. We’re seeing more islands than inlines. Very encouraging!
Custom Modular (and Lightboxes) – The eager beaver exhibitors are driving this. Since shows are still evolving, exhibitors are forced to be flexible. As a result, we’re seeing a significant interest in Gravitee Modular Wall designs and SuperNova Lightboxes (both tool-less and modular).
Pandemic – It would end by September 2020. 😉
Well, #5 was a swing and a miss. And #3 is very encouraging. All the others are spot on!
I asked Edie Arambula, Classic’s Customer Service Manager, and Jim Shelman, GM Classic Rental Solutions, to share what Classic Distributors have requested over the past two weeks. We thought you might find the trends interesting.
Symphony Portable Displays
Custom Modular (and Lightboxes)
Are you seeing any other trends? If so, let us know so we can share with our sales, project management, and design teams.
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.