Trade Show TalesBlog

Posts Tagged ‘exhibits’

Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

February 9th, 2018 COMMENTS

EXHIBITOR Portable Modular Awards 2018

The Fifth Annual Portable Modular Awards (PMA) Ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall.

Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day. The new location plus the inclusion of the Find It– Top 40 winners will boost attendance considerably, especially custom houses. If you are attending, I would suggest grabbing a seat once the show hall closes at 3:30. If not before.

Once again, Classic Exhibits has entries in multiple categories of the PMA. See our entries, along with all the others, on the Peoples Choice page. Please vote for your favorite. You can vote once a day (and on multiple devices if you are truly committed).

EXHIBITOR Portable Modular Awards 2018

The EXHIBITORLIVE 2018 Awards Ceremony Agenda

  • Best 10 x 10
  • Best International Design
  • Best Inline Exhibit
  • Best Rental Exhibit
  • Best Reconfigurable Exhibit
  • Best Use of Graphics
  • Best Use of Technology
  • Best Fabric Exhibit
  • Best Island Exhibit (less than 600 sq. ft.)
  • Best Island Exhibit (600-1000 sq. ft.)
  • Best Island Exhibit (more than 1000 sq. ft.)
  • Best of Show Awards
  • Buyers Choice Awards
  • Find It — Top 40
  • People’s Choice Award
  • The Zeigler Award

There’s no RSVP required. The Classic Team will be sure to have boxes of Girl Scout cookies available in case you need a sugar fix after a long day on the show floor. Safe travels. See you in Las Vegas.

p.s. Still need to register? Use Code 4044 for a free pass into the show hall.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic’s Creative Design Department — Summer Sales Tips #10

August 2nd, 2017 COMMENTS

Our Secret Weapon

Over the years, we’ve evolved as a manufacturer/builder into a company focuses primarily on personalizing kits and designing custom solutions. That shift required not only skilled project managers, carpenters, millwrights, and detailers, but very talented exhibit designers.

We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.

To learn more about the Creative Design Department, download this unbranded PDF. To listen to the  bonus audio tip click on the link.

SummerSalesTip10

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Eco-systems Sustainable Exhibits — Summer Sales Tips #7

July 11th, 2017 COMMENTS

Smart, Sustainable Exhibit Design

Since 2007, Eco-systems Sustainable (eSmart) has been the leader in contemporary, eco-friendly trade show exhibits by designing modern displays. Make no mistake. The displays are green. They just don’t flaunt their sustainability with a “crunchy stick and twig” exterior.

So why should you or your client consider a sustainable exhibit from Eco-systems? Design. It’s really that simple. Design sells. The eSmart Galleries in Exhibit Design Search are packed with attractive contemporary displays from inlines to islands and counters to kiosks.

If you haven’t contacted them before, give them a call at 866-463-2611. Or visit the Eco website at www.ecosystemsdisplays.com.

To download the unbranded PDF version for Eco-systems, click here. To listen to the bonus audio tip, click here.

Eco-Systems Sustainable Trade Show Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Gravitee One-Step Modular System™ — Summer Sales Tips #3

June 15th, 2017 COMMENTS

Measured in Inches, Not Millimeters

Most modular wall systems were designed for European trade shows where tools and time are in abundance. North American trade shows prioritize speed, modularity, and easy assembly because time and tools cost money. The Gravitee One Step™ Modular System assembles without tools or loose parts. The double-sided panels connect with the attached clips. You’ll never fumble for a loose bullet connector or search for a special tool.

Gravitee’s lightweight aluminum panels accept both direct print and SEG graphics. SEG graphics never need to be clipped, so north or south, east or west, it’s one continuous run ensuring a perfect fit every single time.

To download the unbranded PDF version for the Gravitee One-Step Sales Tips, click here. To listen to the special audio clip, click here.

Gravitee One-Step Modular Wall System

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

The People’s Almanac of Trade Show Knowledge

April 6th, 2017 COMMENTS

TPA_BlogHeader

In 1975, David Wallechinsky and his father Irving Wallace published The People’s Almanac. Two more followed — one in 1978 and another in 1981. I bought them all. These were not your grandparent’s Farmer’s Almanacs with weather predictions, quotes, and gardening tips. The TPA was a big fat book with obscure facts, lists, and esoteric information. Reading it made you feel smarter, dangerously so at parties, family gatherings, and bars. If you had any social skills, you quickly learned that a 20-year-old know-it-all isn’t endearing.

Knowledge is NOT the SAME as Expertise

I’m reminded of that all too often. Recently, a distributor asked me an exhibit design question. I’m not a designer, but I feel comfortable answering basic design questions. This question, however, required the expertise and knowledge of 3D exhibit designer.

If I was cocky, I would claim that 20+ years of experience makes me qualified. It doesn’t. I have exhibit design knowledge, but that doesn’t make me an exhibit designer.

Trade show questionsYour Ego, My Ego, the Client’s Ego

We all love working with an informed client about trade shows and trade show marketing. They ask our advice. We give it. Sometimes we state facts. The booth guidelines for an inline space in North America are XYZ. Sometimes we offer opinions. It’s better to hire the Exhibit-Appointed Contractor than the GSC labor. If you are like me, you occasionally wade into information quicksand, and then keep talking until you are way over your head. I would encourage you not to make that mistake. Defer to the experts, like those listed below.

Exhibit Designers

You probably knew I would start with this one. It’s a pet-peeve of mine. Having a pen and a napkin doesn’t make you a designer. It means you can (and should) share your design advice based on your experience. But at some point, you should seek the advice of a professional. That’s why every exhibit house and display builder hires folks who do nothing but design exhibits. They understand current design trends, materials, and accessories. They know how to translate “this is what we do and these are our goals for the show” into a stunning 3D structure.

Builders

Now this just seems obvious… but just because you made a bread board in woodshop, it doesn’t make you a carpenter, mill-worker, or electrician. I speak from experience. I see their craftsmanship every day in our shop. We design and detail every project, yet they find ways to improve these projects in both big and small ways.

Show Labor

Whether you chose labor from the GSC or from an Exhibit-Appointed Contractor (EAC), you can be sure the crew has done it at least 1000 times more than you. Not necessarily your exhibit, and sadly not necessarily every laborer. It’s been my experience that they know what they are doing and are amazing at problem solving. You’ll be rewarded if you respect their skill set, provide them with helpful supervision, and don’t freak-out when they take their required breaks. They deserve them.

Trade Show People on the floor

Account Executives and Project Managers

You probably know them the best. They guide you through the exhibit buying experience. They assist you with show regulations, shipping, repairs, and trade show marketing. They are the ones who pester you about the next show, graphic files, collateral, and promotional products. They want you to succeed because then you are happy. When you are happy, you continue to invest in trade shows.

Consultants, Talent, Service Providers

Our industry has a wealth of seasoned professionals with insider knowledge about improving your trade show ROI. There are trade show consultants, booth staff trainers, in-booth presenters, lead capture specialists, A/V gurus, models, international exhibiting experts, etc. The list is vast and the talent impressive. I’ve learned over the years that we can only know so much about trade shows. We do a disservice to our clients when we don’t steer them to someone who has the talent to elevate their trade show return.

trade show freightFreight

No offense, but do you really want to spend time learning about freight and logistics? No you don’t. You want to go to your grave with the least amount of information regarding freight, wait times, LTL, and the Motor Carrier Safety Administration. Find someone who thinks about it on weekends and holidays and offer them your first-born child. Think of it as your contribution to a better world.

Clearly, this is only the tip of the iceberg when it comes to experts in our industry. Graphic designers, detailers, show organizers, etc. all have unique skills acquired through specialized training or on-the-job skills. Too often, we delve into areas best left to those with more knowledge. While it’s flattering to be “the source” for all trade show questions, it’s smarter to be the one “who knows the person who knows.” That’s not something I learned from The People’s Almanac.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757