Trade Show TalesBlog

Posts Tagged ‘Exhibit Design Search’

CORT Furniture | Strategic Account Teams by Territory

February 13th, 2018 COMMENTS

Classic Exhibits Distributors

A year or so ago, we added two galleries to Exhibit Design SearchRental Furniture #1 and Rental Furniture #2. These galleries are a subset of CORT’s trade show rental furniture. They were created to make it easier for you and your client to select contemporary rental furniture without having to complete the typical GSC forms. Your client is your client. They should be working directly with you, not with the GSC.

As Classic Exhibits Distributors, you have access to these galleries at preferential wholesale prices, merely by mentioning that you are a Classic Distributor. CORT processes orders based on regions. The map below shows the regions and contact information. Or you can call the main number, 855-663-2678, and they’ll route you to the appropriate individual.

CORT Furniture Account Teams by Territory

Need the PDF version? Download it HERE.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

What Makes a Custom Exhibit a Custom Exhibit?

October 6th, 2017 2 COMMENTS

CustomHeader

Earlier this week, I sat in a lengthy build meeting for a $275,000 custom exhibit with the designer, account executive, detailer, project manager, multiple production leads, and Kevin. It’s a 20 x 40 mostly wood exhibit with a 30 ft. arch with compound curves, several retail-esque serving areas, raised flooring, and refrigeration displays for food. Plus, lots of subtle LED lighting. It’s for a March show. Perfect project for November, when there’s typically some slack time in our schedule.

If you saw the rendering (which I can’t share yet), you would say, “Now that’s a custom exhibit.” I told the AE that with his permission we’ll assign a kit number once it’s built and put it on Exhibit Design Search. I was joking. Kinda. But it prompted a conversation, which focused on whether assigning a kit number and entering it into Exhibit Design Search no longer makes it a custom project.

[IMO — It’s still custom. Whether the next client purchases it “as is” or it’s customized to their exhibit marketing goals.]

Custom

At Classic Exhibits, we are often defined (or limited) by Exhibit Design Search, the trade show industry’s leading display database. And because EDS is kit-based, it’s easy to assume we are a portable/modular/hybrid manufacturer. And, we are… and we are not.

Easily 80% of what ships from Classic Exhibits is modified, customized, or custom. Which we encourage. In the current exhibit supplier landscape, there is only one, perhaps two, builders in our industry that do anything similar to what we do. Don’t misunderstand me. There are portable/modular suppliers. There are custom houses. But, there’s really no company with a national, non-franchise footprint that will supply, design, and build portable, modular, hybrid, and custom displays from tabletops to islands for an established distributor network.

Whether or not an order starts from a kit, everything is built to the specifications of the job. And when I say built, I mean built. We don’t pull a box from some shelf and ship it. Sometimes the display is a current EDS design, sometimes it’s inspired by an existing design, or more often than not it’s created by our Designers from your specifications and budget.

So I am confused (and I don’t want to be). When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid.

  • Is it based on materials, project dollar size, or who builds it?
  • Is it an original design, not one based on prior concepts?
  • What if it’s built from modular panels?
  • Does it matter as long as your client views it as custom?
  • And, here’s the tricky one, can a rental be custom?

I’d very much enjoy hearing your thoughts and definition. Thanks.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

NEW Rental/Purchase Price Feature in Exhibit Design Search

August 30th, 2017 COMMENTS

We Heard You. Loud and Clear!

Nearly every day we get the following request, “My client can purchase the VK-1233 for $9208. What would the rental price be?” We’re happy to answer that question…  but wouldn’t it be nice if those prices were in Exhibit Design Search? Yes.

That’s a HUGE project! And we’re up to the challenge, but it will take a little time. Effective on all Exhibit Design Search websites, you can now find 72 kits with both rental and purchase prices. You can see them in Visionary Designs, Islands, SEGUE, eSmart, and the Rental Galleries. Click HERE to see an example.

Another 50 kits will be updated in September. Then we’ll continue adding more each month. Let us know if you have any questions. We are excited about this new EDS update and hope it makes your life a little easier (and more profitable).

EDSNewRentalPricing

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Online Sales and Marketing Tools — Summer Sales Tips #9

July 26th, 2017 COMMENTS

Resources for the Passionate Exhibitor

If Exhibit Design Search is the only tool you know on the Classic Exhibits’ website, then you are wading in the shallow end of the sales pool. There’s so much more. The Trade Show Tips section includes over 85 articles on exhibits, displays, and trade show marketing.

The Photo Galleries have thousands of images of custom, retail, rental, and portable displays. All real jobs. There are Videos, a Material Handling Calculator, Set-up Instructions, Live Webcams, and downloadable Product Literature.

To learn more, download the unbranded PDF version for of the Sales and Marketing Tools Sheet here. Click to listen to the bonus audio tip.

SummerSalesTip9Revised

 

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

What a Mel Meltdown Looks Like

April 21st, 2017 4 COMMENTS

Exhibit Design Search

Twelve years ago, we coined the phrase “Exhibit Design Search.” Back then, it was exactly that — a simple way to search through our product galleries for kit numbers and features.

At the time, it didn’t occur to me, or anyone at Classic Exhibits, to trademark or copyright Exhibit Design Search. After a few years, Exhibit Design Search and by extension EDS, became synonymous with Classic Exhibits and our distributor-branded versions. I assumed that others would make that same assumption.

As with anything successful, there are bound to be copycats. Other display vendors and distributors have attempted to replicate Exhibit Design Search. Some have done OK on a superficial level, but no one has ever duplicated the depth of EDS. Who can blame them. It would require 10s of thousands of hours and an IT and programming budget beyond the reach of nearly every company in our industry.

Islands on Exhibit Design Search
Frankly, I respect anyone who embraces the challenge. I know how difficult it has been to build and maintain EDS. Every single day there are multiple changes. Tony Bennett, our web guru, devotes a huge percent of his time each week to improving the functionality and aesthetics of Exhibit Design Search. On a bad day, it’s a never-ending monster hungry for more information. On most days, however, it’s a work of art. The website manage tools alone are breathtaking.

Am I proud of our work? Of course. Which brings me to a rub. From time to time, I stumble on a website that has appropriated “Exhibit Design Search” as a menu, page, or function. I’m not on a mission. There’s no daily Google search for EDS as a term. I just find it, and it makes me mad for 5-10 minutes. Then I suck it up and move on. That is, until it happened last week on an updated display manufacturer’s website.

It’s not that the overall search design was elegant. It was basic. Nor that it looked like EDS, although there were some minor similarities. It was the header:  Exhibit Design Search — in all caps and a similar font. It wasn’t exactly the same but it wasn’t different. It was a conscious decision, which is the crux of my annoyance. Point two, it’s not like there aren’t other variations of EDS that would have been equally descriptive as a phrase. For example:

  • Design Search
  • Exhibit Search
  • Display Search
  • Search for Displays and Exhibits
  • Display Finder
  • Rat Bastard Display Search for Designs

You get my point. What bothers me is the lack of imagination and the gall. I want to believe it wasn’t a conscious decision. That it just happened. But that would make me naive once again.

I’m not in the midst of a meltdown anymore. Writing this has been my therapy session. Perhaps I should be honored on behalf of Classic Exhibits and every Classic Exhibits Distributor with a branded EDS site. But I’m not. If you happen to chance upon this website, consider that someone made an ethical decision about something as minor as a phrase and a design, which easily could have been something else. Remember, it’s almost always the little things that reveal a company’s personality and moral character, not the big things.

I’m better now. Mostly. Unless I visit that website again.

p.s. Just in case there’s any doubt regarding our history and use of EDS, the following URLs are owned by Classic Exhibits:

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757