Designing a portable display system
in today’s ultra-competitive market takes guts. Not only must it be durable,
easy-to-assembly, and (preferably) tool-less, but it must also feature
accessories like monitor/tablet mounts, workstations, counters, and storage.
And if that wasn’t enough, it must be attractive and represent a real value.
In January 2020, Classic Exhibits
will introduce Symphony, a portable system with over 30 mix and match configurations,
seamless graphics, and dramatic shapes. Symphony
will be both familiar and unlike anything you’ve ever seen before. That takes
guts! Coming Soon!
2020 Branded Exhibit Design Search
A few days ago, you received an email about the revised Branded EDS Program. We listened and made changes to the program introduced last year, including adding an earned rebate incentive. We made the incentive reasonable so most Classic Distributor Partners could reach those sales levels easily.
Best of all, if your wholesale sales were at least $150,000 in 2019
and you have an active EDS website, then you won’t receive an
invoice for 2020. Nothing. Nada. Gratis.
If you have questions about your existing Exhibit Design Search, or you would like to add a branded EDS to your website, contact Mel White, Jen LaBruzza, or Harold Mintz. They can explain the features and benefits of branded EDS sites, including our strategic EDS partnerships with Optima, CORT, Brumark, and Display Supply and Lighting.
Just Like the Wizard of OZ
At Classic Exhibits, we’re kinda like the Wizard of Oz. We love to create display magic, but we do it hiding behind a curtain as much as possible. On occasion we pull that curtain back, like at EXHIBITORLIVE or award programs. Otherwise, we’re invisible.
Recently, we agreed to a corporate profile in Exhibit City News, which we’ve never done before in any publication. It was in the September/October issue. If you didn’t get a chance to read it, here’s the online version: Classic Exhibits Inc.: An Industry Chameleon.
If we’ve learned anything over the years, it’s that people find it challenging to describe who we are and what we do, even our most loyal distributor partners. The article does a good job of making that clearer and includes quotes from Kevin Carty, Katina Rigall Zipay, and Mel White.
EDPA Access 2019
Kevin Carty and Jen LaBruzza will be attending EDPA Access in Tucson, AZ on December 4-6. Ask about several exciting custom projects (Star Wars, The Walking Dead, and corporate branding). There’s a lot going on at Classic and even more changes coming in 2020.
In this video, Kevin shares his thoughts about fall business, Shared Knowledge University, Classic Rental Systems, and EDPA Access (in late November). It’s been an exciting fall season at Classic Exhibits with increased orders and a HUGE bump in custom builds.
A sincere thanks to the Classic Distributor Network for trusting us with your orders. It’s very much appreciated. See the video below for your complete update.
To view recent projects, go to Past Five Days in Exhibit Design Search.
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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
We wrapped up Shared Knowledge University last week. Another amazing group of attendees! There’s just something about SKU that sparks joy, delight, and the urge to sing kumbaya (at least silently). Kevin offers his take on SKU, EDPA Access, and several other topics in this vlog.
Flying High! As I fly home from the EDPA ACCESS 2014 Annual Conference, I’m writing this from 30,000 ft. But that’s not the only reason I’m “high.” As you learned in Kevin’s blog last week, Classic Exhibits won a major award this year.
We were recognized with an EDDIE Marketing Excellence Award for our online Exhibit Design Search tool. I have to admit as Reid Sherwood and I made our way up to the stage to accept the honor, I was thinking of several people. Mel White, Tony Bennett, Glenna Martin, and Sally Fields. Why Sally Fields? Well the moment was definitely one of those, “You Like Me, You Really Like Me!” moments. Not me specifically, but Exhibit Design Search. The sales tool of all sales tools received the recognition it deserves. It was certainly a proud and emotional moment as Reid and I accepted the award on behalf of Classic Exhibits, our strategic partners, and every Classic Exhibits Distributor who has a branded EDS on their website.
ACCESS was great in so many other ways too. The theme was “Band Together.” Shared ideas about our beloved industry was practiced throughout the seminar and speaker sessions. In addition, Jim Shelman, Reid Sherwood, and I participated in the Supplier Showcase where we connected with current and potential customers, vendors, and even other suppliers in a way that was low-key and comfortable.
“Bridging the Generation Gap” was a particularly interesting session. Amy Yag from Access TCA, Amanda Helgemoe from NuVista, and Pat Friedlander from Word Up! led a lively and engaging session about motivating millennials in the workplace.
The 5 Key Millennial Motivators:
Culture – Being part of something bigger and building a community.
Incentives — Beyond monetary values.
Set Communication Standards – Clear expectations for internal and external communication.
Clear Expectations and Consistent Feedback – A generation of structured learners thrive on this.
Focus on Personal Growth – Opportunities for continuing education/training.
Other sessions and keynotes provided insight into customer service and industry trends. One particular trend that was discussed in many sessions was Cost Reduction as the “new normal,” creating more pressure for exhibit companies to provide value. In all, our industry definitely seems to be on the upswing from the recession based on discussions with distributors, suppliers, and other manufacturers.
Jim and Reid also participated in the golf tournament at the signature Copperhead Golf Course. Jim said, “The golf and the weather couldn’t have been better! Other than a couple of long putts, I wasn’t able to contribute much to our team, but it was fun to be out on a beautiful course on a warm, sunny day in December.” (Who’s been to Oregon in December? Enough said!)
Next year the conference will be held in Las Vegas at the beautiful Red Rock Resort, Spa, and Casino, a mere 5 minutes from my house in Summerlin. You know I’m excited about that!
Looking forward to seeing everyone at EXHIBITORLIVE March 1 – 5 at Mandalay Bay.
Still need to register? No worries, we’ve got you covered.Get your VIP Guest PassACCESS CODE (#4044) and register:
“Bridging the Generation Gap” was a particularly interesting session. Amy Yag from Access TCA, Amanda Helgemoe from NuVista, and Pat Friedlander from Word Up! led a lively and engaging session about motivating millennials in the workplace.
Next year the conference will be held in Las Vegas at the beautiful Red Rock Resort, Spa, and Casino, a mere 5 minutes from my house in Summerlin. You know I’m excited about that!