Trade Show TalesBlog

Archive for May, 2013

The Ultimate EDS Webinar — Tips, Tricks, And Techniques

May 30th, 2013 1 COMMENT

Are you a POWER USER of Exhibit Design Search? You can be . . . all in 60 minutes. With our certified training program, you’ll impress co-workers with your savvy EDS knowledge, close more display sales, reduce visible wrinkles, and regrow hair (lots and lots of hair). Trust us. We’ve done tests.

Join us on Tuesday, June 11 at 10 am PST (1 PM EST) for EDS Tips, Tricks, and Techniques. Mel White from Classic Exhibits, Gary Camarato from Optima Graphics, and Eric Albery from Eco-Systems Sustainable Exhibits will take you on a magical ride through EDS-Land. And, if you don’t learn three new things, we’ll refund the purchase price of this FREE Webinar. Heck, we’ll double it.

Plus . . . and this is the desperation part of our pitch . . . you could win an Apple iPad. Yes, a real iPad! Perhaps even a new one. But, we’ll see. Click on the image below to register (or this link). Space is limited to the first 50,000.

http://www.classicexhibits.com/tradeshow-blog/2013/05/30/the-ultimate-e…and-techniques/

–Mel White
http://www.linkedin.com/in/melmwhite
mel@classicexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Honoring Memorial Day: Word on the Street — May 20th thru May 24th

May 26th, 2013 1 COMMENT
Memorial Day: Word on the Street -- May 20th thru May 24th

Word on the Street by Kevin Carty

Whether you’re camping, on a road trip, outta town to see family and friends, or just hanging at home for three days like me, I trust you are enjoying your long weekend.

We all work very hard and while long weekends like Memorial Day Weekend provide us with an extra day to relax, I hope we all take time to reflect and celebrate the reason for the weekend. Please remember those who lost their lives to protect this great country.

This week I would like to share a poem I read recently by Bruce Obermeyer, former USAF Captain who served in Vietnam. As Robert Frost once said, “A poem begins with a lump in the throat.”

Their son was only two weeks old; their daughter’s years were three 
When duty called this pilot to the war across the sea.
“Let’s just pretend you’re only going on a business trip. 
Each day we’ll write about the things we’ve done and then we’ll slip
a note into an envelope and put it in the mail. 
You send me yours; I’ll send you mine, I promise, without fail.” 
He walked away with pounding heart while fighting back the tears 
with “Come home soon, I love you, Daddy” ringing in his ears.
They kept that promise, sealed with love some 30 years ago. 
They sent him tapes and photographs so he could watch them grow.
They’re married now with children of their own who, at the Wall, 
ask “Was my Grandpa brave?” and Grandma says, “Bravest of all.”

I hope you have a restful long weekend. Please take a few moments to remember the reason for the extra day. We have many to thank on Memorial Day.

Be well.

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

Measuring the Impact of Social Media Marketing: Free Webinar

May 21st, 2013 COMMENTS

Measuring Social Media Webinar

MEASURING SOCIAL MEDIA MARKETING

“Social Media Metrics: What To Measure And Why” will be the subject of a free webinar on Wednesday, May 22. It is intended to give business leaders perspective on the differences between social media marketing and traditional advertising approaches, and to provide them with an understanding of what data should be driving their analysis of the success of their efforts.

Tim Patterson, vice-president of Communication Steroids / Communication One Exhibits, says the information is timely and relevant. “We recently offered this presentation to a group of public relations professionals and got great feedback.”

The webinar will focus on the necessity of re-defining the importance of ROI in a socially connected world; and how results of marketing efforts can be quantified.

Roger Pike, a co-presenter also with Communication Steroids/ Communication One Exhibits says hard numbers are out there. “Nobody wants to invest time, money, and resources into a significant social media campaign unless they can get a handle on what that investment returns. There are tools to measure that return; with concrete numbers.”

The webinar is scheduled for Wednesday, May 22 at 10 am Pacific Time. Sign up is free at http://tinyurl.com/socmedanalytics. While the webinar is free, we do ask for some basic contact information to attend.

CONTACT: TIM PATTERSON 503-507-4110; tim@communicationoneexhibits.com

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th

May 19th, 2013 COMMENTS
When Simple Statements Make a Difference: Word on the Street -- May 13th thru May 17th

Word on the Street by Kevin Carty

You have experienced it a million times:  Sometimes the simplest statements can either ruin your day or make it all worthwhile!

As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”

As adults, we are much the same. We want people to respect what we do.

Well, I’m going to toot our horn a little, and honestly, I am fine with that. This week, we had one of the best compliments you could receive. Tyler Poage from Exhibits Northwest Portland had a client preview at Classic Exhibits. The job is a 40 ft. custom island with multiple backlit counters, downlighting, and large silicone edge graphics. After several long days and nights on the Production floor wrapping up the project, our crew had 95% of the booth set and ready for the preview on Friday afternoon. The only things missing were some graphics that had not shipped.

Well, the client walked in and took a few minutes to check it out. Then Tyler introduced me to her. Her first comment was, “This is the best first look at a new build I have ever been a part of. Thank you!”

Now, take it how you want, but to me, and more importantly to Edie (the PM of the project) and about 15 production guys that poured their sweat into this build, that was a simple but powerful statement. I shared it with everyone a few minutes later to make sure they all knew their hard work was appreciated by the client. And every last one of them got a new look on their face. Before that, they just looked tired, but after hearing the feedback, they all brightened up and humbly said they were glad the client was happy.

Sometimes, what may seem to be a simple compliment, can make a significant impact on others. This was the case here. I am not sure the client knows how much her compliment meant to our crew, but I look forward to sharing the reaction if I see her again.

Kudos to Wood Fab, Set-up and Assembly, Instructions, and Edie for a job well done. And thanks to Tyler and Exhibits Northwest for bringing us such a great project.

I hope you have a great and restful weekend with your families. Like you, we will be hitting the reset button this weekend in preparation for more creative projects coming through the shop.

Take care.

Kevin Carty
http://twitter.com/kevin_carty
http://www.linkedin.com/pub/kevin-carty/3/800/32a


 

 

Katina Rigall Describes the TF-506 Hybrid Display

May 17th, 2013 2 COMMENTS

Katina Rigall, an exhibit designer at Classic, explains why she designed the TF-506 Portable Hybrid Display.

TF-506 and TF-5201