Trade Show TalesBlog

Posts Tagged ‘pop up display’

Quadro S Pop Up Assembly and Features Video

August 23rd, 2012 COMMENTS

Recently, a Classic Distributor asked us to record a quick video showing the basic assembly and features of the Quadro S Pop Up Display. So a few days ago, we recorded this off-the-cuff and very casual video in our shop once everyone had left. You’ll quickly see why I never auditioned for any high school or college plays.

We thought we’d share it for anyone unfamiliar with the benefits and features of the Quadro S. My thanks to Jeff Garrett, our video guru, for turning a pile of @*!% into something presentable.

BTW — I’m not encouraging any comments.

–Mel White


iPad Kiosks and Summer Specials: Word on the Street — May 28th thru June 1st

June 3rd, 2012 COMMENTS
iPad Kiosks and Summer Specials: Word on the Street -- May 28th thru June 1st

Word on the Street by Kevin Carty

June, July, (and August) Specials

Table Top Savings

Save 10% on select Table Top Displays including Sacagawea, Perfect 10, SEGUE, and Intro. These are some of our most innovative table tops, which we’ve never discounted before. But, it’s summer in Portland, OR, and we’re apt to lose our sanity after not seeing the sun for nine months. 20 kits total. Be sure to check out the quick, easy, and inexpensive iPad option for Intro Fabric Table Tops. So very, very simple. So very smart.

Free eBook

Your customer will receive Build a Better Trade Show Image, the definitive guide to trade show marketing, when they order a hybrid inline or island through August 31. This 280+ page eBook by Marlys Arnold is your customer’s gift. Inside the display, they will find a large postcard with a unique code and a web address. Here are two links for more information about this promotion:

Quadro EO and iPad Kiosk “Summer Crush” Promotion

iPad Kiosk with Wings and Graphic Halo

In celebration of the long-awaited iPad Kiosks (MOD-1312 and MOD-1314), we are running Summer Crush Specials. The Specials feature the Quadro EO Pop Up combined with the newly released iPad Kiosks (June 1st). The savings are ginormous. Literally GINORMOUS! It’s our way of introducing what we expect will be one of our largest selling products over the next two years.

Those who saw the units at EXHIBITOR 2012 know that the Classic iPad Kiosks are the real deal. They combine function and value never before seen in an iPad kiosk with a lockable clamshell case, integrated wire management, an internal power strip, and powder-coated steel and aluminum construction. Plus, it wouldn’t be a Classic without accessory options like graphic wings, graphic clamshell halos, literature holders, and a nifty keyboard shelf. Check out the links below to see all the great options.

But my personal favorite . . . the clamshell case with an extrusion connection similar to how Literature Brochures attach to our hybrid systems. This gives you the ability to add an iPad to any new or existing hybrid inline or island from Classic Exhibits (and a competing extrusion line as well). 😉

Kudos to Mike Swartout for the great demo video. Pay special attention to the cool theme music. I love it!!

Let’s Meet at Your Pad

See the details in the Exhibit Specials gallery. You’ll receive an e-broadcast on Tuesday with a flyer you can re-brand and send to your customers. But like all summer crushes, this one is 2 Good 2 Last 4 Ever.

For the iPad Kiosk Product Sheet and Price List, click on the links.

Hope you all had a great weekend and a productive week ahead. Be well!

–Kevin Carty

Quadro Pop Up — FREE Monitor Promotion

August 30th, 2011 COMMENTS

Quadro Pop Up Promotion

Fall in Love:  Quadro Pop Up FREE Monitor Promotion

Here’s a recent trend that may surprise you:  Half of all Quadro Pop Ups orders include a monitor mount option. That’s true whether it’s a curve or a flat frame, or a Quadro S or a Quadro EO kit. Monitors have become a “gotta have” option for a pop up, and no system makes it easier than Quadro. It makes sense . . . we invented the monitor mount option for flat screen LCD’s and Plasmas for pop ups. In fact, the Quadro S Pop Up Display is the only frame that can handle as many as five monitors. Yes, FIVE!

To make this “gotta have” even more enticing, we’re giving away a FREE Acer 22″ LCD monitor with any Quadro Pop Up that includes the monitor mount option.

Here are the Details:

The promotion runs from 9/1/11 to 10/31/11.

Receive (1) FREE 22″ Monitor with the Purchase of a Quadro S or EO Pop Up with the Monitor Mount option. Basically, we’ll give your customer a free monitor (a $165 value) just for ordering a Quadro display. Heck, they were probably going to order it anyway, but now they’ll feel some extra love from you and Classic.

If your client wants to order additional monitors, to match the look and feel of the free one, that’s cool. We’ll have them available at a slight markup over cost to cover freight and handling ($165 wholesale). And before you ask, because I know you will, the monitor does not fit in the existing roto-molded case (size-wise). Should your client want a separate case for the monitor, please let us know. We know of several options, including shipping it in the existing manufacturer packaging.

Click Here to download the jpg flyer with all the details.

Finally, we’ve created an unbranded version of the promotional e-broadcast so you can add your logo and contact information. Let me know if you want it.

–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100.

How to Save Money on Your Next Trade Show Display

November 11th, 2010 COMMENTS

Tips to Save $ on Your Next Display

Buy Value – Not Price. Too often, we focus on the price rather than the value. It’s human nature, especially when budgets are constrained. However, we all know the difference between a good value for the price and a low price on a shoddy product. If you have ever bought a cheap screwdriver, you know. It lasts about three jobs and then the tip deforms and the handle twists. A trade show display has to accomplish three basic goals:  look professional, assemble easily, and be durable. If it fails any of these, then it’s not a good value.

Understand the Channels of Distribution. In nearly every case, you will purchase your display from a distributor who represents an exhibit manufacturer. Some distributors represent a single manufacturer. Others represent multiple manufacturers. Still others are sub-distributors who must purchase their products through multiple channels. Shorter distribution channels generally reduce the overall markup. It doesn’t matter whether you purchase online or from a bricks and mortar business. What matters is whether the distributor is an authorized representative and whether the distributor has a solid history representing the product.

Buy the Right Graphics.  No one ever tells you this . . . but there are high-quality graphics and there are cheap-a$$ graphics. You may not be able to tell the difference when you see them apart, but put them together and the difference is astonishing. Greater resolutions, higher contrast, deeper color intensity, truer color matches. The other lesson comes after you’ve used them several times. Cheaper graphics do not hold up to the wear and tear of trade show (ab)use. They de-laminate, they curl, they fade, they fray.

You need to use your smarts here and recognize that $250 graphics are not compatible with $750 graphics. If all you need are disposable graphics, then the inexpensive version is perfect. If the expensive ones are too expensive, then negotiate. No one is going to send you to the timeout corner for asking for a break on the price.

Don’t Buy More Than You Need.  The most overused term in the exhibits industry is “modular.” Buy this and you can re-configure it to this or you can add-on to the display when you upgrade to a larger exhibit. From my experience, customers rarely re-configure and rarely expand their existing display. Now you may be the exception and kudos to you, but don’t buy a 20 x 20 that re-configures to a 10 x 10 and 10 x 20 if you don’t need it. Or if you don’t want to spend hours sorting through packaging identifying the right components for the smaller displays or discover that re-configurability compromises the overall design.

I’m going to take some heat on this, particularly since I work for a company that designs and build modular displays, but so be it. Here’s my suggestion:  choose modularity because you want something that is easy to assembly, not because you wanted the adult version of a Transformer.

Rental Displays

Consider Combining Rentals with a Purchase. Frankly, this is so logical that I’m embarrassed to list it. Yet, almost no one does it. I don’t know why, except that so many of us have this primal need to own stuff. In some cases, display customers fall in love with a design, which is fine, but don’t realize that there is a rental solution available at 1/3 the cost. You have to ask. That’s the key. And if the display representative or exhibit house doesn’t have the right rental solution, then go somewhere else. Not everyone has embraced customized rentals. You need to find the company or companies that have.

That said, rentals are not for everyone. Your marketing requirements may dictate a unique structure and capabilities, or you may plan to use the same structure for more than four or five shows. At that point, purchasing is cheaper. But you need to remind yourself . . . you have the option of renting some of the structure and purchasing other parts. It’s not an either/or situation. For more tips about when to rent, please see this article.

Beware of Purchasing Magic Beans. Like any industry, the exhibit industry is not immune to charlatans who want to sell you “magic beans.” Their system will save you 50% or increase your leads by 200% at the first show. Aren’t numbers fun, when you don’t have to document the results?

Honestly, there are no magic beans. Some displays are better than others. Some are MUCH BETTER than others. But in the end, what matters is the quality of the display and how you prepare for your show. Your show will be a success based on your preparation before, during, and after the show. It’s that simple. Having the right display will assist in that effort and present the right image to potential customers, but a good display can’t overcome laziness, a lack of preparation, and procrastination. Not even a six-pack of Red Bull can do that.

Quality Matters.  Admittedly, this is sort of repeats the first one with a twist. I know you don’t want to hear it . . . but you get what you pay for. Here’s a metaphor for pop up displays, which many folks now consider a generic product (they’re not, but that’s OK). When is the last time you purchased blue jeans? There are budget, mainstream, and designer jeans. The bargain basement jeans are sold for around $14.99. Have you bought those? I have. They fit (kind of) and they wear like toilet tissue. They may resemble Levi’s, Wranglers, or Lee jeans but that’s about it.

Levi’s, Wranglers, and Lee jeans cost about double the price of the cheap pairs, but you’ll own them for years. They may not have decorative stitching or funky pockets or the cache of designer jeans, but they are functional and attractive.

Then there are designer jeans at double, triple, or quadruple the price of the Wranglers. They are well made and will also last for years. And, they may get you noticed a little more, which sometimes is a fair trade-off. But in the end (no pun intended), what gets noticed and admired is the package and not the packaging. Now take everything you just learned about jeans and quality and apply it to displays.

Consider the Packaging. One quick tip: Don’t assume the packaging is first rate. It’s usually not. Ask to see examples of how the manufacturer packs their displays. Excellent packaging is expensive and that’s where some manufacturers and custom houses cut corners. That’s too bad because the right packaging will save you lots of time before and after the show and ensure that the display arrives at its next destination in perfect shape.

Finally, don’t forget to review the setup instructions. You may decide to ignore them when you assemble the display, but Wanda in Human Resources won’t when she uses it at the Employment Fair. I don’t know about you, but I never want to make HR mad.

Let me know if you have any questions and I welcome your comments.

–Mel White

See Also . . .

13 Common Trade Show Mistakes
What Smells? Top 10 Trade Show Odors

What Not to Wear (at a Trade Show)