Trade Show TalesBlog

Posts Tagged ‘exhibits’

The NEW Gravitee One-Step LED Lightbox | Video with Kevin Carty

August 12th, 2018 COMMENTS

We rarely URGE you to VIEW a blog post. We invite and entice. But this time, we’re URGING.

After considerable time, effort, and imagination, we developed a lightbox. But not just any lightbox, one two inches deep with all the wonderful features of the Gravitee One Step System. No Tools. No Loose Parts. See for yourself in this video that introduces the Gravitee Modular Lightbox. 

Expect to see Gravitee LB designs throughout Q3 and Q4 via Design Monday, both as a purchase and rental. Pricing will be available later this month. For those who have seen and/or ordered the Gravitee System, you already know its benefits compared to other modular wall systems. 

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

Before the Show Opens. After the Show Closes.

August 10th, 2018 2 COMMENTS

Yes… Even More Trade Show Planning

There’s no shortage of articles about pre- and post-show trade show tips. Follow those tips and you’ll not only have more qualified leads, but you’ll turn them into sales by roughly a bazillion percent. Check the research at CEIR and let me know if I’m wrong about that statistic.  

Even if you maximize your pre- and post-show planning, it’s possible to miss potential sales because your planning didn’t include right before the show opens and right after the show closes. Every day. On the morning of the show, especially on Day #1, we are nervous, tense, and uncertain about what the show will bring. So we clean, vacuum, organize literature, drink coffee and eat giveaway candy. That’s not to say those aren’t important. They are. But there are other trade show tasks that need to be accomplished before that first wave of attendees descends on your booth. As a solid Type-A exhibitor, you’ve already had multiple meetings with your team before the show. That’s what makes you wonderful and a pain in the ass. It’s now one hour before the show opens, not just on Day 1 but also on Day 2 and Day 3. It’s time to:

Trade Show Planning and TrainingBefore the Show Opens

  • Review the show goals for the team once again. 
  • Remind everyone how “we” plan to meet and exceed those goals
  • Discuss roles. Do those roles need to change from Day 1 to Day 2 to Day 3? 
  • Equipment. How does it work, who has the login information, who is the “Oh Shit” expert, and what’s the backup plan?
  • Who is expected in the booth today? Are they a customer? A prospect? What’s the plan?
  • Did anything happen during dinners, meetings, conference gatherings that the team needs to know? 
  • Does the “message” need to change based on conversations with attendees or announcements from competitors? 
  • What’s the break schedule?

Good job! You scheduled a team meeting each day with a specific agenda to review. Your team knows what to expect, has answers, and is prepared for another successful day on the show floor. 

Four to five hours later, the show closes for the day. You and your team are exhausted. They are ready to relax, have a drink, and leave the show hall. BUT… you’re not done yet. It’s time to review what happened that day. Resist the urge to do it in a bar, restaurant, or in the hotel lobby. Do it now. In the booth:

North American Trade ShowsAfter the Show Closes

  • Review the leads and determine next steps and priorities
  • Add notes to the leads (while they are still fresh)
  • Discuss any missteps and changes for the next day
  • Share critical news from attendees, clients, competitors, and suppliers
  • Cover plans for dinners, meetings with clients, and conference events
  • Lock-up and store any valuables
  • Is anyone leaving to return home? How does that effect staffing and roles for the next day?
  • (On the next to last day) What’s the plan for disassembling and shipping the exhibit after the show? Does any rented equipment need to be returned to the show contractor? 

Now, that wasn’t so hard. It just took a little planning, patience, caffeine, and the promise of food and alcohol.

What did we miss? Please let us know in the comments. Thanks.

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Gravitee One-Step Modular System vs. The Holes

August 3rd, 2018 COMMENTS

THE GRAVITEE ONE-STEP™ MODULAR SYSTEM

We are often asked, “How is the Gravitee One-Step™ Modular System different from those other modular wall systems? Specifically, the wall systems with holes.

While there are many differences, including easier SEG fabric graphic installation, unlimited angle connections, and rental and purchase options, the key advantage is how the Gravitee System assembles. Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels. No need to wear an apron to hold bullet connectors while assembling the system. And no lost parts and pieces to replace after the show. The Gravitee Systems assembles fast meaning lower labor costs, whether the exhibit is an inline or island. Fewer parts and pieces also translates into lower material handle charges.

See why the unlimited design flexibility of Gravitee makes it the best choice for your next trade show exhibit. Purchase and Rental options are available, including mixing and matching the two for maximum flexibility.

For more information, visit the Gravitee webpage.

Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018

February 9th, 2018 COMMENTS

EXHIBITOR Portable Modular Awards 2018

The Fifth Annual Portable Modular Awards (PMA) Ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall.

Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day. The new location plus the inclusion of the Find It– Top 40 winners will boost attendance considerably, especially custom houses. If you are attending, I would suggest grabbing a seat once the show hall closes at 3:30. If not before.

Once again, Classic Exhibits has entries in multiple categories of the PMA. See our entries, along with all the others, on the Peoples Choice page. Please vote for your favorite. You can vote once a day (and on multiple devices if you are truly committed).

EXHIBITOR Portable Modular Awards 2018

The EXHIBITORLIVE 2018 Awards Ceremony Agenda

  • Best 10 x 10
  • Best International Design
  • Best Inline Exhibit
  • Best Rental Exhibit
  • Best Reconfigurable Exhibit
  • Best Use of Graphics
  • Best Use of Technology
  • Best Fabric Exhibit
  • Best Island Exhibit (less than 600 sq. ft.)
  • Best Island Exhibit (600-1000 sq. ft.)
  • Best Island Exhibit (more than 1000 sq. ft.)
  • Best of Show Awards
  • Buyers Choice Awards
  • Find It — Top 40
  • People’s Choice Award
  • The Zeigler Award

There’s no RSVP required. The Classic Team will be sure to have boxes of Girl Scout cookies available in case you need a sugar fix after a long day on the show floor. Safe travels. See you in Las Vegas.

p.s. Still need to register? Use Code 4044 for a free pass into the show hall.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic’s Creative Design Department — Summer Sales Tips #10

August 2nd, 2017 COMMENTS

Our Secret Weapon

Over the years, we’ve evolved as a manufacturer/builder into a company focuses primarily on personalizing kits and designing custom solutions. That shift required not only skilled project managers, carpenters, millwrights, and detailers, but very talented exhibit designers.

We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.

To learn more about the Creative Design Department, download this unbranded PDF. To listen to the  bonus audio tip click on the link.

SummerSalesTip10

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.