Trade Show TalesBlog

Posts Tagged ‘Aluminum Extrusion’

5 Classic Tips x 5 Days = 25 Insights | Day #1

November 7th, 2016 COMMENTS

tips

I’m a giver. What can I say? It’s who I am.

In the spirit of Thanksgiving, I thought I’d share 25 “Classic Tips and Insights” over the next week. Five per day. Some you may know. Others probably not. I promise to keep them short, sweet, and easily digestible.

Tip #1 — Photo Galleries

Exhibit Design Search has three new photo galleries:  custom, rental, and retail. Why the addition? Distributors asked us to include more customized solutions in their branded EDS websites. For Classic, these display categories are growing fast, like grass in May. Bring um’ on baby! We love these types of projects.

Tip #2 — Graphic Resolution and Drayage Calculators

Have you ever wanted a quick tool to calculate graphic resolution sizes or material handling charges? We have both. When I showed the calculators to a Classic Distributor recently, he hugged me. Now I’m not a hugger. But, I’ll take an “atta boy!” if you like them.

Tip #3 — Projects, Designs, and Rentals Email Addresses

The projects, designs, and rental email addresses are like cilantro. Some folks like it. Others say it tastes like soap. We love them because it allows us to forward your request to right person PDQ. But, we’re not picky. Call us. Send an email to a PM or Designer. OR dance across the keyboard with projects@classicexhibits.com, designs@classicexhibits.com, or rentals@classicexhibits.com.

Tip #4 — ClassicMODUL

Whenever you need MODUL extrusion in full lengths, cut pieces, or basic designs, contact Tom Jones at tjones@classicmodul.com. Tom is the Home Depot of engineered aluminum in ClassicLand. Give him a call or visit the CM website:  www.classicmodul.com. At some point, we should buy him a bright orange smock.

Tip #5 — iPad, Surface, and Other Tablets

Single, double, and quad tablet stands. We have them. Counter mounts. Ones with literature holders. Most with graphic options. All built to withstand trade show, retail, and event abuse.

Available in silver, black, and white. iPad, Surface, Galaxy, and many others.

Now that wasn’t so bad. Same time tomorrow with #6 thru #10.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite


 

 

 

 

Mid-Year Review: Word on the Street — July 13th thru July 17th

July 17th, 2015 1 COMMENT

sssslines

Happy Summer to All!

Kevin Carty, VP Classic Exhibits

Kevin Carty, VP Classic Exhibits

I am writing this a few weeks late, but in fairness, there’s a lot going on at Classic Exhibits.

It’s been an exciting 2015, thanks to you, our loyal and creative distributors. Your projects have been ALL ACROSS THE BOARD — so let’s review the highlights, identify some trends, and share a few stories.

The year started with a bang. January set the tone after a busy late December. It was clear we were going to be in for a wild ride filled with growth, unique challenges, and a mixture of tradeshow, event, retail, and permanent install projects.

SuperNova is Shining a Bright Path


06_12_15_2_45240Lightboxes have been a shining star whether for tradeshows or retail! Our SuperNova LED lighting solutions have been designed into everything from freestanding lightboxes and iPad stands to comprehensive tradeshow builds and retail store interiors.

Lighting has been one of the growing pieces of “jewelry” in many designs that pass through Classic. It’s cost-effective and impactful on every level. And in 2015 it has been used to backlit and create dynamic graphics and as a featured design element. There’s a lot to know to do it right, and after four full years, we’ve got it down to a science. In short, we’ve gotten good with the glow.

Super-CHARGED Products

07_06_15_1_45596After the release of five new charging stations at EXHIBITORLIVE, our Designers and Project Managers have been inundated with charging station requests like “Can I add charging capabilities to that…or that…or that?”

In many cases — YES. We clearly struck a chord with the units shown in Las Vegas. Many of you took advantage of our charging station showroom promotion and are now  reaping the benefits. We have seen a HUGE increase in the number Coffee Table Charging Stations and Bistro Height Charging Tables ordered. In addition to other creative new changing station opportunities.

It’s easy to see why. They are practical, brandable, and of course functional. And a surefire attendee draw to any  exhibit space.

“Other Stuff”…All Things Outside the Tradeshows

Retail CabinetOver the past few years, we have shown you more retail, corporate environment, and permanent installation work. So far in 2015, this trend only continues on an accelerated pace. We have seen everything from full pop-up retail shops, to mall kiosks, to complete visitors centers, backlighting, and everything in-between.

Your ability to tap in the ClassicMODUL profiles, SEG graphics, and custom millwork has led to some amazing work. If you asked me 10 years ago if Classic would be doing these specialized projects, I would have said “probably not.” However, it all goes to show that those manufacturers and distributors who have been willing to adapt are growing and expanding their client bases.

This work has become a segment with its own Project Management team and Production Engineer. And its FUN! In September, we hope to share pictures of an exciting Interactive Visitors Center we are building. It’s a marvelous  collaboration of Exhibit Design, Graphic Design and a Custom Built App to drive the user experience.

More Pyrenees… Less Cobble Stones of Paris

Pardon the Tour de France reference, but it is that time of year.

I am speaking about the seasonal sales cycle in our industry. Historically we have always been able to identify the flat or slow times of the year — June, July and November.

With more business coming from retail, event, corporate environments, and of course tradeshows, we have enjoyed a more predictable sales experience month-over-month. Great peaks still but no real valleys (which are now mid-sized peaks). June is a great example. It was one of our largest months ever. In JUNE no less!

Mixed Nuts

Branded CrateThe diversity of tradeshow exhibit orders has been a joy.

The bread and butter orders — 10 x 10, 10 x 20, island kits, Sacagawea, P10, Magellan and Visionary Designs are all there and increasing. But the mix of custom hybrid islands, inlines and traditional custom wood builds is growing by leaps and bounds.

We often joke that Classic is the “Largest, Most Invisible Exhibit Builder” in the industry. And that’s not by accident. Our labeling program strives to build on your brand, not Classic’s. At your request, we brand the cases or crates, the setup instructions, etc. with your name. When I look at the shipping department at the end of the day, I see more and more exhibits leaving with your brands… not ours.

As you know, we encourage this practice. It’s one of our marketing strategies, i.e., helping you build your brand with our products in your markets. Shared Success!

Thanks for continuing to trust us with that.

Can I Borrow That?

05_07_15_3_RentalJim Shelman and his talented team in Classic Rental Solutions continues to amaze with their growth and resourcefulness. They design the most customized rental offerings we have ever seen.

Rentals are no longer an afterthought or driven by exhibitors with tight budgets. They are a viable and valuable marketing option for clients who want a unique look without being locked into the same structure or graphics from show to show. Rentals give them the biggest smooches for their marketing buck.

Internally, we often joke that we are now competitors on larger builds — Rentals vs Purchase. Which is a fun place to be. We are happy and proud to be able to offer your clients fresh, custom options whether your client chooses to own it or rent it.

The Nuts and Bolts

ClassicMODULPosters24x36_Page_3

www.classicmodul.com

So much of what we build, our design palette so to speak, relies on ClassicMODUL Engineered Aluminum Profiles. That includes 10 x 10’s to Double Deck structures and all designs in the middle.

ClassicMODUL is experiencing an uptick in their raw metal sales to  distributors who build in-house or manage retail, graphic frame, or architectural accounts. These clients need metal, mostly cut-to-length, along with connectors. They don’t need assembly instructions or reusable packaging.

Tom and his team have done and will continue to do a great job delivering new and unique extrusion offers to meet the design changes we all face. With a great emphasis these days on creating solutions for SEG graphics.

Keep a close eye out for new exciting stuff from ClassicMODUL.

For me, well what can I say. The mid-year point bring two things to mind. In the Great Northwest, it has been exciting, but so hot! We have stolen all the 90 plus degree days from other parts of the country. And while it is nice, I have to admit I am eager to get a little Oregon Sunshine back… also known as RAIN.

The other is… the 1/2 year point always brings another anniversary for me at Classic. This year is 21 years! Thanks to those who sent me personal and LinkedIn messages of congrats. They’re greatly appreciated. An of course I enjoy the jabs and jokes as well, like having Beth from Accounting point out that when I started at Classic, Trina from Design was not yet even in elementary school. YIKES!!

It’s been a great first half of the year. And while we enjoy it, we don’t ever forget that it’s largely due to you. You are the ones who put food on our plates. So thanks as always for your partnership and confidence in our team/family. We greatly appreciate it!

Have a wonderful weekend with your families.

Be well!

–Kevin
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

iPad Kiosks and Summer Specials: Word on the Street — May 28th thru June 1st

June 3rd, 2012 COMMENTS
iPad Kiosks and Summer Specials: Word on the Street -- May 28th thru June 1st

Word on the Street by Kevin Carty

June, July, (and August) Specials

Table Top Savings

Save 10% on select Table Top Displays including Sacagawea, Perfect 10, SEGUE, and Intro. These are some of our most innovative table tops, which we’ve never discounted before. But, it’s summer in Portland, OR, and we’re apt to lose our sanity after not seeing the sun for nine months. 20 kits total. Be sure to check out the quick, easy, and inexpensive iPad option for Intro Fabric Table Tops. So very, very simple. So very smart.

Free eBook

Your customer will receive Build a Better Trade Show Image, the definitive guide to trade show marketing, when they order a hybrid inline or island through August 31. This 280+ page eBook by Marlys Arnold is your customer’s gift. Inside the display, they will find a large postcard with a unique code and a web address. Here are two links for more information about this promotion:

http://www.imagespecialist.com/classicexhibits/classic-exhibits-distributors/

http://www.imagespecialist.com/classicexhibits/

Quadro EO and iPad Kiosk “Summer Crush” Promotion

iPad Kiosk with Wings and Graphic Halo

In celebration of the long-awaited iPad Kiosks (MOD-1312 and MOD-1314), we are running Summer Crush Specials. The Specials feature the Quadro EO Pop Up combined with the newly released iPad Kiosks (June 1st). The savings are ginormous. Literally GINORMOUS! It’s our way of introducing what we expect will be one of our largest selling products over the next two years.

Those who saw the units at EXHIBITOR 2012 know that the Classic iPad Kiosks are the real deal. They combine function and value never before seen in an iPad kiosk with a lockable clamshell case, integrated wire management, an internal power strip, and powder-coated steel and aluminum construction. Plus, it wouldn’t be a Classic without accessory options like graphic wings, graphic clamshell halos, literature holders, and a nifty keyboard shelf. Check out the links below to see all the great options.

But my personal favorite . . . the clamshell case with an extrusion connection similar to how Literature Brochures attach to our hybrid systems. This gives you the ability to add an iPad to any new or existing hybrid inline or island from Classic Exhibits (and a competing extrusion line as well). 😉

Kudos to Mike Swartout for the great demo video. Pay special attention to the cool theme music. I love it!!

Let’s Meet at Your Pad

See the details in the Exhibit Specials gallery. You’ll receive an e-broadcast on Tuesday with a flyer you can re-brand and send to your customers. But like all summer crushes, this one is 2 Good 2 Last 4 Ever.

For the iPad Kiosk Product Sheet and Price List, click on the links.

Hope you all had a great weekend and a productive week ahead. Be well!

–Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

2011 “State of the Company” Letter from Kevin Carty

January 11th, 2012 COMMENTS

Kevin Carty, VP of Sales

Happy New Year! Hope you had a great Holiday Season.

Classic Exhibits Inc. and its divisions continued to rebound in 2011, after showing solid increases in 2010. Across the board, volume grew from 22 to 33 percent, depending on the division. Most refreshing, we saw no single trends, meaning our sales came from kits and custom, rentals and extrusions, and trade shows and retail. Nearly every week we were surprised by interesting projects that challenged and stimulated us.

New Systems Released

SEGUE Sunrise Trade Show Display

SEGUE Sunrise Portable Hybrid

Most new kits were based on MODUL TSP extrusions, which use silicone edge graphics. SEGUE Sunrise is a good example. Released in early January 2011, the Sunrise was one of those product releases you dream about. While it wasn’t the first SEG backwall on the market, it was the first to get it right from assembly to packaging. The Sunrise assembles without tools on both the single and double-sided versions and packs in die-cut foam packaging. Much like the Sacagawea and the Perfect 10, the Sunrise addresses a specific price point while not sacrificing design or value.

We introduced several iPad solutions as well. These have done well. If you haven’t seen them, I would encourage you to add them to your arsenal:  the MOD-211 iPad Counter Insert and the MOD-1276 Kiosk.

Design Monday Anniversary

In February 2011, we celebrated the 6th Anniversary of Design Monday. Kudos to Mel White, Mike Swartout, and the Classic Design Department for creating a marketing broadcast that transformed Classic and made a difference to our distributors. Other manufacturers shared their designs, but Classic made it a weekly feature. You can imagine the discipline it takes to create three new designs each week, but it’s that discipline that sets Classic apart. It forces us to never be complacent about innovation.

Exhibit Design Search/Website Changes

ClassicMODUL Aluminum Extrusions for Trade Shows

NEW ClassicMODUL Website

If you were watching closely, you saw lots of tweaks to Exhibit Design Search. We upgraded the UI, reorganized the galleries, finessed the Design Descriptions, and added 30 second audio clips. All that in addition to daily photos in P5D, new kits, articles, FAQ’s, and bi-monthly specials.

The ClassicMODUL website changed dramatically, www.classicmodul.com. If you haven’t been there recently, we encourage you to take a tour. The extrusion galleries are much easier to navigate. We’ve added a legend showing which depots have which extrusions, and (my favorite), the MODUL 6.0 Index can be viewed via Page Flip software. It’s pretty cool. As a reminder, we encourage you to contact ClassicMODUL when you need aluminum extrusion for designs you are constructing yourself.

Distributor Events

Historically, we have always been eager to participate in Distributor Events, such as open houses and training. There was a lull in those events during the recession, but 2011 saw a resurgence. We partnered with several Distributor Open Houses and Marketing Events. We applaud those distributors who took the time and effort to organize in-house activities. A special shout out to Atlantic Exhibits for their two ExhibiTrends events. Excellent turnout and they both ran like clockwork.

Alternate Markets

Like many display shops, retail and museum jobs have always been part of the mix. But this year we really pushed that envelope. Projects included studio set work for several television networks, a flagship store for Comcast Xfinity, retail fixtures for an athletic apparel company, and my favorite, building a museum onsite at a music festival celebrating the 20th anniversary of the band Pearl Jam.

These projects and many others were learning experiences that opened doors for Classic and our distributor network. We expect the trend to continue in 2012. In fact we started off the New Year with an in store display celebrating the Rose Bowl Victory for the Oregon Ducks. This display was designed to hang in a storefront of the flagship NikeTown store in Portland. Pretty cool.

VK-5077 Trade Show Island

VK-5077 Island Exhibit

Islands are Back and Better than Ever

Islands are back and not just those with meager budgets. Well thought out, design-centric islands with realistic budgets are growing and a clear indicator of the “paced” economic recovery.

Internally at Classic, Exhibits NW and ClassicMODUL

Mel and I have always bragged about the great family atmosphere at Classic. In 2011, as we grew, we added employees to that family. And our employees did their job preparing for Classic’s employment needs in the future. At least five newborns were born.

Exhibits NW added folks to the Classic Rental Division. They have been wonderful additions who fit the culture and work ethic. I know I speak for Jim Shelman when I say how happy and thankful we are for the talents they bring to the company.

We expanded the Customer Service Department, adding two new FT positions to Set-up Instructions. We have consistently gotten high praise for our personalized set-up instructions, and Jeff and Pavel made them even better. Great job guys!

The Classic Production Department has grown as well, as business grew through out the year. They have all proven to be very talented additions who we hope will remain in the Classic Family for many years to come.

Thanks to the Staff

MOD-211 iPad Counter Insert for Trade Shows

MOD-211 iPad Counter Insert

I wanted to say a special thank you to the Classic Exhibits, Exhibits NW, and ClassicMODUL staff. As always you make Classic . . . well, Classic. I appreciate all that you do to keep our customers and their customers happy. This past year, like many before, we celebrated many double-digit anniversaries at Classic. It always chokes me up when we celebrate anniversaries once a month. Usually there are several folks who are celebrating 8, 9, 10, or even 12 years at the company. Thank you for your dedication and your hard work.

On a personal note many of have asked about my travel schedule. I have stopped traveling for the most part with the exception of industry events like EXHIBITOR, EDPA, and The Randy Smith Memorial Golf Classic. Except for a rare trip here and there, I have chosen to stick closer to home. And to be honest I am really enjoying it on a personal and professional level. I like being in the office every day and having more time to run the business with Mel and our management team. And I love being able to come home to my beautiful wife and two five year olds each day.

Having said that, I know this leaves a void in visits to you. For that I apologize. We expect to add to our outside team this year, sooner rather than later, to complement the great work that Mel and Reid have been doing. I look forward to updating you on this in the coming months. And certainly look forward to seeing you all in Las Vegas at EXHIBITOR 2012.

Speaking of additions, I want to welcome to the Classic Family a new Designer. Katina Rigall starts on January 16. She is a talented and much needed addition to the Classic Exhibits Design Department. I know I speak for Mike when I say, “We can’t wait for your arrival Katina.” 🙂

I hope you have a very successful 2012 and that we continue to be a part of it. Thanks for all your support and business over the past year. We really, really appreciate it.

Thanks,

–Kevin Carty

http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

*********************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

ClassicMODUL Opens Southeast USA Extrusion Facility

March 23rd, 2011 1 COMMENT

ClassicMODUL Aluminum ExtrusionsClassicMODUL, a designer and manufacturer of aluminum extrusions and accessories, announces the opening of a Southeast USA facility.

The Birmingham, AL manufacturing and warehouse facility will stock select aluminum extrusion profiles for exhibit houses, retail designers, and museum display builders. The Birmingham facility along with the current Cheshire, CT facility serve as regional distribution hubs for MODUL aluminum extrusions.

Aluminum profiles and accessories currently unavailable in Birmingham, AL will continue to ship from Portland, OR.  With the exception of CNC bending, the Southeast facility can handle all manufacturing requests.

According to Kevin Carty, VP of Sales, “We are excited by this opportunity to better meet the needs of our clients on East and West Coasts and anywhere in between. Now with locations in the Northwest, Southeast, and the Northeast, ClassicMODUL offers much greater shipping flexibility than any other aluminum extrusion supplier. Choosing the right aluminum profiles was important, and we want to thank our distributors for their feedback. We feel confident that we have chosen the right location, the right partner, and the right group of extrusions. However, this is just the start. We will continue to add profiles to the Birmingham facility based on our distributor’s feedback and demand.”

For questions about availability or to place orders, contact Tom Jones at tjones@classicmodul.com or 866.864.8686. For more information about ClassicMODUL, go to www.classicmodul.com.