Trade Show TalesBlog

Posts Tagged ‘Rental Displays’

Exhibit Design Search | All New EDS Changes!

March 29th, 2018 COMMENTS

EDSBlogHeader

Yes, EDS has changed… again. Now, don’t shake your head. You should be excited about these changes since they are all based on suggestions from you, our Classic Exhibits Distributors. I’m going to refer to them as “3 Modifications” since the word “change” makes some of you sweat like a cold watermelon on the 4th of July.

Modification #1

Exhibit Design Search

This one is BIG. About three weeks ago, we reorganized five galleries from product-centric to functional galleries. In hindsight, we should have done it before. It took a few weeks to make the switch since it required shifting hundreds of kits to new galleries. In short, the new galleries are more logical. Now, instead of Sacagawea, Magellan, SEGUE, and Perfect 10 galleries, there are the following:

  • Trade Show Islands:  All islands from Classic Exhibits with some from Eco-systems Sustainable
  • Modern Hybrid Exhibits:  Upscale, mid-priced inline exhibits, whether modular or custom
  • LED Lightbox Designs: Inline LED lightbox designs, whether custom, modular, or portable
  • 10 ft. Portable Displays: All 10 ft. Sacagawea and Perfect 10 kits, plus portable SEGUE, Magellan, and Visionary Designs. It does not include the Quadro or FGS pop up displays which are in separate galleries
  • 20 ft. Portable Displays:  Same as above, except 20 ft. inlines

Same kits. Same information. Just reorganized to make it easier to find the ideal design.

Modification #2

Exhibit Design Search -- Rental Feature

Several months ago, we expanded our rental design offerings, adding over 200 new kits — inlines, islands, and accessories. At the same time, we added a price comparison feature making it easier to compare rentals and purchases. That’s been HUGE hit with distributors, since it opens the door to chat with clients about rentals.

It also said to Classic Distributors, “Talk to us about what your client wants for a rental whether or not you see it in EDS. We’re open to any and all design suggestions.” And boy-oh-boy you have embraced that enthusiastically. We love the ideas. Keep them coming.

However, the additional kits made the Rental Gallery somewhat overwhelming, so we split them into two galleries — islands and inlines. There are now three Rental Galleries in EDS:

Modification #3

Advanced Exhibit Design SearchPersonally, I love the Advanced Search feature in EDS, but I suspect that few distributors use it. That’s not surprising since the link isn’t a fancy button or surrounded by flashing lights. But if you are a power-user of EDS (feel free to add that skill to your LinkedIn profile), then the Advanced Search can make your life much easier when narrowing down the perfect designs for your clients.

With all the gallery changes, we had to decide whether to keep the product search functionality or migrate to the new search options. We chose the later, since you’ve told me (many times) that the product names often confuse your clients. While that hurts my feelings, a little, I need to be the better person and not hold a grudge for the rest of my life (Internal voice:  “Suck it down Mel. Just suck it down!”)

I encourage you to explore the Advance Search feature, using it to search select galleries, conduct text-related searches, or drill-down to very specific design options such as a “lightbox with shelves.” No, it’s not Google good, but it’s still pretty darn impressive.

I plan to conduct several Exhibit Design Search training webinars this spring so look for the email notification. These usually last about 45 minutes and move pretty fast. If you’ve ever spent more than 10 minutes with me, you know I have a lot to say about EDS. Clearly.

Got questions? Give me a call or send me an email. In the meantime, explore EDS on the Classic site, the unbranded version, or your unique branded Exhibit Design Search. Confused about whether you have a branded version, contact me or Jen Labruzza, the National Sales Manager.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

New Faces and New Designs from Classic Rental Solutions

December 23rd, 2017 COMMENTS

JessicaMarchant

Happy New Year!

We are celebrating with new faces, new designs, and a New Year promotion (coming in early January).

Classic Rental Solutions welcomes Jessica Marchant (No, she’s not French, but she does have a Southern accent). Jessica was kind enough to share a little about her roots, experience, and personality in this interview.

What is your home town?

Charleston, South Carolina

BeachComparisonBest part about South Carolina?

The beaches are beautiful. They’re very tropical and the water is always warm.

How do you like the Oregon coast?

[Laughs] No comment.

What brought you to the Northwest?

To be completely honest, it was pretty random. My husband traveled through Portland on a train and really liked it. He wanted to move somewhere with water, and I wanted to be near mountains, so it was a great compromise. Plus, we really like the Cascade Mountains.

How did you find out about Classic Exhibits?

I found out about Classic through Eco-Systems Sustainable Exhibits, when they had an available project management position. I was really intrigued by the design elements and was offered a position with the rental team.

Leon 2[2]What is your educational background?

I got my Masters in Design Management at Savannah College of Art & Design (SCAD), which is the second largest design school in the world. There was a focus on branding and business strategy. While there, I was in the Research Club, which involved researching methods and emerging methodologies. John Malkovich was our guest speaker when I graduated.

What are a few skills you have attained that you’re bringing to the team?

Leadership qualities, problem-solving, and I am well-versed in design, to name a few.

What’s an interesting fact about yourself?

I rescued a hairless cat named, Leon (aka The Ladies’ Man or Lele).

What are you most excited about with joining the Classic Family?

I think I am most excited about having different projects and not doing the same thing over and over. I don’t like repetition. I like variety and working with different people.


Recent CRS Changes

RentalsIslands

Business is booming. And Classic Rental Solutions has refined our workflow procedures and inventory to make your life easier. We believe, as we hope you do too, that CRS provides the highest quality displays available on the market. It’s no accident that repeat business has been the key to our (and your) rental success.

Your clients never have to worry about their booth looking anything but perfect. Plus, they always have the added benefit of modifying their design for each show at a low cost. This helps them stay relevant to potential customers on the show floor. Ultimately, it’s all about HAPPY CLIENTS, show after show.

Classic Rental Solutions is thrilled to be a finalist (once again) for EXHIBITOR Magazine’s Portable/Modular Awards. The PMA’s will be announced at EXHIBITORLIVE in February, but you can vote for your favorite on the PMA People’s Choice page. Our thanks to TPS Displays Richmond for choosing us as their rental provider for the ForRent island. We encourage you to vote (and vote often).

Finally, we’ve GREATLY EXPANDED the Rental Gallery in Exhibit Design Search. Over 150 additions, all with both rental and purchase prices to make the comparison easier. If you haven’t seen our latest additions to the gallery, please sneak a peek. It’s gone from impressive to AMAZING.

Stay tuned for even more updates in 2018. We’re on an exciting roll.

On behalf of Classic Rental Solutions and the Classic Exhibits family, we wish you a Prosperous New Year.

Kevin Carty — Video Update October 2017

October 16th, 2017 1 COMMENT

Kevin Carty’s Vlog.

In this video, Kevin shares his thoughts about fall business, Shared Knowledge University, Classic Rental Systems, and EDPA Access (in late November). It’s been an exciting fall season at Classic Exhibits with increased orders and a HUGE bump in custom builds.

A sincere thanks to the Classic Distributor Network for trusting us with your orders. It’s very much appreciated. See the video below for your complete update.

To view recent projects, go to Past Five Days in Exhibit Design Search.

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

EDSNewRentalPricing

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Is It Too Early for 2017 Predictions?

November 25th, 2016 COMMENTS

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Thanksgiving, Christmas, New Year’s Eve. Then 2017. Yes, it might be a little early for predictions, but we just completed our 2017 budget so the future has been on our minds for several months.

Here’s what our Magic 8 Ball tells us. Industry predictions from Kevin and Mel.

Elections Always Bring Doubt. This year more than most. However, there’s a difference between uncertain uncertainty and certain uncertainty. Just in the past two weeks, we’ve seen a significant increase in design requests, whether trade show, corporate environments, or events. We expect that to continue through Q1 and Q2.

We believe that 2017 will mimic 2015. More new builds with a focus on “I want what I want.” Less of “I’ll get what I need.” If that holds true, we will all benefit.

Generalist vs. Specialist. In our collective little world, you better be an anal-retentive, opportunistic generalist. We can no longer pretend to just do trade shows or events or museum or retail design. We must embrace all 3D opportunities available. I’m amazed at the projects leaving our dock which will never be on a trade show floor. They’ll be at a sales meeting, in a mall, in a corporate conference room, or a bracket for a wireless product.

Change is inevitable. What you don’t know, you learn or partner with someone with “a particular set of skills.” Two years ago, we didn’t know squat about charging stations. Now, we can’t build them fast enough.

Trade Show and Event Charging StationsCharging Stations, Lightboxes, Rental Furniture. I won’t belabor this. You’ve heard us say it before. It’s basically free money on nearly every trade show order if you include charging stations, lightboxes, and rental furniture. Ignoring these hot trends will negatively impact your income.

Rental Exhibits and Accessories. It’s hard to ignore a 25% sales increase year-over-year for seven straight years. We expect rentals to continue at this pace. Just this year, Jim Shelman and his team added a significant inventory of Gravitee Modular Solutions which has proven to reduce I&D and drayage costs for clients while expanding his already impressive design portfolio.

Branded Environments. Customers want their corporate environments, show floor spaces, and events to be consistent. Meaning, branding in all spaces will only continue to grow. This includes re-purposing graphic messaging or, better yet, using parts of their exhibit in their corporate environments during off-show times.

Data Analytics on Steroids. Data analytics appears to be poised for a massive leap. This includes the ability to track movement, “hang time” in a space, and influence an event in real-time. All driven by the desire to track engagement and make adjustments on the fly to meet attendee needs during an event or a show.

Sustainable Trade Show DisplaysSustainability. It’s not a new topic, but it got shelved by many exhibitors during the recession. 2017 will see a renewed push for sustainable materials and practices in corporate exhibit and event programs.

Less is More. Exhibitors continue to rely on “system” structures like aluminum extrusions to build their properties. But less and less of it is seen via creative graphic applications or integrated custom wood fabrication, cladding, powder-coating, etc. Aluminum extrusion sales are increasing… we’re just seeing less of it visually.

Company-Managed Trade Shows. 2016 saw a big increase in companies managing their own shows. These were often branded as events but in reality were in-house mini-shows with their preferred partners and customers. It allows companies to define the attendee list and manage what attendees see (and don’t see). That’s not to say that companies are abandoning their exhibit programs at national shows. Not at all. But adding these events gives them a higher ROI for specific product launches, training sessions, or sales events.

Gravitee One-Step Modular SystemAssembly, Shipping, and Drayage. These concerns never go away, whether it’s 2008 or 2017. If you’re not designing and engineering to minimize these issues, then you are an ostrich with your head in the sand. We believe that Gravitee represents the first comprehensive solution. No tools. No loose parts. Curves. Flat panels. Wire management. Fabric and direct print graphics. And seamless connectivity to the MODUL Aluminum Extrusion System. Yes, this is a blatant plug for Gravitee, but it’s also a prediction. Gravitee will be front and forward in 2017.

Please share your thoughts and predictions in the comments. What did we miss or get wrong?

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite