Trade Show TalesBlog

Posts Tagged ‘Rental Displays’

New Faces and New Designs from Classic Rental Solutions

December 23rd, 2017 COMMENTS

JessicaMarchant

Happy New Year!

We are celebrating with new faces, new designs, and a New Year promotion (coming in early January).

Classic Rental Solutions welcomes Jessica Marchant (No, she’s not French, but she does have a Southern accent). Jessica was kind enough to share a little about her roots, experience, and personality in this interview.

What is your home town?

Charleston, South Carolina

BeachComparisonBest part about South Carolina?

The beaches are beautiful. They’re very tropical and the water is always warm.

How do you like the Oregon coast?

[Laughs] No comment.

What brought you to the Northwest?

To be completely honest, it was pretty random. My husband traveled through Portland on a train and really liked it. He wanted to move somewhere with water, and I wanted to be near mountains, so it was a great compromise. Plus, we really like the Cascade Mountains.

How did you find out about Classic Exhibits?

I found out about Classic through Eco-Systems Sustainable Exhibits, when they had an available project management position. I was really intrigued by the design elements and was offered a position with the rental team.

Leon 2[2]What is your educational background?

I got my Masters in Design Management at Savannah College of Art & Design (SCAD), which is the second largest design school in the world. There was a focus on branding and business strategy. While there, I was in the Research Club, which involved researching methods and emerging methodologies. John Malkovich was our guest speaker when I graduated.

What are a few skills you have attained that you’re bringing to the team?

Leadership qualities, problem-solving, and I am well-versed in design, to name a few.

What’s an interesting fact about yourself?

I rescued a hairless cat named, Leon (aka The Ladies’ Man or Lele).

What are you most excited about with joining the Classic Family?

I think I am most excited about having different projects and not doing the same thing over and over. I don’t like repetition. I like variety and working with different people.


Recent CRS Changes

RentalsIslands

Business is booming. And Classic Rental Solutions has refined our workflow procedures and inventory to make your life easier. We believe, as we hope you do too, that CRS provides the highest quality displays available on the market. It’s no accident that repeat business has been the key to our (and your) rental success.

Your clients never have to worry about their booth looking anything but perfect. Plus, they always have the added benefit of modifying their design for each show at a low cost. This helps them stay relevant to potential customers on the show floor. Ultimately, it’s all about HAPPY CLIENTS, show after show.

Classic Rental Solutions is thrilled to be a finalist (once again) for EXHIBITOR Magazine’s Portable/Modular Awards. The PMA’s will be announced at EXHIBITORLIVE in February, but you can vote for your favorite on the PMA People’s Choice page. Our thanks to TPS Displays Richmond for choosing us as their rental provider for the ForRent island. We encourage you to vote (and vote often).

Finally, we’ve GREATLY EXPANDED the Rental Gallery in Exhibit Design Search. Over 150 additions, all with both rental and purchase prices to make the comparison easier. If you haven’t seen our latest additions to the gallery, please sneak a peek. It’s gone from impressive to AMAZING.

Stay tuned for even more updates in 2018. We’re on an exciting roll.

On behalf of Classic Rental Solutions and the Classic Exhibits family, we wish you a Prosperous New Year.

Kevin Carty — Video Update October 2017

October 16th, 2017 1 COMMENT

Kevin Carty’s Vlog.

In this video, Kevin shares his thoughts about fall business, Shared Knowledge University, Classic Rental Systems, and EDPA Access (in late November). It’s been an exciting fall season at Classic Exhibits with increased orders and a HUGE bump in custom builds.

A sincere thanks to the Classic Distributor Network for trusting us with your orders. It’s very much appreciated. See the video below for your complete update.

To view recent projects, go to Past Five Days in Exhibit Design Search.

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

EDSNewRentalPricing

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Is It Too Early for 2017 Predictions?

November 25th, 2016 COMMENTS

2017blog

Thanksgiving, Christmas, New Year’s Eve. Then 2017. Yes, it might be a little early for predictions, but we just completed our 2017 budget so the future has been on our minds for several months.

Here’s what our Magic 8 Ball tells us. Industry predictions from Kevin and Mel.

Elections Always Bring Doubt. This year more than most. However, there’s a difference between uncertain uncertainty and certain uncertainty. Just in the past two weeks, we’ve seen a significant increase in design requests, whether trade show, corporate environments, or events. We expect that to continue through Q1 and Q2.

We believe that 2017 will mimic 2015. More new builds with a focus on “I want what I want.” Less of “I’ll get what I need.” If that holds true, we will all benefit.

Generalist vs. Specialist. In our collective little world, you better be an anal-retentive, opportunistic generalist. We can no longer pretend to just do trade shows or events or museum or retail design. We must embrace all 3D opportunities available. I’m amazed at the projects leaving our dock which will never be on a trade show floor. They’ll be at a sales meeting, in a mall, in a corporate conference room, or a bracket for a wireless product.

Change is inevitable. What you don’t know, you learn or partner with someone with “a particular set of skills.” Two years ago, we didn’t know squat about charging stations. Now, we can’t build them fast enough.

Trade Show and Event Charging StationsCharging Stations, Lightboxes, Rental Furniture. I won’t belabor this. You’ve heard us say it before. It’s basically free money on nearly every trade show order if you include charging stations, lightboxes, and rental furniture. Ignoring these hot trends will negatively impact your income.

Rental Exhibits and Accessories. It’s hard to ignore a 25% sales increase year-over-year for seven straight years. We expect rentals to continue at this pace. Just this year, Jim Shelman and his team added a significant inventory of Gravitee Modular Solutions which has proven to reduce I&D and drayage costs for clients while expanding his already impressive design portfolio.

Branded Environments. Customers want their corporate environments, show floor spaces, and events to be consistent. Meaning, branding in all spaces will only continue to grow. This includes re-purposing graphic messaging or, better yet, using parts of their exhibit in their corporate environments during off-show times.

Data Analytics on Steroids. Data analytics appears to be poised for a massive leap. This includes the ability to track movement, “hang time” in a space, and influence an event in real-time. All driven by the desire to track engagement and make adjustments on the fly to meet attendee needs during an event or a show.

Sustainable Trade Show DisplaysSustainability. It’s not a new topic, but it got shelved by many exhibitors during the recession. 2017 will see a renewed push for sustainable materials and practices in corporate exhibit and event programs.

Less is More. Exhibitors continue to rely on “system” structures like aluminum extrusions to build their properties. But less and less of it is seen via creative graphic applications or integrated custom wood fabrication, cladding, powder-coating, etc. Aluminum extrusion sales are increasing… we’re just seeing less of it visually.

Company-Managed Trade Shows. 2016 saw a big increase in companies managing their own shows. These were often branded as events but in reality were in-house mini-shows with their preferred partners and customers. It allows companies to define the attendee list and manage what attendees see (and don’t see). That’s not to say that companies are abandoning their exhibit programs at national shows. Not at all. But adding these events gives them a higher ROI for specific product launches, training sessions, or sales events.

Gravitee One-Step Modular SystemAssembly, Shipping, and Drayage. These concerns never go away, whether it’s 2008 or 2017. If you’re not designing and engineering to minimize these issues, then you are an ostrich with your head in the sand. We believe that Gravitee represents the first comprehensive solution. No tools. No loose parts. Curves. Flat panels. Wire management. Fabric and direct print graphics. And seamless connectivity to the MODUL Aluminum Extrusion System. Yes, this is a blatant plug for Gravitee, but it’s also a prediction. Gravitee will be front and forward in 2017.

Please share your thoughts and predictions in the comments. What did we miss or get wrong?

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite


 

 

 

5 Classic Tips x 5 Days = 25 All Right | Final Day

November 11th, 2016 COMMENTS

tipsday5

The Past is Not a Predictor of the Future.

Just ask Nokia and Blackberry. But that doesn’t mean you can ignore it. So, let’s end on a happy note and chat about trends. Namely, what we’ve seen in 2016 that (we believe) will continue in 2017.

Tip #21 — Charging Stations

Sometimes it’s good to be both lucky and smart. We’ve sold lots and lots and lots of charging tables and stations in 2016 by tapping into a design need. Exhibitors want charging options that don’t look like they stole them from the airport. They have to blend into the exhibit or event environment.

Charging stations say to clients, “Come into the booth and linger. Let’s talk about your business needs.” If you are a fishbowl exhibitor, then a charging option may not make sense, except for your staff. Which is OK too.

Tip #22 — Rental Displays and Accessories

Rental Displays are the fastest growing division of Classic Exhibits Inc. That’s not going to change in 2017. Exhibitors are looking for financial and design flexibility. Quality rentals are no longer a compromise either for the exhibitor or for the exhibit sales professional. And truth be told, there’s far more money to be made on repeat rentals than on a purchase.

When a client enters your door, your first question should be, “Are you looking to purchase or rent?” You can’t lose if you offer both at the get-go.

Tip #23 — Lightboxes and LED Lighting

I’m not telling you anything you don’t know. Lightboxes are on fire! Well, you know what I mean. What you may not realize is that LED lighting has become a hot add-on for counters, workstations, monitor stands, even perimeter graphics as well. The price is reasonable, and the visual effect is amazing.

We’ve become experts at RGB programmable LED lights. Tune them to the right color to match a logo or let them dance through the color spectrum.

Tip #24 — Events, Retail, and Corporate Environments

The change is noticeable. We are seeing a double-digit uptick in orders in events, retail, and corporate environments. The event business is evenly divided between rentals and purchase. Corporate environments and retail are all purchases, evenly divided between custom builds and SEG solutions. We would all be naive to think this trend is slowing any time soon.

Tip #25 — Rental Furniture

Rental Furniture Header

Is it just me or is there a lot more rental furniture on the trade show floor? I asked several Exhibit Appointed Contractors (EAC) last summer to estimate the percentage of booths with rental furniture. I expected them to say 20-30 percent. They told me 70-95%. Yowsa!

About 5 months ago, we partnered with CORT to add two Rental Furniture Galleries to Exhibit Design Search. We recognized that Classic distributors could make money on rental furniture by adding it to EDS with retail prices. Every time you don’t use it, you are giving money away to the General Service Contractors. Like they need any more money. Sheesh!

I hope you enjoyed these 25 tips. I know I did. Look for three new charging stations in Design Monday this week.

Have a terrific weekend.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite