Trade Show TalesBlog

Archive for the ‘Exhibit Management’ Category

The NAB Show Listens to Exhibitors | Introduces an Updated Show Service Pricing Model

October 31st, 2018 COMMENTS

NAB Show Show Services

Recently, The Trade Show News Network published, NAB Show Eases Exhibitor Pain Points with NAB Show Cares by Lisa Plummer Savas. I encourage you to read the full article which includes the background story about why the NAB Show decided to research and implement updated show services. Let’s review those changes because they are a huge step in the right direction for our industry.

The NAB Show and Freeman deserve credit for offering exhibitors greater predictability and transparency on charges, which we hope will be embraced (in some form) by other show organizers and contractors. 

I’ll quote liberally from the article, which is detailed and well-written.

The Changes

Unlimited Material Handling

The Unlimited Material Handling Initiative reduces fees for moving freight from dock to booth and back via a fixed rate per square foot that covers any or all items an exhibitor brings into the show regardless of quantity, weight or volume. Instead of receiving an invoice for material handling after the show, exhibitors simply pay for the service up front when they purchase their booth space. 

While this initiative doesn’t benefit everyone, like smaller exhibitors who didn’t use the service previously, it did result in 40% and up reduction for larger exhibitors. And while the savings are welcome, exhibitors benefit more from the predictability and prepaying that expense before the show. Whatever financial shock happens, it doesn’t happen during the show on someone’s credit card. According to Christy Ricketts, vice president of operations and marketing for Contemporary Research, “This program is a welcome change because it encourages all exhibitors to bring more items into the show to enhance their booth space.” 

My Take:  There’s no greater pain point than drayage for exhibitors because it is unpredictable, often arbitrary (i.e. special handling), and expensive. Eliminating two of the three is encouraging. Hopefully, GSC’s won’t go in search of other hidden fees to offset revenue but will adjust the upfront fee to find a financial balance for all parties. 

Electrical

The next service exhibitors had expressed the most frustration with was electrical pricing and what exhibitors called “hidden costs,” aka, charges for extension cords, materials and labor. Not only did exhibitors find these expenses difficult to budget for but also to review and audit on post-show invoices.

In response, NAB Show Cares unveiled No Surprise Electrical Outlet Pricing, which offers the outlet, materials and floor work labor for one price. 

This change means the price of an outlet will include the materials and floor work labor associated with the installation and removal of that outlet. 

My Take:  See the link above for pricing comparisons. Yes, it benefits the smaller exhibitor, but those savings may not be realized by larger exhibitors, especially those who are “on their game.” The predictability is a bonus along with the inclusion of materials, but only time will tell if the pricing menu is fair to all parties. 

Rigging Services

A big pain point for exhibitors was not so much the expense of rigging crews to hang truss and lights but more the added costs of rigging supplies… The Inclusive Rigging Pricing addresses this problem by including rigging supplies with the rigging crew rate, which will now make it easier for exhibitors to review invoices and budget for such a major show expense. Additionally, NAB Show has always offered a rigging/hanging sign crew for a single blended rate with no additional overtime charges.  Exhibitor reaction to this rate structure has been very positive, so it will remain in place.

According to the NAB Show, Rigging & Hanging Signs represent 20% of the NAB Exhibitors’ overall collective spend on show services – even though just 400 out of 1800 exhibitors use the service. 

My Take: This seems like a logical extension of the electrical changes. Technically, it’s a price reduction since it now includes rigging supplies, which may reduce those situations where the riggers “reject” the cabling and other hardware provided by the manufacturer. That’s not to say some hardware shouldn’t be replaced since it doesn’t meet basic safety requirements, but there’s always been a suspicion that hardware gets rejected simply to add to the final bill, particularly when the hardware has been used successfully at other facilities.  

Conclusion

Could the NAB Show Cares model mark the beginning of an industry-wide trend? According to BJ Enright, president and CEO of Tradeshow Logic, “I hope that exhibitors and show organizers really look at, talk about and figure out what’s right for their show and what needs to be changed (and) while what we’re doing for NAB may not work for every show, there are solutions that can be developed and customized for every event.” 

I couldn’t agree more. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

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Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions, including SuperNova LED Lightboxes. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

Classic Exhibits | Exhibit Management and Turnkey Services

June 6th, 2018 COMMENTS

Earlier this week, a Classic Exhibits Distributor asked us about our Exhibit Management program.  We thought it might be helpful to share our program and rates for anyone considering adding Exhibit Management/Turnkey Services. We would enjoy hearing feedback and suggestions from those already storing and managing their client’s assets. And should you need us to store and/or manage your client’s booth, please let us know. For Classic Distributors, as with all transactions, we do our best to remain invisible to your client.

All prices are wholesale. 

ASSET PREPARATION AND INSPECTION (OUTBOUND/INBOUND)

There are (3) levels of services offered. Our rates are:

  • $80 per hour for standard lead time (10+ business days)
  • $120 per hour for shorter lead times (less than 10 business days).

We request a minimum lead time of 10 business days, if not more, to prep your booth for any event. Overtime rates will apply for lead time less than 10 business days. Labor is billed to the nearest 1/4 hour upon the completion of each  project/show. Photos are taken at various stages can be made available upon request.

Below is a general overview of each level of service we can provide.

Level 1

  • Prep – Assets are pulled from their storage location, moved to loading dock, labeled for outbound shipment, and a bill of lading is created. The shipment is loaded onto the carrier for delivery to the specified venue: Average 1-2 hours
  • Check-in – Assets are returned to the warehouse. A quick visual inspection is performed on the crates to identify if there are any obvious damages. If there are damages, the client will be notified and further investigation will occur, otherwise the assets will be put into their appropriate storage location: Average 1-3 hours
  • Please Note – Level 1 service has a one-hour minimum billing for each Outbound and Inbound movement and is billed at a $80/hr minimum.

Level 2

  • Prep – Assets are pulled from storage shelf, and crates/cases are opened. Pieces are spot checked, counted, and checked for any noticeable damage; then they are moved to loading dock, labeled for outbound shipment, and a bill of lading is created. The shipment is loaded onto the carrier for delivery to the specified venue: Average 2-5 hours
  • Check-in – Assets are returned to the warehouse, and crates/cases are opened. Pieces are spot checked, counted, and checked for any significant damage. If there are damages, the client will be notified and further investigation will occur, otherwise the assets will be put into their appropriate storage location: Average 2-5 hours

Level 3

  • Prep – Assets are pulled from storage shelf, and crates/cases are opened. Full display staging is performed. All pieces are counted to ensure booth has everything required for the show. This also ensures all pieces are in good working order. Booth is disassembled, repacked, moved to loading dock, labeled for outbound shipment, and a bill of lading is created. The shipment is loaded onto the carrier for delivery to the specified venue: Average 4-8 hours
  • Check-in – Assets are returned to the warehouse and crates/cases are opened. Full display staging is performed, and all parts are counted, and checked for any significant damage. If there are damages, the client will be notified and further investigation will occur, otherwise the assets will be put into their appropriate storage location: Average 4-8 hours

Show Services Coordination

Upon request, we will coordinate the ordering of all show services (installation/dismantle, labor supervision, carpet, electrical, aerial rigging, data/phone, cleaning, audio/visual, lead retrieval, security, material handling, show photography, etc.). These services are based on exhibit specifications and client needs. Forms are submitted and confirmations sent to appropriate parties.  Our rates are:

  • The cost of services plus 25% for prepayment using the client’s credit card/funds ($150.00 minimum fee)

Ancillary Services, Repairs and Replacement PARTS, New PRODUCTS/GRAPHICS

We are equipped to handle other needs that may arise with your exhibit or event program, from training and exhibit reconfiguration to design services and event management. We are a full custom exhibit house, and can build and design new display items including new displays, banners, graphics, flooring, lighting, cases, crates, other packaging, and much more. We proudly sell and maintain Classic Exhibits brand displays, however, we are a distributor for a few other manufacturers as well. We will gladly work with our preferred manufacturers to order replacement parts and complete repairs on your display items. If we are unable to work directly with a manufacturer, we may require our client to step in and work as a liaison in those situations. If something needs to be done, we will make it happen. Our rates are:

  • $80 per hour minimum for standard lead time (10+ business days)
  • $125 per hour creative services labor rate, including graphic design
  • Exhibit fabrication per quote
  • Graphic production per quote

Storage

$.60 cents per cubic foot per month. Billed quarterly

Contact us if you have any questions or would like a formal quote for storage and/or exhibit management services. 

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite

**********************************************

Classic Exhibits Inc. designs and manufacturers portable, modular, hybrid, and custom exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.