Trade Show TalesBlog

Posts Tagged ‘Gravitee Modular’

Reflections on the Gravitee One-Step Modular Wall System

December 28th, 2018 COMMENTS

Two years ago, we introduced the Gravitee One-Step Modular Wall System, a radical approach to modular walls. No tools, no loose connectors, and no inventory of funky corners.

What have we learned in two years? We’ve learned that…

  1. Exhibit Designers love Gravitee’s flexibility. Its curves, graphic options, stacking, and backlighting.
  2. Distributor Partners praise its durability, ease-of-use, and rental possibilities.
  3. Exhibitors have embraced its simplicity, cost-effectiveness, and engineered elegance and beauty.

If we’ve learned anything over the years, it’s that innovation is hard… and risky. Everyone gravitates (no pun intended… well, maybe a little) to the familiar. The easy path would have been for Classic Exhibits to introduce a “me too” product. However, that’s not how we roll, and our product history has always been one of being different and better.

As we all head into the New Year, we wish you much success in 2019, and we invite you to embrace the “different and better approach.” We are far from perfect, but we’ve had a pretty good 25-year run by not being like everyone else. Take the path less traveled. The scenery is more interesting, and you just might discover something new.

Gravitee One-Step Modular Wall System

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, custom, rental exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

EXHIBITORLIVE | Get the Skinny from Classic Exhibits

February 9th, 2017 COMMENTS

EXHIBITORBlogHeadervs2

March 12-16 at Mandalay Bay

I don’t know about you, but we are delighted EXHIBITORLIVE is a bit later this year. It was a crazy January at Classic Exhibits, and February has already gotten even wackier with designs, quotes, and orders. Thanks for all the business.

So, what can you expect from Classic Exhibits at EXHIBITORLIVE? [All future references to the show will be “EL.” If I have to type all caps and then change LIVE to italics again, I will lose my friggin’ mind]. As a reminder, the show runs from March 12-16 at Mandalay Bay. Or translated, March 13-15, which is the show hall dates. I’m never quite sure what anyone is doing on Thursday, except packing their exhibit, but there must be classes, seminars, and stuff going on somewhere. It just doesn’t apply to me, so I don’t care. 😉

You can get a FREE Show Hall pass by using code #4044. Use it or not. EXHIBITOR hypes the codes to exhibitors. Supposedly we can win a 10 ft space next year by having the most people use our code. Hmmm… I’m sure it’s legitimate. I’ve just never heard anyone boast about their free 10 ft. EL space.

According to Kevin, this is our 23rd year as an exhibitor. Even after 9/11 and throughout The Great Recession, we participated and supported the industry (a pat on the back to us). Location:  #1645 in a 20 x 30 space. Same spot as the past three years. Our neighbors change, but we stay. Not quite sure what that says about us.

GK-2002dOur main focus will be the Gravitee One-Step Modular System. Gravitee sales have soared the past six months, both for purchase and rentals, but like all new products, distributors need to see and touch it. Here’s your chance to see me demo it 1587 times over the course of three days. Connect. Plunge. Stack. Connect. 90 Degree. Adjustable Hinge. End Cap. Believe me, I’ve got it down to a Vaudeville act at this point, minus the burlesque show. It’s pretty impressive actually. The system… Not my presentation.

We’ll also show our Charging Station designs. These keep evolving based on your requests. Frankly, it’s been a lot of fun seeing how this category has grown and changed. The same point could be made for LED Lightboxes. So many leave our building everyday, both single and double-sided, in a variety of shapes. Recently, we are experimenting and selling programmable RGB lights. This is a situation where graphic design is a step behind the light technology, but once graphic designers understand what can be done, you will see some pretty exciting visual effects.

image6As you may know, Classic Exhibits has supported EL’s Portable Modular Awards since its inception. This year, we have five finalists. The awards ceremony will be held Tuesday at the conclusion of the show hall hours (3:30 pm). We would love for you to be our guest. There’s no charge (which is one reason we’re so graciously inviting you to be “our guest”).

All kidding aside, we encourage you to attend and vote for the PMA People’s Choice Award. EL will only continue to support this program as long as attendees see it as valuable. We believe, as we hope you do too, that portable modular design should be recognized in our industry. Please attend and celebrate all the nominees and winners.

Finally, we will be serving sweet treats in our booth this year. It’s not candy. And it’s only marginally healthy. But it’s for a good cause and comes around only once a year. We promise to have ALL your favorite flavors. That’s all the hints you get.

See you at EL. Don’t forget about Strategic Partner Hours on Tuesday and Wednesday, beginning at 10 am.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite
https://www.facebook.com/Classic-Exhibits-Inc-113601405319757


 

 

 

 

 

EXHIBITORLIVE 2016 | Gravitee Strikes a Winning Chord

March 4th, 2016 1 COMMENT

Kevin Carty, VP Classic Exhibits

Happy! Happy! Happy!

I’m at 32,000 feet, headed home from EXHIBITORLIVE 2016 in Las Vegas. After four weary days (and nights), I wanted to share with you the overall show vibe from the Classic Exhibits perspective.

To those not in attendance, I hope you viewed our videos highlighting Day 1 and Day 2. They show how slammed we were both days. On the morning of Day 2, I was approached by another exhibitor who said, “Kevin, ya know in grade school where we all learned to share. Would you mind sharing some of your attendee traffic with the rest of us?” 🙂

IMG_0180All joking aside, we were fortunate to have heavy traffic on all three days. Exhibitors came to see our charging stations, tablet stands, and lightboxes, but the BIG DRAW was our new Gravitee One-Step Wall System. Gravitee was a HUGE HIT. We heard the accolades in our booth, but it was the compliments we heard while walking the show floor and at after-hours functions that was more impressive. Lots of kudos and several comments of “Gravitee is the next big thing in our industry.”

At the airport waiting for our flight home, my wife asked me why Gravitee was so impactful compared to past product releases. I will tell you the same thing I told her, using a recent build as an example.

Gravitee is the culmination of 23 years of Classic manufacturing expertise and growth. When we initially developed this new product, we sat down and reviewed the entire Classic Family of Products. What made the Intro Fabric Panel System so successful in the mid 90’s? The patented hinge! What made the Euro LT Modular Laminated System so successful in the late 90’s and early 2000’s? The slide clip connection system and panel lock! What has made Visionary Designs, our hybrids, and our custom builds so successful to this day? Our ability to customize, be nimble, and do what others either can’t… or simply are unwilling to do.

Gravitee was born out of 23 years of knowledge and Intellectual Property. In the end, we developed Gravitee, a revolutionary wall system that self levels, requires absolutely NO TOOLS, has two corner options that allow you to make ANY angle connection, works seamlessly with Euro LT and MODUL, and accepts direct print or SEG graphics. Plus, you NEVER have to notch the SEG when a graphic extends over multiple panels or curves.

IMG_0350Pretty cool. Now let me use a real world example. You may recall our show booth from EXHIBITORLIVE 2015 and 2014. It was a modified version of the VK-5095 Island featured in the Visionary Designs and Rental galleries. One of our distributors asked if we could create the same design for their HIMSS clients… but using Gravitee. Well, you know we said, “Yes!” Our show booths in 2014 and 2015 took three guys eight hours to set up, and it packed in two crates at 2200 lbs total weight. But the Gravitee version took three guys four hours to set up the booth! Half the time! AND it shipped in one crate, not two. Think about that from an operating cost. Your exhibitor will save up to 1/2 on labor , 1/2 on shipping, and 1/2 on drayage compared to the previous Visionary Designs build. Oh, I should probably mention, the booth cost about 7% less retail as a Gravitee System.

The Rest of the Show

Alright… you can clearly tell I’m excited about Gravitee. But let’s talk about the rest of the show. We saw so many wonderful Classic Distributors as well as a few new distributor prospects. End-users stopped by the booth in numbers we haven’t seen in the past, so there will be a about 80-90 leads sent to distributors next week.

20150918-0804We won! Classic Exhibits took home another EXHIBITOR Portable Modular Award! Last year we won for Best Small Island. This year we won for Best Inline 10 x 10 for the “So Young” booth designed by our very own Katina Rigall. A special thanks to Tim Patterson at Communication One Exhibits for bringing us this great project. Way to go TradeshowGuy.

The mood on the show floor was upbeat and the vast majority of distributors and suppliers told us they are growing. Frankly, the show floor itself looked better than it ever has. As an industry I applaud everyone for putting their best foot forward from a design perspective. Two people who walked HIMSS (which is HUGE as you know) said the EXHIBITORLIVE floor looked infinityly better from a design perspective.

Lastly, there are never enough words to describe the pride I have in our team/family here at Classic. To John, Jim, Reid, James, Jen, Glenna, Jim P, Katina, and Mel who joined me in LV, I can’t thank you all enough for all that you do as co-workers and friends in this business. Once again, you made the entire company proud with your efforts and enthusiasm on and off the show floor. And to each and every Classic employee who wasn’t in Vegas, you were with us in spirit and your efforts showed each and every time a distributor heaped praise on Classic Exhibits.

IMG_2647

Now, my back is killing me, my feet are numb, and my brain is genuinely fried, so I look forward to the weekend with my family. I hope you do the very same.

Thanks again to our distributors and our vendor partners for continuing to trust in your relationship with the Classic Family.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a