Trade Show TalesBlog

Archive for September, 2016

Your Invitation to Shared Knowledge University | Fall 2016

September 28th, 2016 COMMENTS

Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.

Add in presentations by CORT, Optima, and Eco-Systems Sustainable and frankly, it’s overwhelming (in a good way). Then we mix in great meals, social events, and mixers with other distributors. This is your invitation to attend. See the graphic below for details and contact Reid Sherwood or Jen LaBruzza to reserve your spot.

On behalf of the entire Classic Exhibits Family, we hope to see you there!

Shared Knowledge University Fall 2016 | Classic Exhibits

Contemporary, Affordable Charging Stations for Tradeshows and Events

September 21st, 2016 COMMENTS

Event and Trade Show Charging Stations

Is Your Exhibit an Oreo, a Fig Newton, or a Nilla Wafer?

September 12th, 2016 COMMENTS

Trade Show Displays as Cookies

Sugar and More Sugar

As someone who grew up in the 60s and 70s, I consumed a lot of sugar. I mean A LOT. Kool-Aid, Popsicles, Shasta pop, ice cream, breakfast cereal, and every Hostess snack from Twinkies to Ding Dongs (perhaps the best product name ever!). Sugar and salt balanced endless dinners of casseroles and salads with mayonnaise. It was a great childhood.

The sugar feeding frenzy wouldn’t have been complete without packaged cookies. My mother called the shots when it came to cookies, which meant she bought store or off-brand cookies most of the time. But occasionally, she would splurge for the name brand. And, like every kid, I loved Oreos best.

Trade Show ExhibitsMy parents would gladly eat sugar wafers or ginger snaps. Not us kids. We fought for Oreos. Would settle for Fig Newtons. And cried and pouted if given a Nilla Wafer (unless drenched in banana pudding).

This experience gave me a solid foundation for judging things. As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit myself to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy. And, while I love peanut butter cookies, no prepackaged cookies can ever compare to homemade ones. That’s just a fact.

Now, when it comes to trade show exhibits, specifically 10 and 20 ft. inline displays, categorizing them has never been an issue. There are pop-ups, hybrids, modular laminate, custom, and basic tube and pillowcase graphic displays. But those labels are just labels, and not practical, oh-so satisfying cookie evaluations.

Nilla Wafers.

Trade Show Exhibits as Nilla WafersIf you notice these inlines, it’s usually for all wrong reasons — fuzzy graphics, broken hardware, or a general “vanilla” appearance. In addition, they’re bland in design and accessories. No monitor, shelves, pedestals, storage. No tablet stand, computer, or lightbox. It’s a tradeshow display in the same way a Nilla Vanilla is a cookie. Basic, unassuming, aesthetically similar to every other opening price point display. It got you there, but no one’s going to assume you’re a Fortune 1000 company.

Fig Newtons.

You either love Fig Newtons or you don’t. There’s no in-between. The equivalent inline has the same characteristics. Attendees are drawn to it because it takes design risks. There may be curves, headers, accessories, and a creative counter with storage. The graphics are layered with a mix of fabric and direct prints. Fig Newton displays often come in a variety of “visual flavors,” each with slightly different creative variation. You’ll never mistake a Fig Newton display for a Nilla Wafer one. And while you may not always like everything about it, attendees notice it on the show floor. Which is what exhibitors want.

Oreos.

Trade Show Exhibits as OreosOreos are the cookie equivalent of royalty. The traditional Oreo is the king; there are also Oreo queens, dukes, counts, princesses, and barons. They rule in a 20th century sort of way. No real power, just a commanding presence that demands respect. You’ve seen these 10 and 20 ft. inlines on the show floor. The booth is beautiful. The graphics are spectacular. The design, the aesthetics, and the function are seamless.

You approach it, mesmerized by its allure. You find yourself lingering. Need water. It’s there. A freshly baked treat? They have a tray of brownies. The product video is captivating. The lead retrieval questions never seem threatening or intrusive. You understand what they do, and yet, you still want to know more. It’s not that the exhibit is expensive. It’s that the design is flawless, and the booth staff is attentive, knowledgeable, and professional. It’s that perfect display “cookie” which always satisfies and can be tailored to your trade show tastes.

You have a choice in inline displays just as you do with cookies. But unlike cookies, when it comes to a trade show display, you are not choosing what you want but what others want. How do you want to attract attendees? How do you want to be perceived? And lest you think it’s all about price, it’s not. Well-designed inline displays come in all price points. And well-trained booth staffers are priceless.

If that seems intimidating or overwhelming, then never fear. Find an exhibit house with an established history of success and grab securely on their coattails. They understand trade show displays. And possibly cookies.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Our 4th FABulous Year! | Event Marketer FAB 50

September 10th, 2016 2 COMMENTS

Event Marketer Fab 50 2016 Exhibit Fabricator

It’s September! And activity is CLEARLY on the upswing based on your design and quote requests last week. Talk about a green flag start to the fall season. Thanks as always for trusting us with your projects. It’s very much appreciated!

In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America. This is a judged listing, not a popularity contest, complete with a comprehensive application and background check.

We are proud and humbled by this honor, considering the other 49 honorees. All amazing companies in our industry. And 30 are also Classic Exhibits Distributors/Partners. Wow!

So a huge KUDOS to those named to the 2016 Fab 50. Very well deserved to one and all.

Event Marketer Fab 50 Exhibit Fabricators

We’re the highlight one with the arrow. 😉

Like you, we take our responsibilities very seriously and even personally. This is a testament to our employees — the Designers, Project Managers, Detailers, Accounting, Purchasing, and our talented Production team. This recognition speaks to their commitment to Shared Success which serves as the foundation of our company. Thank you.

Finally, a BIG THANKS to Event Marketer and to the judges. We’re not a traditional custom house, although we build custom exhibits. In some ways, it would be easy to overlook us. And yet… you haven’t. You recognized the qualities that make us different from every other exhibit builder. For that, we are very, very grateful.

Finally, for all the parents reading this, school is back in session. For those with young kids (K thru 12) can I get an AMEN?! I don’t know about you, but I love my kiddos dearly, but I am so happy to be back on a normal schedule. Summer is supposed to be a time for rest and relaxation. Not in my house. It’s all about chasing kids. 🙂

Looking forward to seeing and talking to you during the busy fall season.

Have a great weekend with you and yours.

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

Trust Me. Your Design Staff Will Thank You!

September 8th, 2016 2 COMMENTS

blogheader

STOP! Before you read another word or are tempted to press “delete,” forward this to your design staff. Trust me. They will thank you!

Design Requests

Affordable Island Trade Show ExhibitThere’s rarely a logical flow to how many design requests you receive. One day, you are scrambling to find business. The next day, you are absolutely swamped.

For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.

All those nice-looking designs on Classic’s website or on your branded EDS website are available to you as 3d files. At no charge.

We have those 3d files at our fingertips, and we are happy, happy, happy to share. Your designers know the time it takes to create a visual presentation. They also know it’s drastically shorter when they have an existing model vs. designing EVERYTHING from SCRATCH.

That’s the beauty of our 3d models (and our business model). You can customize anything and everything. Go ahead and make changes, and then allow us to quote your customized design.

Many Classic Distributors enjoy using our design services. But many have their own design staff. For those distributors, our 3d file-sharing service is a godsend since you can respond to your customer’s requests in real-time.

So the next time you need to create a 20×20/10×20/10×10 design in one day, don’t stress. We can easily show you ten different Classic designs with that capability. We’ve done the legwork, and these kits are ready to sell.

Katina Rigall, Designer

Here are a few other ways you can work with the Classic Design Department:

  • Use us as your design staff if you don’t have in-house designers.
  • Use us as your overflow design staff when your internal designers are beyond their capacity.
  • Have us on phone calls with your clients. We are happy to be introduced as YOUR designer. Hearing what the client wants firsthand ensures the best design quickly.
  • Did you know we design and build custom wood exhibits? Not just extrusion and fabric. We can do it all.

Lastly, I just want to give Mike Swartout a nod, because our portfolio of kit designs would not as organized and comprehensive without his 16 years of design work. Assuming the title of Design Director, which was Mike’s for so long didn’t feel right, so that title has been retired, and I am the Creative Director. Mike is irreplaceable. No question about that.

Please let us know if you have any questions. And contact us if you need any Classic Exhibits 3d files.

Katina Rigall, Creative Director
katina@classicexhibits.com
https://www.linkedin.com/in/katina-rigall-050b0417