Trade Show TalesBlog

Posts Tagged ‘Exhibit Design Search’

Exhibit Design Search and Coffee are for Closers

August 3rd, 2022 COMMENTS
Exhibit Design Search Training Webinar by Classic Exhibits

EDS Search and Save Webinar

For most Classic Distributors, Exhibit Design Search is one tool in their exhibit toolbox. Many are experts. They understand how to navigate EDS and use it efficiently to close sales. Others are less familiar with it. They understand the basics, but rarely use the fully set of EDS tools available to them.

Mel White shares six essential Exhibit Design Search skills anyone can master in just 40 minutes. In no time, you’ll be able to Search, Save, and Share solutions so clients have ideas in minutes, instead of hours.

The EDS Agenda:

  • The Big Picture
  • Terms of Endearment
  • You, You, You!
  • Search Me
  • My Gallery
  • Nuts and Bolts
  • The Finish Line

Your Guide to Exhibit Furniture Rentals

March 24th, 2022 COMMENTS

Rental Furniture at Trade Shows

It’s 2022 and trade shows and exhibitions in North America have returned much stronger than many predicted. As a result, exhibitors, display builders, labor providers, and show organizers are busy, sometimes crazy busy. One segment that’s seen a surge in growth is exhibit rentals, both exhibits and furniture. Exhibit Furniture Rentals in particular have transitioned from a “maybe” to a “must have” for both inline and island booths. 

Trade Show Furniture Rentals

Why Should You Care About Exhibit Furniture Rentals?

Gone are the days of battered and basic furniture rental designs. Today’s designs are attractive, contemporary, and comfortable, and they are available in a variety of styles and colors. Rental furniture providers are committed to delivering quality products that are fashionable and pristine. Plus, their selection has improved, along with deeper inventories at most major convention and trade show venues. 

Exhibit designers and exhibitors have also gotten more comfortable with adding furniture to booths. The right furniture can make a huge difference in the overall design, transforming a “nice and functional” island into an upscale destination for show attendees. Just 5-10 years ago, exhibit designers were reluctant to add conference tables, upholstered sofas, even ottomans and accessories to a booth. However, there’s been a push to offer attendees a place to relax, chat, and conduct business within the booth and designers have responded. 

And it’s not just furniture. Trade show rental options include charging hubs, pillows, lamps, rugs, sanitizer stands, and even safety dividers.  

Trade Show Furniture Rental Trends 

The next time you attend a trade show or event, you’ll undoubtedly notice three trends:  large fabric graphics, lightboxes, and furniture. These are trends not exclusive to island displays. Inline displays, both 10 ft. and 20 ft., are embracing these trends with rental furniture being the most surprising. Not long ago, a café or bar table with chairs in an inline space was uncommon. Not anymore. Inline exhibitors have embraced seating in their booth with many including comfortable chairs and sofas to create a casual meeting area. 

Assuming rental furniture makes sense for your exhibit design, then what are the next steps? When possible, work with your exhibit designer. They have access to the designs from multiple furniture rental companies. They are also familiar with your booth design, graphics, and trade show marketing strategy. They can also assist you with ordering and scheduling the furniture to arrive in your space. 

Trade Show Furniture Rental Sources

Some exhibitors may consider ordering their rental furniture from the General Show Contractor via the show book or the GSC’s website. And that’s a good option. However, GSC’s typically have a more limited selection than would be available from your exhibit house. Then there’s the cost. There’s a common misconception that ordering from the GSC will be less expensive. It’s not. In fact, it’s often more expensive. Furniture Rentals are a convenient and cozy profit center for them. Expert Tip:  Start with your exhibit house and compare prices and service

Of course, you can always buy furniture and ship it with your crates or cases. Can you save money by buying the furniture? Perhaps if you spread the cost over 3-4 shows. However, you’ll need to include the cost of shipping, materials handling, and labor (if it needs to be assembled) and damage. For most exhibitors, it’s not worth the hassle or the meager savings. 

Exhibit Furniture Rentals

Popular & Affordable Rental Show Furniture 

Easy is good. Easy and affordable is even better. Classic Exhibits has two comprehensive galleries of trade show rental furniture (Rental Furniture #1 and #2). The galleries are organized by the categories shown below and include prices. No guesswork. No navigating through a complicated and confusing website. 

Review your options in each gallery. Then click to add them to a “My Gallery.” The My Gallery has a tool where you can email your selections to your exhibit house representative or send them to colleagues to review. 

Rental Furniture Gallery #1

  • Accent Chairs: Comfortable, casual chairs perfect when paired together and with and end or seating table. See the Malibu or Lena designs as examples.    
  • Soft Seating: Larger upholstered chairs, sofas, and sectionals with matching pieces. See the Emerald Velvet line as an example. Some include charging options. 

trade show furniture

  • Seating Tables: Cocktail, end, and side tables like the Geo Cocktail Table with a wood top and black metal base.  
  • Ottomans: Colors galore in these fashionable round, rectangle, and curved ottomans.
  • Accessories: A nice selection of safety dividers, rugs. pillows, lamps, stanchions, and lecterns.

Rental Furniture Gallery #2

  • Cafe Tables: round cafe tables come in both fixed (typically 30” high) and adjustable heights in a variety of colors and finishes. See model CECA-022 with countertop colors in gunmetal, green, orange, yellow, and black. 
  • Bar Tables: Similar to Cafe Tables but with a  height of 40-42”.  CEBT-036 is one of 18 designs 
  • Group Seating: Mostly plastic cafe table seating in a range of colors and styles. The Malba (20″ L x 20″ D x 32″ H) is a green or gray stacking chair.

event furnishings

  • Conference Tables: Primarily oversized rectangle tables with round options as well. Some come with power ports like the CECT-033. 
  • Conference Chairs: Mostly height-adjustable rolling executive or mid-back chairs with arms like the Cupertino Mid-Back
  • Office Furniture: Desks, shelving, bookcases, and whiteboards. 
  • Bars: Curved bars with or without accent lights. See the CEBR-002 Midtown Bar
  • Barstools: Stools for Bar Tables. 13 designs including the CEBS-019 in red, black, and white vinyl tops

Important Considerations About Event Furnishings

Design obviously matters but so does function and budget. Your event furnishings have a role to play in your overall strategy. Given the cost of booth space, you want every sq. foot to contribute to your goals and ROI

Conference Room or Meeting Space. Most meetings in a booth don’t happen by accident. They are scheduled before or during the show. There’s no reason for a conference room unless you already have a plan for a full schedule of meetings with clients. 

Casual Seating Areas. Guests in your booth will love these… so will the booth staff. If your product/service doesn’t require lengthy interactions with attendees and you anticipate a busy show, a casual seating area can be a distraction and create congestion. No one can resist a soft comfy chair, including your team. If they appear too relaxed, attendees will walk by and not engage your staff. 

Say Something.. If you are unhappy with your rental furniture choice or the furniture arrived dirty or damaged, contact the rental furniture provider immediately. They want you to rent again at future shows and will generally do whatever they can to make you happy. Sometimes that means replacing a damaged piece the second day of the show or even removing furniture you thought would be necessary (but actually added clutter to the booth).

Cleanliness. While you don’t own the furniture or furnishings, you are still being judged by it. It arrived clean but it won’t stay that way. Wipe down the countertops each day and brush off the crumbs. Attendees don’t want to sit down at your bistro table only to discover wet coffee stains and sticky raspberry filling.  

event furnishings

Exhibit Furniture Rentals with Classic Exhibits

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producers and an Event Marketer Fab 50 Exhibit Builders multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom 30 x 40 exhibit with all the bells and whistles. We’re not just different. We’re better.


 

The Truth about Trade Show Marketing

December 13th, 2021 COMMENTS

You’re the Expert They Need

Here’s a truth most marketing professionals don’t want to admit. They don’t understand Trade Show Marketing. They may be superstars on the web, in print, and every other part of their job, but their exhibition program is a mess. So they blame trade shows. You already know this, and you’ve heard all their excuses. 

So, how do you fix it? The resumption of trade shows has brought an influx of new marketing folks who are eager for information and successIn addition, experienced marketing professionals are now hands-on again because of budget cuts or staffing issues. Guess what… You’re the expert they need — someone who has the resources to train them without bruising their fragile egos. 

Professional Trade Show Tips

Start by tapping into Trade Show Tips in Exhibit Design Search which has almost 100 trade show articles. You can build a My Gallery that includes designs, photos, and articles. Then send them ONE LINK with all those resources. Voila! You become their “go to” person about trade show marketing. 

Trade Show Tips is available on all versions of EDS: Classic’s, unbranded, and branded.

Trade Show and Event Tips
Trade Show and Event Tips
Trade Show and Event Tips

Exhibit Design Search Webinar Recording w/ Outline

July 29th, 2021 COMMENTS

EDS Tips and Tricks Webinar

On Wednesday, July 28, Classic Exhibits conducted two Exhibit Design Search Tips and Tricks webinars for Classic Exhibits Distributors. The video recording of the second session covers both basic and advanced techniques for navigating EDS including Past 5 Days, Trade Show Tips, and My Gallery.

The outline below provides a general guide of the topics covered during the webinar.

The Basics (@1:20 min)

  • Design Database of 1500 displays, 9000 photo, and 84 articles
  • Public Website(s), developed for Classic Distributors and their clients
  • 32 Product/Design galleries, mostly Classic but also (2) Optima [OP], (2) CORT [CT], (1) Brumark [BR], and (1) DS&L [DL]
  • Divided into sizes or product groups
    • Island, Inlines, 10 ft., 20 ft.
    • Rentals, Sustainable, Charging Solutions, Counters, etc.
  • Quick click menus to search by size, price, or product line
  • Specials and Lightning Deals
  • Within galleries: product descriptions via bullets, text, and hyperlinks
  • Video and audio clips
  • Unbranded literature
  • Retail prices

Advanced Skills (@ 7:25 min)

  • Classic, Branded, Unbranded w/ prices, Unbranded w/o prices
  • Search (kit, feature, or any text)
    • GK-2005
    • Associated or related kits
  • Advanced Search – Fine-tune your search parameters (@ 10:33 min)
    • Price range
    • Include or exclude rentals
    • Booth size
    • Sort
    • Text
    • Or by Product Gallery Groups
    • Check All/Uncheck All
    • Example
      • $7,000 to $14,000
      • 10 x 20
      • Exhibits
      • 68 designs
      • Fine-tuning:  Unclick the pop-ups
      • 46 designs
      • Lightbox
      • 4 designs
  • Past 5 Days (@ 15:27 min)
    • Background
    • Why it matters
    • Search all weeks, View by week, Random
    • Search by sizes
    • Text search: 10 x 20, custom
    • Links to products and job numbers
    • My Gallery
  • Home Page/Modern Inline Exhibits (@ 19:24 min)
    • Corner Clues: backlit, modular, eco-friendly
    • Corner Clues:  rent
    • My Gallery
    • VK-1334 | Modular Inline
      • Purchase and Rental Prices
      • Add to My Gallery
      • Rental Price – hardware and graphics
      • Links to “Associated Kits”
      • Photos
      • Print button
      • Specs Tab:  Downloadable setup instructions, graphic dims. FAQs, Warranty, along with general information about lead times, exhibit weight (and shipping), and electrical cord management
      • P5D – My Gallery
      • Permalink
  • Trade Show Tips (@ 27:00 min)
    • 84 articles organized into 11 categories about trade show regulations, marketing, design, logistics, and a wide range of other topics.  
    • Why is this important?
      • Think of them as Cliff Notes: While you may not need them, your clients do (and you can’t possibly coach them on every topic). You want knowledgeable, smart, and savvy customers because those are the ones that succeed at trade shows. These articles make you the library, the source of that information.
      • Secondly, it’s a tutorial, guidebook, textbook for any new employee.
    • Examples and how to use it
      • My Gallery
      • Standard USA Booth Regulations
      • 10 Common Trade Show Myths
      • 13 Common Trade Show Mistakes
      • How to Cut Your Trade Show Costs, Part 1, 2, and 3
      • Literally any of the articles about Rentals
  • My Gallery – Single-most valuable tool in EDS (@31:16 min)
    • Includes Kits, Photos, and Trade Show Tips
    • Send My Selections:  Simple, straightforward. Unique URL for each My Gallery
    • Branded vs. Unbranded
    • Saved (2) Ways:  Temporarily as a cookie and on our server for 3-4 months
    • Virtual Changes
    • Clear My Gallery vs. Reset

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including Symphony Portable Displays. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

New CORT Designs in the Rental Furniture Galleries

March 22nd, 2021 COMMENTS
Rental Furniture

Many inline and island trade show exhibits include furniture, like lounge chairs, bar tables, stools, and end tables. Much of it rental furniture. More recently, rental options have expanded to include safety dividers, rugs and pillows, and even charging options for phones, tables, and laptops.

As trade shows resume post-COVID, this rental trend will continue, if not increase as exhibitors choose more cost-effective options. For most exhibitors, selecting from the show book can be confusing (and expensive). As better option is Exhibit Design Search with two comprehensive CORT galleries with over 200 rental designs: Rental Gallery #1 and Rental Gallery #2.

Rental Furniture Examples

Last week, new designs were added to the galleries. See below for some of the additions.