Trade Show TalesBlog

Posts Tagged ‘Katina Rigall’

Women In Exhibitions at EXHIBITORLIVE 2018

January 31st, 2018 COMMENTS

Women in Exhibitions 2018

Calling All Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.

Breakfast Meeting

Join your female colleagues in the Exhibition and Event industry at this breakfast meeting on Tuesday morning, February 27, from 8-10 am at Border Grill (Mandalay Bay). Breakfast and roundtable discussions focused on topics such as Vocalizing Your Need for Respect, Wage Gap and Negotiating, Work/Life Balance for Working Moms are sponsored by MirrorShow Management, AccessTCA, and Design Factory. Our special guest speaker Lynette Xanders of Wild Alchemy will address female leadership and entrepreneurship (sponsored by Pinnacle Exhibits).

Seating is limited so get your tickets before they are gone! [https://tinyurl.com/ycoc9hhs]

EXHIBITORLIVE Booth #1955

We will also have a physical space in the show hall. Stop by booth #1955 for more networking all show long. Thanks to our in-kind donors:

  • Classic Exhibits for the booth structure
  • Angles on Design for the furniture
  • Xpert Trade Show Carpet for the flooring
  • Graphic design by WIE member Glenna Martin
  • Graphic printing by Five Inc.
  • Special thank you to EXHIBITORLIVE for the booth space to promote Women In Exhibitions!

If you have questions, please contact me (Katina Rigall Zipay) at Katina@classicexhibits.com. I look forward to seeing you at the breakfast and on the show floor.

2016-17 Design Insights by Katina Rigall (Vlog)

January 8th, 2017 COMMENTS

Classic Exhibits Design Blog Post

Katina Rigall, the Creative Director at Classic Exhibits, shares her perspective on 2016 and what to expect from the Design Department in 2017. It was challenging year with the loss of Mike Swartout, our long-time Design Director. Since last spring, Classic has added two experienced (and amazing) designers and a stable of contract designers.

More recently, Q4 2016 was stellar (thank you!), not only in the quantity but also the quality of modular, custom, and retail projects. The size, the budgets, and the variety of design projects made it FUN to be creative. The first full week of Q1 2017 mirrors this trend. Please keep them coming, whether it’s a ground-up island design, retail project, or the re-branding of a kit.

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Shopping for a new or rental exhibit? See over 1400 contemporary islands, inlines, banner stands, and trade show accessories at www.classicexhibits.com. Click on Exhibit Design Search for the largest display selection in North America. To find a Classic Exhibits Distributors, click here.


 

 

Trust Me. Your Design Staff Will Thank You!

September 8th, 2016 2 COMMENTS

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STOP! Before you read another word or are tempted to press “delete,” forward this to your design staff. Trust me. They will thank you!

Design Requests

Affordable Island Trade Show ExhibitThere’s rarely a logical flow to how many design requests you receive. One day, you are scrambling to find business. The next day, you are absolutely swamped.

For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.

All those nice-looking designs on Classic’s website or on your branded EDS website are available to you as 3d files. At no charge.

We have those 3d files at our fingertips, and we are happy, happy, happy to share. Your designers know the time it takes to create a visual presentation. They also know it’s drastically shorter when they have an existing model vs. designing EVERYTHING from SCRATCH.

That’s the beauty of our 3d models (and our business model). You can customize anything and everything. Go ahead and make changes, and then allow us to quote your customized design.

Many Classic Distributors enjoy using our design services. But many have their own design staff. For those distributors, our 3d file-sharing service is a godsend since you can respond to your customer’s requests in real-time.

So the next time you need to create a 20×20/10×20/10×10 design in one day, don’t stress. We can easily show you ten different Classic designs with that capability. We’ve done the legwork, and these kits are ready to sell.

Katina Rigall, Designer

Here are a few other ways you can work with the Classic Design Department:

  • Use us as your design staff if you don’t have in-house designers.
  • Use us as your overflow design staff when your internal designers are beyond their capacity.
  • Have us on phone calls with your clients. We are happy to be introduced as YOUR designer. Hearing what the client wants firsthand ensures the best design quickly.
  • Did you know we design and build custom wood exhibits? Not just extrusion and fabric. We can do it all.

Lastly, I just want to give Mike Swartout a nod, because our portfolio of kit designs would not as organized and comprehensive without his 16 years of design work. Assuming the title of Design Director, which was Mike’s for so long didn’t feel right, so that title has been retired, and I am the Creative Director. Mike is irreplaceable. No question about that.

Please let us know if you have any questions. And contact us if you need any Classic Exhibits 3d files.

Katina Rigall, Creative Director
katina@classicexhibits.com
https://www.linkedin.com/in/katina-rigall-050b0417

SEGD (Society for Experiential Graphic Designers) Conference Notes

June 24th, 2016 COMMENTS

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John Zipay, GM of Exhibits Northwest (Observations)

Last week, I attended SEGD (Society for Experiential Graphic Designers) in Seattle.

The speakers covered topics from Landscapes & Way Finding Signage to Crafting Experiences & Shaping Space with Art. Each topic gave me insights into the creative process. Typically, the artist starts with an idea that evolves into something similar but different during the fulfillment process.

IMG_2076As the creative energies flow, the artist makes changes to get the look they want. More often, it’s the trial and error, the missteps along the way that creates something extraordinary. In other words, their failures contribute to their success. Attending SEGD allowed to take a deeper look into the creative world and understand the importance of creative failure as a stepping stone to creative success.

My brain sees the world as a square grid with capital letters and dollar signs. As a result, I have never been very good at managing designers. SEGD provide me with insights into their world. Going forward, I plan to create an environment that fosters creativity and that allows designers to tap into organic uses of a space, whether exhibits or corporate environments.

While at SEGD, I met with vendors at NEXPO, the conference for directional signage and substrates. Just like in our world, LED’s are the wave of the future in signage and substrates. In the trade show business, large backlit fabric lightboxes grab the most attention on the show floor. This is also true in the world of SEGD. I discovered signage companies backlighting 3-D acrylic letters, plastic-formed logos, and graphics.

Finally, I attended the SEGD Seattle Chapter Networking bash where I talked with local Seattle architects and other creative agencies, including a great conversation with a firm working on the Seattle Waterfront development. I was intrigued by the process of how they incorporate so many creative ideas into functional space planning along the Seattle Waterfront. For example, just imagine the time and spacial studies involved to ensure views of Mt. Rainer and the “Pikes Place” sign are maintained.

Katina Rigall, Design Director (Observations)

What a well-done conference! Several Classic employees attended the SEGD “Experience Seattle” Conference from June 9-11. It was well-attended by top professionals in the Experiential Graphic Design community, well-stocked with expert presenters, and well-staffed with knowledgeable personnel.

IMG_2071The “Experience” conference jumps from city to city each year. Last year it was in Chicago. Next year it will be in Miami. It capitalizes on the intrigue of each host city by pulling together historic and present-day experts who discuss the areas’ architecture and large-scale graphics.

Attendees are encouraged to explore the city. Tours of distinctive landmarks, such as the Space Needle, are part of the conference schedule, and restaurant recommendations are readily provided by all the locals – both presenters and attendees.

What a great way to experience a city! I’m from Portland, just a few hours south of Seattle, but I found myself learning so many things and falling in love with the personality of this place, what locals call the “Seattle Spirit.” How cool to be in the home of innovators like Amazon, Starbucks, Nordstrom, Microsoft, and Boeing (in its 100th year of business), just to name a few. Not to mention the valuable networking and education.

So as an exhibit professional, you may be wondering how much of this applies to what we do? Quite a bit actually.

  • Most of the agenda focuses on the large-scale graphics that are applied to built structures in distinctive and informative ways, a.k.a. Experiential Graphic Design. How valuable are well-appointed graphics on a trade show booth? I’m convinced after designing trade show exhibits for nine years now, that booth structures are close to worthless without strong graphics.
  • IMG_2083Quite a few of the presenters shared their expertise with permanent installations, from museum exhibit design to exterior applications of digital and 3D signage. The crossover Classic has experienced in retail and museum projects has steadily grown over the last five years, not to mention exhibitors looking for booth properties that can withstand the outdoor elements.
  • This conference brought together cutting edge architects, installation artists, museum exhibit designers, UX designers, fashion designers, and retail designers, in addition to experiential graphic designers. From a designer’s perspective, any chance to see how other creatives work and what they are doing is beneficial. By bringing together so many different creative mediums, I discovered new ways of approaching design challenges and new technologies. That aspect reminded me of the Gravity Free Conference by EXHIBITOR Magazine for several years which brought together a plethora of design experts to stimulate the cross-pollination of ideas.  The unique element that SEGD’s “Experience” brings is that the experts are all from one specific locale.

Creativity is fluid and crosses a lot of professionals. There is much to be borrowed from the experts in fields adjacent to the exhibit industry. I hope to see you all at next year’s conference.

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Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or www.classicexhibits.com.


 

Women in Exhibitions Meeting at EXHIBITOR

February 23rd, 2016 3 COMMENTS

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Hi everyone, Katina here!

Calling all women in the exhibition industry! I’ll be leading the Women In Exhibitions (WIE) meeting on Monday, February 29 at 5 pm. Please join us as we network and build key relationships with other women in our intriguing industry. The Mandalay Bay conference room assignment has not been made, but if you are interested, please do three things:

1) Join the WIE Group on LinkedIn

2) Send me an email so I can follow-up with you personally once I have the location. My e-mail is katina.rigall@classicexhibits.com.

3) Let others know who may not receive this email.

I am so looking forward to EXHIBITORLIVE this year. Our booth is going to be a great show-and-tell of our newest products which we are bursting to tell you about. And you’ll love the graphics thanks to the genius of our Graphic Design Manager, Glenna Martin. Please visit us at #1645 to say hello.

Thanks, Katina Rigall
katina.rigall@classicexhibits.com