Trade Show TalesBlog

Posts Tagged ‘Classic Exhibits’

Here’s Your Post-Pandemic Portable Trade Show Display

April 7th, 2021 COMMENTS
Symphony Portable Display Elegance -- Features and Benefits

Most portable displays look portable. That’s always been unfortunate fact. But… what if you could have all the benefits of a portable system, like UPSable roto-molded cases and tool-less assembly, with all the design impact of a modular or custom exhibit? It’s possible with Symphony Portable Displays.

Zero Compromises

Choose from 54 kits or configure the design to meet your unique trade show marketing requirements. With Symphony, there are no compromises, no tradeoffs. Simply a beautiful, upscale display at a price that’s thousands less than most custom modular exhibits.

Symphony Portable Display Elegance
Symphony Portable Display Elegance
Symphony Portable Display Elegance

The Future Success of Trade Shows in North America

April 7th, 2021 COMMENTS
EDPA Advocacy

An EDPA Exhibitor Advocacy Statement

The Experiential Designers and Producers Association, via their Exhibitor Advocacy Committee, recently published a statement regarding the future of post-pandemic trade shows. It’s a MUST MUST READ.

The first three paragraphs are below with a link to the full statement on the EDPA website.

WHO WE ARE

The Exhibitor Advocacy Group is an ad hoc group whose members come from the corporate exhibitor community, exhibitor-appointed contractors, unions, show management, and general service contractors. Our mission is to ensure the successful future of trade shows, conventions, congresses, and other face-to-face business events. Our focus is on promoting transparent and reputable business practices, consistent standards, and new business models. We encourage all trade show industry constituents to join us in identifying best practices and helping to build a profitable and equitable industry for all constituencies.” 

BACKGROUND

Before COVID-19, the exhibitor experience on the show floor was deteriorating. Every year, exhibiting costs increased, and issues around transparency, metrics, and cost savings became more problematic. Exclusive show site services from the general contractor like material handling, electrical, and rigging became more complex and expensive, creating a lack of transparency for these services and the associated costs. Leads and data from attendees became proprietary information of show management, and the data was rarely shared so that exhibitors could calculate a meaningful ROI.

Most importantly, there was a significant lack of support from most show management organizations to find cost savings for exhibitors. Instead, the general contractors’ cost savings went to show management and were subsequently recovered through higher costs to exhibitors. Expenses continued to increase without added value. The industry had become stuck in a rut and very hesitant and reluctant to change. Many shows found themselves in a ‘business as usual’ scenario that added no value to anyone – organizer, attendee, or exhibitor.

Continue reading HERE.

Our Video(s) for the Portable Modular Awards Ceremony

March 25th, 2021 COMMENTS
Find It Top 40 Awards program

The Portable Modular Awards and Find-It Top 40 Presentation will be on Thursday, April 8. Look for an announcement from EXHIBITOR Magazine next week.

Classic Exhibits has supported the PMA’s from the beginning both as a sponsor and as a participant (with 5 finalists this year). We will also be an advertiser during the virtual Facebook presentation.

We gave EXHIBITOR two identical ads but with different music backgrounds. Let’s call one “upbeat” and the other “inspirational.”

Vote

Here’s your chance to vote on which video you like better. Let us know in the comments. Thanks.

Upbeat Version

Inspiration Version

NEW Multi-Function Hand Sanitizer/Tablet Stands

March 24th, 2021 COMMENTS
Hand Sanitizer Stands with iPad and Surface Options

Introducing three multi-function Stand Tough™ Sanitizer Stands with tablet, literature, and graphic options. The ideal solution for events, trade shows, and information kiosks.

Features:

  • Hygienic Stainless Steel Tray
  • iPad or Surface Tablet Enclosure
  • Graphic Branding Options
  • Durable Powder-coated Finish
  • Steel Base Plate
  • Acrylic Literature Pockets
  • Limited Lifetime Warranty

Multi-function Hand Sanitizer Stands with Tablet Option
Multi-function Hand Sanitizer Stands with Tablet Option
Multi-function Hand Sanitizer Stands with Tablet Option

Symphony Portable Counters and Pedestals

March 16th, 2021 COMMENTS
Trade Show Counters and Pedestals

Counters and Pedestals, like Rodney Dangerfield, get no respect. Yet, nothing works harder on the show floor. They’re the ultimate Swiss Army knife.

At Classic, we know a little bit about counters with over 250 custom, modular, and portable kits in Exhibit Design Search. Yes, that’s a lot. Others might label it OCD, but we call it being thorough. Hey, don’t judge! 

A well-designed counter combines branding, design, and practical features like storage and accessories. Think about the last time you were on the show floor. Chances are you spent the bulk of your time standing or sitting around a counter. 

We’re particularly proud of new Symphony designs shown below. They assemble without tools, pack flat, include shelves, and are perfect for graphics. Plus, they include a unique Classic feature – the locking countertop.  Don’t see exact what you want in EDS? That’s nOCD problem. Let us design and build it. 

Symphony Portable Counters and Pedestals