Trade Show TalesBlog

Posts Tagged ‘retail displays’

5 Classic Tips x 5 Days = 25 All Right | Final Day

November 11th, 2016 COMMENTS


The Past is Not a Predictor of the Future.

Just ask Nokia and Blackberry. But that doesn’t mean you can ignore it. So, let’s end on a happy note and chat about trends. Namely, what we’ve seen in 2016 that (we believe) will continue in 2017.

Tip #21 — Charging Stations

Sometimes it’s good to be both lucky and smart. We’ve sold lots and lots and lots of charging tables and stations in 2016 by tapping into a design need. Exhibitors want charging options that don’t look like they stole them from the airport. They have to blend into the exhibit or event environment.

Charging stations say to clients, “Come into the booth and linger. Let’s talk about your business needs.” If you are a fishbowl exhibitor, then a charging option may not make sense, except for your staff. Which is OK too.

Tip #22 — Rental Displays and Accessories

Rental Displays are the fastest growing division of Classic Exhibits Inc. That’s not going to change in 2017. Exhibitors are looking for financial and design flexibility. Quality rentals are no longer a compromise either for the exhibitor or for the exhibit sales professional. And truth be told, there’s far more money to be made on repeat rentals than on a purchase.

When a client enters your door, your first question should be, “Are you looking to purchase or rent?” You can’t lose if you offer both at the get-go.

Tip #23 — Lightboxes and LED Lighting

I’m not telling you anything you don’t know. Lightboxes are on fire! Well, you know what I mean. What you may not realize is that LED lighting has become a hot add-on for counters, workstations, monitor stands, even perimeter graphics as well. The price is reasonable, and the visual effect is amazing.

We’ve become experts at RGB programmable LED lights. Tune them to the right color to match a logo or let them dance through the color spectrum.

Tip #24 — Events, Retail, and Corporate Environments

The change is noticeable. We are seeing a double-digit uptick in orders in events, retail, and corporate environments. The event business is evenly divided between rentals and purchase. Corporate environments and retail are all purchases, evenly divided between custom builds and SEG solutions. We would all be naive to think this trend is slowing any time soon.

Tip #25 — Rental Furniture

Rental Furniture Header

Is it just me or is there a lot more rental furniture on the trade show floor? I asked several Exhibit Appointed Contractors (EAC) last summer to estimate the percentage of booths with rental furniture. I expected them to say 20-30 percent. They told me 70-95%. Yowsa!

About 5 months ago, we partnered with CORT to add two Rental Furniture Galleries to Exhibit Design Search. We recognized that Classic distributors could make money on rental furniture by adding it to EDS with retail prices. Every time you don’t use it, you are giving money away to the General Service Contractors. Like they need any more money. Sheesh!

I hope you enjoyed these 25 tips. I know I did. Look for three new charging stations in Design Monday this week.

Have a terrific weekend.

–Mel White


It’s Personal. Our New Custom Exhibit Gallery

November 3rd, 2015 COMMENTS

Custom Trade Show Exhibits

We shouldn’t take it personally… but we do. When a distributor says, “Oh, I didn’t know you design and build custom exhibits,” our feelings are hurt. Just a little. We understand how you might be confused. Exhibit Design Search has a smattering of Custom Exhibits, which are mixed-in with the other hybrids and modular displays, but we don’t feature them. Until now.

We created the Custom Exhibit Gallery on the Classic website, not in EDS. It’s very similar to our Retail Gallery and Graphic Inspiration Galleries. All are meant to show our full design and production capabilities.

Who orders custom exhibits? You might be surprised. Custom Houses for one. Pretty often, actually. Portable Modular Distributors. Their clients need custom exhibits too. Even an occasional Online Only Distributor. They get calls and turn to us for a solution — or two or three.

So, now you know. Classic Exhibits builds custom displays (and pretty darn well we might add). Click the link or image blow to see examples.


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


Retail Displays Gallery: Word on the Street — May 19th thru May 23rd

May 23rd, 2014 COMMENTS
SuperNova LED Lightbox

SuperNova LED Lightbox

Say What?

Let me guess . . . you don’t view Classic Exhibits or ClassicMODUL as retail display builders? Quite honestly, I don’t blame you. We don’t design and build cardboard product displays. We never get orders for 1000 merchandising racks. No one comes to us for rounders or rolling clothing racks or 500 pieces of slatwall hardware.

And yet, every week we’re designing, building, or fulfilling a traditional retail order. Much of it is custom, which shouldn’t surprise you. We are an ideal source for custom retail fixtures since we excel in engineered aluminum extrusion and wood fabrication. We love these jobs because they fall into two camps:  1. Pure custom, which is both challenging and rewarding, and 2. Lots and lots of straight or curved extrusion cut to specific lengths.

Lately, there’s been an addition to the mix as retailers have “discovered” backlit fabric graphics. Silicone Edge Graphics with SuperNova LED lights are all the rage, which makes sense. Shipping large print graphics is expensive. Too often, they arrive damaged or the hardware is cumbersome to assemble and then gets tossed after one season. Aluminum SEG frames, fabric graphics, and LED lighting solves most of those challenges, if installed correctly the first time.

Did I mention tablet stands for iPads and Surface 2? No surprise. Those are very popular as well.

Show Me

Now that’s the attitude we’ve come to expect from our distributors. There’s now a Retail Display Gallery on the Classic Exhibits website that shows samples of retail projects. Sadly, we don’t get to see everything, especially if the job calls for cut extrusion. And, frankly, some clients are reluctant to share images for competitive reasons. We assume the final product is stunning since we don’t always see it unless the distributor sends us photos.

Click here for the Retail Displays Gallery. Or you can find the links in the Exhibits or Resources menu. Or in the footer on the Classic Exhibits website.

Have a wonderful and safe Memorial Day weekend!