Trade Show TalesBlog

Posts Tagged ‘Display Supply and Lighting’

Two Full Buckets of Exhibit Design Search Upgrades

July 20th, 2018 COMMENTS

Exhibit Design Search Updates

Recently, we made multiple upgrades to Exhibit Design Search, which probably isn’t a big surprise. 😉 The upgrades fall into two buckets:

EDS Bucket #1: 

We reorganized the EDS Home Page.

1) Modern Islands & Inlines now has 12 galleries.

It includes ALL inlines and islands, except for the tension fabric pop-ups from Optima (like the X1 and NEXT!). We kept all the Optima (OP) products together (see gallery header #4). 

2)  The ecoSmart line from Eco-Systems Sustainable Displays expanded to three galleries: 

3)  The Price and Display Type drop-down menus include more price ranges and products. 

4)  There’s a new P5D Button (no longer buried in Photos)

5)  EVEN MORE Rental Designs from Classic Rental Solutions

EDS Bucket #2:

Exhibit Design Search UpdatesAdditions to our Strategic Partner Galleries.

1)  Display Supply and Lighting (DS) made extensive changes to their Lighting gallery, including: 

  • Zig Zag LED Tape
  • RGB Modular Strips
  • LEDSTRAND Lights: Magnetic LumiRail System (Rail, Magnetic Light Modules, LUMIRAIL Kit, LUMI Power Supply)
  • LED Stick Lights (High Output and Super High output – Flat, Round and Angled options)
  • “U” Series LED Slim Line Fixture
  • LED Flex Panel Quick Kits
  • LED Pendant Lights
  • LED Ceiling Mount Fixtures
  • LED Wall Sconce Fixtures

 2)  Brumark (BR) added new products and revised existing ones, such as:

  • Image White Flex Floor
  • Chilewich Tiles with BioFelt in Basketweave, Lounge, and Rib Weave
  • NextGen Carpeting

3)  The CORT (CT) Furniture Rental Galleries are REVISED with a larger assortment and the latest designs. Definitely worth reviewing the changes. 

That’s it. Well…. for this week.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Why Distributors Enjoy Working with Classic

October 3rd, 2014 1 COMMENT
Shooting_from_the_Hip_low

Shooting from the Hip Reid Sherwood

I’m asked this question a lot. New distributors will say, “What makes doing business with Classic Exhibits different from other manufacturers?” But, before I launch into this, a bit of a warning. I’m writing this from the hospital, hopped up on drugs before I have surgery. I’m in pain but I will be better in a few hours. So allow me a little latitude if this rambles.

There are No Real Egos

Mel and Kevin co-manage the entire company for a quiet owner. The invisible “Inc.” includes Classic Manufacturing, ClassicMODUL (our version of “Home Depot” of aluminum extrusion), Classic Rental Solutions (turnkey custom modular rentals), and Exhibits Northwest (a retail exhibit provider in the Pacific Northwest). Inside all of these divisions is other leadership. Over the years, we have all run into the prima donna sales person who believes without them the company would fold in a matter of days. Headstrong designers who are the creative world’s version of the prima donna sales person. And there’s always the CFO who someone, somewhere blames for always saying “No.”

Well, at Classic, our vision is based on Shared Success. We want everyone to succeed: Distributors, Vendors, Strategic Partners, and Employees. It sounds hokey, but it’s genuine. That’s not to say there aren’t a few potholes and detours, but the “Why we do what we do” is transparent. Every company knows “What they do.” Most know “How they do it.” But few know “Why they do it.” We do.

The Middle Matters

VK-1122mainRecently, a blog was written about the middle market for trade show displays. As a recap, most corporate trade show purchases are in the “middle.” For the most part, Classic’s products do not target the Slightly Better Than Cheap customer (SBTC). We could. It would mean sacrificing on product quality, accessories, packaging, and design. Instead, our products reflect features and benefits not found with SBTC displays. We offer great service, well-designed, high-quality products with world-class packaging, and set-up instructions all at a moderate cost. We’re very happy to move upstream on projects. That’s easy, whether in materials or design. We do that every day.

At the same time, we’re more than happy to pare down designs if the client has a tight budget. That’s different than SBTC. We’ll provide quality products but with a little less flair. One of the things we are most proud of as a manufacturer is our ability to CNC bend engineered aluminum. It’s not an art or guesswork. It’s manufacturing precision. Few manufacturers have this capability. If you doubt me, review their kits. But curves have a cost. More curves equals more cost, since it requires more labor and metal. But curves mean our kits are both unique and upscale without being expensive. That’s the middle.

Creative Thinking

The old cliche that we need to “think outside of the box” has been beat to a pulp. I believe thinking outside of the box can result in solutions that are cool but out-of-step with what clients want. Thinking near the edge of the box will give fresh ideas yet still keep everything in check. For example, thinking towards the edge of the box creates a way to make the best-looking backlit SEG lightbox in the industry. Thinking outside the box creates inflatable displays like a Halloween fun house!

SharedWe Enjoy Working with Our Customers

To put it bluntly, “We give a damn and it shows.” Classic understands its role in the process. We enjoy taking on a challenge from design, project management, and production/construction and providing you with a solution. Over the course of time, these wins turn customers into fans and fans into friends. The ultimate goal of making the exhibitor look spectacular at their show or event keeps creativity and problem solving headed in the right direction. And we look forward to doing it again and again. That’s the fun part.

We are Honest and Transparent

The only question we won’t answer is about our financials. Other than that, you can ask us anything, and we will answer you honestly. We will tell you if we screwed up. In fact, we will tell you that we are going to screw up. We are humans and humans make mistakes. If we do something wrong, we will acknowledge it and work quickly and diligently to correct it. We accept responsibility for our actions. On top of that, we will help you to the best of our ability if YOU make a mistake. We still feel a responsibility to be good and take care of our customers so YOUR clients are still happy with you. Which leads to the next topic.

We’re in This Together

We understand that you have options for portable, modular or custom-hybrid exhibits . . . . which is why we push our designers to create distinctive exhibits that are attractive, innovative, interesting, and affordable. If they aren’t, then they won’t sell.  That is why our project managers work tirelessly to provide well-engineered exhibits that your clients will love from the first show to the last. That is why our Production team obsesses about the details always trying to improve packaging and assembly.

Nike_Office5Like You . . . We are Nimble

No one survived The Great Recession unless they had very deep pockets or were extraordinarily nimble. For Classic, probably the best examples are the tablet kiosks and “retail and store branding” projects we’re building. That has become a nice piece of business for us. It is not a change in direction. It has broadened our direction.

We are Proud of Our Industry Partners

If you look at Exhibit Design Search, you can guess how much time, energy, and resources have been devoted to this since its inception nine years ago. We made it even better when we asked our industry “pals” to participate in it. We make no money from the sales from of those products. It is simply a way to create a “one-stop shop” for you and your customers. We are proud of our relationships with Optima, Eco-Systems Sustainable, Display Supply and Lighting, and Brumark. They are great companies.

We Haven’t Changed Our Focus – Period!

When Classic Exhibits was started in the late 80’s, we built a portable panel system and sold it through distributors.  Now, 20 plus years later, we have added many new systems and services, but we still sell them through a network of distributors. If there is anything I would like you to remember about Classic, it’s just that. We are a distributor-focused company that DOES NOT SELL DIRECT TO END USERS!

I am sure there are many other reasons. For whatever reason you choose to do business with us, we thank you.

Oh no!!! The drugs are starting to wear off. Best if I don’t proofread this. 😉

Reid Sherwood
reid@classicexhibits.com

An Exceptional Video from Display Supply and Lighting (DS&L)

March 22nd, 2012 COMMENTS

Display Supply and Lighting Video

Rob Cohen, from Display Supply and Lighting (a strategic partner of Classic Exhibits), sent us this video. It’s so well done that we just had to share. Here’s a summary what you’ll see, along with a little “smooth salesmanship” from Mr. Rob.

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What did DS&L do at EXHIBITOR Show 2012? DS&L challenged attendees to THINK, IMAGINE, and CREATE what can be done with creative lighting products and design assistance from DS&L.

The focus of this video piece is on the back wall. This Classic Exhibits structure, covered with a tension fabric designed and produced by Optima Graphics (top and bottom pieces), was the centerpiece of this exhibit.

The top of the back wall was front lit with our new LED8822 arm lights. This is the highest light output LED arm light in the marketplace, providing the light equivalent output of a 125 watt halogen lamp. The fixture is a fully listed, ETL approved product with an integrated custom heat sink. The LED board uses all silicone coated diodes so there is no breakage of LED’s with this product when in transit. Compare this to anything else offered in the market and you will not find a better product.

The back wall contained two different lighting systems to demonstrate different ways of lighting the same exhibit property.

The first lighting system used our Flex product. These are programmable LED nodes on wires. Each individual node can be addressed by the controller and told what to do. As a result you get the ultimate flexibility in programming to really paint your canvas with programmable LED lighting.

The second lighting system used our linear Fuse product. The top and bottom of the lower graphic was lined with this linear, programmable product and you can see the smashing color changing, washing, and fading effects in this video.

Of course even more was being shown.  The four cubes in front were manufactured by Classic Exhibits and the graphic inserts were printed by Optima Graphics. Inside each cube, different color temperatures of white light were used to visually teach attendees the different effect that color temperatures have on illuminating an object. The far left was warm white products at 2700 degrees kelvin, the next cube was lit at 3500 degrees kelvin, the next was a neutral white 4100 degrees kelvin, and the far right cube was daylight at 6000 degrees kelvin.

Bring your design ideas to DS&L and see what we can do to help bring your designs to life with vibrant lighting solutions.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

EXHIBITOR 2012…What a SHOW!: Word on the Street — March 5th thru March 9th

March 11th, 2012 5 COMMENTS
EXHIBITOR 2012...What a SHOW!

Word on the Street by Kevin Carty

Goosies!

To steal a phrase from J-LO (yes, I said J-LO) . . .  EXHIBITOR 2012 gave me goosies! 🙂

Let’s start on March 5 at 11:30 am. Normally the Classic Crew would be standing in the booth waiting for the doors to open and for the first attendees to arrive. But we weren’t! We weren’t because starting at 10:30 am we already had other exhibitors in our booth looking around, admiring the Classic Exhibits booth, and eager to learn about what we were showing this year. To be totally honest, neither Mel nor I noticed when the show opened because we were busy from 10:30 – 3:30 non-stop.

The Booth

This year’s booth was designed to show all aspects of our business. In the past, we have succeeded in showing slices of what we do at Classic Exhibits — portables, custom modular, rentals, extrusion. But we have never been able to actually show it all. So this year, we handed that design challenge to Mike Swartout and Erik Frost. And man did they deliver!  Our exhibit showed how well we can build Island Hybrids, probably the first thing you noticed when seeing the exhibit. But it also highlighted our capabilities within ClassicMODUL Aluminum Extrusions, such as our one-of-a-kind bending capabilities of TSP profiles for SEG graphics. It also illustrated our extensive custom rental offerings. But the cherry on the top was the elevated retail display windows showcasing four hybrid displays:  Sacagawea, Perfect 10, SEGUE, and Visionary Designs.

Exhibitor 2012 Classic Exhibits Inc.

Again, to Mike and Erik, very well done! And to our graphic designers at Flying High Creative Resources, thank you for nailing the “Be Better” theme throughout the booth. Like I said in the beginning of this post, the comments by visitors and friends regarding how we really hit a home run on the design not only made me very proud but also gave me goosebumps.

The show overall was solid this year. Kudos to John Pavek and crew from EXHIBITOR. You did a wonderful job putting together this year’s show. I did not hear a single negative comment regarding any aspect of the event. For Classic and crew it was just another year where we left the show feeling very proud to be part of EXHIBITOR.

Walking the floor proved to be a real challenge this year I must admit. Post show, we all compared notes and neither Mel, Jim, Reid nor I was actually able to see the entire show floor because we were so busy. But, for me, on Wednesday I had the privilege to work the EDPA booth for an hour. The booth was on the other side of the hall, so walking to and from the booth I took different routes just so I could see some of the other exhibits along the way. Everyone looked very good, and considering it was Wednesday, it was great to see exhibitors engaged with customers which is not always the story on the last day.

Other “Classic Exhibits” on the Show Floor

For the past several years, Classic has been very proud to help design and to build portions or all of the exhibits for many of our tightest vendor partners. This year was no different. This year we built the ClassicMODUL portion of Optima Graphics exhibit, the CORT Furnishings Island Exhibit, the New Leads 10 x 20 Sacagawea, The Immersive Realities 10 x 10 rental, the EXHIBITOR 10 x 20 Visionary Designs rental, the DS&L 10 x 20, and the ELITeXPO 10 x 20 Custom Visionary Designs Hybrid. I mention that unit last because it deserves special recognition. Thanks to Dave Mihalik and his whole team for really showing off what we do at Classic! It was an amazing structure with more curves than a county road in Eastern Kentucky. There were several other ClassicMODUL Aluminum Extrusion structures at the show as well, designed and built by custom houses. We can’t take any credit for these, except to personally thank them for choosing ClassicMODUL (which we did at the show).

Old Friends and New Friends

As in past years, it was wonderful to see you. It’s always such a great time and reminder of the great partnerships and friendships we have made over the years. For me, it’s always an opportunity to connect with many of the friends I have met over the past seventeen plus years. This year was no different.

Part of that came during our Annual Distributor Appreciation Event, held this year in the Vista Suite in Mandalay Bay in conjunction with Eco-Systems Sustainable Exhibits. We had 200-250 people come through the afternoon and evening. It was a lot of fun to see you and to meet some of the new faces we have working with over the past year.

Exhibitor 2012 Classic Exhibits Inc.

On a personal note, after missing the show last year, it was exhilarating to be back on the show floor and to see those folks who have been so supportive over the past year. Reid, Mel, Jim and I always say, “At the end of the day, we want to do business with friends.” We are very fortunate and blessed to be able to do so daily. So “THANK YOU!” to those customers and vendor partners we saw over the past week. Along with our great staff, you make Classic Exhibits a great place to come to work to everyday.

One final thanks to Tim Patterson and Marlys Arnold for contributing their knowledge and time to our booth this year. We would not have been as successful without your pre-show marketing and in-booth contributions. We appreciate and thank you for all you did.

I am curious to hear your experiences and thoughts about EXHIBITOR 2012. Please share.

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Five Months into a Great Year: Word on the Street — May 31st thru June 3rd

June 5th, 2011 COMMENTS
Five Months into a Great Year!

Word on the Street by Kevin Carty

Five Months into a Great Year!

So how have the first  months been for you and your company?

At the Classic Exhibits family of companies, I am delighted to report that 2011 has been different . . . and good . . . and surprising. And not just in terms of sales, but also in terms of product development and overall economic recovery.

In Q1, we posted our second largest quarter in the company’s history. A BIG thanks to our dedicated distributors for your sales efforts. You made it possible.

We had several real standout projects in the first five months that deserve a mention.

  • Comcast/Xfinity demonstrated our ability to design, build, and install a large retail interior project. For photos and a project history, see last week’s WOTS blog.
  • Boston Scientific was a great example of showing an old dog new tricks. 🙂 You would have been amazed to see the final project. We took an Intro Fabric Panel System and dressed it up with accessories normally seen on Visionary Designs Hybrid Systems.
  • Display Supply and Lighting’s EXHIBITOR 2011 exhibit. It’s probably my favorite display of the year to be honest. It really highlighted the use of TSP Profiles from ClassicMODUL, SEG fabric from Optima Graphics, and custom programmed LED lighting from Display Supply and Lighting. Take a look at the video we posted on our website. It is worth seeing (even if you’ve seen it before).
The Easy Button

Staple's Easy Button

And many, many more. In addition to the customized kits, there was a steady stream of standard and non-standard hybrids, an intriguing mix of modified counters and workstations, and then a rather bizarre mix of Aero Overhead and Freestanding projects. And, Aero Table Tops came back with a vengeance (you gotta love those high tech and medical companies).

I would be remiss if I did not acknowledge the amazing growth of Eco-systems Sustainable as well. Kudos to their whole team of course, but I would especially like to acknowledge the great design and marketing  by Michael McCord and Eric Albery. They really have helped to set Eco-systems apart from any of their competitors. Take a look at just one terrific example:  a very custom 10 x 10 for Google.

Exhibits Northwest Portland and Seattle have both seen a tremendous growth in 2011 as well. They started strong with CES in January by working with local companies and Classic distributors on new builds and rentals. But even beyond January, they have embraced new channels within their existing markets. The Comcast order by Tyler Poage and the Malarky order by Laura Magdalen are great examples.

Last but not least, ClassicMODUL. They started the year with the addition of a new Southeast Extrusion Depot (in Birmingham, AL).  Tom Jones, our CM guru, has really pushed hard to increase business in the retail and architectural markets. Not that ClassicMODUL is new to those markets by any means, but corporately we have been pushing to increase aluminum extrusion volume outside trade shows in 2011. Well done Tom!

As we head into June and July, traditionally slower sales months, all of the Classic companies plan to focus on the development of new products, services, and market opportunities. Often, it is the “unique” opportunities you bring us that guide us to develop those new products, service, and markets. So please don’t hesitate to bring new or unique ideas our way.

Thanks again for your support. On behalf of the entire Classic team, I hope you have a safe, enjoyable, and rewarding summer.

Be well!

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a