Trade Show TalesBlog

Posts Tagged ‘Jim Shelman’

An Interview with Jim Shelman, GM of Classic Rental Solutions

October 2nd, 2018 COMMENTS

Every week, Tim Patterson, a.k.a. Tradeshow Guy, conducts an interview on his Monday Morning Coffee video/audio broadcast. Sometimes it’s someone from the trade show community, but more often it’s an expert on various business topics. It’s my go-to stop every Monday morning. 

This week Tim interviewed our own Jim Shelman, the GM of Classic Rental Solutions. They chatted about rental trends, the evolving reasons to rent, and why purchase and rentals are not so different. The interview starts at 4:15. Enjoy! 

Classic Rental Rewards Winners

January 15th, 2016 COMMENTS

RentalRewards

It’s often the simple things that are the most rewarding.

Several years ago, the Classic Rental Solutions division had a problem. A large percentage of our returns were coming back with significant damage and/or missing components. We weren’t sure what to do, but we knew we had to do something. We couldn’t restock those components since our policy has always been “If it doesn’t look like new, we won’t ship it. Period.”

Distributor Rental Rewards LetterIn many circles, the obvious solution would be to charge for the damage. But we weren’t looking to be punitive. It’s kind of like insisting on guests clean your place the morning after the big party. Instead, we decided to  fix it with a positive rather than a negative program.

In July 2014, we launched Rental Rewards, a program designed to reward distributors for returning rental exhibits in good condition and without missing components. In other words, reward good behavior first, then, if necessary, charge for bad behavior.

As part of the program, Classic Distributors earn a 2% credit for every successful rental return. This credit is applied to their next rental project and is based on the entire invoice (excluding shipping and I & D supervision). After six credits, a 15% credit is issued toward their next rental. In addition, with every rental credit received, the distributor’s name is entered in a bi-annual Rental Rewards drawing for exciting prizes.

In return, we ask that distributors stress the importance of treating the rental components with a little extra care during installation & dismantle, and to pack everything securely, so it will arrive back at Classic in good condition. You receive Rental Rewards credits, and have the opportunity to win prizes. And we save money on repairs and replacement parts Win. Win.

Since its inception in July 2014, we have issued 207 Rental Rewards credits to 74 different distributors. We’ve given away 15 Amazon Gift Cards, and we just added a new exciting prize — RT airfare to Shared Knowledge University (SKU), our distributor training seminar.

DSCN5459December Winners — Amazon $150.00 Gift Card:

  • Lara Davie — ELITeXPO
  • Chase Howells — Frontline Exhibits
  • Michael Grossberg — Trade Show Emporium
  • Shannon Plaster — Exhibitus
  • Laura Magdalen — Exhibits Northwest

Shared Knowledge University (SKU) Airfare:

  • Exhibitus

Thanks to you, Classic Rental Solutions continues to grow by double-digits. Last year we added many new designs to our rental gallery, including islands, inlines, and a wide range of new charging stations. Watch for more exciting designs in 2016. And if you plan to attend EXHIBITORLIVE next month, please stop by our booth to see an exciting new product line. This line will be integrated into future rental designs. It’s incredible! And it’s a game changer!

Thank you for your continued rental business, and here’s to a super successful 2016.

–Jim Shelman and the CRS Team
Classic Rental Solutions

Classic Exhibits has a NEW Chicago Rental Depot

July 16th, 2013 2 COMMENTS

CLASSIC HAS A CHICAGO RENTAL DEPOT
by Jim Shelman

Yes, you read that correctly! We’re excited to announce that we have added a rental depot in Chicago. We’ve teamed up with ELITeXPO to produce rentals at their corporate headquarters in Elgin, IL (right outside of Chicago). We’ll work with you on the sales end, and they’ll handle the fulfillment. And you’ll save big time on shipping costs!

Over the past several years, our rental division has grown at a rapid rate, and with this growth, we’ve expanded our capabilities and added an enormous amount of inventory. But one question keeps coming up, “When are you going to open an East Coast rental depot?”

This is something that we’ve been mulling for quite some time. Our main concern was duplicating our Portland production process so we could offer the same quality rentals elsewhere. When the opportunity presented itself to work with ELITeXPO, a company we respect and admire, we knew it was time to act.

Founded in 1987, ELITeXPO began as a carrier of computer hardware, software, and high tech materials. Then in 1990 transitioned into trade show materials. From that point, the trade show industry has been the focus of their company. And in 2009, they launched their Tradeshow Services Division, which has been a perfect compliment to their founding core. With over 26 years of experience, Dave Mihalik (President & CEO) understands our industry and recognized this as a great fit for his company. According to Dave, “We already had all of the key components in place to duplicate Portland’s production process, and we were in the process of expanding our warehouse space, so it was perfect timing on our end. We’re excited to already have several rental projects lined up and on our production schedule.”

Chuck and Dave in Portland

Dave and Chuck Michel (Vice President Tradeshow Services) recently spent time in Portland at our production facility to gain a full understanding of our production process and inventory management. A few weeks later, Jim Hayes (Executive Vice President/COO) flew out for more intensive training and planning, so he could implement our system with his staff at their facility. As a side note, I want to express that these are really good guys! It’s great to work with people you consider good friends. And that’s the type of relationship we have. Quite honestly, that’s the only reason we decided to move forward with this. We knew they were the right people/organization to team up with!

Chuck Michel jumped on the opportunity. “We’ve worked with Classic as a distributor for over four years, and with Jim on a ton of rental projects,” said Chuck. “We’ve always been impressed with their operation, quality, and high service level.  So when I heard that there was interest in setting up a rental depot for East Coast rentals, I was all over it.”

We’re also offering round trip delivery services and I & D supervision for local Chicago shows and events (Quoted on an individual project/event basis).

For those who may have reservations knowing that ELITeXPO is a fellow distributor, please don’t. This organization is a class act, and they have no interest in competing with you. It’s a small world in our industry, and we completely understand how important it is to honor your relationships with your clients. We’re in this for the long haul, not for short-term gain. Dave and Chuck ask that Classic distributors reach out and discuss any concerns you may have prior to any rental project. Dave added,”We could also partner with distributors to assist with shipping and logistics. And there are preview and storage opportunities in our second warehouse, which would work well if there are any concerns about coming to our main place of business. The bottom line is we want this to work for everyone!”

All Classic Rental sales will continue to be channeled through Exhibits Northwest in Portland (Exhibits Northwest is a division of Classic Exhibits, Inc.). Continue to contact me for designs and quotes at (503) 624-2905, or jshelman@exhibitsnw.com.

Classic’s Portland Rental Depot

Whether we ship from Portland or Chicago, you can count on the same high quality service. Every order gets staged and photographed before it leaves our dock. And we’ll continue to email setup diagrams and staging photos before shipping, so you can share them with your clients. And we’re always available in case you have questions.

UPDATED WHOLESALE RENTAL GALLERY

We just added a new feature to the Wholesale Rental Gallery that should help you gather pricing information for your clients. Along with the wholesale hardware and graphics rental price, we’ve added a “Retail Pricing Calculator” that shows our wholesale rental price, wholesale graphics price, and retail prices calculated at 40% and 50% margins. You simply click on the button underneath the wholesale price shown in each of the individual rental designs, and you’ll see the detailed pricing information.

We look forward to working with you! And for those who we haven’t worked with, please consider contacting us for your next rental project.

You have our full commitment to a quality experience from start to finish!

Jim Shelman
General Manger of Exhibits Northwest & Classic Rentals
jshelman@exhibits.com


 

Randy Smith, Jim Shelman, and Cindi Cody

October 26th, 2012 COMMENTS
Shooting from the Hip (trade show tips)

Shooting from the Hip by Reid Sherwood

Randy Smith

I have been in Atlanta the past few days seeing distributors and playing in The Randy Smith Memorial Golf Classic. I am going to double up on this and talk a bit about both.

A few weeks ago, Rich Johnson (one of the founders of the RSMGC) asked me if I would serve on the board of The Randy Smith. Obviously I accepted. I have been a loyal fan and supporter for 11 years. The Randy is a non-political group of industry folks who provide emotional and financial support to other industry people who have fallen on difficult times.

It is the one day all year (and maybe the night before) where competitors lay down their swords and come together to raise money and help people. And this year was no exception. There were eight recipients. Every year I’m reminded of the same thing:  no matter what is going on in your life, no matter how bad you have it, there is always someone who has it far worse.

One of the recipients was the Mark Tate family. Mark and his wife have two daughters, age 13 and 10. They have both been impacted with life-threatening disease. Olivia (the 10 year old) was diagnosed with brain cancer at 2 years of age and has had numerous surgeries and treatments. Thank God she has been in remission for the past 4 years. Her sister, Elena, was diagnosed with leukemia in 2009 and has had chemo and was in remission until recently. She had bone marrow transplant this past July and continues to receive treatments.

Again, just when you think times are tough, you hear a story like this and realize that all in all, your life is pretty good.

Thank you to everyone who participated as golfers, volunteers, and sponsors. Without you, it would not be possible. And personally I would like to thank Rich and Ted Peterson for keeping this alive for 18 years

Personally, I would like to thank my team from the Randy this year. Bill Glasser from Exhibit Concepts, Cindi Cody from Xzibits, and Classic’s own Jim Shelman from Exhibits Northwest.

Jim Shelman

This was the first time I spent time with Jim without other Classic employees in the mix. He is a great guy, but he has his quirks. The day before the tournament, I had a couple of early appointments, but Jim and I were planning to play a round later that day.

I pick Jim up to go to the course, and he is complaining. Well, not really complaining, maybe whining and visibly distraught. All this because the place we were staying didn’t have the right coffee. Trying to be the nice guy, I hurry along, so we get to a gas station where he can get some coffee. It isn’t good enough — the pot is too empty and it is probably burned. Now he is borderline quivering. I am not a coffee drinker so I really don’t understand, but I try to be a good team player. We move on and he says, “Pull into McDonalds. They have good coffee.” I pull in and roll the window down and am ready to order, thinking to myself how glad I am that I am not a coffee drinker who needs that “caffeine boost” to get through the day. So he says, “Get me a Decaf!” REALLY??? But it all made sense later that evening when I saw him drinking a O’Doul’s beer.

Cindi Cody

On another note, I did a trade show with one of our Atlanta distributors, Xzibits, and it was a huge success. Cindi Cody and her crew had an attractive 10 foot exhibit. The six hour show offered up almost 30 leads. One little tidbit of information. Cindi posted on her Facebook page that they were at the show. Instantly, a new start-up company wrote back saying that they couldn’t attend but made an appointment for later this week.

I’m always interested in what customers are looking for in this economy. Many are still looking at banner stands, but many are saying it is time to step up. No more pop ups. That puts Magellan, Sacagewea, and Perfect 10 in position to answer that call. I do have to pay a tribute to Optima Graphics and Xpressions. The show I was at was a business to business show. There were about 60 exhibitors in all. But out of 60 distributors, there were six Xpressions displays. That is an incredible number.

That’s all for now. I’m headed home in a couple of days. These ten day trips make me miss my family more than usual, so I am looking forward to Tuesday evening.

Till the next time,

Reid Sherwood
reid@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions and engineered aluminum extrusions (ClassicMODUL). Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.


 

Double Deck Extrusion Article in Exhibit City News

July 3rd, 2012 COMMENTS

Double Deck Extrusion Exhibits are Thriving

ClassicMODUL Double Deck

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at double deck exhibits. Jim Shelman, General Manager of Classic Rentals, was the spokesperson for ClassicMODUL Aluminum Extrusions. The article begins below and then links to the full ECN article. Our thanks to ECN for asking us to participate.

Why are aluminum extrusions the perfect building material for double deck systems?

Jim Shelman, General Manager of Rentals, Classic Exhibits: Engineered aluminum extrusions are ideal for adding structural components; it is lightweight, packs efficiently and offers an appealing, contemporary look.

Chris Lake, COO, Highmark: Versatility, strength, and weight make aluminum extrusions ideal for the double deck system. By using the Highmark custom beam, column and hand rail extrusions, exhibitors can design and accessorize a multi-story double deck from Highmark’s current rental or new inventory.

How has demand for double deck systems been over the last year?

Tim Searle, President, Searle Exhibit Technologies: SET has experienced a dramatic increase in the demand for double decks over the past year for both new builds and rentals. For instance, summer is traditionally the slowest time for the exhibit industry, but the past few weeks, we have experienced multiple double deck quote requests most days, with a majority of them needed for summer tradeshows.

Shelman: We’ve seen a substantial increase in double deck rental inquiries and a 25 percent increase in booked rentals. Some of that has to do with the economy improving, but we’ve also benefited from having one deck permanently warehoused in Las Vegas. Often, that’s a major reason the client decides to go with a deck at a Las Vegas event: no shipping.

Continue to ECN article

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.