Sugar and More Sugar
As someone who grew up in the 60s and 70s, I consumed a lot of sugar. I mean A LOT. Kool-Aid, Popsicles, Shasta pop, ice cream, breakfast cereal, and every Hostess snack from Twinkies to Ding Dongs (perhaps the best product name ever!). Sugar and salt balanced endless dinners of casseroles and salads with mayonnaise. It was a great childhood.
The sugar feeding frenzy wouldn’t have been complete without packaged cookies. My mother called the shots when it came to cookies, which meant she bought store or off-brand cookies most of the time. But occasionally, she would splurge for the name brand. And, like every kid, I loved Oreos best.
My parents would gladly eat sugar wafers or ginger snaps. Not us kids. We fought for Oreos. Would settle for Fig Newtons. And cried and pouted if given a Nilla Wafer (unless drenched in banana pudding).
This experience gave me a solid foundation for judging things. As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit it to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy. And, while I love peanut butter cookies, no prepackaged cookies can ever compare to homemade ones. That’s just a fact.
Now, when it comes to trade show exhibits, specifically 10 and 20 ft. inline displays, categorizing them has never been an issue. There are pop-ups, hybrids, modular laminate, custom, and basic tube and pillowcase graphic displays. But those labels are just labels, and not practical, oh-so satisfying cookie evaluations.
If you notice these inlines, it’s usually for all wrong reasons — fuzzy graphics, broken hardware, or a general “vanilla” appearance. In addition, they’re bland in design and accessories. No monitor, shelves, pedestals, storage. No tablet stand, computer, or lightbox. It’s a tradeshow display in the same way a Nilla Vanilla is a cookie. Basic, unassuming, aesthetically similar to every other opening price point display. It got you there, but no one’s going to assume you’re a Fortune 1000 company.
You either love Fig Newtons or you don’t. There’s no in-between. The equivalent inline has the same characteristics. Attendees are drawn to it because it takes design risks. There may be curves, headers, accessories, and a creative counter with storage. The graphics are layered with a mix of fabric and direct prints. Fig Newton displays often come in a variety of “visual flavors,” each with slightly different creative variation. You’ll never mistake a Fig Newton display for a Nilla Wafer one. And while you may not always like everything about it, attendees notice it on the show floor. Which is what exhibitors want.
Oreos are the cookie equivalent of royalty. The traditional Oreo is the king, then there are Oreo queens, dukes, counts, princesses, and barons. They rule in a 20th century sort of way. No real power. Just a commanding presence that demands respect. You’ve seen these 10 and 20 ft. inlines on the show floor. The booth is beautiful. The graphics are spectacular. The design, the aesthetics, and the function are seamless.
You approach it, mesmerized by its allure. You find yourself lingering. Need water. It’s there. A freshly baked cookie? They have a tray of chocolate chip. The product video is captivating. The lead retrieval questions never seem threatening or intrusive. You understand what they do, and yet, you still want to know more. It’s not that the exhibit is expensive. It’s that the design is flawless, and the booth staff is attentive, knowledgeable, and professional. It’s that perfect display “cookie” which always satisfies and can be tailored to your trade show tastes.
You have a choice in inline displays. Just as you do with cookies. But unlike cookies, when it comes to a trade show display, you are not choosing what you want but what others want. How do you want to attract attendees? How do you want to be perceived? And lest you think it’s all about price, it’s not. Well-designed inline displays come in all price points. And well-trained booth staffers are priceless.
If that seems intimidating or overwhelming, then never fear. Find an exhibit house with an established history of success and grab securely on their coattails. They understand trade show displays. And possibly cookies.
Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.
It’s September! And activity is CLEARLY on the upswing based on your design and quote requests last week. Talk about a green flag start to the fall season. Thanks as always for trusting us with your projects. It’s very much appreciated!
In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America. This is a judged listing, not a popularity contest, complete with a comprehensive application and background check.
We are proud and humbled by this honor, considering the other 49 honorees. All amazing companies in our industry. And 30 are also Classic Exhibits Distributors/Partners. Wow!
So a huge KUDOS to those named to the 2016 Fab 50. Very well deserved to one and all.
Like you, we take our responsibilities very seriously and even personally. This is a testament to our employees — the Designers, Project Managers, Detailers, Accounting, Purchasing, and our talented Production team. This recognition speaks to their commitment to Shared Success which serves as the foundation of our company. Thank you.
Finally, a BIG THANKS to Event Marketer and to the judges. We’re not a traditional custom house, although we build custom exhibits. In some ways, it would be easy to overlook us. And yet… you haven’t. You recognized the qualities that make us different from every other exhibit builder. For that, we are very, very grateful.
Finally, for all the parents reading this, school is back in session. For those with young kids (K thru 12) can I get an AMEN?! I don’t know about you, but I love my kiddos dearly, but I am so happy to be back on a normal schedule. Summer is supposed to be a time for rest and relaxation. Not in my house. It’s all about chasing kids. 🙂
Looking forward to seeing and talking to you during the busy fall season.
Have a great weekend with you and yours.
STOP! Before you read another word or are tempted to press “delete,” forward this to your design staff. Trust me. They will thank you!
For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.
All those nice-looking designs on Classic’s website or on your branded EDS website are available to you as 3d files. At no charge.
We have those 3d files at our fingertips, and we are happy, happy, happy to share. Your designers know the time it takes to create a visual presentation. They also know it’s drastically shorter when they have an existing model vs. designing EVERYTHING from SCRATCH.
That’s the beauty of our 3d models (and our business model). You can customize anything and everything. Go ahead and make changes, and then allow us to quote your customized design.
Many Classic Distributors enjoy using our design services. But many have their own design staff. For those distributors, our 3d file-sharing service is a godsend since you can respond to your customer’s requests in real-time.
So the next time you need to create a 20×20/10×20/10×10 design in one day, don’t stress. We can easily show you ten different Classic designs with that capability. We’ve done the legwork, and these kits are ready to sell.
Here are a few other ways you can work with the Classic Design Department:
- Use us as your design staff if you don’t have in-house designers.
- Use us as your overflow design staff when your internal designers are beyond their capacity.
- Have us on phone calls with your clients. We are happy to be introduced as YOUR designer. Hearing what the client wants firsthand ensures the best design quickly.
- Did you know we design and build custom wood exhibits? Not just extrusion and fabric. We can do it all.
Lastly, I just want to give Mike Swartout a nod, because our portfolio of kit designs would not as organized and comprehensive without his 16 years of design work. Assuming the title of Design Director, which was Mike’s for so long didn’t feel right, so that title has been retired, and I am the Creative Director. Mike is irreplaceable. No question about that.
Please let us know if you have any questions. And contact us if you need any Classic Exhibits 3d files.
Katina Rigall, Creative Director
Ahhh… you can smell the Tofurkey from here! November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!
Medtrade – Nov. 1 – 3, 2016, Georgia World Congress Center, Atlanta
Medtrade is the largest Home Medical Equipment Expo and Conference in the US. Connecting the HME industry for over 36 years, Medtrade features a large expo floor filled with the leading home medical equipment manufacturers and their DME products. Thousands of durable medical equipment companies (providers) come to Medtrade to find everything from the basics to the latest innovations in mobility, respiratory, sleep, rehab, and aids to daily living.
SEMA/AAPEX – Nov. 1 – 4, 2016, Las Vegas Convention Center & Sands Expo Center, Las Vegas
AAPEX and the SEMA Show are both part of Automotive Aftermarket Industry Week (AAIW) that happens each November in Las Vegas.
The SEMA Show is the premier automotive specialty products trade event in the world. Attracting more than 170,000 industry professionals from more than 100 countries, it draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center.
AAPEX has been the premier global event representing the global aftermarket auto parts industry. Located at the Sands Expo, AAPEX features over 2,200 automotive aftermarket manufacturers and suppliers showcasing innovative products, services and technologies to 44,000+ targeted buyers.
NBAA – BACE Business Aviation Convention & Exhibition, Nov. 1 – 3, 2016, OCCC & Orlando Executive Airport, Orlando, FL
Featuring 1,100+ exhibitors and 2 Static Displays (OCCC & ORL), 27,000 industry professionals gather for the most important three days of business aviation. Ranked as the sixth largest trade show in the United States, the Business Aviation Convention & Exhibition brings together current and prospective aircraft owners, manufacturers and customers into one meeting place to get critical work accomplished.
EDspaces, Nov. 2 – 4, 2016, Cincinnati, OH
The Conference & Expo on Learning Environments is the gathering place for architects, dealers, Pre-K through 12, colleges and universities, independent manufacturers’ representatives, exhibitors and corporations to learn about trends and experience the latest products and services to enhance student learning.
PACK EXPO International, co-located with Pharma EXPO, Nov. 6 – 9, 2016, McCormick Place, Chicago, IL
PACK EXPO International and Pharma Expo is where companies come to introduce the industry’s latest processing and packaging advances. Having more than twenty vertical markets represented allows for an unsurpassed showcase of production solutions, unavailable in any other setting.
The four-day event will feature over 2,300 exhibiting companies and span more than 1.2 million net square feet of exhibit space at McCormick Place. PMMI expects to welcome 50,000 attendees.
HX, The Hotel Experience – Nov. 13 – 15, 2016, Javits Convention Center, New York City
HX: The Hotel Experience – Rooms to Restaurants 2016 gives 12,000+ hospitality pros in one exhilarating show. From Hospitality, Food + Beverage, and technology, if you’re serious about hospitality, you’re seriously here. HX is hospitality’s hottest venue for sharing inspiration, information, and innovation.
Supercomputing, SC16 – Nov. 14 – 17, 2016, Salt Palace Convention Center, Salt Lake City
SC16 is the international conference for High Performance Computing, networking, storage, and analysis. SC attracts an exclusive group of scientists, researchers, department managers, lab directors and decision makers from all corners of the HPC and networking industry. No other event provides such extensive, targeted opportunities for exposure and in-depth interaction with key customer audiences. Supported by a powerful live network infrastructure called SCinet, SC uniquely provides exhibitors the ability to showcase the full capabilities of their products and services.
FABTECH – Nov. 16 – 18, 2016, Las Vegas Convention Center, Las Vegas
FABTECH is North America’s Largest Metal Forming, Fabricating, Welding and Finishing Event. It provides a convenient venue where attendees can meet with world-class suppliers, see the latest industry products and developments, and find the tools to improve productivity, increase profits, and discover new solutions to all of their metal forming, fabricating, welding, and finishing needs. The annual event will offer more than 1,300 exhibitors and 28,000 attendees full access to over 550,000 net square feet of floor space.
Pacific Marine Expo – Nov. 17 – 19, 2016, Centurylink Field Event Center, Seattle
Pacific Marine Expo is the largest commercial marine trade show on the West Coast, serving commercial mariners from Alaska to California. It provides industry education on safety, management, regulatory matters and technological advancements. Buyers from Alaska to California visit PME looking for everything they need from bow to stern. Making this the best opportunity for exhibitors to reach the maritime industry and grow their business.
RVIA National RV Trade Show – Nov. 28 – Dec. 1, 2016, Kentucky Exposition Center, Louisville
This is the Recreation Vehicle Industry’s premier trade event. It is also the RV industry’s largest event, with exhibits from 30+ manufacturers representing 95% of U.S. RV production, plus 200+ industry suppliers. Everything you need to know is all in one place. Attendees get an up-close, hands-on view of the latest RV models, newest floor plans and most innovative products and features on the market.
Shopping for a new or rental exhibit? See over 1400 contemporary islands, inlines, banner stands, and trade show accessories at www.classicexhibits.com. Click on Exhibit Design Search for the largest display selection in North America. To find a Classic Exhibits Distributors, click here.