Last summer, we “predicted” (5) post-pandemic display trends (based on hunches, educated guesses, and a six pack of PBR tall boys). So… how well did we do?
What We’re Seeing:
Graphics – Not surprising. Mostly for smaller displays; however we anticipate larger graphic orders in Q3 & Q4 as exhibitors dust-off their storage properties.
Portables – We expected the new Symphony Portable System to do well. However not this well. What’s even more shocking… it’s being driven by end-users who specifically ask for Symphony.
Rentals – We predicted far more inline than island requests. We’re seeing more islands than inlines. Very encouraging!
Custom Modular (and Lightboxes) – The eager beaver exhibitors are driving this. Since shows are still evolving, exhibitors are forced to be flexible. As a result, we’re seeing a significant interest in Gravitee Modular Wall designs and SuperNova Lightboxes (both tool-less and modular).
Pandemic – It would end by September 2020. 😉
Well, #5 was a swing and a miss. And #3 is very encouraging. All the others are spot on!
I asked Edie Arambula, Classic’s Customer Service Manager, and Jim Shelman, GM Classic Rental Solutions, to share what Classic Distributors have requested over the past two weeks. We thought you might find the trends interesting.
Symphony Portable Displays
Custom Modular (and Lightboxes)
Are you seeing any other trends? If so, let us know so we can share with our sales, project management, and design teams.
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
Exhibition Experts predict that rentals to be HOT! HOT! HOT! once trade shows resume in Q3/Q4 2021. That shouldn’t be surprising as exhibitors restart their trade show marketing programs.
Many exhibitors will return with smaller exhibits. Others will need updated displays. Rental Inlines, Islands, and Accessories are the perfect answer to both. So if you are unfamiliar with exhibit rentals, here are 10 Answers to the most common Rental Questions. Word of Warning: Not all rental providers offer the same services, flexibility, or design capability. Do your homework and ask lots of questions (in addition to the ones below).
Rental exhibits will dominate once trade shows and exhibitions return. That’s a fact. What you may not know is that rental design has evolved. Gone are the days of ugly and boxy rentals constructed with dirty and dinged extrusion sitting on shelves (often for years).
Want proof? Checkout the designs below and download all six pages of rental exhibits arranged in “Under” categories. Prices start at Under $8K. Then explore even more inline, island, and accessory rentals in Exhibit Design Search. With over 300 rental designs.
For more information about rental exhibits for trade shows and exhibitions, contact us at www.classicexhibits.com. We’ll put you in touch with a Classic Rental Exhibit Expert in your local market.
Rental exhibits have become as popular as leasing a car. It’s no longer just an economic consideration. It’s also about design flexibility and convenience, such as no storage. As we ramp back up after the Coronavirus pandemic, Classic Exhibits is predicting that rentals will lead the way.
If you’re considering a rental exhibit for an upcoming
show, be sure to ask your vendor the right questions.
Do you know what’s included and what you’ll need to plan for? A lot of companies offer rental exhibits, but few offer true rental programs that cover all of the bases for you. No one wants to be hit with surprises, especially with things that could affect your exhibiting experience, or bust your budget.
Here are some questions and answers you’ll want before moving forward with a successful rental exhibit project.
Question: Will I own the graphics if I rent an
Answer: Yes, the graphics are purchased. This is an
important distinction, especially when comparing a rental vs. a purchase. When
you rent, you only rent the hardware, not the graphics. However, if you re-rent the same exhibit and
reuse your graphics, you can subtract the cost of the graphics, making the
second rental less expensive.
Question: Does it ever make sense to combine some
rental components with an existing exhibit that we already own?
Answer: Many exhibitors blend rental components with
their existing exhibit. For example, your exhibit may include the main
structure, like a tower and a conference room. Renting the workstations,
kiosks, or other accessories will allow you to mix and match components
depending on your show requirements. In addition, it allows you to “test-drive”
components to see if there’s a long-term need.
Question: Do rentals offer more design flexibility
and less hassle?
Answer: Yes, with rentals you can literally change
your exhibit design for every show. Plus, you will never have storage costs or
staging issues to deal with.
Question: Are multiple show discounts available for
Answer: Yes, many rental exhibit suppliers offer
discounts for multiple show commitments depending on the show dates and
locations. It is definitely worth asking about.
Question: How will I be assured of a high-quality
exhibit and that the graphics will fit correctly?
Answer: Always ask for examples and references.
Professional rental suppliers will provide you with detailed staging photos
and/or a live video preview before the exhibit ships to show. For larger island
designs, consider scheduling an in-person preview.
Question: Is I & D (installation and dismantle)
typically included with rentals?
Answer: Some vendors offer full turnkey services.
Either way, remember that there’s a cost to I&D whether it’s a line item or
buried in the cost of the rental. Always cover this and any other services you
want with your rental supplier.
Question: If I choose to use my own labor company
are clear setup instructions typically provided.
Answer: Yes, most exhibit companies provide setup
instructions. However, some are better than others. Make sure you see examples
from past projects to make sure they are detailed and complete. Also make sure
that they provide detailed diagrams and staging photos, and that someone from
production is available 24/7 to answer a call with questions during the setup.
Sometimes a quick call can save hours of labor on the show floor.
Question: How will I know that everything is packed
up and included in the shipment?
Answer: It’s best to use a vendor that provides a
complete inventory list with all of the components checked off by the
production team as they pack the crates before shipping. Ideally, they will
provide packing photos that show each layer of components in every crate(s).
You need to be confident that every part and component is packed and ready to
go when the labor team starts the setup.
Question: When I rent an exhibit, am I responsible
for damages that may occur during the set-up or take-down? If so, what is
typically considered wear and tear versus outright damage?
Answer: Rental vendors usually understand that their
exhibit components are going to suffer some normal scuffs and scratches. With
that said, when the scuffs and scratches turn into gouges and holes, there’s
often a repair or replacement fee to cover costs. But if the exhibit vendor
provides the installation and dismantle service, any damage fees would more
than likely be paid by the labor company.
Question: For multiple show rentals, do rental
companies offer storage services if I choose to reuse the same graphics?
Answer: Yes, a lot of companies do offer storage
services. Many will store the graphics at no charge if there’s a commitment to
re-rent the same exhibit design for a future show or shows. Always determine
what you would like to do with the graphics before shipping the exhibit to the
show. If you decide to take the graphics with you after the show, you may need
to request special packaging. This won’t be necessary if you make arrangements
to ship them back with the exhibit.
Question: Am I responsible for coordinating the
round-trip shipping of a rental?
Answer: Your exhibit vendor usually offers shipping
services, but most are flexible about shipping arrangements.
You will definitely want to discuss whether it makes more
sense to go direct to the show or to the advanced warehouse. There are multiple
scenarios to consider when making this decision. It often depends on how many
days there are between the advanced warehouse deadline and the show date. The
rental period (or time the vendor allows the exhibit properties to be out) also
comes into play. Review all of this and make the appropriate decisions based on
your specific show.
Question: How much customization is typically
offered with rental exhibits?
Answer: It is virtually impossible to walk a show
floor today and identify which exhibits are rental versus purchased. Most
rental designs have some customization, and many are custom designed for
specific companies and specific shows.
Quite often, a few custom elements added to the design can
give the entire design a custom look even if it’s as simple as some colorful
laminated workstations, shelves, or a reception counter. Custom laminated
soffits and backlighting are also nice touches that are inexpensive and well
worth the investment. As a bonus, if you re-rent the same exhibit, your second
rental will most likely be less expensive, since your first rental covered the
cost of those custom components.
For more information about rentals, contact Classic Exhibits (www.classicexhibits.com) or browse through our extensive rental galleries of Islands, Inlines, and Accessories. We’ll design to your specifications!
Personal Protection guidelines are starting to unfold for schools, universities, medical facilities, and businesses. We are deep in that mix and know it very well. Currently, we have about twenty schools under our belt, eight banks, and several hospitals. And the requests are growing exponentially.
PPE is an immediate need for these organizations, and they are desperate for your guidance and expertise. They don’t want tacky acrylic barriers held together with Velcro and unfinished wood. They want attractive, professional solutions.
You can significantly increase your closing percentage by asking us to participate in the call with your client. We’re available, whether you need assistance on product specifications, design, or simply a wingman to close the deal.
PPE Business is Local
From our experience, all PPE business is local. Your greatest asset is leveraging local relationships, personal friendships, and existing clients to find new opportunities.People love doing business with friends, acquaintances and vendors who support them. In most cases, they won’t find or contact you. You have to find them by calling, emailing, or visiting their website or social media pages.
The planning process has started for schools, churches, banks, museums, retail locations and offices so the timing is ideal. Become the local expert for PPE products. We’re here to help you any way we can.
Exhibit Design Search Updates
Whether you call itshifting, pivoting, or evolving, we aren’t standing still. There areFive New Galleriesin EDS:
Jim Shelman and his team have made extensive updates to the (3) Rental Galleries. New designs, more details, and even a SALE.
The designs include SuperNova lightboxes, Gravitee inlines and islands, and even promotional prices on our newest portable system, Symphony. We expect rentals, especially customized rentals, to be active once trade show return as exhibitors choose smaller and more affordable options.
Join Us at the Together Again Expo in Orlando on July 24
Kevin, Jen, and Katina will be in Orlando on July 24 for the Together Again Expo. In booth #400, a 10 x 20 Symphony and Gravitee Display, along with examples of our Hand Sanitzer Stands. They are planning several live broadcasts.
No need to preregister. All are invited! Save the links below!
If you are attending the event in Orlando, please stop by and visit them while adhering to mask and social distancing protocols.
The show organizers havevirtual training and panel sessions planned as well. You will need to register if you want to attend any of those activities. Fingers crossed that it sends the right message that the trade show industry can be active and responsible.
Employment Love Connection
Displaced? Furloughed? Laid off?
We would like to help if possible. As a national manufacturer with
over 200 distributors, we know there are people looking for other great people.
That need will be even greater in the coming months.