Trade Show TalesBlog

Posts Tagged ‘LinkedIn’

What is Your Most Powerful Trade Show Tip? (Excellent Discussion in Linkedin)

October 15th, 2013 3 COMMENTS

I’m a Linkedin fan. Mostly I read the discussions, but occasionally a topic or a discussion prompts me to contribute. Oddly enough, I often find the most interesting discussions about trade show marketing are in marketing groups, not trade show groups.

Recently, in the Chief Marketing Officer (CMO) Network, Vicki Judge of Judge Advertising, posed the question — “What is Your Most Powerful Trade Show Tip.” I’ll share a few of the 63 responses, but I would encourage you to read the entire discussion thread. Excellent stuff.

Sharon Gee
CEO & CMO, Circle Dot Marketing, LLC

A big part of the success of a tradeshow is to make sure you have abundant communication regarding your presence at the show in the form of media relations, social media, and internal and external partnership communication. Pre-show blogs, press releases, social media posts, email campaigns, internal motivation communication pieces, and more help spread the word that you’ll be in attendance at the tradeshow.

Pierre-Antoine Thiebaut
VP Field Marketing at Alcatel-Lucent Enterprise

I think the “WHY question” is the major criteria of the GO/NO GO decision.

My personal experience and most important tip: Don’t waste your time, money and energy if your Sales teams are not fully align with the decision and if you don’t have their total involvement (with their own blood) to make this event a success.

Tim Hill
Marketing Consultant/Owner; Lexington Young Professionals Board Member

Once you’ve found the right trade show for your company, I would advise to be a consistent exhibitor every year and also join whatever association is hosting the show. I’ve gotten more business for my clients from exhibitors and attendees outside of the show than at the show. For small to medium size businesses I would suggest to look bigger than you really are. Have professionally designed displays, handouts, brochures, business cards, and swag and not something that was put together by a secretary with MS Paint. Sometimes it’s the little details that can cause a potential customer to notice you over your competition.

Craig Lindberg
Digital Marketing Executive-Inbound/Social/Integrated

A lot of excellent advice here already so what I would suggest is to put the trade show in the context of a larger prospect/client engagement process. Use it as a reason to engage before and after the event; make a pointed effort to get on the schedules of those you most want to meet with either at the booth or offsite. Make the overarching theme of your presence complimentary to your brand to continue building equity and mindshare, re-purpose event content for incorporation into your inbound program including CTAs to measure response and interest before, during and after the show. Use the actual event as topic for blogging, video and post show topics of interest that are tethered to your lead nurturing.

Scott Yaw
Competitive Business Strategy

Having an established set of objectives (plan A) for what you need to achieve and the flexibility to vary it (plan B) when things don’t go your way.

Steve Reichenstein
CEO, Biomart Global Technology Transfer

Trade shows are about access … access is 2 way. Show them senior management commitment by showing senior management.

Traci Browne
Trade Show/Expo Consultant, Freelance Writer and B2B Storyteller

In my experience the number one place companies screw up the show is in the booth staff selection. I don’t care how much strategic planning you do, how great your booth looks. Your staff is the single most important component to your success. Yet what do companies often do? They send people who don’t want to be there. I will never understand this.

The other thing I will never understand is why companies waste so much time and money on terrible booth staff training. If your training program involves 90 minutes of booth etiquette your wasting everyone’s time. If your training involves 10 minutes of booth etiquette your wasting everyone’s time. Booth etiquette can be covered in a short email. There are so many more important things you should be doing with you booth staff that will ensure they are prepared and motivated.


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or



10 Reasons to Love June and July in the Exhibit Biz

June 3rd, 2013 1 COMMENT

What Doesn’t Kill You Makes You Stronger

Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May.

Suddenly, no one calls. No one faxes. Your morning emails are from someone in Russia promising you, well, something 6 inches bigger.

You have a choice. You can panic, tell co-workers the “sky is falling,” and spend the day smoking Lucky Strike heaters for the next two months. Or, you can embrace the freedom of the summer doldrums. I choose the latter.

So take a moment and forget the smell of propane exhaust and B.O. from the trade show floor. Forget the navy blue logo that was supposed to be printed in vibrant magenta. And try to forget  your 90-120 day Accounts Receivable report.

10 Reasons to Love June and July:

  1. 40 Hour Week. It’s not really a vacation, but let’s face it, you wouldn’t know a real vacation if it smacked you in the forehead like a Moscone drayage bill.
  2. Quick Ships. “Need your display to ship in 7 days instead of 10? No problem!”
  3. Brillo Pad. The annual spring cleaning of your computer keyboard and mouse.
  4. Pretty Picture. Trade show graphics always look better in sunlight. Add a warm gentle breeze and it’s just about perfect.
  5. Getting to Know You. Every order has a name, a face, a personality, and a story.
  6. Social Studies. More time to explore social networking. Join 20 MORE exhibit-related groups in LinkedIn. Then start a Pinterest site where you share adorable photos of your dog Wiggles and your cat Smoochie.
  7. Free Hula Hoop. Suddenly, no marketing promotion is considered too wacky.
  8. Refill Please. A break from lunches from a plastic bag and noon conference calls.
  9. Website Revisions. It’s time. Your home page has a photo of you at TS2.
  10. E2MA Red Diamond Congress. This year it’s in Chicago from July 30 to August 1. If you haven’t been, you should. It’s not a trade show. It’s a conference where you connect with industry colleagues, trade show managers, and LEARN.  I’ll be there.

The Red Diamond Congress (RDC) is the annual conference of the E2MA. The RDC attracts more than 200 of the top corporate exhibitors and event managers with six and seven-figure annual budgets from throughout the U.S. The draw for these buyers is more than 45 seminars and general sessions devoted to the urgent issues that drive exhibit marketing today. The Red Diamond Congress also offers strategic level insights into what senior level event managers should do to optimize their event production for maximum business value.

Get some sun while you can. You’ll need the Vitamin D. There’s a good chance you won’t see much sunlight for the next nine months.

Please share your reasons you love the trade show business during the summer. After all, you probably have a little time on your hands right now. 😉

–Mel White
Classic Exhibits Network (LinkedIn)


The Classic Exhibits Facebook Page

January 30th, 2013 COMMENTS

You’re a regular reader of Classic’s Trade Show Tales blog, and you joined the Classic Distributor Network on LinkedIn. But, you’re still not getting enough “Classic Time.” Well, who can blame you. Tune into Facebook. The Classic Facebook page shows a more relaxed view of Classic Exhibits and Classic Rentals.

On Classic’s Facebook page, you’ll see photos of Classic employees working hard, pictures in our facility, and Kevin sitting around in meetings. Compromising photos of Kevin are a specialty since he doesn’t have a Facebook account so he never sees them. Sweet!

Be a Classic Facebook regular. Heck, you’re on your Facebook page at this very moment. Please like us. It’s embarrassing when we beg.


–Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or


Blogging for Beginners — Sponsored by Classic Exhibits

September 15th, 2010 COMMENTS

Free Blogging 101 Webinar

Blogging for Beginners

Blogging for Beginners

Do you ever ask yourself: “Should I start a blog?” Or wonder “Where do I start?”

Most people ask the same questions. After all, blogging is not as simple or straightforward as joining Facebook or Twitter.

Experts say your blog is probably the most important element of your social media mix. More important than Facebook, Twitter, YouTube, or LinkedIn – and those platforms are the hottest in the social media puzzle.

Now you can learn what it takes to start a blog. In this FREE one-hour webinar you’ll learn how to choose a platform (WordPress, Typepad, Blogger, etc.), how to customize your blog, how to find topic ideas, and how often to blog.

Join Tim Patterson, VP of Sales and Marketing at Interpretive Exhibits and learn what it takes to become a blogger, whether on your own or for a company or organization.

After all, the more you know about blogging, the better off you’ll be in dealing with the quick-changing social media world.

Join this fun, fast-paced, informative webinar set for September 29 from 10 – 11 a.m. Pacific (1 p.m. Eastern).

Sign up today at Seating is very limited.

Social Media 101 Webinar Slides by Tim Patterson

September 14th, 2010 2 COMMENTS

Slides from the Social Media 101 webinar that Tim Patterson conducted in July. Tim is the VP of Sales and Marketing at Interpretive Exhibits.  The webinar was offered to Classic Exhibits Distributors.