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7 Reasons to Attend Shared Knowledge University

May 12th, 2017 COMMENTS

Shared Knowledge University (SKU)

“Time is money” is one way to explain the concept of Opportunity Cost. It means time is a valuable resource (because our time in this world is finite), so it’s better to ensure your time is spent wisely.

Earlier today, a Classic Distributor asked me why they should attend Shared Knowledge University on June 12-13. Honestly, I had to think about it since I’ve never been asked that before. Which is a little odd admittedly. So, why should you (or any distributor) spend two days attending Classic’s comprehensive training in Portland, OR?

Reason #1: Product Line Review

Do you understand the difference between Sacagawea, Magellan, Perfect 10, Visionary Designs, and SEGUE? All are portable or custom-hybrid displays, but each line has unique design, construction, and selling features. If you have ever stumbled when explaining to a potential client why they should purchase a Sacagawea vs. a SEGUE Sunrise, then you need to attend SKU. And that’s just the tip of the iceberg with our extensive hands-on review of the Classic and Eco-Systems product lines.

Reason #2: EDS

Exhibit Design Search is an amazing tool, one you may not be using to its full potential. In fact, other than your winning personality, My Gallery in EDS may be the single-most important feature to closing more sales. With My Gallery you share designs, trade show tip articles, and photos. Plus, I bet you didn’t know you can exchange design ideas in real-time. We’ll show you how at SKU (and so much more!).

Reason #3: Rentals

30-40% of your revenue should be rentals. Seriously. No other category is growing faster than rentals, and rental sales have the potential of making you more money and establishing stronger long-term relationships with your clients.

I suspect that no other exhibit manufacturer has a larger rental inventory than Classic Rental Solutions. We’ve been in the rental game since… well the beginning. We support a 200 distributor network with rental inlines, island, charging stations, counters, double-decks, lightboxes, etc. Discover the Lucrative World of Customized Rentals at Shared Knowledge University.

Shared Knowledge University

Reason #4: Gravitee One-Step

It’s not often you get to see the future. Gravitee One-Step is the future of modular wall solutions. At SKU, you will have extensive hands-on training on Gravitee components, designs, and selling tips. New orders, where appropriate, are built with Gravitee panels, whether straight, curved, SEG fabric, or direct prints. Just this week, Adam Gilles from ELITeXPO told us:

“The client loved their new Gravitee booth! They do a high volume of shows every year and liked how easy it was to set up the Gravitee panels. They are thinking of purchasing a few more of the 10 ft sections so they will be able to spread the ease of set up to their sales representatives across the world.”

Reason #5:  Classic Distributors

SKU_photoTime after time, Classic Distributors rave about the time they spend with fellow distributors (both sober and inebriated). In our small industry, there are too few opportunities to tell stories, ask questions, and seek advice from your trade show industry colleagues. SKU always seems to bring out the best in folks who want to share what works, what doesn’t, and where they are headed. We’ve always felt that Classic Distributors are a community and previous Shared Knowledge University sessions have proven that collectively we are a smart and formidable team.

Reason #6: Food, Fun, and Festivities

We treat you like royalty while you are here. Portland is a foodie town, and we ensure you experience all its gastronomical glory. From food carts to brew pubs, you’ll see why Portland deserves its reputation as the crossroad of culinary creativity. Our food jaunts will take you into several fascinating neighborhoods including the Pearl District in DT Portland where you’ll see more “man-buns” per capita than anywhere else in North America. AND, if you are good, very good, you may even get to experience a Voodoo Doughnut.

Reason #7: Classic Employees

We may not be celebrities, but that doesn’t mean we are not stars. Meet the irrepressible Tony Bennett, the guru of web and EDS design. Shake hands with Bob Buehl, the elder statesman of project managers (he will kill me when he reads that). Share show floor stories with James Sharpe, our rental manager, and then after a few beers ask to see his calves (freakishly muscular). You’ll meet the Classic “K” Design Team: Katina, Kim, and Kevin. Talk shop with Jim Ponomarkenko, our Production and Engineering Manager. And so much more…..

We look forward to seeing you at SKU on June 12-13.

For details about attending Shared Knowledge University, contact Jen LaBruzza, Classic’s National Sales Manager (jen@classicexhibits.com).

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Your Spring “Shared Knowledge University” Invitation (SKU)

April 14th, 2017 COMMENTS

SKU_Portland

Quit pretending. You want to attend Shared Knowledge University (SKU). You know it. We know it. Heck, your colleagues are sick and tired of hearing you talk about it. Just do it! (as another much more famous Portland company would say).

Will you learn a lot? Yes. Will it be exhausting? Yes. Will you want to leave Portland on Wednesday morning? No. But as former SKU graduates have discovered, we’re going to take your sorry, broken, hypnotized, and dehydrated body to the airport whether you want to leave or not.

Space is limited and openings fill fast. Contact Jen LaBruzza (jen@classicexhibits.com) to reserve your spot on June 12-13 (Monday and Tuesday). Embrace your chance to add the SKU logo to your LinkedIn profile.

Click on the image below to view the happy SKU video.

Shared Knowledge University, Spring 2017

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757


 

Shared Knowledge University Vlog by Kevin Carty

November 21st, 2016 COMMENTS

We wrapped up Shared Knowledge University last week. Another amazing group of attendees! There’s just something about SKU that sparks joy, delight, and the urge to sing kumbaya (at least silently). Kevin offers his take on SKU, EDPA Access, and several other topics in this vlog.

Your Invitation to Shared Knowledge University | Fall 2016

September 28th, 2016 COMMENTS

Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.

Add in presentations by CORT, Optima, and Eco-Systems Sustainable and frankly, it’s overwhelming (in a good way). Then we mix in great meals, social events, and mixers with other distributors. This is your invitation to attend. See the graphic below for details and contact Reid Sherwood or Jen LaBruzza to reserve your spot.

On behalf of the entire Classic Exhibits Family, we hope to see you there!

Shared Knowledge University Fall 2016 | Classic Exhibits