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EXHIBITORLIVE | Monday After Next

February 13th, 2016 Mel White COMMENTS

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So close. We’re a mere two weeks away from another EXHIBITORLIVE. And yes, out of respect for EXHIBITOR, I add the LIVE in italics and caps (but noticeably wince each and every time).

Gravitee

wp_002726_720What should you expect from Classic Exhibits? BIG BIG stuff! Over the past month, you’ve received two teaser ebroadcasts about Gravitee™, our new exhibit system. You’re probably thinking, “He’s about to make the big reveal!” Nope. But, the image to the right is a hint. We’re excited about Gravitee and what it represents for our distributors. We could make extravagant predictions and bold claims. Perhaps even a live video simulcast with the production values of an “As Seen on TV” product. But, we’re not that company.

If you are interested in a sneak peek before the show, contact Jen or Reid. They’re hosting a very casual meet and greet from 9-11 am on Monday in a Mandalay Bay conference room.

What Else

  1. Charging counter options_View 1We’re showcasing two new Lightbox Extrusions, including the narrowest double-sided lightbox in the industry.
  2. Charging Stations are HOT, HOT, HOT! And I don’t mean hoverboard on fire hot. Expect to see several standard kits, many with LED lights. Plus, we will show the magic behind turning almost any Classic counter, pedestal, or monitor stand into a charging station. All for less than $300.
  3. iPad and Surface Stands. This category continues to grow. Tablet sales may have flatten, but not tablet stands. See our newest solution for the iPad Pro.
  4. On the Move Portable Furniture. We’ve added a new feature to the chairs — a seat back. They’re just as portable, attractive, and brandable as ever, but now they’re even more comfortable.
  5. Exhibit Design Search. Sit down, relax, have an apple, and let us to show you the latest features in EDS. The best just got better.
  6. Eco-Systems Sustainable Exhibits. Join Lisa, Lauren, and Matt at #2059 to see their latest designs and talk about green exhibit trends.

Finally…

PMA

We invite you to attend the Portable Modular Awards on Tuesday, just after the show hall closes. We want you there, and not because we’re up for several awards and not because Classic is the co-sponsor of the event. Let’s face it gang. As a group, we don’t get as much recognition as we deserve in spite of our considerable economic influence in the industry. By showing up in force, we tell EXHIBITOR that these awards are meaningful and our segment MATTERS. It’s free. So why not. Join your colleagues and friends and celebrate the design excellent showcased by the PMA.

See you at the show. We’re at #1645. Just look for the exhibit with the very colorful apple tree motif. Get a free show hall pass by entering code 4044.

Happy Presidents Day!

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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EDS Training Video by The TradeshowGuy

February 2nd, 2016 Mel White COMMENTS

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Tim Patterson, aka The TradeshowGuy, created a quick video tutorial on Exhibit Design Search. He covers the major EDS points in just 7:34 min., something I couldn’t do under any circumstance. You’ll learn how to conduct a quick search, review details, create a gallery, see exhibit photos, and share trade show marketing tips. Frankly, it’s hard not to be a little jealous of Tim’s video and audio panache.

Well done Tim. Once again, you prove why “You are the Man!”

Got a few minutes. Visit Tim’s YouTube channel for lots of videos about trade show marketing, including his 12 Steps to Tradeshow Success series.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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2016 Best Awards | Vote For Classic Exhibits (please)

January 27th, 2016 Mel White COMMENTS

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We need a favor… It’s about voting… and, no it’s not about Iowa or New Hampshire. Or the Academy Awards. Or who is the best dancer or singer. It’s about who is the BEST. Classic Exhibits was nominated for a BEST Award in the Exhibit Systems Manufacturing category. We’re honored, of course, but let’s not kid ourselves, we want to win. We would appreciate your vote. See the link to vote and the explanation of the BEST Awards. And thank you.

The E2MA and Exhibit City News present the first annual BEST Awards created to honor the Best in Exhibit Servicing & Technology among trade show industry service organizations and management companies.

The company with the most votes by March 4, will receive the BEST award and will be honored at the BEST Awards Gala Banquet at the 2016 E2MA Red Diamond Congress on Wednesday, April 27, 2016 at the Renaissance Orlando at SeaWorld in Orlando, FL.

This year E2MA’s 2016 Red Diamond Congress will be a part of Engagement World. Engagement World is being launched by E2MA and the Enterprise Engagement Alliance (EEA). The Engagement World conference and expo is dedicated to highlighting the world of enterprise engagement in business and its many strategies and tactics.  The event is designed to help organizations in all areas of business profit from this emerging new field that many experts believe will rival advertising in scale.

red_diamondThe event will consist of co-located education and exhibit programs addressing key areas of engagement, including:

  • The E2MA Red Diamond Conference:  Focuses on best practices in face-to-face marketing and communications, on April 25-28, 2016.
  • Engagement University:  Highlights key strategies and tactics related to ROI-based enterprise engagement plans, on April 26-27, 2016.
  • The Engagement Expo:  Features exhibitors and presentations by leading engagement associations and solution providers, on April 27-28, 2016.
  • The Rewards and Recognition Expo:  Features the leading suppliers and brands in the rewards and recognition business and an interactive education program on latest trends and best practices, on April 27-28, 2016.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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Top 10 Trade Show Rental Designs

January 22nd, 2016 Mel White COMMENTS

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Rental Incognito

When I started in the this business, waaaayyyyyy back when folding panel systems and pop ups were duking it out for design supremacy, rentals were an afterthought. Really a non-thought. The Great Recession changed that. Rentals are now HUGE.  And CUSTOMIZED. And BEAUTIFUL. At least those from Classic Rental Solutions.

04_20_15_3_RentalI would estimate, and you can disagree, that 15-20 percent of displays at major trade shows are all or partial rentals. Yet, most attendees, exhibitors, and industry professionals would be hard pressed to tell the difference. To prove my point, I’ve chosen my favorite Top 10 Rental Designs from 2015. These are shown in Past 5 Days, our photo gallery. Some were taken during setup. Others from the show.

If you have time, I’d very much love to hear your thoughts about rental trends and rental designs. Leave a comment or send me an email. Enjoy.

Top 10 Rental Designs

  1. Alarm.com (See in P5D) — 30 x 40 Island with Laminated Sconces with Recessed Puck Lights
  2. Continental Building Products (See in P5D)  — 20 x 20 Island with 16 ft. Tower/Storage Room
  3. Chirotouch (See in P5D) — 20 x 40 Island with 16 ft. Towers, Double-Sided Bridged Header with/Pillowcase Fabric Graphic, and Dual Conference Rooms
  4. 06_15_15_5_RentalEmployee Screen (See in P5D) —20 x 20 Island (2) RE-1250 Counters, (2) RE-1230 Large Monitor Kiosks with Custom Planter Boxes
  5. NETGEAR (See in P5D) — Ballroom Product Showcase with (8) RE-1207 Counters with Custom Laminated/Tops, (32) Small Custom Black Laminated Product Shelves, and (8) RE-1229 Large Monitor Kiosks
  6. Adaptiva (See in P5D) — 30 x 30 Island with 14 ft. High Tower/Storage Room, (3) Custom Kiosks/with 42 in. Monitors and Sintra Graphics
  7. Spectrum Brands (See in P5D) — RE-9029 Island with Double Tower Structure, Lounge Lighting, (4)/Workstation Kiosks, Curved Bridged Headers, Large Monitor Kiosks, and (2) RE-1205 Large Curved Counters
  8. Beck Arnley (See in P5D) — 20 x 40 Island 12′ High Tower/Backwall with Tension Fabric Graphics/and 18′ Wide Backwall with Backlit SEG Fabric Graphic
  9. L3 Driver Safety Solutions (See in P5D) — Modified RE-9049 Island Includes Tower with Locking/Counter, (2) Double-Sided Graphic Kiosks, and RE-1205 Large Reception Counter
  10. Clear Story (See in P5D) — Island Peninsula Design (15 ft. High) with Tension Fabric and Sintra Header Graphics, 38″ High Return Walls, RE-1228 Counter, and (2) RE-1221 Pedestals

04_29_15_1_RentalSheesh! I almost forgot to include inlines which represent about 50% of our orders. We designed quite a few beauties last year. Here are a few:

  1. Alaska Communications (See in P5D) —  20 ft. RE-2030 Design with Wave Canopies, (2/ RE-1216 Connected Workstations, RE-1207 Counter, and RE-1205 Counter
  2. Blue Sky (See in P5D) — 10 ft. RE-1004 with Tension Fabric Graphic, Sintra Wing Graphics, and/(3) Halogen Arm Lights
  3. Schock Logistics (See in P5D) — 10 ft. SEGUE Hybrid Display with SEG Fabric Graphic, Halogen Arm Lights, and Frosted Wing Panels

Jim Shelman, GM Classic Rental Solutions
jshelman@classicexhibits.com

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Backlit Retail Kiosk with Monitor Mount and iPad Insert

January 20th, 2016 Mel White 1 COMMENT

Classic Exhibits designed and built these Backlit Retail Kiosks for an auto dealership. The kiosks include a large monitor connected to an iPad, USB charging connections, LED lighting, vinyl graphics, and a backlit SEG fabric graphic.

This is a permanent install with four kiosks forming a large perimeter. The backlit graphics are on the outside. The monitor/iPad kiosks face the interior. The LED lights have a 50,000 hour life rating. For more retail solutions, see the Retail Displays Gallery.

–Mel White
mel@classicexhibits.com
http://www.linkedin.com/in/melmwhite
https://twitter.com/melmwhite

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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