At EXHIBITORLIVEin San Antonio, Classic Exhibits will be in Booth #339, a 20 x 20 island.
Coincidence or Conspiracy?
You’re thinking, “Booth #339? Hmmm… Why do I know that
number?”
Harold Mintz, Conspiracy Theorist
Number 339 just happens to be the most highly researched and
studied number in our Arabic Numbering System. What you may not know is that
Classic Exhibits and “339” have a long and somewhat mysterious relationship.
Some think it’s a coincidence. Perhaps even a conspiracy!!
You be the judge…
1). It takes exactly 339 steps to walk to Classic’s Booth #339 from the Henry B. Gonzolez convention hall main entrance. Coincidence or Conspiracy?
2). Last year Classic Exhibits rented 339 booths that were 10×20 or larger. And in 2024, Classic Distributors earned exactly $33,900 in Rental Rebates. Coincidence or Conspiracy?
3). When the show opens in San Antonio next month, Classic Exhibits will be celebrating 33 years and 9 months in business. Coincidence or Conspiracy?
4). Section 33, Paragraph 9 of The Exhibitor Handbook clearly states, “…Creativity, Trustworthiness and Experience are the CLASSIC ingredients to offering Clients a superior booth and show experience.” Coincidence or Conspiracy?
5). Last year, Classic Exhibits created 3 displays that were 39 ft. tall for the Guinness Book of World Records. Coincidence or Conspiracy?
6). There are 33 barbecue restaurants in San Antonio — 9 of them offer “Classic Pulled Pork.” Coincidence or Conspiracy?
7.) Since its inception in 1945 Baskin Robbins has created 339 flavors of ice cream. The most popular flavor ever… CLASSIC COOKIES AND CREAM. Coincidence or Conspiracy?
8.) 339 in Roman Numerals is CCCXXXIX – Classic Classic Classic Xhibits Xhibits Xhibits Incredible Xhibits. Coincidence or Conspiracy?
Visit Us at EXHIBITORLIVE
We urge you to visit us at booth #339 in San Antonio. Where you’ll learn the many reasons why Classic is the exhibit industry’s leading private-label designer and builder.
BTW… Take a guess how many reasons there are? Go ahead. Guess!
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Classic Exhibits provides Distributors with live video to review their projects using the Peek-a-Booth webcams. Occasionally, we’re asked about that level of transparency, but we believe it’s important to Classic Distributors (and their clients) to preview their projects. It’s also a reflection of Classic’s Shared Success culture.
Currently, there are (4) hi-resolution pan/zoom webcams in the Purchase staging areas and (3) in the Rental staging areas. Once on the Peek-a-Booth website, you can select a specific cam and then navigate using your mouse or keyboard.
Peek-a-Booth Controls
Pan/Tilt: left/right and up/down
Zoom: 32 X zoom
Photos: Take snapshots
History: View recent history
The Peek-a-booth link is in the footer of the Classic website. To access the webcams, contact a Classic Project Manager for the current username and password.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago. There are two main types of home shows:
Home Improvement trade shows are geared towards industry professionals, such as contractors, builders, architects, and designers. The audience is primarily B2B (business-to-business).
Home Decor trade shows or events cater to a broader audience, including homeowners, interior designers, and retailers. Their audience is both B2B and B2C (business-to-consumer).
Exhibitors at these shows require larger, more elaborate booths than at local home shows, where 10 ft. and 20 ft. booth sizes are the norm. Trade show exhibits for home trade shows must adhere to specific build regulations, so exhibitors typically work with custom exhibit houses to design and build their displays and assist with their trade show marketing strategy. Many of those exhibit houses partner with Classic Exhibits, the largest private-label exhibit manufacturer in North America.
Home Trade Shows in the United States: Key Benefits
Trade shows in general and home trade shows, in particular, have always been a valuable sales and marketing tool for companies. Many companies devote as much as 40% of their total marketing budget to trade shows and events. They recognize that a targeted, well-managed trade show program is a cost-effective platform for connecting with their target audience, generating sales leads, and building brand awareness. Here are five key benefits to exhibiting or attending home trade shows.
1.Face-to-face Interaction and Relationship Building:
In today’s digital age, face-to-face interaction remains invaluable. Home Improvement and Home Decor trade shows provide a unique opportunity to connect with potential customers, partners, and industry influencers in person.
Building relationships through personal interactions can lead to stronger connections, increased trust, and more fruitful business collaborations.
2.Lead Generation and Sales Opportunities:
Home trade shows attract a concentrated group of industry professionals who are actively seeking products, services, or solutions within a specific industry.
This makes trade shows a highly effective environment for generating qualified leads and even closing deals on the spot.
3.Brand Awareness and Visibility:
Exhibiting at a home trade show allows businesses to showcase their brand, products, and services to a significantly larger and more targeted audience.
A well-designed booth and engaging presentations can help increase brand visibility, create a lasting impression, and enhance brand recognition within the industry.
4.Market Research and Competitive Analysis:
Home trade shows provide a valuable opportunity to gather market intelligence and gain insights into industry trends.
By attending trade shows, businesses can observe their competitors’ offerings, identify emerging technologies, and understand customer preferences, which can inform product development and marketing strategies.
5. Networking and Collaboration:
Home Decor trade shows bring together a diverse group of industry professionals, creating a hub for networking and collaboration.
Attendees can connect with peers, potential partners, suppliers, and distributors, fostering valuable relationships that can lead to future business opportunities.
In addition, home improvement and decor trade shows offer companies a venue for product launches, media exposure, and industry education. They are a powerful marketing tool for businesses that want to grow their customer base, enhance their brand, and remain competitive.
The National Hardware Show is a leading international trade fair for the hardware, tools, and DIY industry. It brings together manufacturers and resellers of all products used to remodel, repair, maintain, and decorate the home and garden.
National Hardware Show exhibitors often want to show their products which can be large, extensive, or both. Classic Exhibits works closely with these clients to ensure their exhibit showcases both their products and their branding in a functional demo-friendly space.
The International Builders’ Show (IBS), organized by the National Association of Home Builders (NAHB), is the largest light construction show in the world. It serves as the premier event for residential and commercial construction professionals, offering a comprehensive platform for industry networking, education, and product discovery. IBS showcases the latest innovations in building materials, technologies, and construction methods, provides valuable educational sessions and workshops, and connects attendees with industry leaders and experts.
Exhibit design trends change from year to year. What was novel one year may be pedestrian the next. Classic Exhibits’ extensive distributor network of over 250 exhibit houses offers our designers real-time visibility of design trends from Boston to LA and Miami to Seattle.
KBIS, the Kitchen & Bath Industry Show, is North America’s largest trade show dedicated to all aspects of kitchen and bath design. This dynamic event brings together industry professionals, including designers, architects, builders, retailers, and manufacturers, to showcase the latest products, trends, and technologies. From cutting-edge appliances and innovative cabinetry to stunning countertops and luxurious fixtures, KBIS provides a comprehensive platform for discovering the future of kitchen and bath design.
It’s not enough to design a beautiful trade show exhibit. Any exhibit in North America must assemble quickly and flawlessly on the show floor. Classic Exhibits specializes in modular and custom modular booths that save exhibitors time and money during the install and dismantle. Every exhibit includes detailed setup instructions, numbered components, and the industry’s best crate and case packaging.
The Greenbuild International Conference & Expo is the largest annual gathering for green building professionals worldwide. This influential event brings together architects, engineers, builders, developers, and other industry leaders to explore and discuss sustainable building practices, technologies, and policies. Attendees gain valuable insights into the latest advancements in energy efficiency, water conservation, renewable energy, and the use of environmentally friendly materials.
No exhibit builder has designed and built more eco-friendly trade show exhibits over the past 20 years than Classic Exhibits. Our ecoSmart line of sustainable exhibits is the #1 resource for exhibitors committed to green exhibiting. But this is merely the starting point. Our extensive knowledge of green materials ensures that Classic Exhibits can design and build a sustainable exhibit to any client’s unique exhibition requirements.
The Inspired Home Show, formerly known as the International Home + Housewares Show, is North America’s premier trade show for the home and housewares industry. This influential event brings together thousands of retailers, manufacturers, and industry professionals to discover the latest innovations and trends in kitchenware, cookware, dining, home décor, cleaning supplies, and more. The show provides a vital platform for networking, building relationships, and gaining valuable insights into the evolving consumer landscape.
SKUs, lots and lots of SKUs dominate The Inspired Home Show. These require shelves, hooks, waterfall brackets, counters, and demo stations in the exhibit design. Along with secure, locking storage. Finding the perfect balance between products and graphics can be challenging without past experience designing for home and houseware shows. Classic Exhibits has that experience with over 30 years of designing exhibits for home shows (and hundreds of other industries).
The Las Vegas Market is the premier West Coast marketplace for furniture, home décor, and gift products. Held twice annually, this influential event brings together thousands of buyers and sellers, showcasing a vast array of products from over 3,500 brands. Attendees can explore the latest trends, connect with industry professionals, and discover new and exciting products to enhance their businesses.
Some trade shows are equal parts “show and tell” and networking in the booth space. Comfortable meeting space is essential, and Classic Exhibits can create the ideal casual, private, or business areas in a booth that are both attractive and functional.
Atlanta Market is the premier gift, home, and lifestyle marketplace in the United States, connecting wholesale buyers and sellers. Held twice a year, it showcases a vast selection of products across various categories, from home décor and furnishings to giftware, seasonal items, and outdoor living. With thousands of brands and a vibrant atmosphere, Atlanta Market provides a valuable platform for industry professionals to discover new products, connect with key players, and gain valuable insights into the latest trends and innovations
Whether you’ve reserved a 40 x 50 space on the show floor or a 10 x 10 space, you want to shine at the Atlanta Market trade show. Classic Exhibits has over 1500 exhibit designs available either “as is” or as building blocks for a custom configuration. Start your exhibit design journey here.
The Tacoma Home & Garden Show is a vibrant marketplace where you can shop for home-related products and services, experience stunning displays to help inspire your next home project, connect with industry experts, and enjoy informative presentations from renowned local and international home professionals.
The Portland Home & Garden Show is a premier event showcasing the latest in home improvement, gardening, and landscaping. This annual show brings together a diverse range of exhibitors, from home renovation experts to landscape designers, offering attendees the opportunity to explore innovative products and services, gain valuable insights from industry leaders, and find inspiration for their own home improvement projects. Nearly 300 exhibitors showcase their products and services at the 2024 show.
You’re in the Pacific Northwest and so are we. Contact Classic Exhibits or our Seattle/Portland division, Exhibits Northwest, We have exhibit solutions to fit any budget.
How to Stand Out at a Home and Garden Show
Use Interactive Elements to Engage Attendees
Trade show booths have become increasingly interactive and experiential. Attendees want to be informed and entertained. But interactive for the sake of interactive shouldn’t be your goal. Instead, choose experiences that represent your brand and match your strategic objectives for the show. The following are just a few of the Interactive Elements available.
1. Interactive Product Demonstrations:
Hands-on Experience: Let attendees physically interact with your products.
Example: If you sell kitchen gadgets, have a cooking station where they can try them out.
Virtual Reality (VR) or Augmented Reality (AR): Allow attendees to experience your products in a new way.
Example: Use VR to let them “walk through” a smart home with your products installed, or use AR to show how furniture would look in their own living room.
2. Gamification:
Contests and Giveaways:
Example: Host a trivia contest about your products or industry, or a raffle for attendees who complete a short survey.
Interactive Games: Set up a simple game at your booth that relates to your products or brand.
Example: If you sell board games, have a mini-tournament.
3. Social Media Integration:
Photo Booth: Create a branded photo booth with fun props. Encourage attendees to take photos and share them on social media using your event hashtag.
Live Social Media Wall: Display live social media posts related to your brand or the event on a large screen. This creates excitement and encourages further engagement.
4. Interactive Displays:
Touchscreen Technology: Use touchscreens to display product information, videos, and interactive presentations.
Digital Signage: Utilize dynamic digital signage to showcase product features, testimonials, and captivating visuals.
5. Personalized Experiences:
Product Customization: Allow attendees to customize products with their own initials or designs.
Personalized Consultations: Offer brief consultations with experts at your booth to address specific needs or answer questions.
By incorporating these interactive elements, you can create a more engaging and memorable experience for trade show attendees, increasing brand awareness, generating leads, and driving sales.
Incorporate Eco-Friendly Design Materials
Many, if not most, companies have sustainability guidelines and goals. Those guidelines impact how waste is handled in your facility, what the purchasing department buys, and how the company sources and uses energy. Yet, sustainability often isn’t a criterion when making decisions about trade show marketing. But it’s an easy choice, one that can contribute, often significantly, to reaching a company’s “green goals.”
Trade show sustainability isn’t difficult, nor is it more expensive. Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger. Exhibitors with this mindset often fail to realize there’s a middle ground where they can make sustainable choices that align with their marketing goals and budget without going 100 percent granola. Whether you opt for 75-, 50-, or even 30-percent sustainable components, you’re still making a big impact.
For those ready to take sustainability further, there are also eco-friendly exhibits for sale, offering designs that meet your marketing needs while reducing your environmental footprint. These exhibits blend creativity and responsibility, proving you don’t have to sacrifice innovation to prioritize sustainability.
Since 2007, Classic Exhibits has produced over 1000 sustainable exhibits through its Eco-Systems Sustainable (ecoSmart) line of portable, modular, and custom displays. No other display manufacturer has been as committed to offering affordable eco-friendly displays as Classic Exhibits.
Home Trade Show Booths, Exhibits, & More!
If you’ve ever attended or participated in a trade show, you know their ultra-competitive marketplaces. Home Improvement and Home Decor shows are perfect examples of shows where every company must bring their A+ game each year. Successful exhibitors work with dedicated trade show professionals like Classic Exhibits and their Distributor Partners. Their experience with exhibitors of all sizes at home shows gives their clients an advantage in both the design of their exhibit and their trade show marketing strategy.
For 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.
Most chose spaces near the entrance, traditionally the preferred location for high traffic and visibility. But that got me thinking, what about those exhibitors who, for a variety of reasons, aren’t front and center? Are they at a disadvantage? Perhaps not.
Trade show exhibitors and attendees aren’t chess pieces on a board, but individuals who have specific trade show needs and strategies.
Let’s switch things up by comparing a trade show floor to a supermarket layout. Is the strategy of shopping for dinner like a trade show attendee searching for a new vendor?
Trade Shows and Supermarkets
It’s trade show season, and many exhibit houses are supervising installs and supporting clients. Their clients are most likely in the “middle” of the show floor with beautiful islands and inlines. In most cases, they’ve earned that visibility by exhibiting at a show for years. They’re first in line at booth selection when choosing next year’s space. But what about the exhibitors on or near the perimeter of the show hall.
Have you ever considered how a trade show floor plan mirrors the supermarket layout? The middle aisles of the grocery store have the legacy brands. The ones you’ve known forever, like canned soups, snack foods, pet food, and boxed meals — all with expiration dates ending in 2026 (or beyond). Those brands are the financial lifeblood of a supermarket because the products are nonperishable, and the companies pay healthy slotting fees.
But it’s the perimeter of the store that’s more interesting: fresh produce, meat and seafood, dairy products, baked goods, and the deli. Even the florist section. Those products are (generally) healthier and have a limited shelf life — like USA cherries in July and then gone for 11 months.
Unfortunately, many shoppers skirt the perimeter and head straight to the middle aisles with a quick side trip for milk or chicken or bagged salad. And yet, there’s a lot to discover on the perimeter. Vegetables you haven’t tried, like bok choy, or an interesting drink like kombucha, or bulk products that could save you money. The perimeter is often a lot more unpredictable but that’s what makes it more of an adventure.
Shop the Perimeter Exhibitors
Consider that the next time you wander the show floor. The perimeter exhibitors may not have the budget for an island exhibit, but their fresh approach to trade show marketing may surprise you. They may not be big enough for the “center” of the trade show floor or have earned priority status during the booth selection process, but with a little guidance and some encouragement, they may be front and center with those big-name baked bean companies in a few years. Until then, head to the perimeter. Perimeter exhibitors are often surprisingly creative, which makes them way more fun!
10 x 30 Perimeter Booth at EXHIBITORLIVE
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles. They’re not limited in height to 8 ft. And an overhead hanging sign is an option. Choosing an island exhibit is a tried-and-true decision that maximizes your visibility on the trade show floor.
However, not
everyone wants an island exhibit, even if they have the budget for one. It can
be challenging to present multiple product lines or create individual
vignettes. Also, depending on the design, access to the booth and greeting
attendees on four aisles can be challenging.
An inline,
specifically a 10 x 40 inline, solves those challenges. There’s only one aisle
to cover. Access is straightforward. And the linear shape allows for a
segmented but visually cohesive design. Most trade shows have linear space next
to islands, and show organizers are happy to combine (4) 10 x 10 spaces into
(1) 10 x 40.
The Perfect 10 x 40 Inline Exhibit
The VK-4051 is a perfect example of how a 40 ft. linear exhibit can be both beautiful and functional. The custom inline breaks the 40 ft. linear space into three distinct sections, each functioning independently and cohesively.
On the left is an
upscale bar with storage and a backlit logo. Behind the bar are shelves and
backlit fabric graphics. The center section features a faux ivy product display
wall, shelves, an opening for a refrigerator, and walk-in closet storage. To
the right is a monitor mount, casual seating area, and backlit fabric graphics.
Size matters… but so does the shape and your trade show goals. Click HERE to download the unbranded version shown below.
For over 30 years, Classic Exhibits has been designing and building creative custom solutions for our Distributor Partners and their clients. As North America’s largest private-label exhibit manufacturer, we have the unmatched capability, capacity, and creativity to create 3D projects ranging from 10 x 10 inline displays to 60 x 80 double-deck islands.
