Trade Show TalesBlog

Posts Tagged ‘Symphony Portable Displays’

Graphic Design on Symphony Portable Displays

November 7th, 2022 COMMENTS
Bulleted Descriptions by Glenna Martin, Graphic Designer

Trade show graphic design can be challenging for designers without extensive 3D graphic experience. Add in structural modularity, unusual shapes, and vertical and horizontal layering and the task becomes MUCH MUCH harder. However, most graphic designers love this creative challenge.

Below are examples of graphic designs on the Symphony Portable System. The Symphony’s mix and match architecture gives exhibitors the flexibility to select from 8 frame shapes and 17 counters and accessories. In addition, the frames vary in height and can be layered front-to-back. That’s a lot to consider as a graphic designer… and yet, as the examples illustrate, the shapes, layering, and accessories serve as perfect canvases for beautiful, clever, and effective graphic treatments.

10 x 10 Trade Show Displays

Arch Frames and Freestanding Counter
Balance: Logo, Main Image, Tagline, and Counter
Effective Use of Floating Graphic (logo)

10 x 20 Trade Show Displays

Same Structure. Different Audiences.
Recessed Middle Frame with Abstract Bookend Graphics
Floating Graphics, Peak Frame, and Curved Graphic Band
Contrasting Colors and Slanting Graphics

With Symphony, you can create the perfect 10, 20 or 30 ft. display by selecting from stylish backwall shapes and distinctive counters and workstations. The mix and match flexibility encourages unlimited design possibilities. Need a different look for your next show? Symphony’s modular SEG frames are double-sided and re-configurable.

Personalize your Symphony Display with attractive counters, workstations, floating graphics, iPad clamshells, and monitor mounts. The lightweight aluminum frames are engineered for SEG dye-sublimated fabric graphics for a seamless, wrinkle-free look. Add floating graphics for additional visual layering and branding.

What “Budget Portable Displays” Really Means

July 8th, 2022 COMMENTS
SYK-2013 Symphony Portable Display
SYK-2013 Symphony Portable Display

Budget vs. Portable

Too often, the terms “budget” and “portable” are used interchangeably for 10 and 20 ft. trade show displays. However, budget and portable have wildly different meanings depending on the manufacturer, distributor, or exhibitor. Budget can mean cheap, both in price and construction. Or it can mean value and quality.

Likewise, portables can mean tool-less and lightweight. But not always. Some portable displays require basic tools and pack in roto-molded rolling cases, which are convenient but not necessarily lightweight. These two terms are the trade show equivalent of egg-lingo – ex. cage-free, free-range, pasture-raised, and organic—where the exact meaning isn’t always obvious. .

Untangling the Budget Portable Ball of Twine

At Classic Exhibits, “Budget Portables” isn’t meant to be tricky or confusing. It’s actually very straightforward.

Budget. Price is a relative term, meaning our budget portables are less expensive than our other portables. These portables range in price from $3800 to $6100 and always include durable roto-molded cases with wheels, die-cut foam packaging for long-term convenience, numbered components for fast assembly, and detailed set-instructions.

Tool-less Assembly.  Tool-less means no tools are required to assemble the booth. None. Some systems claim to be tool-less, except for the base plate or a literature tray or counter. Tool-less should mean tool-less.

SEG Dye-sublimated Graphics. SEG means Silicone Edge Graphics. SEG graphics have a silicone bead or welting sewn to the perimeter of the graphic. This bead fits into a channel on the aluminum frame. It should fit perfectly, which is why SEG is popular. No guesswork. Dye-sublimated is a printing process where images are transferred or sublimated into the fabric. It’s more expensive, but the colors are brighter and the end-product is more durable. Many vendors save money by directly printing on the fabric. It looks OK… for now. Long-term… not so much.

Engineered Aluminum Frames. Most budget portables are built with 1.25 in. round tubes. They’re lightweight, generally easy-to-assemble, and inexpensive. In short, they are graphic billboards. Our budget portables are structural, using aluminum extrusion. Unlike tubes, they are strong enough to hold accessories like monitors, tablets, literature trays, floating graphics, and workstations.

Lifetime Warranty on Workmanship and Made in the USA. Commitment and location matter. Lose a part? No problem. It’s replaceable, usually within a few days. Expanding or re-configuring your design? Again, no problem. The modular construction makes that simple.   

SYK-2005 Symphony Trade Show Display
SYK-2005 Symphony Portable Display

Buying a budget portable via the Internet is like placing $3000 on 26 Black at the roulette table. You might win… but there’s a much greater likelihood of losing. Don’t gamble. Work with a professional trade show consultant. They know the pros and cons of most portable displays and can advise you on the best choice for your budget and your marketing goals.

Symphony Portable Displays

For too long, portable displays have sacrificed elegant design for visual simplicity. Not anymore. 

With Symphony, you can create the perfect 10, 20 or 30 ft. display by selecting from stylish backwall shapes and distinctive counters and workstations. The mix and match flexibility encourages unlimited design possibilities. Need a different look for your next show? Symphony’s modular SEG frames are double-sided and re-configurable. 

Personalize your Symphony Display with attractive counters, workstations, floating graphics, iPad clamshells, and monitor mounts. The lightweight aluminum frames are engineered for SEG dye-sublimated fabric graphics for a seamless, wrinkle-free look. Add floating graphics for additional visual layering and branding. 

Trade Show Displays and LED Lighting

January 31st, 2022 COMMENTS
Symphony Portable Display with LED Lightbox
Symphony Portable Display with an LED Lightbox

As trade shows resume, we’re seeing a massive increase in LED lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, accent LEDS on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights. To some extent, it makes sense. Its not much more expensive, and your labor costs are about the same. Easily 75% of the purchase and rental orders flowing through our shop have LED lighting.

For Example

We are currently staging a 60 x 40 Island Rental with (8) 10 ft. high lightboxes and (2) 4 ft. high lightboxes (= 1,824 SuperNova LED Lights).

Consider mixing Symphony Portable Displays with SuperNova Lightboxes for an additional visual POP. You’ll get the same portability and tool-less construction, along with the vertical and horizontal dimensionality. In short, we want you to experiment with lighting and Classic Designs to amp up your sales, generate sparks, and outshine your competitors.

SYK-2029 w/ Two LED Lightboxes

Backlit Symphony Portable Display

SYK-2027 w/ One Large LED Lightbox

Backlit Symphony Portable Display

SYK-2028 w/ One Rectangle LED Lightbox

Backlit Symphony Portable Display

Your Partner for All Things Trade Show

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative closer by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better. 

Don’t Pigeon-hole Portable Display Buyers

November 15th, 2021 COMMENTS
Portable Trade Show Display Counter

It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design. 

What Most Corporate Buyers Want

Perhaps that’s true of some portable buyers, but most corporate exhibitors want an attractive, durable, and easy-to-assembly display. They value features like modularity and accessories like monitor mounts, tablet enclosures, and literature trays. Price is important but not at the expense of their brand. 

Too often, we undersell them and don’t give them what they need (or want). Why? Because selling on price is faster than selling on features. 

Choosing a High-Quality Portable

You’re not going to convince everyone to make the “smarter” decision, and for some, the $2000 display is the right choice. That’s OK. However, they deserve to understand what’s available in the display marketplace, like Symphony. You might be surprised at how often that “pigeon-holed portable buyer” chooses an upscale, high-quality portable. 

Did you know that pigeons are incredibly smart? They understand words, have good memories, and can recognize other pigeons and people. 

Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays
Symphony Portable Trade Show Displays

Here’s Your Post-Pandemic Portable Trade Show Display

April 7th, 2021 COMMENTS
Symphony Portable Display Elegance -- Features and Benefits

Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.

Zero Compromises

Choose from 54 kits or configure the design to meet your unique trade show marketing requirements. With Symphony, there are no compromises, no tradeoffs. Simply a beautiful, upscale display at a price that’s thousands less than most custom modular exhibits.

Symphony Portable Display Elegance
Symphony Portable Display Elegance
Symphony Portable Display Elegance