Trade Show TalesBlog

Archive for June, 2013

Don’t Be Fooled by This Copy

June 9th, 2013 COMMENTS
iPad Clamshell

Patent Pending Swivel Stop

Whenever I hear someone say, “Imitation is the sincerest form of flattery,” I know it’s because they just copied something. We see that a lot with our designs and our innovations. At EXHIBITOR2013, there were two exhibits, one from a Chinese manufacturer and one from an American distributor, that were EXACT copies of our designs. Sigh.

Recently, we stumbled upon an iPad swivel mount by a competitor. The clamshell “seemed” similar to our patent pending Swivel Stop™. It rotated 180 degrees, encased an iPad in a clamshell frame, and looked similar both front and back. Aside from that, it couldn’t be more different, but you wouldn’t know that unless you compared them side by side. Well . . .  we decided to save you the trouble because we didn’t want you to be confused. 😉

More

Us

Them

Back View

So, in short, the original looks better, functions better, and has more features. And as if that wasn’t enough, the Classic Exhibits version is also about $20 cheaper. Go figure.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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An Example of a Video Testimonial by a Classic Exhibits Distributor

June 6th, 2013 2 COMMENTS

In February, we built a custom 30 x 30 island for Communication One Exhibits in Salem, OR. The client was Bob’s Red Mill, a manufacturer of whole grain products. Anyone who has visited us is familiar with Bob’s Red Mill. The company has a visitor center and restaurant just down the road from Classic Exhibits.

Tim Patterson, the owner of Communication One, did what so many of us should do — he created a video testimonial and then emailed it to his client list. With Tim’s permission, we’re sharing his video. We hope you enjoy (and that it serves as an inspiration to all of us to work on those testimonials this summer)!

The design details are in Exhibit Design Search, along with associated photos from the trade show. The designer was Greg Garrett, from Greg Garrett Design. Edie Arambula handled the project management for Classic Exhibits.

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

**********************************************

Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.

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10 Reasons to Love June and July in the Exhibit Biz

June 3rd, 2013 1 COMMENT

What Doesn’t Kill You Makes You Stronger

Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May.

Suddenly, no one calls. No one faxes. Your morning emails are from someone in Russia promising you, well, something 6 inches bigger.

You have a choice. You can panic, tell co-workers the “sky is falling,” and spend the day smoking Lucky Strike heaters for the next two months. Or, you can embrace the freedom of the summer doldrums. I choose the latter.

So take a moment and forget the smell of propane exhaust and B.O. from the trade show floor. Forget the navy blue logo that was supposed to be printed in vibrant magenta. And try to forget  your 90-120 day Accounts Receivable report.

10 Reasons to Love June and July:

  1. 40 Hour Week. It’s not really a vacation, but let’s face it, you wouldn’t know a real vacation if it smacked you in the forehead like a Moscone drayage bill.
  2. Quick Ships. “Need your display to ship in 7 days instead of 10? No problem!”
  3. Brillo Pad. The annual spring cleaning of your computer keyboard and mouse.
  4. Pretty Picture. Trade show graphics always look better in sunlight. Add a warm gentle breeze and it’s just about perfect.
  5. Getting to Know You. Every order has a name, a face, a personality, and a story.
  6. Social Studies. More time to explore social networking. Join 20 MORE exhibit-related groups in LinkedIn. Then start a Pinterest site where you share adorable photos of your dog Wiggles and your cat Smoochie.
  7. Free Hula Hoop. Suddenly, no marketing promotion is considered too wacky.
  8. Refill Please. A break from lunches from a plastic bag and noon conference calls.
  9. Website Revisions. It’s time. Your home page has a photo of you at TS2.
  10. E2MA Red Diamond Congress. This year it’s in Chicago from July 30 to August 1. If you haven’t been, you should. It’s not a trade show. It’s a conference where you connect with industry colleagues, trade show managers, and LEARN.  I’ll be there.

The Red Diamond Congress (RDC) is the annual conference of the E2MA. The RDC attracts more than 200 of the top corporate exhibitors and event managers with six and seven-figure annual budgets from throughout the U.S. The draw for these buyers is more than 45 seminars and general sessions devoted to the urgent issues that drive exhibit marketing today. The Red Diamond Congress also offers strategic level insights into what senior level event managers should do to optimize their event production for maximum business value.

Get some sun while you can. You’ll need the Vitamin D. There’s a good chance you won’t see much sunlight for the next nine months.

Please share your reasons you love the trade show business during the summer. After all, you probably have a little time on your hands right now. 😉

–Mel White

http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com
Classic Exhibits Network (LinkedIn)

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Celebrating Grandma: Word on the Street — May 27th thru May 31st

June 2nd, 2013 3 COMMENTS
Celebrating Grandma: Word on the Street -- May 27th thru May 31st

Word on the Street by Kevin Carty

This weekend, the Carty Family celebrates my grandmother’s 95th birthday. I come from a huge Irish Catholic family, meaning we’ll have 40-50 in attendance at her party. She has chosen an ice cream social, and it’s sure to be a great event.  She is an amazing woman!

Her birthday got me thinking . . . 95 years. What she has seen and experienced over the past century — good and bad? Her life began at the end of  World War I. There was Prohibition, segregation, the Depression, the Vietnam War protests, the Great Recession, and the election of Barack Obama.

What about trade shows over the past 95 years? I did a little research on benchmarks over the past 95 years. This is by no means complete — 95 years is a very long time.

1929 — The Historic Boardwalk Convention Hall in Atlantic City opened. Since its opening, the convention hall has been host to a variety of events, ranging from the 1964 Democratic National Convention to the Holyfield and Foreman fight in 1991.

1933 — Held to commemorate the one-hundredth anniversary of the city’s incorporation and the fortieth anniversary of Chicago’s first world’s fair, the Century of Progress Exposition ran from May until November of 1933. In the end, a total of 22.3 million people visited the 1933 Trade Fair.

1955 — Many exciting world premieres took place during the 1955 Chicago Auto Show, including the 1955 Studebaker Speedster and Lincoln’s Futura dream car. General Motors presented experimental vehicles, including the Chevy Nomad, Pontiac Bonneville, Olds F-88, Buick Wildcat II and Cadillac El Camino. A record 490,500 visitors attended the nine-day affair in the International Amphitheatre, with 72,000 on the first Sunday alone.

Atlantic City Boardwalk Hall

1960 — The first McCormick Place was opened in Chicago. It was destroyed in 1967 by a fire. The main floor had no sprinklers.

1967 — The first CES Show. CES, or Consumer Electronics Show, began in June 1967 as a spinoff of the Chicago Music Show, which, at the time, was the only place to debut consumer electronics. The first CES drew in 17,500 attendees and over 100 exhibitors.

1984 — The Louisiana World Exposition opened its doors in New Orleans, La. The expo’s theme was “The World of Rivers – Fresh Waters as a Source of Life.”

1995 — Thousands of Grateful Dead fans congregated in Chicago’s McCormick Place 31st street parking lot. It was days before the show, however that did not prevent them from camping out. Many of the “deadheads” were witnessed dancing, singing, cooking, and showering in the parking lot. Eww!

1999 — The Outdoor Retailer Summer Market Show’s pavilion structures literally flew away in September of ’99 when, in an act of God, a tornado came twisting through downtown Salt Lake City sucking up and spitting out everything in its path. Unfortunately that included the booths of over 330 exhibitors; however, camaraderie prevailed in the hearts of attendees as companies made room for the displaced in their own booths contained in the main hall. The show must go on!

2001 — The Center for Exhibition Industry Research (CEIR) released an exhibition industry census. The first of its kind. The census collected data on everything from gross revenues of a particular show to how many qualified buyers attended a show to how many industry exhibitions were held in any given city on any given month.

2007 — Exhibit City News, the nation’s only tradeshow newspaper, launched the inaugural edition of its sister publication Tradeshow Lifestyles to the world; the newspaper highlighted travel hotspots, such as dining, lodging, and entertainment which would be of interest to the tradeshow community.

Thanks to Exhibit City News for these dates. There are so many more that I could spend a week writing about them all.

Suffice to say, our industry has lead the way for businesses of all kinds over the past 95 years, giving them an avenue and venue to show off their wares and talents.

Special thanks to Iris Carty for being a great grandma. She has seen a lot but shared even more with me and the rest of us whacky folks in the Carty Clan. Here’s to seeing 100 in five years Grandma.  🙂

Hope you all had a great weekend. I know I did!

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a

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