Trade Show TalesBlog

Posts Tagged ‘Eco-Systems Sustainable’

Eco-systems Sustainable Exhibits — Summer Sales Tips #7

July 11th, 2017 COMMENTS

Smart, Sustainable Exhibit Design

Since 2007, Eco-systems Sustainable (eSmart) has been the leader in contemporary, eco-friendly trade show exhibits by designing modern displays. Make no mistake. The displays are green. They just don’t flaunt their sustainability with a “crunchy stick and twig” exterior.

So why should you or your client consider a sustainable exhibit from Eco-systems? Design. It’s really that simple. Design sells. The eSmart Galleries in Exhibit Design Search are packed with attractive contemporary displays from inlines to islands and counters to kiosks.

If you haven’t contacted them before, give them a call at 866-463-2611. Or visit the Eco website at www.ecosystemsdisplays.com.

To download the unbranded PDF version for Eco-systems, click here. To listen to the bonus audio tip, click here.

Eco-Systems Sustainable Trade Show Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

A Fun Video of EXHIBITOR 2017 with Classic Exhibits

March 17th, 2017 2 COMMENTS

If you were at EXHIBITORLIVE, you already know. It was amazing! So many upscale designs and clever promotions this year. We’ll share details in a future blog (once we fully recover), but we thought you might enjoy this fun video edited by Glenna Martin, our Graphic Design Manager.

See anyone you recognize?

Thanks to the Classic Team at the show and back in Portland for making our EXHIBITOR experience special. A big hug to all the Distributors who visited our booth. A thumbs-up to Eco-Systems Sustainable for their partnership. And finally, a special nod to our Designers for our two Portable Modular Award winners:  Best Inline (10×20) and Best Graphic Design. Katina, Kim, Kevin S. and Glenna — You Rock!

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757


 

Some Thoughts… After Visiting Classic Exhibits Distributors

February 3rd, 2017 COMMENTS

MelBlog

Southwest Ohio and Chicago

ValleyExpoIn January, I had the pleasure of visiting Classic and Eco-systems distributors in Southwest Ohio and Chicago. Reid Sherwood was my tag team partner in Ohio (Thanks Reid). In Chicago, I met up with Jen LaBruzza, our Regional Sales Manager. On our last two days, we were joined by Colleen Crawford from Eco-Systems Sustainable. By that point, we were a pretty formidable superhero team.

It’s been a few years since I had to pack a suitcase for two weeks. I’ll be on the road again later this month. Then you’ll see me at EXHIBITOR. Oddly enough, my wife has been very encouraging. Let’s just say my suitcase was partially packed before I’d even checked my departure date and time.

So, what did I hear from these distributors? Industry trends, of course, which Jen covered in her excellent video post last week (I was the dude holding the camera). Allow me to share my perspective, while not stepping on Jen’s toes.

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Rentals

Honestly, I was a little surprised by this topic. But, then again, my perception is tainted by Classic Rental Solutions, which has been crazy busy for several years. Most distributors have embraced rentals, using internal stock and external vendors such as CRS. However, not everyone sees rentals as a viable alternative to purchase. Don’t misunderstand me. I get it. If your only experience with rentals is portables or General Show Contractor kits, then rentals are a lesser option.

If I had to guess, I would say that 20-25% of larger inline and island booths at major shows are rentals — extrusion, modular wall, or custom. And it makes sense. A trade show exhibit is a marketing vehicle, and just like a car, we often want to try it before we buy it. And in many cases, we don’t want to buy it at all. Leasing makes more sense. I read recently that nearly 40% of all vehicles are now leased.

With that in mind, I would encourage you to discover if your client prefers to purchase or to rent. Give them the pros and cons of both options, then they can make the best decision for their budget and their marketing goals.

Bull vs Bear Market

This topic was all over the board. Some distributors had more business than they could handle. Others were busy, but not overwhelmed. Others were chasing orders. However, there were no “boo hoo’s” about business in general. For many of us, the Great Recession is still visible in the rear view mirror (objects in the mirror are closer than they appear).

What I heard was a variation of two themes — “My clients are getting what they need. Not necessary what they want.” OR “My clients are finally getting what they want. Not just what they need.”

If I had to guess, and this is truly a guess, it has everything to do with a client’s commitment to trade show marketing. IMHO — When you know what you want to be successful, you get what you want. When you don’t, then you get what you need. Yes, that’s oversimplification. Clearly, every business is different. But you are either passionate about trade show marketing… or you are not.

chargingstation9-16The Other

Pat yourself on the back. You are a lot smarter than you used to be. Which means, you no longer focus all your efforts on trade shows. Some distributors are heavily into events. Others are designing corporate environments. Still others make as much on graphics, if not more, than selling or serving exhibits. More and more are storing crates. Or handling show services for their clients. You are selling lightboxes in retail or corporate environments, and pitching charging stations for lobbies and events. The list goes on and on.

It’s refreshing. Because as your business evolves, so does ours. We now do more retail, corporate, and event work than ever before. And we love it. Better yet, it rarely follows the same seasonality as the trade show business. June and July are busier. There’s a boost of business in September and October. We all win. Well, except for November which continues to suck.

GraviteeBanner

Modular Wall Systems

This came up in every conversation with distributors. Of course, it didn’t hurt that I had a case full of Gravitee Modular Wall panels and connectors. 😉 Modular walls are becoming the backbone of rental displays and many modular designs. We’re not naive. There are several systems in the market with a head start. Gravitee will have to earn your business largely through creative purchase designs and Classic Rental Solutions orders.

That said… Every distributor felt that Gravitee was the smartest, easiest, and best engineered modular wall system on the market. Now, that may sound like boasting and hyperbole, but I heard it again and again and again during the visits. No tools. OK. No loose parts. Really OK. No holes. Really, really OK.

We’ll win you over in time. We know that. We encourage you to see us at EXHIBITORLIVE.  We will be featuring Gravitee. And if you are especially nice, you just might get a special treat. But, I’ll save that surprise news once we’re a little closer to the show.

Kick ass my friends. Business is good!

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757


 

SKU-Tastic!: Word on the Street — May 18th-May 22nd

May 24th, 2015 COMMENTS
Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

Another Fantastic Shared Knowledge University

Last week was not your normal May at Classic Exhibits. Why?

We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session.

This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree.

Like other SKU’s, we had a terrific mix of folks from all over the country, folks who gave their time to learn more about the Classic Family and products. And learn they did. They were engaged during the classroom sessions, and while I always gush a bit over our students, this group as a whole was truly impressive.

As always, there were sessions from our partners — Eco-Systems Sustainable, Optima and Display Supply and Lighting. To our partners…Matt Wish, Dave Brown, Brianna Ziomek and Tom Beard, I can’t begin to thank you all enough for your partnership and your investment in our joint customers via SKU.

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We also had a lot of fun… as is always the case at SKU. We are proud of our weird little city and love to show others what makes Portland — Portlandia. 🙂 During this SKU, we visited local food carts for lunch (www.cartlandia.com), an historic old elementary school turned brewery/restaurant/bar/movie theater, and finished with a great evening at Bridgeport, one America’s foundational Craft Breweries.

As we gathered toward the end of SKU, we asked the SKU Graduates for their takeaways. Their responses warmed my heart. Each person mentioned that one of their greatest takeaways was The People at Classic — their devotion, dedication, and care that they clearly have for the Company and for the Distributors they serve daily.

This is the one thing that makes it easy to wake up every day eager to go to work. Sure there are other things but the quality of our team is what drives me. So to the Classic Family, my sincere thanks, not only for all your hard work preparing for Shared Knowledge University but also for your daily commitment to the Shared Success Mission.

To the Graduates, Don’t Forget the PLEDGE. I will be checking in on that. And thank you so so much for your time and dedication. We never forget that it’s your efforts that allows us to put food on our tables each night.

For those distributors who have never attended an SKU, don’t miss your next opportunity, tentatively scheduled for November 9-10. You won’t regret it. Contact Reid Sherwood or Jen LaBruzza for details. Space is always limited.

Have a great Memorial Day weekend and take time to reflect upon those who gave the ultimate sacrifice over the years fighting to help keep our country great.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Hidden Gems in Exhibit Design Search

April 30th, 2015 COMMENTS

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Hot Lookiloos

With over 1400 kits in Exhibit Design Search, some compelling designs simply get lost in the shuffle. It happens… but it’s still sad. So we asked our experts — the project managers, designers, and territory managers from Classic Exhibits and Eco-systems Sustainable — to select designs they felt should get more “street cred.”  Be sure to click on the images below to read their comments.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.