Trade Show TalesBlog

Posts Tagged ‘portable’

Sacagawea Video from Evo Exhibits

May 31st, 2012 COMMENTS

Kevin Fett, one of the owners of Evo Exhibits in Chicago, passed along this video of the Sacagawea Portable Hybrid Display. We liked it so much, we wanted to give you a chance to see it too. It’s a good mix of time lapse assembly and a soft sales pitch on the features and benefits of this portable system.

According to Kevin, “Thought I’d share a video of Susan Johnson putting up a Sacagawea in time lapse.  Susan is 5’0″ — so we thought it would be cool to see her put one up by herself.”

Well done Kevin, Susan, and the entire Evo Exhibits team. Enjoy everyone!

— Mel White


Based in Portland, Oregon, Classic Exhibits Inc. designs and manufacturers portable, modular, and custom-hybrid exhibit solutions. Classic Exhibits products are represented by an extensive distributor network in North America and in select International markets. For more information, contact us at 866-652-2100 or

The NEW SEGUE Sunrise Portable Hybrid

January 18th, 2011 COMMENTS
SEGUE Sunrise Hybrid Display

You Don't Need No Stinking Pop Up!

Imagine this . . .

You’re at a trade show holding a fistful of qualified leads. It’s the last day, the last 10 minutes before the show closes and you’re tired. You’re ready for dinner, a drink, and a quiet, relaxing evening.  But first, you have to dismantle and pack your 10 ft. display.

No problem. You have a SEGUE Sunrise.

Introducing the SEGUE Sunrise Portable Hybrid Display — the World’s Only Tool-Less Display featuring Silicone Edge Graphics (SEG). The engineered aluminum frame assembles with attached knobs in about the same time it takes to assemble a pop-up display.

The Sunrise features lightweight MODUL aluminum and large format tension fabric graphics. Choose from (3) 10 x 10 and (3) 10 x 20 designs.

Prices start at $2575 retail for an upscale, portable hybrid display. Best of all . . . It’s manufactured by Classic Exhibits, the leader in portable/modular hybrid displays.

SEGUE Sunrise with Silicone Edge Graphics

SEGUE Sunrise with Silicone Edge Graphics


  1. Attractive Hybrid Design
  2. Engineered MODUL Aluminum Extrusion
  3. Large Format Silicone Edge Graphic (7.5 ft. x 7.5 ft)
  4. Attached Knob Assembly (no tools!)
  5. Optional Wings in Two Shapes and 7 Colors
  6. Portable Case Options

See all the SEGUE Sunrise Displays in Exhibit Design Search, the world’s largest database of exhibits and accessories.

When 50% “Show” and 50% “Trade” is 100% “In Doubt”

September 29th, 2009 1 COMMENT

The Future of Trade Shows

After ten plus years in the exhibit industry, I tend to make assumptions about trade shows. To me, they are convention halls, pipe and drape, carpeting, hanging banners, and trade show displays. They are drayage, union labor, and confusing electrical forms. You expect the typical exhibit hall to be 50 percent “show” and 50 percent “trade” once the doors open.  

Admittedly, my perception is a bit skewed. I work for a portable, modular, and custom-hybrid exhibit manufacturer, and tend to see every show as a healthy dose of our designs with a smattering of custom exhibits and a sprinkling of banner stands. Those are trade shows, all set within a large exposition hall. That said . . .  I’m not naïve. I know a typical arts and crafts fair, Chamber of Commerce show, or local health fair doesn’t have all the pomp and circumstance of a traditional trade show. However, even those shows have professional table top displays, pop ups, and banner stands. I have always believed (and preached) that if you want your show to be successful, you should follow the advice of industry experts.

No Carpeting, No Pipe and Drape, No Drayage

Two weeks ago, I discovered otherwise. I learned, through personal experience, that you can hold a successful show without carpeting, without hanging banners, and largely without professional displays. People will come if the event speaks to their hobby or their lifestyle. And, in many situations, a more casual approach may give the event more credibility – especially in the beginning.

vegfes1About three months ago, I volunteered to assist with a local vegan/vegetarian festival, called the Portland VegFest 2009. This isn’t a new event. In fact, this year marks the 5th year, but this was the first year the VegFest was to be held in the Oregon Convention Center. The previous events were held in a local high school cafeteria. As the newbie on the planning committee, I quickly learned that the committee was well-organized, professional, and knowledgeable, but that the event had little money for the normal bells and whistles of a trade show. There would be no carpeting or hanging banners. Signage would be minimal, and even the printing of the black and white program was held to 1500 copies.


What You Should Know as a First-Time Exhibit Buyer

September 20th, 2009 COMMENTS
Visionary Design VK-1073 Hybrid Exhibit

Visionary Design VK-1073 Hybrid Exhibit

  • Don’t let the trade show exhibit buying experience intimidate you
  • Your marketing objectives and strategy should dictate your exhibit marketing needs
  • Be prepared for sticker shock. Exhibits can be expensive
  • Where to buy depends on your goals. Do you need a large custom exhibit? Or do you need a portable, modular, or hybrid exhibit?
  • Plan ahead. You’ll save money and make smarter decisions

How to Get Started

For the sake of simplicity, let’s assume that exhibit marketing is a new experience. Exhibit marketing is certainly not rocket science. You don’t need a marketing degree to be successful at exhibit marketing. However, it helps to get advice so you make the right decisions.

Buying your first exhibit can, at first, raise more questions than answers. There are different types of exhibits and different types of exhibiting. The best fit will depend on how you plan to use the exhibit, the image you want to project, and the budget you have to work with.

Chances are you’ll purchase your exhibit from a local exhibit company. Exhibit companies have been around for decades and understand exhibits and trade shows. Originally, exhibits were custom-crafted. Then exhibit systems evolved as an alternative to the high cost of custom craftsmanship. Now, there are multiple exhibit categories. Exhibit systems, which includes portable, modular, and hybrid exhibits, are evolving towards custom-crafted exhibits, and custom-crafted exhibits are evolving towards exhibit systems. Both have distinct advantages and exhibit companies work hard to carve out distinct niches along the custom to portable spectrum. The exhibit (or exhibits) that best fits your company’s exhibit marketing strategy will slot in somewhere along this spectrum. This is where an exhibit consultant can be very useful. Ultimately, an exhibit consultant wants to help you maximize your exhibit marketing potential.

Word on the Street — August 31st thru September 4th

September 4th, 2009 10 COMMENTS
Word on the Street by Kevin Carty

Word on the Street by Kevin Carty

Exhibitors are from Mars . . . Show Services are from Venus

As we all know, the current economic situation in the US and around the world has been the primary focus in the news over the past year. Is it an economic downturn? I don’t care what economists want to label it . . . It’s a freaking recession folks! Whether you want to blame the new guy or the old guy or just some guy named “Guy,” we are in it together. Or are we?

Over the past couple of years, whether it’s because of the sustainable green exhibit movement, the economy, or whatever, as an industry we have embraced new products and processes that have resulted in cost savings for our clients. We started using more LED technology which cuts down on the electrical bill at the show. We have adopted different packaging methods, such as single shippers, that allow you to send components more “pre”-assembled for faster setup and tear down and thus a lower labor bill. And we have incorporated new lightweight materials and exhibit options which have lowered freight and drayage bills.

These are all changes that Custom Exhibit Builders, Portable, Modular, and Custom-Hybrid Display Builders, and certainly our customers have adopted happily.

This week, while assisting on several new projects leaving for shows, I was reminded that we do not all share the same goals for the trade show industry. It’s pretty clear that improving the trade show experience is not as high a priority for some as it is for others.

The Most Glaring Examples are Things like These . . .