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Posts Tagged ‘Event Marketer’

Experiential Marketing Summit 2022 Recap (EMSlive)

May 7th, 2022 COMMENTS
EMSLive Experiential Marketing Summit
Experiential Marketing Summit in Las Vegas

What a great week in Las Vegas at EMSlive 2022. I walked into this event not knowing what to expect, but several friends who had attended before told me, “Just go, interact, network, and converse and you will quickly see why this event is a part of our yearly plans.” They were correct.

EMSlive is a blend of EXHIBITORLIVE based on the end-user attendees and EDPA ACCESS with its showcase floor. And yet totally different.

Brands and Agencies

The attendees fell into TWO primary camps:

Brands looking for new technology and best practices for their Live Event Marketing plans for the coming year. As well as find potential new suppliers for different aspects of their Live Events Campaigns.

Agencies looking to network with Brand Managers and find new partners in the supplier side to include in their offerings to Brands. Read the complete post.

For Classic Exhibits specifically, we participated for two reasons:  guilt and opportunity. We have been named to the Event Marketer FAB 50 Exhibit Builders for 5 of the past 7 years, but we hadn’t participated in their event. We owed it to them to be there.

However, guilt was not the only reason. I knew we would be the “oddball” as a Private-Label Manufacturer that DOES NOT sell direct. But over the past 8-10 years, “Agency” Distributor Partners have become an increasingly larger percentage of our customer base. Specifically, on the build side for their Client Activations, Retail POP-UP’s, Corporate Events, User Events and Outdoor Event needs.

Really Engaged Attendees

I really enjoyed speaking with the Brand Managers, who were always totally engaged! Perhaps it was because of the intimate nature of the event, but when folks were able to roam the floor, they would walk up and wait to start a conversation with me, even when I was speaking to someone else.

The catch always came about three minutes into the conversation when inevitably the Brand Manager would say, “OH… so you can sell direct to me!” To which I would reply, “No, but I do have a great Distributor Partner in your area that would be a perfect fit. They would be your main contact, and I would just be guiding the build side from behind the scenes.”

About eight of you already know what I am talking about because we’ve already scheduled calls. More are coming as I continue to process through the show leads.

The Agencies were great as well! It was inspiring to hear what they do and how they make client events interactive, fun, professional, and educational.

The Buzz in Vegas

Many have asked me, “How was the buzz in Vegas?” “WOW!” is all I can really say. There were events at all the major trade show facilities AND the NFL Draft was right in the heart of the Strip. Vegas was on fire in the best way. Whether at the hotel, in a cab, or at a restaurant, Vegas was over the top welcoming. It felt great!

In closing, to the entire team that helped put EMS2022 together, thanks for making this first-timer feel welcome and letting me know that “This is how we do it!” You put on a Class A event. I’m looking forward to next year. already.

–Kevin Carty

Classic Exhibits has been designing and building solutions since 1993. We’ve been honored as an Exhibitor Magazine Find-It Top 40 Exhibit Producer and an Event Marketer Fab 50 Exhibit Builder multiple times. Along with numerous Portable Modular Awards. 

With over 200 Distributor Partners throughout North America, there’s a Classic representative close by. Contact us today whether you need a durable hand sanitizer stand built to last, a rental display guaranteed to attract trade show attendees, or a custom safety divider with all the bells and whistles. We’re not just different. We’re better.

Up Your Game Newsletter — December 2020

December 18th, 2020 COMMENTS

Happy Holidays

Happy Holidays from Classic Exhibits

You’ve probably seen the “Match Made in Hell” commercial by the Ryan Reynold’s creative team. The only thing missing was an empty convention center.

It’s been a tough year for the exhibition and event industry, as well as travel, food, and hospitality. With the release of vaccines, there’s a glimmer of hope for a healthier 2021.

It would be easy to pooh-pooh the holidays this year. To dismiss it and move on. And yet, neither you nor Classic has taken that path. During our Classic Conversations sessions in December, you’ve talked about what you’re grateful for. For example, how the pandemic strengthened relationships, broadened your skills, and allowed you to reassess your business. And how you have learned to embrace the present and are planning for the future.

The Classic Exhibits Family wishes you a Joyous Holiday and a Brighter New Year. Above all, we are grateful for your friendship and support throughout 2020.

PANTONE Color of the Year 2021

Pantone 2021 Colors of the Year

Introducing Cheerful and Dependable | The EXACT Opposite of 2020.

PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued withsolar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation.

See https://www.pantone.com/color-of-the-year-2021.

EDPA’s 2020 DOTY to KRZ

Katina Rigall Zipay, Designer of the Year

Please join us in congratulating Katina Rigall Zipay, Classic’s Creative Director, for receiving EDPA’s Designer of the Year Award.

The award was presented to Katina at the EDPA ACCESS Conference in San Antonio.
The Designer of the Year Award acknowledges a designer who works diligently to enhance the professional standards of experiential/exhibit designers, contributes their talents, creativity and personal time to bring innovation to experiential/exhibit design.

She was also recognized as a 2020 EDPA Future Leader. Congratulations Katina!

EXHIBITOR Portable Modular Awards

EXHIBITOR Portable Modular Awards

Earlier this week, EXHIBITOR announced the finalists for the Eighth Annual Portable Modular Awards. We are delighted to have five finalists: Greystar Worldwide, NuNaturals, Verity, Odyssey Foods, and GE Appliances. This is our eighth straight year of having multiple finalists. And, yes, we are bragging (a bit).

See all 40 of the finalists on the PMA People’s Choice Voting Page. You can vote for your favorite, once a day, until March 1. Classic has won the People’s Choice Award on several occasions, including last year (yes, a little more bragging).

We encourage you to vote and support the PMA’s.

Event Marketer Fab 50

Event Marketer Fab 50

Absolutely Fabulous! If you understood that reference, then you’re clearly over 45 and watched too much Comedy Central (or PBS) in the 1990’s.

Our thanks to Event Marketer for naming Classic Exhibits a Fab 50 company, their annual editorial listing of the industry’s top builders.

What’s even more exciting is how many Classic Exhibits Distributors made the list – 34 TOTAL. That just proves we are in good company.

This year represents our fifth year as a Fab 50 honoree. If you watch Saturday Night Live, you know the importance of being on the Five-Timers List.

A HUGE CONGRATULATIONS to all the Exhibit Builders on the Event Marketer Fab 50 List.

Classic’s Exhibit Design Search

Exhibit Design Search

Recently, we updated EDS on the Classic website to the format of the branded EDS sites. Over the past three years, we’ve made significant UI changes to the branded sites, such as larger gallery images, full screen optimization, hamburger menus, and a mobile-friendly format. Those upgrades are now part of the Classic EDS.

Please let us know if you see any issues or have questions. We welcome your feedback.

Some Good News: As we head into 2021, we’ve made the decision not to charge a subscription fee for your branded EDS sites for at least the first six months of 2021. It’s in everyone’s best interest. We want you to have Classic products on your website. AND, we both know you’re more likely to be successful selling portable, modular, custom and rentals with a branded EDS. It’s that simple.

This applies to all Classic Distributors with an active branded EDS beginning in 2020 or added EDS this year. We will re-evaluate in May for the second half of 2021. 

Up Your Game Newsletter | December 2019

December 18th, 2019 COMMENTS

Holiday Hours

We would love to close during Christmas or New Year’s week, but your persistent design, quote, and order requests make that impossible. 😊 😉 😉 We’re obviously delighted and thankful for your business. It’s been a hectic November and December. 

We expect an exciting 2020 Q1 as we head into a new decade filled with exciting projects.  Our Holiday Hours are…

  • December 24, Closing at 2 pm. Closed Christmas Day.
  • December 31, Closing mid-afternoon. Closed New Year’s Day.

The Fab 50

Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time! 

See the announcement here. See the full list hereCongratulations to all the other 2019 Fab 50 Exhibit Builders. 

Here’s a weird fact about the Fab 50. Classic Exhibits is the only company on the list that’s a supplier to 29 of the 49 other winners. Yep. Kinda weird but also really great. We love our Distributor Partners and are overjoyed they made the list. We are also proud to be their supplier and to be recognized by Event Marketer for our own, albeit often hidden, merits as North America’s Largest “White Label” Exhibit Builder.  

EXHIBITOR Portable Modular Awards

Once again, we scored multiple finalists in the 2020 EXHIBITOR Portable Modular Awards. Nine Classic and Eco-Systems designs this year. Does it get old being named a PMA finalist year after year? IT DOES NOT! 

Congratulations to the Classic and Eco Distributors that allowed us to submit their projects. To see all the finalists by category, click here. To vote for the annual PMA People’s Choice Award, click here. You can vote once a day per device for the next 100+ days.

Please note the banner ad at the top of the page (InCharg Charging Solutions). For the seventh straight year, Classic Exhibits is sponsoring the People’s Choice PMA page. 

EXHIBITORLIVE 2020

Yes, it is really kinda late this year. Officially March 29 thru April 2 for the conference. Just in case you are counting, Classic Exhibits has had a booth at every single EXHIBITOR.

This year we’re taking a different approach. We’ve reserved about the same sq. footage as in the past, but instead of an island, we’ll have two perimeter inlines (#220 and #242). One will feature our new Symphony System. The other will be… well, we’re still deciding but it will have a decidedly custom appearance and theme.

If you are attending EXHIBITORLIVE and want a FREE exhibit hall pass, go to this page and enter code 4044. There’s no limit on the number of free passes so share and share away. Seriously, please SHARE!

New Symphony Portable Display System 

Curious about the Symphony System launching in January? See the video.

Additional Videos

Our 4th FABulous Year! | Event Marketer FAB 50

September 10th, 2016 2 COMMENTS

Event Marketer Fab 50 2016 Exhibit Fabricator

It’s September! And activity is CLEARLY on the upswing based on your design and quote requests last week. Talk about a green flag start to the fall season. Thanks as always for trusting us with your projects. It’s very much appreciated!

In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America. This is a judged listing, not a popularity contest, complete with a comprehensive application and background check.

We are proud and humbled by this honor, considering the other 49 honorees. All amazing companies in our industry. And 30 are also Classic Exhibits Distributors/Partners. Wow!

So a huge KUDOS to those named to the 2016 Fab 50. Very well deserved to one and all.

Event Marketer Fab 50 Exhibit Fabricators

We’re the highlight one with the arrow. 😉

Like you, we take our responsibilities very seriously and even personally. This is a testament to our employees — the Designers, Project Managers, Detailers, Accounting, Purchasing, and our talented Production team. This recognition speaks to their commitment to Shared Success which serves as the foundation of our company. Thank you.

Finally, a BIG THANKS to Event Marketer and to the judges. We’re not a traditional custom house, although we build custom exhibits. In some ways, it would be easy to overlook us. And yet… you haven’t. You recognized the qualities that make us different from every other exhibit builder. For that, we are very, very grateful.

Finally, for all the parents reading this, school is back in session. For those with young kids (K thru 12) can I get an AMEN?! I don’t know about you, but I love my kiddos dearly, but I am so happy to be back on a normal schedule. Summer is supposed to be a time for rest and relaxation. Not in my house. It’s all about chasing kids. 🙂

Looking forward to seeing and talking to you during the busy fall season.

Have a great weekend with you and yours.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

The Third Time is… “Charming.” We’re a Fab 50 Again!

March 2nd, 2015 COMMENTS

Fab50800px

Event Marketer announced their 2015 Fab 50 Fabricators serving the North American event and exhibit industry. For the third year in a row (drum roll please . . .), Classic Exhibits was honored by the editors of Event Marketer and the analysts at the Event Marketing Institute.

According to Event Marketer, “Fabrication partners serving the U.S. applied in January by providing us information on their companies, their people, their culture and their offerings. They gave us direct access to their clients, case studies and raw numbers on capabilities, capacities and competencies. In many cases we dialed up clients for off-the-record comments.”

“In other cases the chats were on the record. Our editors and the analysts at our Event Marketing Institute went over the applications to whittle them down to what we feel are the top 50 fabricators.”

To the employees of Classic Exhibits Inc., BE PROUD. You deserve the recognition!!!

Finally, a BIG pat on the back to the other winners, including 20 Classic Exhibits Distributors. Together, we are an amazing force in this wonderful industry.

Fab-50_Classic-e1424721555436

-Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.