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What to Expect from Classic Exhibits at EXHIBITORLIVE

February 2nd, 2019 Mel White COMMENTS

[Video Text/Transcript] Hi everyone. This is Mel at Classic Exhibits. I hope you are doing well. It’s February, and we’re three or four weeks away from EXHIBITORLIVE. And for those who just went through the brutal Polar Vortex, I’m sure four days in sunny Las Vegas can’t come soon enough.

We will be there, of course. I believe it’s our 25th year. No misses. This year, Classic will be in 20×30 double-deck. Booth #1623.

As you know, we participate in EXHIBITOR primarily to meet with our Distributor Partners. In other words — YOU. And while end-users visit us as well and we pass those leads along after the show, we are committed to spending as much time as possible with our distributors. Mostly, we want to hear from you. What are you seeing in trends? Suggestions on how Classic can assist you with design, exhibit builds, and marketing. Is there anything missing from our assortment?

This year our booth theme is “Knot Your Typical Exhibit Builder.” That’s “K.N.O.T.” You’ll see the theme, including “knot” puns throughout the space. We will even have a magician in the booth performing knot tricks. RJ, the magician, is knot your typical magic act. Yes, the puns will probably get painful at some point.

So what can you expect from Classic? More of the same, meaning lots of product innovations. For instance, this past year we launched the Gravitee One-Step Lightbox and the Mobile Meeting Pods. You’ll see examples of both in the booth. Our InCharg Charging solutions will now include wireless options, in addition to USB ports.

For us, Custom builds have expanded well beyond trade shows into retail, corporate environments, and even museum work. Our rental sales continue to soar, which shouldn’t be a surprise. Even the Sacagawea Portable line got a refresh with the addition of charging ports and a hostess shelf, features not found on any other portable hybrid.

Other trends? LED Lightboxes in every shape imaginable. Expect a significant change to our LB assembly this spring, which will make SuperNova both the strongest and easiest LB to setup in the industry. Then there’s the allure of video walls. Expect more affordable and accessible video solutions in 2019

If you would like to schedule an appointment, please let us know as soon as possible. In addition, we encourage you to visit us during the Strategic Partner hours on Tuesday and Wednesday. Those hours are always less hectic.

OK, so it’s still winter and maybe you can’t lose your winter coat just yet… but Las Vegas is just around the corner. We look forward to visiting with you. And remember, To Be or Knot to Be, That is the Question for EXHIBITORLIVE. Cheers!

For a free EXHIBITORLIVE Exhibit Hall Pass, Click on the Registration Link and enter #4044. Compliments of your friends at Classic Exhibits.

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Posted in Classic Exhibit Systems, Classic Rentals, Custom Exhibits, EXHIBITORLIVE, Gravitee One-Step System, LED Lightboxes, LED Lightboxes, Mike Swartout, Rental Exhibits, Sacagawea Portable Hybrid Displays | No Comments »

Photos of Recent LED Fabric Lightboxes

October 10th, 2018 Mel White COMMENTS

Recent Trade Show Lightbox Trends

We sometimes forget (or simply don’t recognize) how quickly trends change on the trade show floor. LED Fabric Lightboxes have been around for 5-6 years. Crude versions with muddy low-resolution graphics and hinky lights a little longer.

2018 has become “The Unofficial Year of Lightboxes.” Probably 65% of the exhibits we ship have LED lights — in a tower, backwall, counter, accent, or stem light. It’s at the point where it’s almost jarring not to see a lightbox or LED lights on an exhibit. Not all all lightboxes are equal, but I’ll save that debate for another blog post. What is true is that the fabric, the printing, and the LED lights have gotten better, depending the source/supplier, BUT it pays to do your homework.

  • How new are the dye-sublimation printers? The technology is changing rapidly
  • Does the supplier actually dye-sublimate the image or do they print directly to the fabric (cheaper, more fragile, and wrinkles)?
  • Are the lights and transformers UL approved? 
  • What is the quality of the fabric? Think H & M vs. J. Jill as an clothing example. 

Below are some examples of recent SuperNova LED lightboxes, both purchase and rental. Sadly, LED lightboxes don’t photograph well with smartphones or point and shoot cameras. You see “hotspots,” and the colors are never as vibrant as with the naked eye. However, that won’t stop us from sharing. 🙂

-Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Posted in Classic Exhibit Systems, LED Lightboxes, Mel White, Trade Show Exhibit Tips, Trade Show Marketing | No Comments »

SuperNova™ Lightboxes and Exhibits — Summer Sales Tips #2

June 6th, 2017 Mel White COMMENTS

Outperform the Competition

Not all LED lightboxes are created equal. Most use low quality aluminum extrusion, inferior LED modules, and low resolution fabric printing.  SuperNova™ Lightboxes are the exception. SuperNova Lightboxes are exceptionally durable. Our propriety LED modules outperform the competition. And, we use only HD or 4K dye-sublimation printing for vibrant colors and details.

To download the unbranded PDF version for the SuperNova Sales Tips, click here. To listen to the special audio clip, click here.

SuperNova LED Lightboxes from Classic Exhibits

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Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Posted in Classic Exhibit Systems, Mel White, SuperNova Lightboxes | No Comments »

EXHIBITORLIVE | Get the Skinny from Classic Exhibits

February 9th, 2017 Mel White COMMENTS

EXHIBITORBlogHeadervs2

March 12-16 at Mandalay Bay

I don’t know about you, but we are delighted EXHIBITORLIVE is a bit later this year. It was a crazy January at Classic Exhibits, and February has already gotten even wackier with designs, quotes, and orders. Thanks for all the business.

So, what can you expect from Classic Exhibits at EXHIBITORLIVE? [All future references to the show will be “EL.” If I have to type all caps and then change LIVE to italics again, I will lose my friggin’ mind]. As a reminder, the show runs from March 12-16 at Mandalay Bay. Or translated, March 13-15, which is the show hall dates. I’m never quite sure what anyone is doing on Thursday, except packing their exhibit, but there must be classes, seminars, and stuff going on somewhere. It just doesn’t apply to me, so I don’t care. 😉

You can get a FREE Show Hall pass by using code #4044. Use it or not. EXHIBITOR hypes the codes to exhibitors. Supposedly we can win a 10 ft space next year by having the most people use our code. Hmmm… I’m sure it’s legitimate. I’ve just never heard anyone boast about their free 10 ft. EL space.

According to Kevin, this is our 23rd year as an exhibitor. Even after 9/11 and throughout The Great Recession, we participated and supported the industry (a pat on the back to us). Location:  #1645 in a 20 x 30 space. Same spot as the past three years. Our neighbors change, but we stay. Not quite sure what that says about us.

GK-2002dOur main focus will be the Gravitee One-Step Modular System. Gravitee sales have soared the past six months, both for purchase and rentals, but like all new products, distributors need to see and touch it. Here’s your chance to see me demo it 1587 times over the course of three days. Connect. Plunge. Stack. Connect. 90 Degree. Adjustable Hinge. End Cap. Believe me, I’ve got it down to a Vaudeville act at this point, minus the burlesque show. It’s pretty impressive actually. The system… Not my presentation.

We’ll also show our Charging Station designs. These keep evolving based on your requests. Frankly, it’s been a lot of fun seeing how this category has grown and changed. The same point could be made for LED Lightboxes. So many leave our building everyday, both single and double-sided, in a variety of shapes. Recently, we are experimenting and selling programmable RGB lights. This is a situation where graphic design is a step behind the light technology, but once graphic designers understand what can be done, you will see some pretty exciting visual effects.

image6As you may know, Classic Exhibits has supported EL’s Portable Modular Awards since its inception. This year, we have five finalists. The awards ceremony will be held Tuesday at the conclusion of the show hall hours (3:30 pm). We would love for you to be our guest. There’s no charge (which is one reason we’re so graciously inviting you to be “our guest”).

All kidding aside, we encourage you to attend and vote for the PMA People’s Choice Award. EL will only continue to support this program as long as attendees see it as valuable. We believe, as we hope you do too, that portable modular design should be recognized in our industry. Please attend and celebrate all the nominees and winners.

Finally, we will be serving sweet treats in our booth this year. It’s not candy. And it’s only marginally healthy. But it’s for a good cause and comes around only once a year. We promise to have ALL your favorite flavors. That’s all the hints you get.

See you at EL. Don’t forget about Strategic Partner Hours on Tuesday and Wednesday, beginning at 10 am.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757

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Posted in Charging Stations, Classic Exhibit Systems, EXHIBITOR, Gravitee One-Step System, Mel White | No Comments »

Your Exhibit Design Search Updates

October 11th, 2016 Mel White COMMENTS

EDSUpdateBlog

Exhibit Design Search is a work in progress where new features are added without fanfare. They just appear. So what’s new in the past three months?

EDS Home Page

captureAbout three weeks ago, we flipped the switch on a new visual feature on all Exhibit Design Search sites. It’s subtle but significant. The gallery images on the EDS home page now rotate. Visualize a slot machine. Each time you click the refresh button on your browser or simply return to the home page, the images change/rotate.

This makes each EDS site more distinctive. To see this at work, simply go to your EDS site or click here for the unbranded EDS website and refresh your browser. If you are easily amused, like me, do it repeatedly.

Photo Galleries

capture1Recently, distributors asked us how they could tap into our Custom, Rental, and Retail photo galleries without redirecting their clients to the Classic website. About 16 months ago, we added those galleries to the main Classic website to highlight the non-system projects flowing through our facility. On any given month, about 40 percent of our business falls into those categories. And it’s growing.

We listened. Now all branded EDS sites have a Photo Libraries button with a drop-down menu. The menu includes not only Past Five Days, but also galleries showing Custom, Rental, and Retail projects. Expect them to evolve as we add (and remove) projects.

Gravitee Modular Wall System

gravitee-cycleYou’ll be hearing LOTS and LOTS about Gravitee in the coming months. However, unlike other Classic systems, we’ve chosen not to create a defined product gallery in EDS. Why? Gravitee is a chameleon. It’s ideal as an island or an inline. It’s perfect for purchase or rental. Use it for an event, a corporate environment, a trade show, or retail space. It’s versatile, practical, and affordable. In short, it works in almost any 3D environment.

For now, the Gravitee kits will be in the Island, Visionary Designs, and SEGUE galleries. You can find them by searching “Gravitee.” Or, by going to the Exhibits menu on the main Classic website and clicking on Gravitee One-Step Modular System.

Interested in adding Gravitee to your rental inventory? Click to download the Starter Kit Special, available only to Classic Exhibits Distributors.

LED Lightboxes

vk-1966-view-3Lightboxes are the boy bands of the exhibit, event, and retail world. Even if you want to hate them… you can’t. They are just too damn cute and adorable. We decided to take a two-prong approach to lightboxes. Our proprietary SuperNova lightboxes can be purchased in any size, nearly any shape, and come in one or two-sided frames. The frames, unlike most on the market, are designed to withstand abuse. We dare you to compare them to the “little sisters of the poor” varieties, not only in their durability but also their light sealing features. They are better and brawnier.

Secondly, lightboxes need to be functional for trade show exhibitors. That means that attaching counters, headers, literature holders, iPad stands, shelves, monitors, etc. should be easy. We’ve designed kits that do more than look pretty. They are also practical. See VK-1966, VK-1963, VK-1961, and VK-1118 for examples.

Rental Furniture Galleries

rental-furnitureThis is important. Last summer, we added Rental Furniture Galleries #1 and #2 in EDS. These galleries are a partnership with CORT, the leader in trade show rental furniture. Rental furniture is no longer the exception in inline and island booths. It’s the rule.

Historically, it’s been challenging to assist your customers with rental furniture. Not anymore. These two retail galleries make it easy to show your clients rental furniture at retail prices. Once your client has selected the furniture, simply call CORT, tell them you’re a Classic Exhibits distributor, and they will provide you with a wholesale quote. They can even direct you to other rental furniture options in their online catalog, all with a special Classic Exhibits wholesale prices. My personal advice… don’t be a duffus! Show rental furniture. Sell rental furniture. With or without your assistance, your clients are going to have rental furniture in their booth.

As always, please let us know if you have any questions about Exhibit Design Search or about anything Classic Exhibits related.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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