Trade Show TalesBlog

Posts Tagged ‘portable displays’

What “Budget Portable Displays” Really Means

July 8th, 2022 COMMENTS
SYK-2013 Symphony Portable Display
SYK-2013 Symphony Portable Display

Budget vs. Portable

Too often, the terms “budget” and “portable” are used interchangeably for 10 and 20 ft. trade show displays. However, budget and portable have wildly different meanings depending on the manufacturer, distributor, or exhibitor. Budget can mean cheap, both in price and construction. Or it can mean value and quality.

Likewise, portables can mean tool-less and lightweight. But not always. Some portable displays require basic tools and pack in roto-molded rolling cases, which are convenient but not necessarily lightweight. These two terms are the trade show equivalent of egg-lingo – ex. cage-free, free-range, pasture-raised, and organic—where the exact meaning isn’t always obvious. .

Untangling the Budget Portable Ball of Twine

At Classic Exhibits, “Budget Portables” isn’t meant to be tricky or confusing. It’s actually very straightforward.

Budget. Price is a relative term, meaning our budget portables are less expensive than our other portables. These portables range in price from $3800 to $6100 and always include durable roto-molded cases with wheels, die-cut foam packaging for long-term convenience, numbered components for fast assembly, and detailed set-instructions.

Tool-less Assembly.  Tool-less means no tools are required to assemble the booth. None. Some systems claim to be tool-less, except for the base plate or a literature tray or counter. Tool-less should mean tool-less.

SEG Dye-sublimated Graphics. SEG means Silicone Edge Graphics. SEG graphics have a silicone bead or welting sewn to the perimeter of the graphic. This bead fits into a channel on the aluminum frame. It should fit perfectly, which is why SEG is popular. No guesswork. Dye-sublimated is a printing process where images are transferred or sublimated into the fabric. It’s more expensive, but the colors are brighter and the end-product is more durable. Many vendors save money by directly printing on the fabric. It looks OK… for now. Long-term… not so much.

Engineered Aluminum Frames. Most budget portables are built with 1.25 in. round tubes. They’re lightweight, generally easy-to-assemble, and inexpensive. In short, they are graphic billboards. Our budget portables are structural, using aluminum extrusion. Unlike tubes, they are strong enough to hold accessories like monitors, tablets, literature trays, floating graphics, and workstations.

Lifetime Warranty on Workmanship and Made in the USA. Commitment and location matter. Lose a part? No problem. It’s replaceable, usually within a few days. Expanding or re-configuring your design? Again, no problem. The modular construction makes that simple.   

SYK-2005 Symphony Trade Show Display
SYK-2005 Symphony Portable Display

Buying a budget portable via the Internet is like placing $3000 on 26 Black at the roulette table. You might win… but there’s a much greater likelihood of losing. Don’t gamble. Work with a professional trade show consultant. They know the pros and cons of most portable displays and can advise you on the best choice for your budget and your marketing goals.

Symphony Portable Displays

For too long, portable displays have sacrificed elegant design for visual simplicity. Not anymore. 

With Symphony, you can create the perfect 10, 20 or 30 ft. display by selecting from stylish backwall shapes and distinctive counters and workstations. The mix and match flexibility encourages unlimited design possibilities. Need a different look for your next show? Symphony’s modular SEG frames are double-sided and re-configurable. 

Personalize your Symphony Display with attractive counters, workstations, floating graphics, iPad clamshells, and monitor mounts. The lightweight aluminum frames are engineered for SEG dye-sublimated fabric graphics for a seamless, wrinkle-free look. Add floating graphics for additional visual layering and branding. 

Don’t Pigeon-hole Portable Display Buyers

November 15th, 2021 COMMENTS
Portable Trade Show Display Counter

It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design. 

What Most Corporate Buyers Want

Perhaps that’s true of some portable buyers, but most corporate exhibitors want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand. 

Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features. 

Choosing a High-Quality Portable

You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable. 

Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays

Savings Up To $500 on a Symphony Portable Display

June 8th, 2021 COMMENTS

Save from $250 on 10 ft. kits to $500 on 20 ft. linear displays on the revolutionary Symphony Portable Display System. An upscale and elegant portable display at an affordable price.

Choose from 54 unique kits or create a design that showcases your marketing message. Valid until June 30, 2021.

Symphony Portable Display Savings

Answers to Your Symphony Portable Display Questions

June 4th, 2021 COMMENTS
Symphony Portable Trade Show Displays

With the uptick in business, you may be answering lots of questions about the new Symphony Portable Display. We’re answering a bunch of them too as exhibitors dip their toes back into the trade show display market.

This Symphony video, which is included with all the kits in EDS, addresses the most common questions, like assembly, graphics, accessories, and counter options. But not all. Below are some recent questions you’ve asked us. Feel free to call or email us on anything else.

Q1. Why are the floating graphics limited to 23″ x 23″ overall dimension?

It’s both a suggestion and a guideline. For example, a floating graphic on the left or right side would intrude into the adjacent booth if it was much larger than 23” . However, since the graphic attaches with hook and loop, there’s wiggle room to make it larger simply by adjusting it. If you decided to attach the floating graphic bracket to the top of the frame, then the dimension could be larger, like a typical header.

Q2. Do the wall sections connect or are they freestanding sitting next to each other?

It depends on your design. The SYK-1020 has two half-arch frames next to one another. Those are attached using a frame connection clamp. The SYK-1022 on the other hand uses the same two frames but in the design they are layer, with one slightly in front of the other. In that case, there’s a third base plate in the middle (SYM-107).

Q3. What is the size limitation for monitors?

We recommend no larger than a 23” monitor on the left and right sides. Mostly because they would intrude into the adjacent booth. See SYK-1014 for example. You can have up to a 32” monitor where there’s vertical upright in the middle, such as SYK-1015. On the larger frames, like the arch, rectangle, and concave/convex, we suggest no more than a 42” or 45” monitor.

Could you go larger in some situations? Yes, it all depends on the weight of the monitor, the backwall workstation counters, and the size of the booth space.

SYK-2018

Q4. For a double-sided configuration, can you have monitors in the center on both sides?

Yes, but one monitor would have to be slightly higher (or lower) than the other one. Or there would need to be hardware that allowed both monitor mounts to use the same holes in the vertical support.

Q5. Is there an easy solution to add LED strip accent lighting on the back of a frame to throw light onto one set back… light the right side of the exhibit for example?

Adding flexible LED tape light to the back of the extrusion is possible. We’ve done something similar on other narrow SEG frames. It creates a three to four-inch backlit halo. However, it’s not a standard option for Symphony.

Q6. Are there other surface color/appearance options for the lockable counter, other than the light color shown?

Yes, there are hundreds of laminate options from Nevamar, Formica. Wilsonart, and Pionite. Lead times may vary depending on laminate availability. Plus, you can (and probably should) add vinyl graphics.

Q7. Can the exposed metal be powder coated?

Yes. There would be an upcharge depending on the size of the kit and components.

Q8. Can you expand these kits to include backlit items but still portable?

VK-1960 Portable Backlit Display

We have quite a few portable LED backlit designs in Exhibit Design Search, like the VK-1960. Those designs use a deeper aluminum extrusion than Symphony. At present, Symphony is not intended to be a backlit portable system.

However, we’ve built exhibits where SuperNova LED Lightboxes are combined with Symphony frames. For example, using a standard arch or rectangle Symphony frame in the middle with the workstation counters, monitor mounts, and literature trays, and then SuperNova lightboxes on either side.

Q9. To mix standard frame combinations not shown on EDS, do we submit a design request or are there some guidelines for making other combinations?

Symphony Portable Display Accessories and Counters

You don’t need to submit a design request. But you can. There are seven frame shapes. Four are roughly 10 ft. and three are roughly 5 ft. You simply need to mix and match the frame sizes to the overall size of the booth. So, two 10 ft. frames for a 20 ft. booth or one 10 ft. frame and two 5 ft. frames. Or four 5 ft. frames? When it comes to Symphony, tap into your inner designer.

Q10. Will the backwall stand with monitors but without workstation counters?

Absolutely but you’ll want to use the smaller sizes mentioned above. The SEG engineered extrusion frame and locking base plate connections means it can support monitors with or without the workstation counter(s).

Q11. On the layering of frames do you use the same foot for both or does each frame have a foot of its own?

There are two base plates. One with a single frame connection and one with a double frame connection. The single base plates are typically used on the far left and right, and the double base plate is used in the middle to connect two frames.

Q12. Can you guys add a small step stool to each unit?

We could but we won’t. 😉 There are collapsible step stools online for less than $15. And there’s always the option of installing the SEG graphic with the frame flat on the floor.

Q13. Can the open table be used as a charging table?

Not really. Even if you had a full graphic, the wire management would still be visible on the back. We suggest selecting the enclosed counters instead or use the two wireless/wired charging pads on the backwall workstation.

Q14. When using the display double-sided, can you still install a monitor mount?

Yes using the hidden vertical support. Whenever you use that monitor attachment, the graphic has to be pierced for the cords.

Q15. What is vertical load capacity of these attachments?

The attachment brackets are welded aluminum and engineered extrusion. If you manage to break an attachment based on weight alone, then we want to hear about it. Frankly, it’s not going to happen.

Q16. Are the shipping cases portable?

Symphony ships in our portable flat roto-molded cases with wheels and includes Classic’s reusable die-cut foam packaging. No exhibit builder does a better job with packaging, labeling, and instructions than Classic.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

PP (Post Pandemic) Trade Show Design Trends

May 12th, 2021 COMMENTS

Last summer, we “predicted” (5) post-pandemic display trends (based on hunches, educated guesses, and a six pack of PBR tall boys). So… how well did we do?

What We’re Seeing:

  1. Graphics – Not surprising. Mostly for smaller displays; however we anticipate larger graphic orders in Q3 & Q4 as exhibitors dust-off their storage properties.  
  2. Portables – We expected the new Symphony Portable System to do well. However not this well. What’s even more shocking… it’s being driven by end-users who specifically ask for Symphony.
  3. Rentals – We predicted far more inline than island requests. We’re seeing more islands than inlines. Very encouraging!
  4. Custom Modular (and Lightboxes) – The eager beaver exhibitors are driving this. Since shows are still evolving, exhibitors are forced to be flexible. As a result, we’re seeing a significant interest in Gravitee Modular Wall designs and SuperNova Lightboxes (both tool-less and modular).
  5. Pandemic – It would end by September 2020. 😉

Well, #5 was a swing and a miss. And #3 is very encouraging. All the others are spot on!

I asked Edie Arambula, Classic’s Customer Service Manager, and Jim Shelman, GM Classic Rental Solutions, to share what Classic Distributors have requested over the past two weeks. We thought you might find the trends interesting.

Symphony Portable Displays

Custom Modular (and Lightboxes)

Rental Islands

Rental Inlines

Are you seeing any other trends?  If so, let us know so we can share with our sales, project management, and design teams.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.