Trade Show TalesBlog

Posts Tagged ‘Rental Displays’

Your Classic Exhibits Shared Success Newsletter | July 2022

July 11th, 2022 COMMENTS
July Classic Exhibits Shared Success Newsletter.

Take a breath
Enjoy the summer
Fall is coming
We’ve got your back
Send us your overflow

Deep Breaths by Jen LaBruzza

Jen LaBruzza and Classic Exhibits

A gentle poetic reminder that although it’s feeling Easy Like Sunday Morning right now, the Manic Mondays of Fall will be upon us before we can say, “20 x 40 island.”

And in case you missed our EXHIBITORLIVE memo, Classic Exhibits is North America’s Largest Private-Label Exhibit Builder. That means you don’t have to say, “No.” Just tap into our custom, modular, portable, and rental capabilities when your production schedule is maxed out.

So, as we pause and catch our breath, remember the Early Bird gets the BEST spot in the production schedule. It’s time to contact those Lazy Daisy clients and get those creative juices flowing. Reach out to our Sales Team, Designers, or Project Managers for assistance and let’s start filling up our dance cards.

Rental Winter Turns into Rental Fall by Jim Shelman

Classic Rental Solutions Update

Sales: Q1 and Q2 Rental orders broke all previous sales numbers for Classic Rental Solutions. Early numbers show more of the same for the second half of the year.

To support our growth, we’ve added office and production staff. Josh Christensen joined CRS as a detailer, and he also manages our rental inventory. Kristofer Viaes and Victoria Writer are Project Coordinators. All three have already proven to be invaluable.

As you know, CRS’s inventory is both large and expansive, but our most popular components continue to be SuperNova Lightboxes and Gravitee Modular Walls.

Gravitee Modular Walls have become our rental backbone. Backwalls, towers, conference rooms, storage rooms, kiosks, and counters using Gravitee and SuperNova are being utilized in every possible configuration. It’s hard to imagine how we ever managed without the versatility of these options, along with ClassicMODUL, to create any design imaginable.

Trends:  We’re seeing an increase in extended rentals for multiple shows, along with repeat orders with replacement graphics and minor design tweaks. Repeat rentals with no changes (except cleaning graphics) are more common. Yes, graphics can be cleaned and look like new again.

People's Choice Award at EXHIBITORLIVE
Exhibitor Magazine People’s Choice Award

Award: Classic won Exhibitor Magazine’s People’s Choice Award for the Technolutions Slate Rental 20’ x 60’ Design with our Distributor Partner Jill Kinduell, Owner of Total Graphic Source.

We look forward to working with many of you on your upcoming rental projects, and we sincerely thank you for your business!

Fast and Furious Webinar Recordings

Fast and Furious Webinar Series by Classic Exhibits

Over the past two months, we’ve hosted five Fast and Furious webinars. And more are coming! Expect a webinar on Interactive Games for trade shows (see the new gallery in EDS) and an Exhibit Design Search tutorial, titled “EDS and Coffee are for Closers!” 😉 If you missed any of the Fast and Furious webinars, we uploaded the recordings to YouTube.

  1. The Future of Marketing with Lisa Apolinski
  2. 20 Promotional Product Trends in 20 Minutes with Rama Beerfas
  3. 50 Essential Trade Show Tips for a Newbie or Wannabe with Tim Patterson
  4. Step-by-Step Flooring Trends with James Zackarias
  5. 20 Proven Trade Show Sales Tips in 20 Minutes with Harold Mintz

EXHIBITORLIVE and WIE Videos

Women in Exhibitions Breakfast at Exhibitorlive.

Finally, if you missed EXHIBITORLIVE or if you attended and want to see if made the final cut, see the two videos below. Kudos to our own Glenna Martin for documenting the show and creating both videos.

The 4th Annual Women In Exhibitions Breakfast was a huge success! Over 100 women gathered on June 22 in the Connection Zone at EXHIBITORLIVE. All who attended enjoyed a delicious breakfast and shared their personal experiences during a special presentation.

MaryCay Durrant

Guest speaker MaryCay Durrant provided insight into how women are uniquely positioned to take on leadership roles in ways that fulfill our desires for meaning, connection, health, and prosperity. Women In Exhibitions is proud to provide quality content and networking opportunities for the women in our industry, and this event was no exception.

This was all possible due to our generous sponsors:

  • Diamond – EXHIBITOR Media Group, Classic Exhibits Inc.
  • Platinum – Hill & Partners
  • Gold – Brumark, Centerpoint Marketing, CORT Events, Design Factory Las Vegas, Hamilton, Impact XM, NuVista, Pinnacle, Taylor
  • Silver – Access TCA, ASTOUND, beMatrix, ProGlobalEvents, Condit, Czarnowski, Deckel & Moneypenny, ExhibitForce, Genesis Exhibits, MSM, Steelhead, Xzibits, EDPA Las Vegas Chapter

PP (Post Pandemic) Trade Show Design Trends

May 12th, 2021 COMMENTS

Last summer, we “predicted” (5) post-pandemic display trends (based on hunches, educated guesses, and a six pack of PBR tall boys). So… how well did we do?

What We’re Seeing:

  1. Graphics – Not surprising. Mostly for smaller displays; however we anticipate larger graphic orders in Q3 & Q4 as exhibitors dust-off their storage properties.  
  2. Portables – We expected the new Symphony Portable System to do well. However not this well. What’s even more shocking… it’s being driven by end-users who specifically ask for Symphony.
  3. Rentals – We predicted far more inline than island requests. We’re seeing more islands than inlines. Very encouraging!
  4. Custom Modular (and Lightboxes) – The eager beaver exhibitors are driving this. Since shows are still evolving, exhibitors are forced to be flexible. As a result, we’re seeing a significant interest in Gravitee Modular Wall designs and SuperNova Lightboxes (both tool-less and modular).
  5. Pandemic – It would end by September 2020. 😉

Well, #5 was a swing and a miss. And #3 is very encouraging. All the others are spot on!

I asked Edie Arambula, Classic’s Customer Service Manager, and Jim Shelman, GM Classic Rental Solutions, to share what Classic Distributors have requested over the past two weeks. We thought you might find the trends interesting.

Symphony Portable Displays

Custom Modular (and Lightboxes)

Rental Islands

Rental Inlines

Are you seeing any other trends?  If so, let us know so we can share with our sales, project management, and design teams.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

10 Answers to Your Most Common Rental Exhibit Questions

March 2nd, 2021 COMMENTS
Trade Show Rental Questions

Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.

Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).

Rental Questions and Answers

10 Trade Show Exhibit Rental Answers
Trade Show Rental Q&A

Download the NEW Trade Show Rental Design Brochure

February 18th, 2021 COMMENTS
Classic Rental Solutions. Rental exhibits for trade shows and exhibitions

Rental exhibits will dominate once trade shows and exhibitions return. That’s a fact. What you may not know is that rental design has evolved. Gone are the days of ugly and boxy rentals constructed with dirty and dinged extrusion sitting on shelves (often for years).

Want proof? Checkout the designs below and download all six pages of rental exhibits arranged in “Under” categories. Prices start at Under $8K. Then explore even more inline, island, and accessory rentals in Exhibit Design Search. With over 300 rental designs.

For more information about rental exhibits for trade shows and exhibitions, contact us at www.classicexhibits.com. We’ll put you in touch with a Classic Rental Exhibit Expert in your local market.

Rental exhibits for trade shows and exhibitions
Rental exhibits for trade shows and exhibitions

Rental Exhibits Q&A: 12 Questions about Renting a Trade Show Display

January 15th, 2021 COMMENTS
Rental Questions and Answers from Classic Rental Solutions

Rental exhibits have become as popular as leasing a car. It’s no longer just an economic consideration. It’s also about design flexibility and convenience, such as no storage. As we ramp back up after the Coronavirus pandemic, Classic Exhibits is predicting that rentals will lead the way.

If you’re considering a rental exhibit for an upcoming show, be sure to ask your vendor the right questions.

Do you know what’s included and what you’ll need to plan for? A lot of companies offer rental exhibits, but few offer true rental programs that cover all of the bases for you. No one wants to be hit with surprises, especially with things that could affect your exhibiting experience, or bust your budget.

Here are some questions and answers you’ll want before moving forward with a successful rental exhibit project.

Rental Exhibits Questions and Answers

Question: Will I own the graphics if I rent an exhibit design?

Answer: Yes, the graphics are purchased. This is an important distinction, especially when comparing a rental vs. a purchase. When you rent, you only rent the hardware, not the graphics.  However, if you re-rent the same exhibit and reuse your graphics, you can subtract the cost of the graphics, making the second rental less expensive.

Question: Does it ever make sense to combine some rental components with an existing exhibit that we already own?

Answer: Many exhibitors blend rental components with their existing exhibit. For example, your exhibit may include the main structure, like a tower and a conference room. Renting the workstations, kiosks, or other accessories will allow you to mix and match components depending on your show requirements. In addition, it allows you to “test-drive” components to see if there’s a long-term need.

Question: Do rentals offer more design flexibility and less hassle?

Answer: Yes, with rentals you can literally change your exhibit design for every show. Plus, you will never have storage costs or staging issues to deal with.

Question: Are multiple show discounts available for rental exhibits?

Answer: Yes, many rental exhibit suppliers offer discounts for multiple show commitments depending on the show dates and locations. It is definitely worth asking about.

Question: How will I be assured of a high-quality exhibit and that the graphics will fit correctly?

Answer: Always ask for examples and references. Professional rental suppliers will provide you with detailed staging photos and/or a live video preview before the exhibit ships to show. For larger island designs, consider scheduling an in-person preview.

Question: Is I & D (installation and dismantle) typically included with rentals?

Answer: Some vendors offer full turnkey services. Either way, remember that there’s a cost to I&D whether it’s a line item or buried in the cost of the rental. Always cover this and any other services you want with your rental supplier.

Question: If I choose to use my own labor company are clear setup instructions typically provided.

Answer: Yes, most exhibit companies provide setup instructions. However, some are better than others. Make sure you see examples from past projects to make sure they are detailed and complete. Also make sure that they provide detailed diagrams and staging photos, and that someone from production is available 24/7 to answer a call with questions during the setup. Sometimes a quick call can save hours of labor on the show floor.

Question: How will I know that everything is packed up and included in the shipment?

Answer: It’s best to use a vendor that provides a complete inventory list with all of the components checked off by the production team as they pack the crates before shipping. Ideally, they will provide packing photos that show each layer of components in every crate(s). You need to be confident that every part and component is packed and ready to go when the labor team starts the setup.

Question: When I rent an exhibit, am I responsible for damages that may occur during the set-up or take-down? If so, what is typically considered wear and tear versus outright damage?

Answer: Rental vendors usually understand that their exhibit components are going to suffer some normal scuffs and scratches. With that said, when the scuffs and scratches turn into gouges and holes, there’s often a repair or replacement fee to cover costs. But if the exhibit vendor provides the installation and dismantle service, any damage fees would more than likely be paid by the labor company.

Question: For multiple show rentals, do rental companies offer storage services if I choose to reuse the same graphics?

Answer: Yes, a lot of companies do offer storage services. Many will store the graphics at no charge if there’s a commitment to re-rent the same exhibit design for a future show or shows. Always determine what you would like to do with the graphics before shipping the exhibit to the show. If you decide to take the graphics with you after the show, you may need to request special packaging. This won’t be necessary if you make arrangements to ship them back with the exhibit.

Question: Am I responsible for coordinating the round-trip shipping of a rental?

Answer: Your exhibit vendor usually offers shipping services, but most are flexible about shipping arrangements.

You will definitely want to discuss whether it makes more sense to go direct to the show or to the advanced warehouse. There are multiple scenarios to consider when making this decision. It often depends on how many days there are between the advanced warehouse deadline and the show date. The rental period (or time the vendor allows the exhibit properties to be out) also comes into play. Review all of this and make the appropriate decisions based on your specific show.

Question: How much customization is typically offered with rental exhibits?

Answer: It is virtually impossible to walk a show floor today and identify which exhibits are rental versus purchased. Most rental designs have some customization, and many are custom designed for specific companies and specific shows.

Quite often, a few custom elements added to the design can give the entire design a custom look even if it’s as simple as some colorful laminated workstations, shelves, or a reception counter. Custom laminated soffits and backlighting are also nice touches that are inexpensive and well worth the investment. As a bonus, if you re-rent the same exhibit, your second rental will most likely be less expensive, since your first rental covered the cost of those custom components.

For more information about rentals, contact Classic Exhibits (www.classicexhibits.com) or browse through our extensive rental galleries of Islands, Inlines, and Accessories. We’ll design to your specifications!